IVFLondon
IVF London is a privately operated, HFEA/CQC-licensed fertility clinic in Elstree Borehamwood, UK, offering IVF, ICSI, IUI, fertility preservation, and LGBTQ+-inclusive family-building services, with AI-assisted embryo selection and home diagnostic kits, on a direct-to-consumer model.
- Company typePrivate
- Founded-
- HeadquartersBorehamwood, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What IVFLondon does
IVF London is a privately held, single-site fertility clinic headquartered in Elstree Borehamwood, United Kingdom, licensed by the Human Fertilisation and Embryology Authority (HFEA) and regulated by the Care Quality Commission (CQC). The clinic delivers a comprehensive menu of assisted reproductive technology services including standard IVF, natural cycle IVF, mild/IVF Lite, ICSI, IUI, ovulation induction, frozen embryo transfer, and surgically retrieved sperm, supported by advanced embryology and genetic add-ons such as Embryoscope time-lapse imaging, Embryo Assist AI for embryo selection, PGS/PGT using next-generation sequencing, PGD, ERA, and endometrial scratching. Fertility preservation (egg, embryo, sperm freezing) and donor pathways (donor sperm, donor eggs, alternative parenting, reciprocal IVF) round out the core service offering, complemented by counselling, fertility coaching, and pregnancy/preconception care.
The clinic's underlying technology stack combines an in-house embryology laboratory with third-party AI tooling — notably computer-vision-based embryo assessment (Embryo Assist AI and Embryoscope) and the ExSeed AI-powered home semen analysis kit — to support embryo selection accuracy and remote diagnostics. Revenue is generated transactionally across multiple streams: per-cycle IVF/FET fees (£3,900 stimulated IVF, £2,450 FET plus HFEA £115 fee), consultation fees (£85-£400), home diagnostic kit e-commerce (£80-£155), supplements, and support services, with Humm payment-plan financing available. IVF London operates a direct-to-consumer go-to-market model targeting heterosexual couples, same-sex female couples (with reciprocal IVF and shared motherhood a clear specialty), single parents by choice, fertility preservation patients, and transgender/non-binary patients, primarily across London and the broader UK domestic market. Distribution is via clinic visits, virtual Zoom consultations, online booking, GP/consultant referrals, open events, and a home-testing e-commerce storefront, supported by content marketing across blog, YouTube, Instagram, Facebook, and X.
IVFLondon firmographics
Firmographics- Name
- IVFLondon
- Legal name
- IVF London
- Website
- https://ivflondon.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- IVF London is a privately operated, HFEA/CQC-licensed fertility clinic in Elstree Borehamwood, UK, offering IVF, ICSI, IUI, fertility preservation, and LGBTQ+-inclusive family-building services, with AI-assisted embryo selection and home diagnostic kits, on a direct-to-consumer model.
- Ownership category
- akta.pro rank
IVFLondon industry classification
Industry- Product category
- Fertility Clinic Services
- NAICS
- Family Planning Centers (62141), Family Planning Centers (621410)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011), In Vitro & In Vivo Diagnostic Substances (2835)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
- akta.pro secondary industries
- Reproductive Endocrinology & Infertility (IVF/Fertility) (HLAKAJAC), Fertility & Reproductive Endocrinology Telehealth (IVF/IUI, infertility evaluation) (HLALAHAA), Genetic, Cytogenetic & Prenatal Screening IVD (HLAHAAAI)
Keywords
Where IVFLondon is headquartered
LocationHeadquarters
- HQ city
- Borehamwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
IVFLondon business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure
Revenue model
- IVF Treatment Cycles: Core revenue from stimulated IVF cycles (egg collection), frozen embryo transfers, and various fertility treatments including IUI, ICSI, and fertility preservation
- Consultations: Revenue from initial fertility consultations (Zoom/in-person), embryology consultations, and follow-up appointments
- Diagnostic Testing: Home testing kits including ovarian reserve tests, fertility hormone panels, and semen analysis kits sold through the clinic
- Medications and Supplements: Preconception and pregnancy vitamins and supplements for fertility support
