SunLife

What SunLife does

SunLife Solar (operating under the DBA "SunLife Now," legal entity SunLife LLC) is a residential solar energy installer serving homeowners in New York, New Jersey, and Connecticut. The company procures and installs photovoltaic (PV) solar panel systems with grid connectivity and optional solar battery storage, sourcing equipment from leading US manufacturers such as SunPower. Beyond panel installation, the company positions itself as a one-stop shop, bundling site assessment, roof replacement, electrical panel upgrades, tree removal, permitting navigation, and post-installation monitoring into its core service. Per company-reported figures, SunLife Solar has installed systems in over 1,000 homes across its three-state footprint and offers a 25-year workmanship warranty.

The business runs a direct-to-consumer and field-sales-driven go-to-market: homeowners initiate contact via website or phone, receive a free in-home consultation, and are guided by named sales representatives through system design and financing. Revenue is generated through upfront hardware sales, professional installation services, and the facilitation of third-party financing arrangements—solar loans, leases, Power Purchase Agreements (PPAs), PACE programs, and community solar subscriptions. Average system pricing is reported at $15,000–$25,000 per installation, with the company stating that 95% of customers go solar with $0 out-of-pocket cost by leveraging the 30% federal Investment Tax Credit (ITC) and financing partners. Firmographic data places headcount at 51–100 employees, and the company maintains headquarters at 3 Germay Dr, Wilmington, DE.

Founded in 2019, SunLife Solar is a privately held LLC with no disclosed venture capital, private equity backing, or acquisition history. The company markets itself as one of the fastest-growing solar installers in the United States per recognition from Google, Facebook, and Indeed, and maintains 100+ five-star customer ratings. Distribution is concentrated in the northeastern US tri-state market, with a multi-channel marketing presence spanning content marketing, organic social, and referrals.

Name

SunLife

Legal name

SunLife LLC

Website

https://sunlifenow.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

SunLife Solar is a privately held residential solar installer serving homeowners in New York, New Jersey, and Connecticut. The company procures and installs PV solar panel systems with battery storage and ancillary services under a one-stop-shop, direct-to-consumer sales model.

Ownership category

akta.pro rank

Product category

Residential Solar Installation

NAICS

Roofing Contractors (23816)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industry

Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Residential solar installation
• Solar panel systems
• Solar battery storage
• Home energy solutions
• Rooftop solar services

Headquarters

HQ city

Wilmington

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Supply Chain, Infrastructure, Others

Revenue model

1. Solar Panel Hardware Sales and Installation: The company procures top-tier solar panel and solar battery storage solutions from leading US manufacturers such as Sunpower and sells complete solar energy systems to homeowners. Revenue is generated through the upfront sale and installation of solar panel systems.
2. Professional Installation Services: Full-service installation including comprehensive site assessment, roof optimization, electrical upgrades, permitting navigation, and installation. The company handles all aspects of the solar transition process.
3. Solar Financing Programs: The company offers various financing options including solar loans, leases, and Power Purchase Agreements (PPAs) through third-party financing partners. They also facilitate PACE financing programs for homeowners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

SunLife Solar is a residential solar installation company that procures top-tier solar panels and battery storage from leading US manufacturers such as SunPower, then sells, finances, and installs complete photovoltaic systems for homeowners in New York, New Jersey, and Connecticut. The company operates as a one-stop shop, bundling site assessment, roof replacement, tree removal, electrical upgrades, and trenching with the solar installation. It also offers ongoing system monitoring, EV charger installation, and multiple financing structures including loans, leases, PPAs, PACE financing, and community solar subscriptions.

Product overview

SunLife Solar is a residential solar energy company providing comprehensive solar solutions as a one-stop shop for homeowners in New York, New Jersey, and Connecticut. The core offering is solar panel installation with a 25-year warranty, partnered with SunPower as a preferred equipment manufacturer. The company provides an end-to-end service that includes site assessment, roof modifications (replacements and tree removal), electrical upgrades, installation, and ongoing monitoring. Additional services include solar battery storage (lithium-ion, lead-acid, flow batteries), EV charger installation, and various financing options including solar loans, leases, PPAs, PACE financing, and community solar subscriptions. The company has installed solar panels in over 1,000 homes across the served states.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Over 1,000 homes powered by solar in NY, NJ, CT
• +3 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• SunpowercoreTechnology or IntegrationSunLife Solar procures top-tier solar panel and solar battery storage solutions from Sunpower, a leading US manufacturer. The company positions Sunpower as their preferred solar panel installation partner, offering premium equipment with superior performance and durability.
• Licensed & Local ProfessionalscoreImplementation/ SI/ Consulting PartnerSunLife Solar partners with licensed and local professionals including electricians, roofers, and tree removal specialists to complete specialized improvements and requirements for hassle-free and efficient solar installations.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sunrun: The largest US residential solar installer offering leases, PPAs, and cash purchases with national coverage including all of SunLife's core Northeast states, serving as the dominant scale competitor.
• Trinity Solar: One of the largest privately held residential solar installers in the Northeast US with a similar direct-to-consumer, consultative field-sales model serving homeowners in overlapping geographies including NJ, NY, and CT.
• Momentum Solar: Residential solar installer headquartered in New Jersey with a door-to-door consultative sales force and direct-to-consumer model directly comparable to SunLife's GTM in the Northeast.
• Blue Raven Solar: Direct-to-consumer residential solar installer with a field-sales-led model and in-house financing program, competing with SunLife for the same homeowner segment in overlapping regional markets.
• Palmetto Solar: Residential solar installer and software-enabled clean energy marketplace operating across multiple US states with a focus on homeowner sales, design, and installation services comparable to SunLife's workflow.
• SunPower: Premium US solar panel manufacturer that also operates a direct-to-consumer residential solar installation business, and serves as SunLife's key equipment partner and overlapping channel.
• ADT Solar (Sunpro Solar): National residential solar installer with a direct-sales model targeting homeowners, operating in overlapping geographies and competing for the same consultative, door-to-door customer base.

Broad incumbents

• Tesla Energy: Tesla's energy business sells and installs residential solar panels, Powerwall battery storage, and EV chargers, directly overlapping SunLife's full-stack residential offering with broader brand and balance sheet.
• Spruce Power: Owner and operator of a distributed residential solar lease and PPA portfolio providing capital and servicing to the same third-party-owned solar model SunLife sells via partners.

Others

• Enphase Energy: Leading supplier of microinverters and battery storage systems used in residential solar installations; an upstream technology enabler whose products SunLife and its peers install.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@sunlifesolar
• Facebookfacebook.com/sunlifenow
• LinkedInlinkedin.com/company/sunlifenow
• Instagraminstagram.com/teamsunlife
• Xx.com/sunlifenow

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunLife