What GoodHabitz does

GoodHabitz B.V. is a Netherlands-based, Prosus-owned workplace learning provider that sells an online training library spanning human and digital skills to enterprise and mid-market organizations across Europe and selected international markets. Its core product is an asynchronous learning library delivered through four formats — Activities (2–20 minutes), Assessments (4–20 minutes), Lessons (~1 hour), and Courses (1.5–5 hours) — localized in over 20 languages, with new content released monthly. The platform is delivered either as a standalone SaaS application and mobile app or embedded into customers' existing LMS/LXP environments through more than 50 integrations using LTI and SCORM standards (including SAP SuccessFactors, Workday, Cornerstone, Skillsoft, Moodle, Canvas, and Blackboard).

The company has built an AI-enabled product layer on top of the library: Goodlearn provides workforce AI-literacy training, while GoodHabitz Experts uses generative AI to help customers convert internal knowledge into structured training content, complemented by a recommendation engine that personalizes learning paths. Add-on modules — Promo Studio for campaign-driven adoption, a learning analytics Dashboard, GoodScan self-assessment, and dedicated L&D coaching — are intended to drive engagement and prove learning ROI for HR/L&D buyers. GoodHabitz is differentiated by ISO 27001:2022, ISO 27701:2019, GDPR, and WCAG 2.2 Level AA compliance, supporting enterprise procurement in regulated industries.

Commercially, GoodHabitz operates a sales-led B2B enterprise subscription model with custom pricing tied to organization size and a 14-day self-serve free trial layered on top. Named customers include Philips, Raiffeisen Bank, Securitas (8,000+ employees), Nippon Express, Zumtobel, Soudal, DEKRA, and Verisure across logistics, manufacturing, banking, security, retail, healthcare, and education. The company also runs GoodHabitz for All, a social-impact initiative providing subsidized platform access to non-profits supporting employment pathways, and is part of the Prosus group of Edtech businesses.

Name

GoodHabitz

Legal name

GoodHabitz B.V.

Website

https://goodhabitz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

101–250 employees

Short description

GoodHabitz is a Netherlands-based, Prosus-owned workplace learning platform that delivers an online library of human and digital skills training in 20+ languages, with AI-powered personalization, 50+ LMS integrations, and enterprise B2B subscriptions sold to HR/L&D buyers across Europe.

Ownership category

akta.pro rank

Product category

Workplace Learning Platform

NAICS

Professional and Management Development Training (611430), Computer Training (611420), Business Schools and Computer and Management Training (6114)

SIC

Services-Prepackaged Software (7372), Services-Educational Services (8200)

akta.pro primary industry

Skills, Competency & Capability Management (Skills Frameworks, Badging within LMS) (EDAFAAAE)

akta.pro secondary industries

Learning Strategy, Instructional Design & Content Development (BPACANAG), Digital Learning Content Development (eLearning, Labs, Simulations) (BPAEANAD), Standards, Packaging & Interoperability Tools (SCORM/xAPI/cmi5/LTI) (EDAFAHAH), Technical & Digital Skills Training (BPACANAB)

Keywords

• Online learning platform
• Workplace learning software
• Employee training library
• Digital skills training
• LMS integration platform

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Enterprise Subscription (B2B): Subscription-based model with custom pricing tailored to organization size and needs. Offers unlimited access to the full training library and platform features. Organizations pay a flat rate for unlimited learner seats, with pricing determined based on team size and requirements.
2. L&D Coaching Services: Additional coaching support provided by dedicated L&D coaches to help organizations build learning culture, align training with business goals, and measure learning impact. Offered as part of the enterprise subscription for qualifying organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

GoodHabitz provides an online workplace learning platform delivering human and digital skills training through four distinct formats (Activities 2–20 minutes, Assessments 4–20 minutes, Lessons ~1 hour, Courses 1.5–5 hours). Content is localized in over 20 languages and integrated with 50+ LMS/LXP systems via LTI and SCORM standards. The offering includes AI-powered products (Goodlearn for AI training, GoodHabitz Experts for AI-assisted internal content creation) plus dedicated L&D coaching support to help organizations build learning culture and demonstrate ROI.

Product overview

GoodHabitz is a workplace learning platform built around a core online training library (GoodHabitz) offering four microlearning formats (Activities 2–20 min, Assessments 4–20 min, Lessons ~1 hour, Courses 1.5–5 hours) in 20+ languages, supplemented by two AI-powered products — Goodlearn for AI skills training and GoodHabitz Experts for AI-assisted internal content creation. The platform integrates with 50+ LMS/LXP systems via LTI and SCORM and is backed by coaching, engagement (Promo Studio), and analytics (Dashboard) add-ons to drive adoption and prove ROI.

