CleverTouch
CleverTouch is a UK-based martech consultancy (founded 2009) serving 500+ enterprise B2B clients with proprietary integration software (MartechSync, Momentum, Eventum), the MartechIQ® assessment tool, and Adobe/Salesforce implementation and managed support services.
- Company typePrivate
- Founded2009
- HeadquartersAlresford, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingServices
What CleverTouch does
CleverTouch Consulting is a UK-headquartered marketing technology consultancy founded in 2009 and based in Ropley Dean, Hampshire. The firm operates exclusively in the martech strategy, implementation, and optimization space, serving enterprise and mid-market B2B organizations with complex marketing technology environments. Over its 15-year history, CleverTouch has served more than 500 global clients including Fujitsu, ABB, LGIM, British Land, Avis, AVEVA, and BT across technology, financial services, real estate, telecommunications, and industrial software sectors.
The company's technical core is the proprietary Martech Spine™ framework, which structures martech environments around three integrated pillars — CMS, Marketing Automation/Marketing Cloud, and CRM. Four proprietary software products extend this framework: MartechSync (bi-directional Marketo–Microsoft Dynamics 365 integration middleware), Momentum (email/landing page creation for Marketo, Pardot, and Marketing Cloud), Eventum (event registration management), and MartechIQ® (a free martech utilization assessment). CleverTouch holds Premier Partner status with Adobe across AJO B2B, Marketo, Adobe Experience Platform, and Workfront, and is a certified Salesforce Marketing Cloud Advanced Services partner, supported by 140+ platform certifications and Adobe Champions status among senior staff.
CleverTouch monetizes through five revenue streams: strategic consulting engagements, managed support services, proprietary software licensing, bespoke training and certification programs, and lovemartech Academy membership (subscription). Distribution is primarily direct enterprise field sales supplemented by thought-leadership content (the sixth annual State of Martech Report, produced in partnership with the University of Stirling), events, webinars, and vendor co-marketing. The firm reports consistent NPS scores of 9+ and operates as a privately-held, founder-led business with no external institutional investors or parent company disclosed.
CleverTouch firmographics
Firmographics- Name
- CleverTouch
- Legal name
- Clevertouch Consulting
- Website
- https://clever-touch.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- CleverTouch is a UK-based martech consultancy (founded 2009) serving 500+ enterprise B2B clients with proprietary integration software (MartechSync, Momentum, Eventum), the MartechIQ® assessment tool, and Adobe/Salesforce implementation and managed support services.
- Ownership category
- akta.pro rank
CleverTouch industry classification
Industry- Product category
- Martech Consultancy
- NAICS
- Custom Computer Programming Services (541511), Computer Systems Design Services (541512), Business Schools and Computer and Management Training (6114)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- Marketing Technology (MarTech) Strategy & Stack Advisory (MPAAAFAJ)
- akta.pro secondary industry
- Marketing Technology, AdTech & MarTech Services (BPAFAAAN)
Keywords
Where CleverTouch is headquartered
LocationHeadquarters
- HQ city
- Alresford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
CleverTouch business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Strategic Consulting Services: Martech strategy, transformation and execution consulting engagements. Includes services such as platform migrations, organizational design, technical discovery, martech purpose and priorities sessions, and campaign planning. Typically delivered as project-based or retainer engagements for enterprise clients.
- Managed Support Services: Ongoing platform support services for Adobe Marketo, Salesforce Marketing Cloud and Salesforce Pardot customers. Includes fast response times, dedicated support teams, online portal access, and tiered support packages for day-to-day martech operations.
- Proprietary Software Products: Revenue from proprietary software products including MartechSync (integration middleware), Momentum (email/landing page creation), and Eventum (event management). Products are licensed to customers to maximize their martech platform investments.
- Training and Certification Services: Bespoke training programs and certification preparation courses for marketing teams. Programs cover Adobe and Salesforce platforms with certified platform experts delivering courses. Includes individual courses and organizational enablement programs with ongoing support and follow-up sessions.
