VDLV

What VDLV does

VDLV (S.A.S VDLV) is a privately held French manufacturer of e-liquides and vaping devices founded in 2012 in Cestas, Gironde, and headquartered at its single production campus at 2 chemin des Arestieux. The company designs, formulates, and produces nicotine e-liquides and related hardware for adult smokers and vapers, distributing seven consumer brands (Vincent, Cirkus, Neosweet, Le Booster Fran\u00e7ais, 814, OUIIIZ, and Olala) via its own e-commerce platform (e-boutiquevdlv.fr), a B2B professional portal (pro.vdlv.fr), approved specialist vape resellers, and French tobacconists (buralistes). It also offers contract manufacturing and private-label services to third parties under the VDLV Pro 360 banner.

The company's core technological differentiator is Nicotine Vapologique\u00ae, a proprietary purified nicotine (purity >99.9%) produced in-house via a green-chemistry, solvent-free extraction process from French-grown tobacco, sourced from a network of more than 60 partner farmers in the Nouvelle-Aquitaine region. Secondary proprietary assets include V\u00e9g\u00e9tol Inside, a patent-registered bio-fermented glycerin base used as a non-irritating alternative to propylene glycol, and the Neosweet range using neotame as a next-generation sweetener. VDLV holds AFNOR XP D90-300-2 certification (first French e-liquid manufacturer to do so, maintained continuously since 2016) and the Origine France Garantie label, supported by an in-house R&D partnership with laboratory Ing\u00e9sciences.

The business operates a hybrid B2C / B2B model. B2C revenue is generated through unit-priced sales of finished e-liquides, PAB (Pr\u00eat-\u00c0-Booster) formats, and the OUIIIZ pod-based starter kit line (priced at €24.90 for lighter smokers and €34.90 for heavier smokers) on its own storefront, with 48-72h delivery. B2B revenue is generated through wholesale distribution of branded and private-label e-liquides to specialist vape retailers, online resellers, and buralistes, complemented by VDLV Pro 360 contract manufacturing, formulation, and regulatory-compliance services. The company employs 101-250 people, co-founded and operates the VDLV Hub industriel de Nouvelle-Aquitaine at its Cestas site, and is a member of FIVAPE, the UN Global Compact, and La French Fab.

Name

VDLV

Legal name

S.A.S VDLV

Website

https://vdlv.fr

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

VDLV is a French manufacturer of AFNOR-certified e-liquides and the proprietary Nicotine Vapologique, founded in 2012 in Cestas. It serves adult smokers and vapers through seven consumer brands via B2C e-commerce, specialist retailers, tobacconists, and B2B private-label manufacturing.

Ownership category

akta.pro rank

Product category

E-liquid and Vaping Products Manufacturing

NAICS

Tobacco Manufacturing (31223), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Tobacco Products (2100), Miscellaneous Chemical Products (2890)

akta.pro primary industry

E-liquids & Nicotine Salts Manufacturing & Brands (CRADAJAG)

akta.pro secondary industries

Electronic Nicotine Delivery Systems (ENDS/Vapes) Devices Manufacturing & Brands (CRADAJAF), E-Liquid & Nicotine Salt Retail (CRANAEAH), Dedicated Vape & E-Cigarette Shops (Specialty Retail) (CRANAEAA)

Keywords

• E-liquid manufacturing
• Vaping products
• Nicotine extraction
• Smoking cessation
• Vape retail

Headquarters

HQ city

Cestas

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. B2C e-commerce sales: Direct-to-consumer sales of e-liquides and vaping devices through the company's e-commerce platform (e-boutiquevdlv.fr), including owned brands (Vincent, Cirkus, Neosweet, Le Booster Français, 814, OUIIIZ, Olala) and accessories. Revenue generated per transaction with no stated subscription model.
2. B2B professional sales: Wholesale and distribution of VDLV-branded and private-label e-liquides to vape shops, specialist retailers, and tobacconists (buralistes) via the pro.vdlv.fr portal and direct sales team.
3. OUIIIZ product line: Sale of the OUIIIZ branded starter kits and refill products — complete vaping solution targeting adult smokers transitioning from tobacco, including hardware (batteries, pods) and consumable e-liquides.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

VDLV manufactures and sells French-made e-liquids for electronic cigarettes through seven consumer brands (Vincent, Cirkus, Neosweet, Le Booster Français, 814, OUIIIZ, Olala) plus pod-based starter kits. The company is the only French producer of Nicotine Vapologique®, a proprietary purified nicotine extracted via green chemistry from French-grown tobacco, giving it full vertical integration from agricultural raw material to finished bottled product. It also offers B2B services through VDLV Pro 360 for private-label e-liquid creation, contract manufacturing, packaging, and regulatory compliance support.

