Circular IT Group

What Circular IT Group does

Circular IT Group is a Netherlands-headquartered, privately held circular IT lifecycle management provider organized as a holding of seven operating subsidiaries across the Netherlands, the United Kingdom, Belgium, Singapore, and Denmark. The group originated with Maxicom, founded in 1998 as a refurbished IT distributor, and was consolidated under the Circular IT Group umbrella in 2022 by CEO Dimitri Wams and CFO Reinout van Tuyll. The core operating entities cover IT solutions (NEG-ITSolutions), IT trading and remarketing (Computer Trading / ICTlifecycle), UK ITAD (Re-Tek), IT rental (IRENT), deployment services (Digital Deploy), and Belgian circular IT (Close The Gap).

The company offers an end-to-end IT lifecycle stack: procurement of new and refurbished hardware from A-brands (Dell, Lenovo, HP, Cisco, HPE, Microsoft, Samsung, Apple); short- and long-term hardware rental including GPU, server, storage, and cyber incident response; hardware leasing; IT Asset Disposition with Blancco-certified data erasure, on-site destruction, hard-drive shredding, SSD destruction, and data-center decommissioning; IT asset recovery and remarketing; IT recycling; an IT donation program; a Device-as-a-Service subscription branded 'Circular Workplace'; and a Lifecycle Management Platform with an Impact Calculator, CSRD Impact Report, and CO2 Performance Report. Supporting technology infrastructure comprises a partner portal for the Maxicom refurbished-IT channel (live inventory, tiered pricing, EDI/API), and the group holds B Corp, WEEELABEX, ISO 45001, NIWO, and Blancco Platinum ITAD Partner certifications.

Revenue is generated through a blend of one-time hardware sales and trade-in transactions, recurring DaaS / leasing subscriptions, usage-based rentals, and professional services for ITAD and recycling. Distribution mixes direct enterprise field sales, an inside-sales team handling phone and web-form inquiries, the Maxicom channel for IT resellers and brokers across Europe, and direct self-service via the company website. The customer base is enterprise-led and diversified across industries including manufacturing (ASICS), pharmaceuticals (Bayer), professional services (Deloitte, KPMG), utilities/energy (Evides, Shell, Eneco, Firmus Energy), food and beverage (FrieslandCampina, Sligro), technology (HP, Microsoft), healthcare (Philips), telecommunications (Proximus, VodafoneZiggo, Transavia), media (Talpa Network), education (TU Delft), and consumer goods (Unilever). Pricing is primarily quote-based, with DaaS priced on a monthly per-device subscription. Revenue is not publicly disclosed.

Name

Circular IT Group

Legal name

CITG Netherlands B.V.

Website

https://circularitgroup.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Short description

Circular IT Group is a Netherlands-headquartered, privately held provider of circular IT lifecycle management services, delivering hardware procurement, refurbished-IT distribution, rental, leasing, DaaS, and ITAD to enterprise customers across the Netherlands, UK, Belgium, Singapore, and Denmark.

Ownership category

akta.pro rank

Product category

IT Asset Lifecycle Services

NAICS

Office Machinery and Equipment Rental and Leasing (53242), Electronic and Precision Equipment Repair and Maintenance (81121), Consumer Electronics and Appliances Rental (532210)

SIC

Services-Computer Rental & Leasing (7377), Wholesale-Computers & Peripheral Equipment & Software (5045), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

IT Asset Lifecycle Services (Procure-to-Retire) (BPAEAOAF)

akta.pro secondary industries

IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK), IT Procurement & Sourcing Services (Hardware/Software) (BPAEAOAG), IT Asset Management (ITAM) Platforms (HDAEALAD), Circularity Consulting & Program Management (EPR, Design-for-Circularity, LCA) (EUAIANAH)

Keywords

• IT asset disposition
• Refurbished hardware distribution
• Device lifecycle management
• Circular IT services
• IT asset recovery