- lovemartech Academy Membership: Learning community providing platform-specific training, industry research and insights, exclusive events and webinars, and peer networking opportunities for martech professionals. Offers over 140 platform certifications across major martech platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Custom enterprise engagements priced based on scope, complexity, and duration |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
CleverTouch product offering
Product offeringCore offering
CleverTouch is a marketing technology (martech) consultancy that helps enterprise B2B organizations design, implement, integrate, and optimize marketing technology platforms — primarily Adobe Marketo/Journey Optimizer, Salesforce Marketing Cloud, and Oracle Eloqua. It combines strategic consulting, managed platform support, bespoke training, and proprietary software products (MartechSync, Momentum, Eventum, MartechIQ) centered on its Martech Spine™ methodology.
Product overview
Clevertouch is a martech consultancy offering a unified portfolio of proprietary software products and professional services. The core software suite includes MartechIQ® (assessment and benchmarking tool), Momentum (email/landing page creation), Eventum (event management), and MartechSync (integration middleware). These are complemented by lovemartech Academy (training and certification platform) and The State of Martech Report (annual research). The consultancy provides end-to-end services spanning strategy, platform deployment, migrations, data analytics, and ongoing managed support, specializing in Adobe, Salesforce, and Oracle martech ecosystems. The company operates through four business areas: Insight (research-led guidance), Consulting (strategy and transformation), Data (quality and governance), and Technology (software and integrations).
Differentiator
Problem solved
Functional benefit
Brands
- lovemartech Academy: A dedicated training and learning community for martech professionals providing platform certifications, industry research, and networking opportunities.
- MartechIQ
- MartechSync
- Momentum
- Eventum
Products and services
- MartechIQ® Free online assessment tool that benchmarks an organization's marketing technology platform usage and produces a detailed analysis with improvement recommendations, aimed at marketing leaders.
- Momentum Proprietary email and landing page creation tool that streamlines campaign asset production for Adobe Marketo, Salesforce Pardot, and Marketing Cloud customers while ensuring brand consistency across platforms.
- Eventum Event registration and attendee management application that integrates directly with marketing automation platforms to streamline event workflows and synchronize attendee data.
- MartechSync Proprietary middleware integration solution that provides bi-directional data synchronization between Adobe Marketo and Microsoft Dynamics 365 CRM, preventing API locking and supporting advanced features such as static list sync, ON24 event capture, and Azure SSO-based authentication.
- lovemartech Academy Subscription-based learning community for marketing technology professionals providing platform-specific certifications (over 140 available), independent industry research, webinars, exclusive events, and peer networking.
- Bespoke Martech Training and Certification Bespoke training and certification preparation services for marketing teams covering Adobe and Salesforce martech platforms, delivered by certified platform experts in both individual and organizational formats.
- Martech Platform Support Services Managed support services for organizations running Adobe Marketo, Salesforce Marketing Cloud, and Salesforce Pardot, providing dedicated support teams, fast response SLAs, tiered packages, and an online support portal.
- Platform Migration Services End-to-end migration and transition services that move organizations between martech vendors or platforms, including readiness assessment, data migration, and AI-readiness evaluation.
- Platform Deployment Services Implementation services for marketing automation platforms covering technical configuration, marketing-side configuration, Martech Spine integration, and data upload activities.
- Martech Data and Analytics Services Data audit, remediation, and analytics services delivering bespoke reporting, dashboards, and marketing attribution to demonstrate marketing's impact on revenue.
- Adobe Journey Optimizer B2B Consulting Specialist consulting and implementation services for Adobe Journey Optimizer B2B Edition, including buying group marketing strategy, configuration, and ongoing optimization.
- Agentforce Marketing Consulting Consulting services for Salesforce Agentforce Marketing (formerly Marketing Cloud / Pardot), covering implementation, optimization, and configuration of pre-built and custom AI agents for B2B marketing.
- Preference and Privacy Management Implementation services for consent and preference management using OneTrust, enabling unified consent centers and GDPR compliance across marketing automation and CRM platforms.
Quantifiable outcome
- 96% of marketers report satisfaction with their martech, but only 25% have well-integrated systems - highlighting the gap Clevertouch addresses
- +3 more outcomes
Companies that use CleverTouch
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
CleverTouch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration17 records
AI capability7 records
Feature5 records
CleverTouch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and supporting.
- University of StirlingcoreKnowledge Transfer Partnership between Clevertouch and the University of Stirling's Business School to expand independent research into martech adoption and organizational effectiveness. This academic partnership conducts the annual State of Martech research - the only dedicated martech industry study carried out jointly by a commercial practitioner and academic research body. The collaboration addresses the evidence gap between martech investment and measurable outcomes.
- AdobecoreStrategic technology partnership covering Adobe Journey Optimizer B2B Edition, Adobe Marketo, Adobe Experience Platform, and Adobe Workfront. Clevertouch is positioned as Europe's leading Adobe for Business partner and holds Adobe Champion status for AJO B2B. Provides certified training programs with over 140 platform certifications.
- SalesforcecoreStrategic partnership for Salesforce Marketing Cloud Next, Marketing Cloud Advanced Services, Marketing Cloud Account Engagement (Pardot), and Data Cloud. Clevertouch is certified across Salesforce Marketing Cloud platforms and provides implementation, migration, and training services.
- OneTrustsupportingTechnology partnership for preference and privacy management solutions. Clevertouch works with OneTrust's Consent and Preference Management product to implement unified consent centers across marketing automation and CRM platforms.
- MicrosoftsupportingTechnology partnership for Microsoft Dynamics 365 integration. Clevertouch has developed proprietary integration middleware (MartechSync) to connect Adobe Marketo with Microsoft Dynamics 365 CRM.
- SnowflakesupportingListed as a strategic partnership for data platform integration capabilities.
- InfobipsupportingListed as a strategic partnership for communications platform capabilities including WhatsApp and SMS messaging integrations.
- Oracle EloquasupportingListed as a partner platform for Oracle Eloqua marketing automation implementation and consulting services.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
CleverTouch competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
CleverTouch social profiles
Digital presenceCleverTouch financial estimates
Financial estimateRevenue estimate
Valuation estimate
CleverTouch leadership team
Management profileNumber of profiles
Profiles10 records
CleverTouch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CleverTouch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CleverTouch
What does CleverTouch do?
CleverTouch is a marketing technology (martech) consultancy that helps enterprise B2B organizations design, implement, integrate, and optimize marketing technology platforms — primarily Adobe Marketo/Journey Optimizer, Salesforce Marketing Cloud, and Oracle Eloqua. It combines strategic consulting, managed platform support, bespoke training, and proprietary software products (MartechSync, Momentum, Eventum, MartechIQ) centered on its Martech Spine™ methodology.
Is CleverTouch a public or private company?
CleverTouch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CleverTouch founded?
CleverTouch was founded in 2009. It employs 51 to 100 people.
Where is CleverTouch based?
CleverTouch is headquartered in Alresford, United Kingdom, in the Europe region.
How does CleverTouch make money?
Five revenue lines are on record. Strategic Consulting Services are the primary driver. The others are managed Support Services, proprietary Software Products, training and Certification Services and lovemartech Academy Membership.
Does CleverTouch have an API?
No public API is recorded for CleverTouch.
What industry is CleverTouch in?
CleverTouch's product category is Martech Consultancy. Its primary akta.pro industry code is MPAAAFAJ, Marketing Technology (MarTech) Strategy & Stack Advisory, with a secondary code of BPAFAAAN, Marketing Technology, AdTech & MarTech Services. Its NAICS code is 541511 and its SIC code is 7372.