What Mindojo does

Mindojo is a privately held Israeli AI-driven adaptive learning platform, founded in 2006 and headquartered in the Tel Aviv area, with a hybrid team of 101-250 employees distributed across three continents. The company builds an AI private tutor that ingests authored content and delivers personalized, chat-based teaching dialogues by constructing a per-student cognitive model and selecting the most effective teaching interaction at each moment through running competing pedagogical strategies in production. Its technology stack includes a conversational tutoring engine, a recommendation system that adapts learning flows to individual levels, and predictive analytics that produce high-accuracy GMAT/GRE/LSAT score predictions based on 10+ years of student data and millions of data points.

Mindojo operates two distinct product lines. The first is a tiered platform subscription (Basic at $4,999/month, Pro at $11,999/month, Enterprise from $19,999/month) that enables institutions to author and deploy adaptive courses with collaborative authoring tools, LMS and CRM integrations, SSO, audit logs, and WCAG 2.1 AA-level ADA compliance. The second is a family of standardized-test Recruiter products (GMAT, GRE, LSAT) deployed white-label on schools' own domains at Essential ($2,000/month), Premium ($6,000/month), and Ultimate ($10,000/month) tiers, with native Salesforce integration and APIs feeding qualified leads directly into institutional recruiting workflows. The platform additionally powers consumer-facing prep courses through partner Bloom Prep (GMAT and CFA Levels I-III), with student outcomes claimed to exceed industry averages.

The company's customer base includes at least a dozen named top-tier business schools (IESE, Oxford, INSEAD, HEC Paris, London Business School, ESADE, IE, Mannheim, HULT, EDHEC, UNC Kenan-Flagler, ISCTE), law schools using LSAT Recruiter, and consumer test-prep users in "nearly every country on Earth." Distribution is omnichannel — direct website sales, self-service signup, white-label embedded deployment, and partner-powered prep courses — and the company is led by founder/CEO Guy Zaslavsky with a board including Prof. Joseph Klafter (former TAU president) and Prof. Sidney Strauss (cognitive developmental psychology), lending academic credibility to its pedagogical approach. The firm is privately held, discloses no external funding rounds, and operates as Mindojo, Ltd. under Israeli jurisdiction, having rebranded from its earlier identity as TEG (The Earlier GRE).

Name

Mindojo

Legal name

Mindojo, Ltd.

Website

https://mindojo.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Short description

Mindojo is an Israel-based AI-powered adaptive learning platform that builds per-student cognitive models to deliver personalized chat-based tutoring for standardized test prep (GMAT, GRE, LSAT, CFA), serving business schools, graduate and law programs, and consumer prep-course partners through tiered SaaS subscriptions and white-label embedded deployment.

Ownership category

akta.pro rank

Product category

Adaptive Learning Software

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (61171), Educational Support Services (611710)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Adaptive Learning & Personalization Engines (EDAFAFAB)

akta.pro secondary industries

Adaptive/Personalized Curriculum & Intelligent Courseware (EDAFACAE), Adaptive/Personalized Digital Learning Content (EDAGAEAH), Education & Learning Personalization (HDAAAGAL)

Keywords

• Adaptive learning platform
• AI tutoring software
• Personalized e-learning
• Graduate test prep
• Enterprise learning technology

Headquarters

HQ city

Giv'atayim

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription: Monthly subscription fees for the Mindojo adaptive learning platform with tiered pricing based on team size and features. Plans include Basic (up to 1 author), Pro (up to 100 authors), and Enterprise (unlimited authors). Recurring monthly or annual billing.
2. Recruiter Product Subscription: Tiered subscription products for graduate schools to integrate LSAT/GRE/GMAT simulation exams. Essential ($2,000/mo), Premium ($6,000/mo), and Ultimate/Tier1 ($10,000/mo) plans with varying features and lead limits.
3. Commercial Products/Third-party Sales: Platform enables selling commercial products through hosted sites. Payments processed through third-party payment providers. Commission/transaction fee model for commercial sales.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Mindojo provides an AI-powered private tutoring and adaptive learning platform that creates personalized, chat-based study experiences for graduate program applicants and learners. The platform combines adaptive learning algorithms, conversational AI, and predictive analytics to deliver customized study paths, score predictions, and tailored tutoring for standardized tests such as the GMAT, GRE, and LSAT, as well as for admissions coaching and curriculum design. It is offered to business schools, universities, and organizations as a white-label or branded adaptive learning solution.

Product overview

Mindojo is an AI adaptive learning platform that operates as an AI private tutor, creating personalized, chat-based learning experiences. The platform is delivered as a unified platform with three subscription tiers (Basic, Pro, Enterprise) priced at $4,999/month, $11,999/month, and from $19,999/month respectively. Supporting the platform are specialized Recruiter products for standardized exams (GMAT Recruiter, GRE Recruiter, LSAT Recruiter), each available in Essential, Premium, and Ultimate tiers. The platform powers branded prep courses including Bloom Prep GMAT and Bloom Prep CFA. Mindojo uses conversational AI to create adaptive courses that model each student's mind and predict optimal teaching interactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Mindojo AI Private Tutor Platform
• GMAT Recruiter
• GRE Recruiter
• LSAT Recruiter
• Bloom Prep GMAT
• Bloom Prep CFA

Quantifiable outcome

• Student outcomes beating industry averages by a wide margin for CFA Exam Prep
• +1 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability6 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• SalesforcecoreTechnology or IntegrationSalesforce integration available in Premium and Ultimate Recruiter plans, allowing seamless integration of LSAT/GRE/GMAT leads into schools' existing recruiting workflows on Salesforce CRM.
• Adobe/OmnitureTechnology or IntegrationCustom tracking and analytics support for Adobe/Omniture in Premium Recruiter plans.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Squirrel AI: AI-driven adaptive learning platform serving K-12 and tutoring markets with a proprietary student-model approach very similar to Mindojo's. Closest direct competitor in adaptive personalization architecture.
• Carnegie Learning: Adaptive math and literacy platform with AI-powered personalization and intelligent tutoring. Operates in adjacent education verticals but shares the core adaptive learning engine paradigm.
• Knewton (Wiley): Pioneering adaptive learning infrastructure that personalizes education content at scale. Acquired by Wiley and now embedded into higher-ed courseware, making it a near-direct adaptive engine competitor to Mindojo.
• DreamBox Learning: Intelligent adaptive learning system focused on K-8 math with personalized recommendations. Comparable adaptive engine architecture and instructional adjustment approach.

Broad incumbents

• Kaplan: Major incumbent in standardized test prep (GMAT, GRE, LSAT, MCAT) with broad higher-education offerings. A scaled alternative for the same graduate-school applicant segment Mindojo targets.
• The Princeton Review: Long-standing test prep brand covering GMAT, GRE, LSAT, and other standardized exams. Competes with Mindojo for the same graduate-admissions student wallet across prep content and tutoring services.
• BYJU'S: Global AI-led learning platform with adaptive personalization across K-12, test prep, and professional courses. Competes broadly in the AI-personalized learning category that Mindojo operates in.
• Coursera: Large-scale online learning platform serving universities and enterprises. Offers adjacent adaptive and AI features and competes for institutional customers in higher education.
• Khan Academy: Free, broadly adopted adaptive learning platform with the Khanmigo AI tutor. Represents a well-known and well-resourced free alternative in the AI personalization space.
• 2U: Online education platform partnering with top universities and institutions. Competes for institutional and graduate-program customers that Mindojo's Recruiter products target.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mindojo

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mindojo