Headquarters

HQ city

Zoetermeer

HQ country

Netherlands

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Hardware Sales: Sale of new and refurbished IT hardware including laptops, desktops, servers, storage, and networking equipment. Revenue from both direct sales and through reseller channel (Maxicom).
2. IT Rental: Short-term and long-term rental of IT equipment including GPU, servers, storage, and network switches. Supports temporary needs, proof-of-concept, and cyber incident response.
3. Hardware Leasing: Lease arrangements for IT hardware providing financial flexibility for organizations wanting to spread costs while maintaining access to modern equipment.
4. Device as a Service (DaaS): Monthly subscription model bundling hardware, support, device management, and end-of-life processing in a single predictable monthly fee per device.
5. ITAD Services: IT Asset Disposition services including certified data erasure, data destruction, on-site destruction, hard drive shredding, and data center decommissioning.
6. IT Asset Recovery / Remarketing: Buy-back and trade-in services for used IT equipment, remarketing functional devices to recover value for customers.
7. IT Recycling: Responsible recycling of non-reusable IT equipment with full traceability and environmental compliance documentation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Circular IT Group provides circular IT hardware solutions across the full equipment lifecycle, including new and refurbished IT hardware procurement, short- and long-term hardware rental and leasing, Device-as-a-Service (DaaS / Circular Workplace) subscriptions, IT lifecycle management, IT Asset Disposition (ITAD) with certified data erasure and destruction, asset recovery, and IT recycling. It distributes refurbished IT hardware to resellers and brokers through the Maxicom channel across Europe.

Product overview

Circular IT Group is a circular IT lifecycle management company operating a multi-service platform encompassing IT Hardware (procurement, rental, leasing, refurbished equipment), IT Services (Device as a Service/DaaS, IT Lifecycle Management, Lifecycle Management Platform, IT Donation), and ITAD (IT Asset Disposition, IT Asset Recovery, IT Recycling). The company distributes refurbished IT products through its Maxicom sub-brand targeting resellers. Key offerings include the Circular Workplace DaaS solution combining hardware, support, management, and end-of-life disposal in a monthly subscription, along with data erasure/destruction services using Blancco, trade-in/buy-back programs, and sustainability tools (Impact Calculator, CSRD Impact Report, CO2 Performance Report). The company serves diverse industries including businesses, education, financial services, healthcare, public sector, professional services, and telecommunications.

Differentiator

Problem solved

Functional benefit

Brands

• Maxicom: Europe's circular IT distributor for resellers and remarketing of refurbished IT hardware including laptops, desktops, servers, storage, and networking equipment.

Products and services

• IT Hardware Procurement Sale of new and refurbished IT hardware including laptops, desktops, tablets, servers, storage, switches, and routers from A-brands, targeted at organizations needing reliable enterprise-grade equipment.
• IT Rental Flexible short- and long-term rental of IT hardware including GPUs, servers, storage, and network switches, used for temporary capacity, proof-of-concept testing, and cyber incident response scenarios.
• Hardware Lease Leasing arrangements for IT hardware that allow organizations to spread costs and maintain access to modern equipment without large upfront capital outlay.
• Refurbished Hardware Certified pre-owned IT equipment including laptops, desktops, servers, storage, and networking gear that has been tested, data-wiped with certificate, and graded (A/B/C) for resale.
• Device as a Service (DaaS) - Circular Workplace Subscription-based service combining hardware procurement, support, device management, and secure end-of-life disposal in a single monthly fee per device, branded as Circular Workplace, available in pre-configured packages for different employee personas.
• IT Lifecycle Management End-to-end management of IT equipment through procurement, deployment, in-life management, replacement, and disposal, providing organizations with a single partner for their full hardware lifecycle.
• Lifecycle Management Platform Technology platform that enables organizations to track and manage IT assets throughout their lifecycle, with reporting and sustainability metrics to support operational and ESG reporting.
• IT Donation Service Service enabling organizations to donate functional retired IT equipment to charitable causes through partnerships such as ITdonations and Digital for Youth, supporting ESG goals and digital inclusion while ensuring certified data destruction.
• IT Asset Disposition (ITAD) Secure end-of-life IT asset services including certified data erasure (Blancco), data destruction, on-site destruction, data center decommissioning, hard drive shredding, and solid state disk destruction, delivered with certified audit-trail documentation.
• IT Asset Recovery Buy-back and trade-in program for used or surplus IT equipment including computers, laptops, tablets, servers, storage systems, and network switches, with fair-market valuation and proceeds applied to new purchases or paid out to the customer.
• IT Recycling Environmentally responsible recycling of end-of-life IT equipment including computers, laptops, tablets, and servers, with full traceability and documentation to support ESG and regulatory reporting (WEEELABEX certified).
• Maxicom Reseller Distribution Distribution channel under the Maxicom sub-brand supplying certified refurbished A-brand IT hardware (Dell, Lenovo, HP, Cisco, HPE, Samsung, Microsoft) to IT resellers and brokers across Europe, with grading (A/B/C), warranty, certified data erasure, and an EDI/API-enabled partner portal with live inventory and tiered pricing.