Differentiator

Problem solved

Functional benefit

Brands

• Goodlearn: Engaging AI training that transforms businesses.
• GoodHabitz Experts
• GoodHabitz for All
• BUNKR Restaurant

Products and services

• GoodHabitz An online human and digital skills training library offering engaging, bite-sized learning activities in four formats (Activities 2–20 min, Assessments 4–20 min, Lessons 1 hour, Courses 1.5–5 hours), localized in 20+ languages with L&D coaching support. Sold to organizations on an enterprise subscription basis.
• Goodlearn An AI-powered training product that helps build confidence in AI across the workforce by providing engaging AI training that transforms businesses. Designed to help teams master AI, understand risks, and boost productivity.
• GoodHabitz Experts An AI-assisted tool that enables organizations to create GoodHabitz-quality training materials from internal expertise with the help of AI. Turns internal knowledge and expertise into structured, engaging training content.

Quantifiable outcome

• 90% increase in lesson visits at Nippon Express during a 1-month period
• +4 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability4 records

Feature11 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PeracoreStrategic or Co-development PartnerStrategic partnership combining predictive AI hiring with post-hire skills development. The integration allows organizations to not only hire the right talent using Pera's AI-powered predictive hiring but also develop those employees' skills post-hire through GoodHabitz's learning platform. Currently operating in Spain and the Netherlands with plans to expand across Europe.
• OpenUpminorStrategic or Co-development PartnerPartnership with OpenUp for mental well-being support. OpenUp provides mental health and well-being resources that complement GoodHabitz's workplace well-being training content, offering employees access to additional well-being support.
• DGERT (Portugal)minorOthersDGERT (Direção-Geral do Emprego e das Relações de Trabalho) is the Portuguese government body that certifies vocational training providers. GoodHabitz courses are DGERT-certified, ensuring quality and recognition of training in the Portuguese market. Portuguese organizations can use Fundo de Compensação do Trabalho (FCT) funds to pay for DGERT-certified training from GoodHabitz.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Skillsoft: Skillsoft is a global leader in corporate digital learning, offering content libraries, leadership development, and compliance training. It is the closest large-scale competitor to GoodHabitz, serving multinational enterprises with subscription-based content libraries.
• Coursera for Business: Coursera for Business offers enterprise access to a curated catalog of courses from universities and companies, with AI-powered skills measurement. It directly competes with GoodHabitz for enterprise L&D budgets, particularly in tech and leadership skills.
• Udemy Business: Udemy Business provides a subscription-based learning library with thousands of courses spanning tech, business, and soft skills. It serves a similar enterprise segment to GoodHabitz, with comparable bite-sized course offerings and pricing models.
• Degreed: Degreed is a learning experience platform (LXP) that aggregates content from multiple providers and personalizes learning paths. It competes with GoodHabitz in the LXP category and targets similar enterprise HR/L&D buyers.

Broad incumbents

• LinkedIn Learning: LinkedIn Learning (formerly Lynda.com) is a broad incumbent owned by Microsoft, offering a vast course library with deep integration into LinkedIn's professional graph. It competes with GoodHabitz in enterprise L&D and benefits from a parent with massive distribution and capital.
• Cornerstone OnDemand: Cornerstone OnDemand is a broad talent management and learning platform serving global enterprises with LMS, LXP, content, and skills capabilities. GoodHabitz integrates with Cornerstone as an LMS partner but also competes for the same enterprise L&D budget.

Emerging players

• 360Learning: 360Learning is a collaborative learning platform focused on enabling organizations to crowdsource internal expertise into training. It overlaps with GoodHabitz's GoodHabitz Experts AI product (turning internal knowledge into training content) and serves a similar European enterprise base.
• Kahoot!: Kahoot! offers enterprise learning and engagement products including Kahoot! 360, with a gamified learning approach for workplaces and education. It overlaps with GoodHabitz's interactive assessment and bite-sized activity formats, particularly in employee engagement training.

Regional players

• Learnlight: Learnlight is a Barcelona-headquartered provider of language training and intercultural skills for global businesses, with strong presence in EMEA. It directly overlaps with GoodHabitz's localized soft skills, language, and intercultural training content for European enterprises.
• CrossKnowledge: CrossKnowledge (a Wiley company) provides leadership and digital learning solutions for European enterprises, with strong presence in France and EMEA. It is highly comparable to GoodHabitz in leadership training and digital skills offerings for international teams.

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• Xx.com/goodhabitznl
• YouTubeyoutube.com/c/GoodHabitzHQ
• Facebookfacebook.com/GoodHabitz
• LinkedInlinkedin.com/company/goodhabitz
• Instagraminstagram.com/goodhabitz

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GoodHabitz