SmashBrand
SmashBrand is a Boise-based CPG packaging design agency serving enterprise and mid-market consumer brands. It integrates brand strategy, design, and proprietary predictive consumer testing under its Path To Performance methodology, with project-based engagements priced from $25,000 to $500,000.
- Company typePrivate
- Founded2009
- HeadquartersBoise, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What SmashBrand does
SmashBrand is a Boise, Idaho-based professional services firm specializing in packaging design and brand development for consumer packaged goods (CPG) brands. Founded in 2009 and operating as a private LLC with 1-10 employees, the firm serves enterprise and mid-market CPG companies across food, beverage, pet, household cleaning, personal care, supplements, alcohol, gaming energy, and emerging cannabis/THC verticals, with a notable roster including Nulo, G Fuel, Zing Zang, Red Gold, WhistlePig, Ollie, Earth Breeze, OXO, JBS, and Walmart private brand work. Its core offering is built around Path To Performance™, a proprietary stage-gate methodology that integrates brand strategy, creative design, and proprietary consumer testing (PREformance® Purchase Intent Testing and PackWords™ diagnostics) under a single engagement, underpinned by a contractual performance guarantee that refunds clients if the redesign does not outperform the existing package in consumer testing.
The firm's productized service modules span Positioning (segmentation, competitive analysis, value proposition), Brand Design (packaging, copy, structure, e-commerce assets), Innovation (ideation, naming, concept testing), and Testing (purchase intent, design diagnostics, pricing optimization). Projects are priced on a project basis between $25,000 and $500,000+, with typical engagements of 2-5 months. Go-to-market is sales-led and content-led, anchored by the Nice Package newsletter, the Shopping with Christy YouTube series, contributions to ADWEEK, Packaging Digest, and Entrepreneur, and a referral network across 200+ served brands. The firm claims 94% predictive accuracy on in-market performance and has supported $20B+ in client incremental sales since inception.
The business model is essentially a high-touch boutique consultancy with a productized methodology, differentiated from generalist creative agencies by its data-driven testing backbone and outcome guarantee. In April 2026, SmashBrand announced it had joined Salem One, a scaled printing and packaging production platform, marking a strategic shift toward an integrated design-to-production ecosystem. Revenue, funding, and detailed headcount data are not publicly disclosed.
SmashBrand firmographics
Firmographics- Name
- SmashBrand
- Legal name
- SmashBrand LLC
- Website
- https://smashbrand.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SmashBrand is a Boise-based CPG packaging design agency serving enterprise and mid-market consumer brands. It integrates brand strategy, design, and proprietary predictive consumer testing under its Path To Performance methodology, with project-based engagements priced from $25,000 to $500,000.
- Ownership category
- akta.pro rank
SmashBrand industry classification
Industry- Product category
- Packaging Design Services
- NAICS
- Graphic Design Services (541430)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Packaging & Product Brand Design (BPAFAEAG)
- akta.pro secondary industry
- Packaging Design & Labeling (MPAAAEAD)
Keywords
Where SmashBrand is headquartered
LocationHeadquarters
- HQ city
- Boise
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmashBrand business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Professional Services - Packaging Design & Brand Development: SmashBrand generates revenue through project-based professional services fees for packaging design, brand strategy, positioning, innovation, and consumer testing engagements. Project costs range from $25,000 to $500,000 depending on scope and complexity. The company operates on a sales-led model targeting enterprise and mid-market CPG brands, with engagements lasting 2-5 months under the Path To Performance™ process.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project-based pricing from $25,000 to $500,000+ depending on scope and complexity |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
SmashBrand product offering
Product offeringCore offering
SmashBrand is a CPG packaging design agency that integrates brand strategy, design, and consumer testing under one team using its proprietary Path To Performance™ stage-gate methodology. Engagements cover packaging design, brand positioning, new product innovation, and predictive purchase intent testing, delivered as project-based professional services to consumer packaged goods brands with project fees typically ranging from $25,000 to $500,000.
Product overview
SmashBrand is a CPG packaging design agency offering an integrated platform built around its proprietary Path To Performance™ methodology. The core offering combines strategy, design, and consumer testing services within a single stage-gate system. Service modules include Brand Design Services (packaging design, brand identity, copywriting, structure design, e-commerce assets, style guides), Positioning Services (segmentation, competitive analysis, value proposition), Innovation Services (new product ideation, naming, concept testing), and PREformance™ Testing Services (purchase intent testing, design diagnostics, pricing optimization). The company also produces content through its Nice Package newsletter and Shopping with Christy video series. Projects range from $25,000 to $500,000 with typical timelines of 2-5 months.
Differentiator
Problem solved
Functional benefit
Brands
- Shopping with Christy: A video series and platform featuring Christy Lebor providing expert commentary on packaging design, shopper behavior, pricing, and shelf performance.