Quantifiable outcome

• 28,000 laptops donated to charity through partnership with Digital for Youth
• +2 more outcomes

Named customers21 records

Segments8 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core, notable and minor.

• BlanccocoreTechnology or IntegrationBlancco is the certified data erasure partner providing software for certified data destruction. Circular IT Group is a Blancco Platinum ITAD Partner, enabling compliant data wiping with detailed audit documentation.
• Positive Impact FoundationcoreStrategic or Co-development PartnerActive participant in the Positive Impact Foundation which brings together organizations working on CO2 reduction and sustainability. Circular IT Group contributes to foundation activities.
• ITdonations / Stichting ITdonationscoreStrategic or Co-development PartnerPartnership enabling organizations to safely donate retired IT equipment to charitable causes. Supports digital inclusion while ensuring certified data destruction.
• Close The GapcoreOthersClose The Gap Circular BV (CTG circular) is a subsidiary operating under the Circular IT Group brand, based in Belgium (Kontich). Specializes in circular IT solutions.
• Digital for YouthnotableStrategic or Co-development PartnerCharitable initiative that received 28,000th laptop donation through the Circular IT Group/Assuralia partnership, supporting digital inclusion for youth.
• CiscominorOthersCisco networking equipment available through Maxicom's refurbished product portfolio for resellers.
• Dell TechnologiesminorOthersDell equipment available through Maxicom's refurbished product portfolio for resellers.
• Hewlett Packard EnterpriseminorOthersHPE servers and storage available through Maxicom's refurbished product portfolio for resellers.
• LenovominorOthersLenovo laptops and desktops available through Maxicom's refurbished product portfolio for resellers.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sims Lifecycle Services: One of the world's largest ITAD and electronics-recycling operators, providing secure data destruction, asset recovery, and circular IT services to global enterprises — a direct competitor on the ITAD and lifecycle core of Circular IT Group's offering.
• Cascade Asset Management: US-headquartered ITAD and IT asset management provider offering data destruction, refurbishment, remarketing, and leasing for enterprise IT. Directly comparable service mix to CITG's ITAD, asset recovery, and lifecycle offerings at a similar mid-market scale.
• Reverse Logistics Group: European reverse-logistics and circular-economy services company focused on take-back, refurbishment, and remarketing of electronics and other categories. Closely comparable to CITG's circular IT positioning across European markets.
• DMD Systems Recovery: ITAD specialist offering certified data destruction, IT asset disposition, and remarketing services primarily to enterprise and public-sector clients. Direct overlap with CITG's Blancco-certified data erasure and ITAD operations.

Broad incumbents

• Iron Mountain: Global information-management incumbent with a substantial ITAD and secure data-destruction practice. Overlaps Circular IT Group on certified data erasure and end-of-life IT services, but operates at far greater scale and across many adjacent lines (records storage, cloud backup).
• Ingram Micro Lifecycle Services: Division of one of the world's largest IT distributors offering ITAD, asset disposition, refurbishment, and reverse logistics. Directly comparable on the procurement-through-disposition lifecycle CITG runs, but with global scale CITG cannot match.
• TD SYNNEX: Global IT distribution and lifecycle services giant, including end-of-life services and asset disposition. Adjacent competitor via Maxicom's distribution model, with the balance sheet CITG lacks.
• HP Device as a Service: OEM-led DaaS offering from HP combining hardware, lifecycle services, and end-of-life management. Competes with CITG's Circular Workplace DaaS, leveraging OEM scale and channel reach to take share in enterprise per-device subscription contracts.
• Lenovo Device as a Service: OEM DaaS offering from Lenovo bundling PCs, services, and asset recovery into a subscription. Directly competes with Circular Workplace on the same enterprise buyers, anchored by a global PC OEM rather than an independent lifecycle specialist.

Regional players

• 2source IT: Dutch IT lifecycle and asset management provider focused on the Netherlands and Benelux market. Direct comparable at similar scale and geography, competing for the same enterprise ITAD, refurbishment, and remarketing wallet.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/circular-it-group

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Circular IT Group