Product overview

VDLV is a French manufacturer of e-liquids and vaping solutions, founded in 2012 in Cestas, Gironde. The company operates as a single unified product portfolio centered on six main consumer brands: Vincent® (authentic/natural), Cirkus® (aromatic art/balance), Neosweet® (intense flavors using neotame), Le Booster Français® (French nicotine boosters), 814® (French history-inspired), and OUIIIZ® (smoking cessation solution). The portfolio includes ready-to-use products (PAB e-liquids in 100ml), starter kits with pod devices, and recharge options. VDLV also offers B2B services through VDLV Pro 360 for custom e-liquid creation, manufacturing, and regulatory compliance. The company differentiates through proprietary technologies including Nicotine Vapologique® (purified French nicotine >99.9% purity) and Végétol Inside (patented natural base ingredient).

Differentiator

Problem solved

Functional benefit

Brands

• Vincent®: Authenticité et naturel au cœur de la vape - vaping brand focused on authenticity and natural flavors
• Cirkus®
• NEOSWEET®
• Le Booster Français®
• 814®
• OUIIIZ®
• Olala®

Products and services

• Vincent® e-liquids VDLV's original e-liquid brand focused on authenticity and natural flavors, positioned for adult smokers seeking a natural and authentic vaping experience.
• Cirkus® e-liquids
• Neosweet® e-liquids VDLV's innovative e-liquid brand featuring intense flavors using neotame as a new-generation sweetener, targeting vapers seeking powerful sensory experiences. Available in 100ml PAB (Prêt-à-Booster) format.
• Le Booster Français® nicotine boosters
• 814® e-liquids Brand acquired with Distrivapes in 2022, offering an aromatic journey inspired by French history.
• OUIIIZ® starter kits and refills
• Olala® e-liquids Brand acquired in 2024, offering aromatic diversity for all profiles.
• Nicotine Vapologique®
• VDLV Pro 360 services

