What Trive does

Trive Financial Holding is a privately held, founder-controlled financial services holding company headquartered in Amsterdam, Netherlands and Miami Beach, USA, founded in 2010. Through 25 licensed entities and 30 offices spanning 17 countries — including the United States, the Netherlands, Türkiye, Indonesia, South Africa, Southeast Asia, and Australia — the group operates a fully digital business model across five verticals: banking (Trive Bank), investment and asset management (Trive Investment and a dedicated Asset Management Company), consumer finance (Trive Credit), wealth management (Trive Wealth), and insurance brokerage, supported by a Global Service Organization that provides shared technology and operational services across the group.

The group's core technology assets are a proprietary multi-asset investment platform providing access to 6,000+ investment products and 500+ leveraged products via mobile and web, and AI-based decision-making algorithms used in Trive Credit for credit scoring and collections. The consumer finance offering delivers single-payment and installment loans with funds transferred in less than 10 minutes from application, reflecting end-to-end automation of origination, decisioning and disbursement. The group serves 1M+ customers worldwide with 800+ employees.

Revenue is generated through a mix of transactional and recurring streams: transaction fees and commissions from investment trading ($600BN+ cumulative trading volume), consumer finance interest and fees (500,000+ loans processed annually), and Türkiye insurance brokerage; subscription or recurring revenue from digital banking deposits, consumer loans, mutual fund supervision, and private portfolio management. Pricing is not publicly disclosed. Distribution is exclusively digital / self-serve across both consumer and SMB-facing channels, with go-to-market relying on the proprietary platform rather than physical branches or third-party intermediaries.

Name

Trive

Legal name

Trive Financial Holding

Website

https://trivefh.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

101–250 employees

Short description

Trive Financial Holding is a privately held, founder-controlled financial services group operating a fully digital platform across investment, consumer credit, banking, wealth management and insurance brokerage in 17 countries, serving 1M+ customers via 25 licensed entities.

Ownership category

akta.pro rank

Product category

Diversified Financial Services

NAICS

Portfolio Management and Investment Advice (523940), Depository Credit Intermediation (5221), Other Investment Pools and Funds (5259), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211), Personal Credit Institutions (6141), Functions Related To Depository Banking, Nec (6099)

akta.pro primary industry

Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)

akta.pro secondary industries

Digital Wealth Platforms for Advisors (TAMP/Advisor Tech) (FSAGAEAH), Digital Wallets & Account Aggregation Hub (Multi-account, Stored Value) (FSAGAAAD)

Keywords

• Multi-asset trading platform
• Digital consumer lending
• Wealth management services
• Online retail banking
• Insurance brokerage services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Investment Services: Investment services through proprietary multi-asset platform spanning the globe from US to Europe, Türkiye, Indonesia, South Africa, Southeast Asia and Australia. Provides access to 6000+ investment products and 500+ leveraged products with $600BN+ trading volume.
2. Consumer Finance: Digital consumer finance services in Europe and Australia with AI-based credit scoring. Products include single-payment loans and installment loans. Processes 500,000+ loans annually.
3. Banking Services: Digital banking services offering deposit collection and consumer loans. Complete digital experience for swift financial solutions.
4. Asset Management: Supervision of mutual funds and provision of private portfolio management services to investors.
5. Insurance Brokerage: Insurance services to corporations, individuals, and SMEs across Türkiye. Procures insurance policies from various insurers. Holds brokerage licenses for life, non-life, and reinsurance.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Trive Financial Holding delivers investment, digital lending, banking, and wealth management services through a fully digital business model. Its core is a proprietary multi-asset investment platform offering access to 6,000+ investment products, complemented by AI-driven consumer credit (single-payment and installment loans funded in under 10 minutes), digital deposit banking, mutual fund supervision, private portfolio management, and insurance brokerage across 17 countries.

Product overview

Trive Financial Holding operates a platform-plus-services architecture centered on its proprietary multi-asset investment platform called Trive, complemented by four specialized financial service verticals: Trive Investment (global investment products), Trive Credit (AI-powered consumer lending), Trive Bank (digital banking), and Trive Wealth (asset management). The group leverages cutting-edge technology and AI-based decision-making to deliver integrated, seamless financial solutions across banking, investment, consumer finance, insurance, and remittance sectors worldwide.

Differentiator

Problem solved

Functional benefit

Brands

• Trive Investment: Multi-asset investment platform providing investment services with simple interfaces, quick trading options, and mobile and web functionalities.
• Trive Credit
• Trive Bank
• Trive Wealth

Products and services

• Trive Multi-Asset Investment Platform

Quantifiable outcome

• Loans processed in less than 10 minutes from application to fund transfer
• +3 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Interactive Brokers: Global multi-asset brokerage offering equities, options, futures, FX and other instruments across many markets — the closest listed comparable to Trive's multi-asset investment platform serving retail and professional clients across 17 countries.
• eToro: Multi-asset retail investment platform spanning stocks, ETFs, crypto and CFDs globally — directly comparable to Trive's multi-asset platform given shared focus on accessible trading UX and leveraged product breadth.
• Trading 212: Commission-free multi-asset retail broker operating in Europe and the UK with mobile-first web/app execution and leveraged CFDs — comparable to Trive's regional European consumer investing footprint and 500+ leveraged products.
• RoboForex / XTB: European-rooted multi-asset broker with proprietary platform, leveraged products, and expanding global footprint — overlaps Trive's multi-asset, cross-border strategy and EMEA-LATAM expansion posture.
• Revolut: Multi-vertical digital financial super-app combining trading, lending, deposits and wealth — comparable to Trive's 5-vertical (investment, credit, banking, wealth, insurance) strategy and global consumer-finance ambition.
• SoFi Technologies: US digital financial super-app offering investment, lending, banking and wealth — directly comparable to Trive's platform-plus-verticals architecture and consumer-finance focus.
• Admirals (Admiral Markets): European multi-asset broker with proprietary platforms, leveraged CFDs and global licensing — comparable in regulated multi-jurisdiction approach and multi-asset retail focus.

Emerging players

• Nubank: Latin American digital bank and consumer-finance super-app expanding into investment and wealth — comparable to Trive as an emerging-market mobile-first financial group with cross-sell across lending, banking and investing.

Regional players

• Ziraat Bank / İş Bankası (Türkiye incumbents): Türkiye-based diversified banking and insurance players — regional comparables for Trive's insurance brokerage, banking and consumer-finance operations concentrated in Türkiye.
• Capitec Bank: South African retail-focused bank with consumer credit exposure across emerging-market consumers — relevant comparable for Trive's South African launch and consumer-finance underwriting profile.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trive