- Support Services: Counselling, fertility coaching, and holistic therapy services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Shared Motherhood Initial Consultation |
| Unit Pricing | Pay-as-you-go | Stimulated IVF (egg collection cycle) |
| Unit Pricing | Pay-as-you-go | Frozen Embryo Transfer (FET) |
| Unit Pricing | Pay-as-you-go | HFEA Fee |
| Unit Pricing | Pay-as-you-go | Initial Consultation via Zoom with Fertility Consultant (up to 50 mins) |
| Unit Pricing | Pay-as-you-go | Embryology Consultation - Semen Analysis Review (30 mins) |
| Unit Pricing | Pay-as-you-go | Embryology Consultation - Cycle Notes Review (50 mins) |
| Unit Pricing | Pay-as-you-go | Know your Ovarian Reserve (AMH home test) |
| Unit Pricing | Pay-as-you-go | Know your Enhanced Fertility (hormone panel) |
| Unit Pricing | Pay-as-you-go | Home Semen Analysis Kit - 5 test |
| Unit Pricing | Pay-as-you-go | Home Semen Analysis Kit - 2 test |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels10 records
IVFLondon product offering
Product offeringCore offering
IVF London is a specialist UK fertility clinic delivering a full range of assisted reproductive technology (ART) treatments — IVF (standard, Natural Cycle, Mild, IVF Lite), ICSI, IUI, ovulation induction, frozen embryo transfer, and surgical sperm retrieval — alongside advanced laboratory services (Embryoscope time-lapse imaging, Embryo Assist AI embryo selection, PGS/PGT-A and PGD using NGS), fertility preservation (egg/embryo/sperm freezing), donor sperm and donor egg programmes, reciprocal IVF for same-sex female couples, and supporting investigations, counselling, and coaching. The clinic also retails home diagnostic kits (ovarian reserve, hormone panels, ExSeed AI semen analysis) and preconception/pregnancy supplements.
Product overview
IVFLondon is a specialist fertility clinic providing a comprehensive range of assisted reproductive technology (ART) treatments. The core offerings include multiple IVF protocols (Standard, Natural Cycle, Mild, IVF Lite), ICSI, IUI, and ovulation induction. Advanced laboratory services include Embryoscope time-lapse imaging with AI-powered Embryo Assist AI for embryo selection, preimplantation genetic testing (PGS/PGT-A, PGD), and various freezing services (egg, embryo, sperm). The clinic offers fertility preservation, donor programs (sperm and eggs), and reciprocal IVF for same-sex couples. Supporting services include fertility investigations, counselling, coaching, and pregnancy care. Home testing products include ovarian reserve tests, enhanced fertility hormone panels, and ExSeed AI-powered semen analysis kits. Consultation services include embryology reviews and fertility specialist consultations via Zoom.
Differentiator
Problem solved
Functional benefit
Products and services
- In Vitro Fertilisation (IVF)
- Natural Cycle IVF
- Mild IVF
- IVF Lite
- ICSI (Intracytoplasmic Sperm Injection)
- Intra Uterine Insemination (IUI)
- Ovulation Induction
- Frozen Embryo Transfer (FET)
- Surgically Retrieved Sperm
- Reciprocal IVF (Shared Motherhood)
- Egg Freezing
- Embryo Freezing
- Sperm Freezing
- Donor Sperm Treatment
- Donor Egg Treatment
- Counselling
- Fertility Coaching
- Know your Ovarian Reserve (AMH home test)
- Know your Enhanced Fertility (Hormone Panel)
- ExSeed Home Semen Analysis Kit (5-test)
- ExSeed Home Semen Analysis Kit (2-test)
- Initial Consultation via Zoom with a Fertility Consultant
- Embryology Consultation — Semen Analysis Review (30 mins)
- Embryology Consultation — Cycle Notes Review (50 mins)
- Preconception Vitamins and Minerals
- Post-Conception Pregnancy Vitamins and Supplements
Quantifiable outcome
- 43% birth rate per embryo transferred for female same-sex couples aged 18-34 (HFEA data)
- +2 more outcomes
Companies that use IVFLondon
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles5 records
IVFLondon technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
IVFLondon partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
IVFLondon competitors and assessment
Company assessmentDirect peers
- The Lister Fertility Clinic: Hospital-based fertility clinic in central London offering a comprehensive IVF, ICSI, and donor programme with strong NHS and private-pay mix. Direct competitor for IVF London in the London private market with established embryology capability.