Quantifiable outcome

• 9+ years of AFNOR certification maintained continuously (2016–present), making VDLV the longest-certified French e-liquide manufacturer
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• La French FabcoreStrategic or Co-development Partner · 1 January 2020VDLV joined the La French Fab collective in 2020, representing the French industrial renaissance. This membership aligns with VDLV's commitment to modernizing production methods, valuing French industrial know-how, driving innovation, and achieving ecological performance. The partnership connects VDLV to a broader network of French industrial innovators.
• Pacte Mondial / UN Global CompactcoreStrategic or Co-development Partner · 1 January 2019Since 2019, VDLV has been a signatory to the UN Global Compact, committing to support the 17 Sustainable Development Goals (SDGs). An annual attestation of compliance is published. This institutional commitment frames VDLV's RSE strategy across environmental, social, and governance dimensions.
• FIVAPE (Fédération Interprofessionnelle de la Vape)coreStrategic or Co-development Partner · 1 January 2012VDLV has been a member of FIVAPE since its founding in 2012. FIVAPE is the interprofessional federation representing and defending the French vaping sector. VDLV participates actively in regulatory advocacy, standards development (including AFNOR commission work), and public health dialogue with government authorities. Charly Pairaud serves as Vice-President of FIVAPE.
• Région Nouvelle-AquitainecoreStrategic or Co-development PartnerVDLV receives support from the Nouvelle-Aquitaine Regional Council for the development of a local tobacco cultivation supply chain dedicated to Nicotine Vapologique production. This partnership has enabled VDLV to establish relationships with over 60 French farmers and develop innovative agricultural techniques (variety experimentation, environmentally friendly phytosanitary solutions), creating a unique domestic supply chain for nicotine extraction.
• French farmers (60+)coreStrategic or Co-development PartnerVDLV has established a strategic agricultural partnership with over 60 French farmers who cultivate tobacco specifically for VDLV's Nicotine Vapologique extraction. This farming network, supported by the Nouvelle-Aquitaine Region, enables complete supply chain traceability from field to finished product and positions VDLV as independent of imported nicotine sources.
• BeesolisminorStrategic or Co-development PartnerBeesolis installed 3 beehives on VDLV's Cestas headquarters site in May 2025 as part of VDLV's biodiversity and environmental commitment. Beesolis specializes in urban beekeeping and bee preservation, using vaporization technologies in its own operations — a technological link to VDLV's core business. The partnership yields honey for VDLV employees and serves as a visible symbol of VDLV's RSE commitments.
• La Vape du cœurminorStrategic or Co-development PartnerVDLV supports the La Vape du cœur association by providing e-liquide donations and technical advice to help smokers in difficulty access vaping as a tobacco cessation tool. This charitable partnership aligns with VDLV's public health mission and harm reduction values.
• France Travail PessacminorStrategic or Co-development PartnerVDLV partnered with France Travail Pessac (public employment service) to organize an open house day in September 2025, hosting ~15 job seekers to discover VDLV's operations and career opportunities. The partnership supports local employment integration and VDLV's employer brand.
• Communauté de Communes Jalle Eau BourdeminorStrategic or Co-development PartnerVDLV partnered with the Jalle Eau Bourde community of communes for a joint open house event in September 2025 targeting local job seekers. This local institutional partnership supports VDLV's regional employment initiatives and territorial anchoring commitments.
• Ingésciences (laboratory partner)coreTechnology or IntegrationIngésciences is VDLV's dedicated R&D laboratory partner, co-located on the VDLV site within the Cestas Hub. The laboratory conducts scientific research on vaping usage patterns, addiction mechanisms, and product development. Its goal is to build a technical referential for vapology in collaboration with healthcare professionals, positioning vaping as a legitimate public health tool comparable to optics or hearing aids.
• VDLV Hub (industrial hub)coreStrategic or Co-development PartnerVDLV hosts and operates the first Hub industriel de Nouvelle-Aquitaine at its Cestas site, housing multiple innovative companies and supporting startups in reaching the industrialization stage by sharing logistics, experience, territorial anchoring, and resources. VDLV co-founded this ecosystem to consolidate French industrial innovation.
• Vape4Good (association)minorStrategic or Co-development PartnerVDLV co-founded Vape4Good, a collective initiative dedicated to recycling used e-liquide bottles. The project aims to recover and transform empty vials into new reusable containers, creating a virtuous circular economy loop for the vaping sector. This environmental initiative supports VDLV's eco-design and circular economy commitments.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gaïatrend (Alfaliquid): French e-liquid manufacturer headquartered in Pessac, producing Alfaliquid and other brands domestically. Closest direct competitor to VDLV in the French AFNOR-certified e-liquid manufacturing space, with similar B2B and B2C distribution models.
• Liquideo: Major French e-liquid and vaping product brand (part of VDLV-adjacent category), competing with VDLV across multiple retail channels including buralistes and specialist vape shops in France.
• Le Petit Vapoteur: French vape retailer and e-liquid brand owner operating one of the largest specialty vape retail footprints in France. Directly comparable business model combining branded e-liquids with retail distribution, similar target customer to VDLV.
• Solubar: French DIY e-liquid base and nicotine booster manufacturer with comparable B2B offering in the French vaping ecosystem; competes with VDLV's Le Booster Français line and DIY segment.
• J Well France: French vaping company offering e-liquids, devices, and accessories across multiple brands, with established buraliste and specialist retail distribution — directly comparable to VDLV's portfolio and channel mix.

Broad incumbents

• Cigarette Électronique / Vuse (BAT): British American Tobacco's vaping brand (Vuse) competes across both e-cigarette devices and consumables globally and in France via buralistes; a deep-pocketed incumbent with overlapping categories and channels versus VDLV.
• JUUL Labs: Altria-owned pod-based vaping company whose closed-system approach competes directly with VDLV's OUIIIZ starter kit positioning in the adult-smoker-transition use case.
• Philip Morris International (IQOS / HEETS): Global tobacco major with heat-not-burn and (historically) vape offerings. Not a direct e-liquid competitor but a powerful incumbent in the broader nicotine alternatives space that competes for the same adult smoker/vaper wallet in France.
• Imperial Brands (blu): International tobacco group with a vaping portfolio (blu) active in France; competes with VDLV in the e-cigarette category with broader geographic scale and resources.

Emerging players

• RELX: Closed-pod vaping platform with strong brand presence in Europe; comparable to VDLV's OUIIIZ pod-system approach and an emerging threat in the French specialty vape channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VDLVofficiel
• Facebookfacebook.com/VDLVofficiel
• LinkedInlinkedin.com/company/vdlv
• Instagraminstagram.com/vdlvofficiel

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VDLV