Savourea

What Savourea does

Savourea is a French manufacturer and distributor of e-liquids for electronic cigarettes, operating as a privately held laboratory and producer headquartered in Boissy-Saint-Léger, France. The company produces a portfolio of 19+ branded e-liquid sub-ranges — including Savourea Classique, Bounty Hunters, The French Milk, Frukt, Hyster-X, Dictator, West Indies, WFC, Salty (nicotine salts), and Make It / Nico DIY (self-mixing bases and boosters) — covering classic tobacco, fruity, gourmet, menthol, exotic Caribbean, and DIY categories in formats ranging from 10ml to 70ml bottles with varying nicotine strengths and PG/VG ratios. Its core technology focus is flavor formulation and ingredient quality, evidenced by pharmaceutical-grade ISO 9001 solvents, USP-grade nicotine, ECOCERT-certified organic rapeseed-derived vegetable glycerin, and COSMOS attestation from ECOCERT Greenlife.

The business operates a dual go-to-market model: a B2C e-commerce storefront at savourea-shop.com serving individual vapers directly, and a B2B wholesale platform at savoureapro.com supplying vape shops, tobacconists, and convenience stores with bulk product, safety data sheets, and reseller pricing. Distribution is concentrated in the French domestic market, with the AFNOR 'Origine France Garantie' certification (confirming ≥50% of unit cost acquired in France) serving as a primary trust signal against imported competitors.

The company monetizes through one-time product sales rather than subscriptions or licensing, with revenue split between direct consumer purchases and wholesale orders from independent retail buyers. Marketing is executed through the company website, organic social media (Twitter, Facebook, Instagram), and email newsletters, with no disclosed paid acquisition budget, enterprise contracts, or institutional investor backing. Strategic posture centers on quality certification, broad flavor SKU coverage, and dual-channel reach within a single regulated national market.

Name

Savourea

Legal name

Savourea

Website

https://savourea.fr

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Savourea is a privately held French manufacturer and wholesaler of e-liquids for electronic cigarettes, selling 19+ branded product lines to individual consumers via its DTC e-shop and to vape retailers via a dedicated B2B wholesale platform, all within the French domestic market.

Ownership category

akta.pro rank

Product category

E-Liquids for E-Cigarettes

NAICS

Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco Manufacturing (312230), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Tobacco Products (2100)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industry

E-Liquid & Nicotine Salt Retail (CRANAEAH)

Keywords

• E-liquid manufacturing
• Vape wholesale
• Nicotine salt liquids
• DIY e-liquid bases
• French e-liquids

Headquarters

HQ city

Boissy-saint-léger

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2C E-commerce Sales: Direct-to-consumer sales of e-liquids through savourea-shop.com online store. Products include various e-liquid flavors in different formats (10ml, 50ml, 70ml) and nicotine strengths.
2. B2B Wholesale/Pro Sales: Wholesale distribution to resellers and retailers through the dedicated Pro platform (savoureapro.com). Bulk sales of e-liquids for vape shops and retail businesses.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Savourea manufactures, packages, and distributes a portfolio of 19+ branded e-liquid ranges for electronic cigarettes, covering classic tobacco, fruity, gourmet, exotic, mentholated, nicotine salt, and DIY categories. Products are bottled in France under AFNOR Origine France Garantie certification using ECOCERT organic rapeseed glycerin, ISO 9001 pharmaceutical-grade solvents, and USP-grade nicotine. Sales run through a B2C consumer shop (savourea-shop.com) and a B2B wholesale Pro platform (savoureapro.com) serving vape retailers across France.

Product overview

Savourea is a French manufacturer and distributor of e-liquids for electronic cigarettes, operating both B2C (Savourea Shop) and B2B (Savourea Pro) channels. The product portfolio consists of 19 branded sub-product lines covering the full spectrum of e-liquid categories: Classic tobacco flavors (Bounty Hunters, Savourea Classique, WFC), fruity flavors (Frukt, Red Rock, Hyster-X), gourmet/pastry flavors (The French Milk, 2K19, Feevr, Machin), exotic Caribbean profiles (West Indies, Dictator, Dictaloca), mentholated/fresh options (N'ice), nicotine salt liquids (Salty), and DIY products for self-mixing (Make it, Nico DIY). The company emphasizes French manufacturing with organic ingredients, holding multiple quality certifications including AFNOR Origine France Garantie, ISO 9001, and ECOCERT organic certification.

Differentiator

Problem solved

Functional benefit

Brands

• 2K19: Gourmet e-liquid range featuring revisited pastries and sweets including Sicilian Cannoli, French berlingot candies, and pecan cookies.
• Bounty Hunters
• Coin Vape
• Dictator
• Dictaloca
• Feevr
• Frukt
• Hyster-X
• Machin
• Make it
• N'ice
• Nico DIY
• Red Rock
• Salty
• Savourea Classique
• Savourea Crazy
• The French Milk
• West Indies
• WFC (World Finest Classics)

Products and services

• 2K19

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Alfaliquid: One of the largest French e-liquid manufacturers, offering a similarly broad portfolio of bottled e-liquids across multiple flavor categories. Directly comparable to Savourea as a French-made, multi-brand e-liquid producer serving both B2B and B2C channels.
• Le French Liquide: French e-liquid manufacturer with a multi-brand portfolio of fruity, gourmet, classic and menthol lines. Closely comparable to Savourea in product structure (multi-brand bottled e-liquids), French origin positioning, and B2C/B2B distribution model.
• VDLV (Vincent Dans Les Vapes): French independent e-liquid producer with a strong focus on natural ingredients and quality certifications. Comparable to Savourea on French manufacturing, premium/certified positioning, and multi-flavor portfolio aimed at vape shops and consumers.
• Gaïatrend: French e-liquid group behind brands such as Petit Verger and Furiosa, producing premium bottled e-liquids for the French and European markets. Directly comparable in scale range, multi-brand strategy, and quality-led French manufacturing approach.
• Flavour Power: European e-liquid manufacturer offering a wide range of bottled flavors across classic, fruity, and gourmet profiles. Comparable to Savourea in SKU breadth, multi-category flavor coverage, and reliance on wholesale distribution through vape shops.

Emerging players

• Dinner Lady: UK-headquartered independent e-liquid brand with a multi-line flavor portfolio targeting European markets. Comparable to Savourea as a sub-major independent competing on flavor variety and brand identity, but with broader UK/international reach.

Broad incumbents

• British American Tobacco (Vuse / Vype): Global tobacco incumbent with Vuse and Vype e-cigarette and e-liquid product lines distributed across France and Europe. Relevant as a broad incumbent competing across vape categories that constrains pricing and shelf access for independent manufacturers like Savourea.
• Philip Morris International: Global tobacco major with adjacent reduced-risk product portfolios (heated tobacco, vape-adjacent systems) marketed across Europe. Relevant as a deep-pocketed incumbent whose regulatory and marketing influence shapes the French e-liquid category in which Savourea competes.
• RELX International: Large-scale closed-pod e-cigarette and e-liquid brand operating across Europe with significant French retail presence. Comparable as a broad incumbent whose pod-and-liquid model directly competes with Savourea's Salty nicotine-salt line.

Regional players

• Cumulus Vapery: Mid-sized European e-liquid producer focused on multi-flavor bottled ranges for wholesale and retail. Relevant as a regional peer operating with a similar broad-portfolio B2B model, but primarily outside France's core market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/savourea
• Facebookfacebook.com/Savoureafr
• Instagraminstagram.com/savourea
• LinkedInlinkedin.com/company/savourea

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Savourea