- Create Fertility: UK fertility chain known for mild and natural cycle IVF, with clinics in London and beyond. Directly competes with IVF London on stimulation-light protocols and on the London private-pay patient.
- King's Fertility: London-based fertility clinic affiliated with King's College Hospital, offering IVF, ICSI, donor programmes, and fertility preservation. Directly comparable service mix to IVF London within the same London catchment.
- London Women's Clinic: Long-established London fertility clinic with strong LGBTQ+ inclusive positioning (daisy network) and a broad IVF/ICSI/donor offering. Overlaps directly with IVF London on reciprocal IVF, donor sperm, and private self-pay cycles in London.
- Centre for Reproductive and Genetic Health (CRGW): London-based specialist fertility clinic offering IVF, ICSI, PGT, and donor programmes to a similar patient mix. Directly competes with IVF London in the London private-pay segment, particularly for LGBTQ+ family building.
Emerging players
- Apricity: Digital-first UK fertility clinic combining at-home testing, virtual consultations, and partner clinic treatment. An emerging tech-enabled model that overlaps with IVF London's DTC funnel and virtual consultation approach.
- Gaia Family: UK fertility platform focused on egg freezing, donor sperm, and inclusive care for LGBTQ+ and single parents. Comparable on the inclusivity-led, fertility-preservation-led positioning that IVF London also emphasises.
Broad incumbents
- TFP Fertility UK: UK fertility network (formerly The Fertility Partnership) operating multiple clinics with full IVF, ICSI, donor, and PGT services. Competes with IVF London across multiple geographies including London.
- CARE Fertility: One of the UK's largest fertility clinic networks with multiple sites and a full IVF, ICSI, genetic testing, and egg/embryo freezing offering. A broad incumbent whose London/North sites overlap with IVF London's service mix and patient base.
Regional players
- Manchester Fertility: Long-established North-West England fertility clinic offering IVF, ICSI, donor sperm/eggs, and PGT. A comparable clinical model but in a different UK geography, useful as a regional benchmark for IVF London.
Market position
Strengths5 records
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
IVFLondon social profiles
Digital presenceIVFLondon compliance and trust
Trust signalCompliance2 records
IVFLondon financial estimates
Financial estimateRevenue estimate
Valuation estimate
IVFLondon leadership team
Management profileNumber of profiles
IVFLondon funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IVFLondon M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IVFLondon
What does IVFLondon do?
IVF London is a specialist UK fertility clinic delivering a full range of assisted reproductive technology (ART) treatments — IVF (standard, Natural Cycle, Mild, IVF Lite), ICSI, IUI, ovulation induction, frozen embryo transfer, and surgical sperm retrieval — alongside advanced laboratory services (Embryoscope time-lapse imaging, Embryo Assist AI embryo selection, PGS/PGT-A and PGD using NGS), fertility preservation (egg/embryo/sperm freezing), donor sperm and donor egg programmes, reciprocal IVF for same-sex female couples, and supporting investigations, counselling, and coaching. The clinic also retails home diagnostic kits (ovarian reserve, hormone panels, ExSeed AI semen analysis) and preconception/pregnancy supplements.
Is IVFLondon a public or private company?
IVFLondon is a private company. It is classified as unknown and is currently operating.
When was IVFLondon founded?
IVFLondon was founded in -1. It employs 11 to 50 people.
Where is IVFLondon based?
IVFLondon is headquartered in Borehamwood, United Kingdom, in the Europe region.
How does IVFLondon make money?
Five revenue lines are on record. IVF Treatment Cycles are the primary driver. The others are consultations, diagnostic Testing, medications and Supplements and support Services.
Who are IVFLondon's main competitors?
Direct peers on record are The Lister Fertility Clinic, Create Fertility, King's Fertility, London Women's Clinic and Centre for Reproductive and Genetic Health (CRGW). Emerging players are Apricity and Gaia Family. Broad incumbents are TFP Fertility UK and CARE Fertility. Manchester Fertility is listed as a regional player.
Does IVFLondon have an API?
No public API is recorded for IVFLondon.
What industry is IVFLondon in?
IVFLondon's product category is Fertility Clinic Services. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers, with a secondary code of HLAKAJAC, Reproductive Endocrinology & Infertility (IVF/Fertility). Its NAICS code is 62141 and its SIC code is 8011.