Just Bare

What Just Bare does

Just Bare Foods is a US consumer packaged food brand that sells all-natural chicken products through retail grocery stores. Its portfolio spans three categories: fresh boneless skinless chicken breast fillets and tenderloins, lightly breaded chicken (including spicy bites and fillets), and oven-roasted chicken (including spicy boneless skinless breast bites). The brand also offers a limited-edition collaboration, The Bear Limited Edition Chef's Edit Kit with FX's The Bear. All products are positioned under a clean-label promise: no antibiotics ever, no artificial ingredients or preservatives, and no added hormones or steroids (the latter per federal regulations).

The underlying technology is a conventional but branded poultry processing approach emphasizing minimally processed, all-natural inputs rather than patented process IP. Product differentiation rests on ingredient transparency and a 'Bare is Better' registered tagline rather than proprietary processing. Distribution is exclusively through US retail grocery channels, with a consumer-facing website providing product information, a 'Where To Buy' store locator, an extensive recipe library, a blog, an email newsletter, and active social media presence on Facebook, Instagram, TikTok, and Pinterest. Customer engagement is reinforced by a Bazaarvoice-powered review system. Pricing is set by individual retailers and is not publicly disclosed by the company.

The business model is a standard retail CPG revenue model: one-time transactional sales at point of retail, with consumer pull generated through brand marketing and content. The Bazaarvoice implementation URL contains a 'pilgrims' reference, and the company's operational ownership context is consistent with being a sub-brand of Pilgrims Pride Corporation or a related major poultry producer, though no formal parent-subsidiary relationship is stated on the website. No funding rounds, M&A activity, leadership changes, or regulatory actions are disclosed in the source material. The target customer is the health-conscious individual retail consumer seeking clean-label, easy-to-prepare chicken for everyday family meals and home cooking.

Name

Just Bare

Website

https://justbarefoods.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Just Bare Foods is a US consumer packaged food brand selling all-natural, clean-label chicken products (fresh, lightly breaded, oven roasted) through retail grocery stores, targeting health-conscious home cooks with no-antibiotics-ever positioning and no direct e-commerce.

Ownership category

akta.pro rank

Product category

Packaged Natural Poultry Products

NAICS

Poultry Processing (311615)

SIC

Poultry Slaughtering And Processing (2015)

akta.pro primary industry

Organic & Pasture-Raised Poultry & Egg Production (AFAEADAJ)

Keywords

• Natural chicken products
• Antibiotic-free poultry
• Fresh chicken breast
• Lightly breaded chicken
• Frozen chicken meals

Headquarters

HQ city

Greeley

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Retail Chicken Product Sales: Just Bare generates revenue through the sale of fresh, frozen, and prepared chicken products at retail grocery stores. Products include lightly breaded chicken, oven roasted chicken, and fresh boneless skinless chicken breast fillets and tenderloins. Revenue is transactional at point of retail sale.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Just Bare manufactures and sells branded all-natural chicken products — including fresh boneless skinless breast fillets and tenderloins, lightly breaded chicken bites and fillets, and oven roasted spicy chicken bites — distributed through U.S. retail grocery stores. All products are made from chicken raised with no antibiotics ever, no artificial ingredients or preservatives, and no added hormones or steroids.

Product overview

Just Bare Foods offers a portfolio of all-natural chicken products organized into three main categories: Fresh Chicken (boneless skinless breast fillets and tenderloins), Lightly Breaded Chicken (spicy bites and fillets with crispy coating), and Oven Roasted Chicken (spicy breast bites). All products are made from chicken raised with No Antibiotics Ever, no added hormones or steroids, and no artificial ingredients or preservatives. The company also offers special edition products such as The Bear Limited Edition Chef's Edit Kit in collaboration with FX The Bear.

Differentiator

Problem solved

Functional benefit

Products and services

• Boneless Skinless Chicken Breast Fillets Fresh boneless skinless chicken breast fillets made from all-natural chicken raised with no antibiotics ever, no added hormones or steroids, targeted at health-conscious consumers preparing home-cooked meals.
• Boneless Skinless Chicken Tenderloins Fresh boneless skinless chicken tenderloins made from all-natural chicken with no antibiotics, additives, or preservatives, sold at retail grocery stores for home cooking and family meals.
• Lightly Breaded Chicken Breast Spicy Bites Frozen lightly breaded spicy chicken breast bites made with all-natural chicken, no antibiotics ever, and no artificial ingredients or preservatives, targeted at consumers seeking convenient, ready-to-cook spicy chicken.
• Lightly Breaded Chicken Breast Spicy Fillets Frozen lightly breaded spicy chicken breast fillets with a crispy coating, made with all-natural chicken raised with no antibiotics ever, for consumers looking for convenient spicy breaded chicken meals.
• Roasted Spicy Boneless Skinless Chicken Breast Bites Oven roasted spicy boneless skinless chicken breast bites that are fully cooked and seasoned with natural ingredients, for consumers seeking a ready-to-eat fully cooked spicy chicken option.
• The Bear Limited Edition Chef's Edit Kit A limited edition collaborative kit with FX The Bear bundling curated Just Bare chicken products, targeting fans of the FX series and consumers seeking a themed special-edition chicken product assortment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Bell & Evans: Premium, antibiotic-free, all-natural chicken brand sold through US grocery retail. Closest direct competitor to Just Bare in the clean-label, no-antibiotics-ever chicken segment with overlapping fresh and prepared formats.
• Perdue Farms (Harvestland / Perdue Plus): Major poultry producer with antibiotic-free and organic chicken lines (Harvestland, Perdue Plus) sold across the same US grocery channels as Just Bare, directly competing for the same clean-label consumer.
• Foster Farms: West-Coast-leaning poultry processor with antibiotic-free and organic chicken product lines distributed through US grocery retail, competing head-to-head with Just Bare in fresh and prepared chicken.
• Mary's Chicken (Mary's Organic / Mary's Pasture Raised): Pasture-raised, organic, and air-chilled chicken brand with strong clean-label positioning in natural and specialty retail channels, mirroring Just Bare's no-antibiotics, transparent-sourcing narrative.
• Plainville Farms: Natural and organic turkey and chicken producer with no-antibiotics-ever positioning and US retail distribution, closely overlapping Just Bare's clean-label, fresh-and-prepared chicken portfolio.

Broad incumbents

• Pilgrim's Pride: One of the largest US poultry producers and likely Just Bare's parent/affiliated company; broad commodity and prepared-chicken portfolio that provides supply scale behind the Just Bare brand.
• Tyson Foods: Largest US poultry incumbent with extensive antibiotic-free and organic lines (Tyson Organic, Raised & Rooted) sold through the same grocery channels, competing for the same health-conscious shopper.

Emerging players

• Applegate Farms: Natural and organic meat brand (owned by Hormel) with antibiotic-free, no-added-hormones chicken products in grocery retail. Comparable clean-label positioning and target consumer, though broader protein mix.
• True Story Foods: Emerging natural and organic protein brand offering antibiotic-free, no-hormone-added chicken and other meats in grocery retail, competing for the same clean-label consumer as Just Bare.
• Cooks Venture: Pasture-raised, regenerative, no-antibiotics chicken brand positioned at the premium clean-label end of the category, directly comparable to Just Bare's natural-and-transparent sourcing story.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JustBAREChicken
• Instagraminstagram.com/justbarechicken/?hl=en
• TikToktiktok.com/@justbarechicken?lang=en
• Pinterestpinterest.com/justbarechicken
• Xx.com/justbarefoods
• LinkedInlinkedin.com/company/just-bare-chicken

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Bare