Immoweb

What Immoweb does

Immoweb is Belgium's leading online real estate marketplace, founded in 1996 and headquartered in Brussels. The company operates a property listing platform at immoweb.be that serves as the primary digital destination for residential and commercial property search across Belgium, covering apartments, houses, villas, offices, and other property types for sale and rent. The platform integrates property search, automated valuation (powered by third-party provider Realo), an interactive price-per-square-meter map, and mortgage credit simulation (via Belfius Bank), with cross-border listing coverage extending to France, Spain, Italy, Luxembourg, and the Netherlands.

The company's revenue model is multi-streamed: free consumer-facing access monetized through (1) professional agent subscriptions (Immoweb Pro) that determine listing ranking and visibility, (2) listing placement fees and display advertising, (3) insurance distribution commissions through Immoweb Protect — a tenant and homeowner insurance product underwritten by Baloise Insurance and administered by Qover, and (4) mortgage referral commissions from Belfius Bank. Distribution combines self-serve web and mobile platforms (iOS/Android) with inside sales via a call center for property valuation and expert inquiries.

Immoweb is a private public limited company (SA Immoweb) wholly owned by AVIV Group, a European digital real estate classifieds conglomerate. The company employs 51-100 people and was recently led through a leadership transition in June 2025 with Theo Mseka appointed as CEO and Dr. Robert Wagner as COO. Immoweb operates a subsidiary, Immoweb Financial Services SA/NV, which manages the insurance distribution business. The company is GDPR-compliant and has invested in WCAG-compliant accessibility features developed in collaboration with the De Markgrave centre for visually impaired users.

Name

Immoweb

Legal name

SA Immoweb

Website

https://immoweb.be

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Immoweb is Belgium's leading online real estate marketplace, connecting property buyers and renters with real estate agents since 1996. It monetizes through agent subscriptions, listing fees, advertising, insurance distribution (Immoweb Protect), and mortgage referrals (Belfius), operating as a subsidiary of AVIV Group.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312), Web Search Portals and All Other Information Services (51929), Insurance Agencies and Brokerages (524210)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500), Loan Brokers (6163)

akta.pro industry

PRIMARYFSAEAJAA

Residential Real Estate Brokerage (Buy/Sell)

Financial & Insurance/Financial Advisory, Brokerage & Intermediation/Real Estate Advisory & Brokerage

SECONDARYBPAJAOAM

Real Estate Fraud Prevention & Compliance Services (KYC/AML, Wire)

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Real Estate Transaction Services (Escrow, Title & Closing Coordination)

SECONDARYBPAJABAD

Multifamily Brokerage

Business & Public Services/Real Estate Services (Brokerage, Property Management)/Commercial Real Estate Brokerage

Keywords

• Real estate marketplace
• Property listings platform
• Online classifieds portal
• Property search portal
• Real estate advertising

Headquarters

HQ city

Brussels

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Professional Agent Subscriptions: Real estate agencies and agents pay for subscription plans (Immoweb Pro) that determine their listing positioning, visibility priority, and access to professional tools and analytics. Subscription tiers influence ad ranking in search results.
2. Listing Fees and Advertising Products: Agents and private sellers pay for listing placements and can purchase additional visibility and display advertising products to boost listing ranking in search results.
3. Insurance Distribution Commission: Immoweb Financial Services distributes home insurance products (tenant, homeowner, expat, flatmate) in partnership with Baloise Insurance, managed by Qover SA. Immoweb earns commission on contracts underwritten.
4. Mortgage Referral Revenue: Immoweb refers users to Belfius Bank for mortgage credit products and to insurance providers, generating referral revenue from these financial partner relationships.
5. Advertising to Property Seekers: Consumer-facing platform monetized through targeted advertising placements displayed to property searchers, including promoted listings and display ads for related services.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Immoweb operates Belgium's largest online real estate marketplace, where professional agents, agencies, developers, and private sellers publish residential and commercial property listings for sale or rent, and where individual property seekers search, compare, and contact advertisers. The platform monetizes primarily through professional agent subscriptions (Immoweb Pro), visibility and advertising products, insurance distribution commissions via Immoweb Protect, and mortgage credit referrals to Belfius Bank.

Product overview

Immoweb operates as a comprehensive digital real estate marketplace for the Belgian market, centered on its flagship immoweb.be property listing platform. The core platform enables users to search and advertise residential and commercial properties for sale and rent. The product portfolio extends beyond basic listings through several integrated modules: a Property Valuation Tool for automated property price estimation, the Immoweb Protect insurance suite (tenant and homeowner insurance products distributed via a partnership with Qover and underwritten by Baloise Insurance), a Blog providing editorial real estate guidance, and mobile applications for iOS and Android. The platform also integrates mortgage credit simulation via Belfius Bank and employs an algorithmic property ranking system that factors in listing completeness, recency, and subscription tier.

Differentiator

Problem solved

Functional benefit

Brands

• Immoweb Protect: Home insurance product line offering tenant, homeowner, expat, and flatmate insurance policies, distributed in partnership with Baloise Insurance and managed by Qover.