Products and services
- Path To Performance™
Quantifiable outcome
- Purchase intent lift ranging from +4pt to +34pt across client engagements; 94% predictive accuracy on in-market performance; helped over 200 brands generate over $20B in incremental sales
- +3 more outcomes
Companies that use SmashBrand
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
SmashBrand technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
SmashBrand partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Salem OnecoreSmashBrand announced joining Salem One, marking a strategic step forward that connects consumer-validated brand strategy with scaled market execution. The partnership combines SmashBrand's data-driven CPG packaging and brand development expertise with Salem One's scaled printing and packaging production capabilities, enabling clients to move from validated design concepts to large-scale physical production under a unified ecosystem.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
SmashBrand competitors and assessment
Company assessmentDirect peers
- Pearlfisher: London-founded, globally operating brand and packaging design agency with a CPG/FMCG focus. Closely comparable to SmashBrand in offering strategy, design, and packaging for consumer brands, and in targeting enterprise CPG clients across food, beverage, and household categories.
- Chase Design Group: Independent CPG packaging and brand design agency with a long track record in food, beverage, and household goods. Comparable to SmashBrand on client profile (large CPG brand owners), service mix (packaging-led design with strategic positioning), and project-based commercial model.
- Sterling Brands: CPG-focused brand and packaging design agency serving consumer goods clients across food, beverage, beauty, and household. Direct competitor for the same enterprise CPG RFPs SmashBrand pursues, with comparable scope (strategy, design, structural packaging).
- BrandOpus: Independent brand design agency specializing in CPG brand strategy, packaging design, and innovation. Comparable on customer profile (mid-market and enterprise CPG owners), service mix, and emphasis on outcomes-driven design rather than pure aesthetics.
- Moxie Sozo: Boulder-based CPG branding and packaging design agency serving natural, organic, and better-for-you consumer brands. Comparable to SmashBrand in serving CPG clients seeking packaging design and brand strategy, with overlap in the natural/specialty food and supplement segments.
- Kaleidoscope: Independent brand and packaging design agency focused on CPG clients across food, beverage, beauty, and household. Direct peer on enterprise CPG packaging engagements and on the integration of brand strategy with packaging design delivery.
- Bulletproof: Brand and packaging design agency known for CPG and challenger-brand work with a strong consumer-branding methodology. Comparable on client type, packaging-led offering, and emphasis on measurable brand outcomes, though now operating at broader scale inside a larger group.
Broad incumbents
- Landor & Fitch: Large global brand consulting and design firm operating across branding, packaging, and experience design. Competes with SmashBrand for enterprise CPG packaging RFPs as part of a much broader portfolio that includes brand strategy, architecture, and communications.
- Interbrand: Global brand consultancy offering brand strategy, naming, verbal identity, and packaging design across CPG and beyond. Overlaps with SmashBrand in CPG packaging engagements but sells as a broader, scaled enterprise transformation partner.
- Lippincott: Established brand strategy and design consultancy serving large consumer and enterprise clients. Comparable on CPG brand and packaging work, but typically engaged at a strategic brand-architecture level rather than project-based packaging redesigns like SmashBrand's core offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
SmashBrand social profiles
Digital presenceSmashBrand financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmashBrand leadership team
Management profileNumber of profiles
Profiles2 records
SmashBrand funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmashBrand M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmashBrand
What does SmashBrand do?
SmashBrand is a CPG packaging design agency that integrates brand strategy, design, and consumer testing under one team using its proprietary Path To Performance™ stage-gate methodology. Engagements cover packaging design, brand positioning, new product innovation, and predictive purchase intent testing, delivered as project-based professional services to consumer packaged goods brands with project fees typically ranging from $25,000 to $500,000.
Is SmashBrand a public or private company?
SmashBrand is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmashBrand founded?
SmashBrand was founded in 2009. It employs 1 to 10 people.
Where is SmashBrand based?
SmashBrand is headquartered in Boise, United States, in the North America region.
How does SmashBrand make money?
One revenue line is on record: professional Services - Packaging Design & Brand Development.
Who are SmashBrand's main competitors?
Direct peers on record are Pearlfisher, Chase Design Group, Sterling Brands, BrandOpus, Moxie Sozo, Kaleidoscope and Bulletproof. Broad incumbents are Landor & Fitch, Interbrand and Lippincott.
Does SmashBrand have an API?
No public API is recorded for SmashBrand.
What industry is SmashBrand in?
SmashBrand's product category is Packaging Design Services. Its primary akta.pro industry code is BPAFAEAG, Packaging & Product Brand Design, with a secondary code of MPAAAEAD, Packaging Design & Labeling. Its NAICS code is 541430 and its SIC code is 7310.