Products and services

• Immoweb Property Marketplace (immoweb.be) Belgium's largest online real estate marketplace where individual property seekers search residential and commercial listings for sale or rent, and where professional agents, agencies, developers, and private sellers publish listings. Free for consumers, monetized through professional subscriptions and advertising.
• Immoweb Pro (Professional Agent Portal) Subscription-based portal for real estate professionals to publish property listings, manage visibility and ranking, and access market analytics tools. Subscription tier influences listing ranking in search results.
• Property Valuation Tool (Estimate my property) Online automated property price estimation tool (estimation.immoweb.be) enabling users to estimate the market value of their property, integrated with Realo valuation data.
• Immoweb Protect Insurance Home insurance product suite (tenant liability, homeowner, expat, flatmate) distributed through Immoweb Protect underwritten by Baloise Insurance and administered by Qover, including 24/7 assistance via Europ Assistance and legal protection via Euromex.
• Immoweb Mortgage Credit Referral (Belfius Integration) Mortgage credit simulation calculator integrated with Belfius Bank enabling property buyers to estimate home loan payments directly on Immoweb.
• Immoweb Mobile Application Mobile application available on iOS and Android providing property search, listing management, and account access for buyers, renters, and professionals.

Quantifiable outcome

• Belgium's leading property website with the largest property listing database in the country

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• BelfiuscoreGTM or Marketing PartnerImmoweb partners with Belfius Bank to offer mortgage credit referral services on its platform. Users seeking home loans are directed to Belfius for mortgage credit simulation and products. The partnership appears in Immoweb's blog as a strategic initiative and is promoted on the main website under tools.
• Qover SAcoreStrategic or Co-development PartnerImmoweb Financial Services partners with Qover SA to distribute home insurance products (tenant, homeowner, expat, flatmate) under the Immoweb Protect brand. Qover manages policy administration, claims handling, and customer service, while Baloise Insurance underwrites coverage. The insurance product is embedded on Immoweb's website and promoted as a complementary service for property seekers and tenants.
• Baloise Insurance (Baloise Belgique SA)coreTechnology or IntegrationBaloise Insurance is the underwriter for Immoweb Protect home insurance products distributed via Qover's platform. The insurance covers tenant liability, content, legal protection (via Euromex), and 24/7 assistance (via Europ Assistance).
• AVIV GroupcoreOthersImmoweb is part of the AVIV Group, a European real estate portal network. Within AVIV, data is processed centrally. Immoweb shares data with other AVIV entities including Digital Classifieds France for market analytics and price mapping purposes.
• De Markgrave CentreminorStrategic or Co-development PartnerImmoweb collaborated with the De Markgrave centre for people with visual impairments and blind people in Antwerp to improve the accessibility of its platform, ensuring compliance with WCAG guidelines and screen reader compatibility.
• Centre d'information sur les médias (CIM)minorOthersImmoweb's audience figures are audited and certified by CIM (Centre d'Information sur les Médias), the Belgian media measurement organization, lending credibility to its traffic and reach claims.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Leboncoin: France's largest general classifieds platform with a substantial real estate vertical. Comparable as a broad classifieds incumbent with subscription-based visibility products competing with specialist portals like Immoweb in the French-speaking Belgian market.
• Rightmove: UK's dominant property portal and a global benchmark for subscription-driven real estate marketplaces. Comparable business model (agent subscriptions driving >80% of revenue) and a reference point for Immoweb's monetization strategy.
• Zillow: US-based property marketplace and tech-driven portal leader. Comparable as a category-defining digital real estate platform with diversified revenue (advertising, subscriptions, mortgages, leads), though serving a different geography.

Direct peers

• SeLoger: Leading French property portal and sister AVIV Group asset. Directly comparable business model (subscription + advertising) and part of Immoweb's parent group, with shared data infrastructure.
• Zimmo: Belgian property portal directly competing with Immoweb in the same domestic market, offering property listings for sale and rent with subscription-based visibility products for agents. Closest direct competitor in Belgium.
• Immovlan: Belgian real estate portal operating in the same market as Immoweb, listing residential and commercial properties for sale and rent. Direct head-to-head competitor for agent subscriptions and consumer traffic.
• Immobilienscout24: Germany's largest property portal and another AVIV Group asset. Highly comparable as the German market leader with the same subscription and visibility product model Immoweb uses in Belgium.
• Idealista: Leading property portal in Spain, Portugal, and Italy. Comparable subscription-based listing model and consumer brand leadership in southern European markets that Immoweb already expands into.
• Funda: Netherlands' leading property portal. Direct competitor for cross-border Belgian/Dutch listings and shares the same freemium-plus-subscription listing model targeting Dutch-speaking audiences that Immoweb serves.

Emerging players

• Realo: Belgian property valuation and analytics platform that already provides Immoweb's Property Valuation Tool. Comparable as a Belgian-focused real estate data platform, though more specialized in valuation than listings.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/immoweb
• Facebookfacebook.com/immoweb
• LinkedInlinkedin.com/company/immoweb

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immoweb