mapbenefits

What mapbenefits does

mapbenefits is a private enterprise SaaS company that provides a cloud-based platform for the administration of nonqualified deferred compensation (NQDC) and other executive benefit plans. Its product, marketed as map*benefits®, supports plan types including Deferred Compensation Plans, Long-Term Incentive Plans, Split-Dollar Plans, and Supplemental Executive Retirement Plans, with 409A compliance monitoring, multi-carrier and multi-fund connectivity, customizable enrollment, dynamic reporting, and asset/liability reconciliation. The platform is built on Salesforce's force.com infrastructure with SQL Server and .NET, has achieved SSAE 18, SOC 1 Type II, and SOC 2 Type II compliance, and offers native iOS and Android mobile applications for plan participants.

The company serves three primary customer segments: corporations that sponsor NQDC plans for their executives, financial and consulting firms that advise on executive benefits, and 401(k) providers that white-label nonqualified administration as part of qualified plan offerings. Revenue is generated through subscription-based SaaS licensing (with annual and multi-year contract structures), platform-as-a-service, and professional services, with a differentiated DIY self-service licensing option. Go-to-market combines direct enterprise field sales, a Premier Partner channel program for advisors and consultants, and a white-label OEM model for 401(k) providers, supported by content marketing, LinkedIn, and a demo scheduling workflow.

mapbenefits is founder-led (Todd Mezrah, Founder & CEO), privately held under map*benefits* Holdings, LLC, headquartered in Tampa, Florida, and positions itself as the only SaaS-based NQDC plan administration model in the United States. Named enterprise customers include Eagle Rock, Woodmont Properties, Executive Benefit Solutions, The Insurance Partners, and Institutional Architects. The company has not disclosed external funding, headcount, or revenue, and was recognized as a Top Nonqualified Executive Benefit Plan Provider for 2025 by Manage HR Magazine.

Name

mapbenefits

Legal name

map*benefits* Holdings, LLC

Website

https://mapbenefits.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

mapbenefits is a private Tampa-based SaaS company providing the only cloud-based platform in the United States for administering nonqualified deferred compensation and executive benefit plans, serving corporations, financial advisors, and 401(k) providers.

Ownership category

akta.pro rank

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Licensing: Subscription-based SaaS licensing model for platform access to the NQDC plan administration platform. Multiple licensing plan options are available depending on desired level of support, including a unique do-it-yourself option.
2. Platform Services: Platform-as-a-service offering providing 409A-compliant plan administration technology infrastructure to corporations, financial firms, and 401(k) providers.
3. Professional Services: Additional support services for plan setup, client onboarding, and ongoing plan administration assistance bundled with licensing or standalone.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

mapbenefits operates a cloud-based enterprise SaaS platform for the administration of nonqualified deferred compensation (NQDC) and executive benefit plans. The platform supports Deferred Compensation Plans, Long Term Incentive Plans (LTIP), Split-Dollar Plans, and Supplemental Executive Retirement Plans (SERPs), and is sold via licensing, partner, and referral service models to corporations, financial/consulting firms, and 401(k) providers.

Product overview

mapbenefits offers a unified SaaS platform called map*benefits® for nonqualified executive benefit plan administration. The core platform supports four distinct plan types: Deferred Compensation Plans, Long Term Incentive Plans (LTIP), Split-Dollar Plans, and Supplemental Executive Retirement Plans (SERP). Additional offerings include a Mobile App for iOS/Android and a Reporting Hub for centralized access to plan reports. The platform provides end-to-end administration including enrollment, compliance (409A), reporting, and asset/liability reconciliation, with service models available through Licensing, Platform, Partner, and Referral arrangements.

Differentiator

Problem solved

Functional benefit

Products and services

• map*benefits* Platform Cloud-based enterprise SaaS platform for nonqualified deferred compensation (NQDC) plan implementation and administration, built on Salesforce force.com with SQL Server and .NET. Supports Deferred Compensation, LTIP, Split-Dollar, and SERP plans with 409A-compliant transactions, multi-carrier and thousands-of-funds connectivity, customizable enrollment, real-time tracking, dynamic reporting, and asset/liability reconciliation. Sold to corporations, financial/consulting firms, and 401(k) providers.
• Deferred Compensation Plans Nonqualified employer-sponsored plans allowing participants to defer salary, bonuses, and other forms of compensation. Not subject to all of the rules, limitations, and regulations of qualified plans such as 401(k) or IRA. Supported on the map*benefits* platform for executive benefit plan administration.
• Long Term Incentive Plans (LTIP) Incentive-based plans that reward employees for reaching specific company goals over extended periods. Supported as a plan type on the map*benefits* platform.
• Split-Dollar Plans Life insurance policies on an individual where the death benefit is shared between the company and the individual; premium payments are made by the company and the company is reimbursed for premium payments upon the executive's death. Supported on the map*benefits* platform with carrier integrations.
• Supplemental Executive Retirement Plans (SERP) Company-paid benefit designed to retain executives until retirement; after retirement, the executive receives a stream of taxable income. Supported as a plan type on the map*benefits* platform.
• map*benefits* Mobile App Native iOS and Android application enabling plan participants to access their executive benefit plans, complete enrollment, and manage deferrals and accounts on mobile devices. Distributed via Apple App Store and Google Play.
• map*benefits* Reporting Hub Centralized portal providing plan participants access to all available reports in a single location. Requires a map*benefits* login.

Quantifiable outcome

• 1000+ 409A-compliant transactions processed annually
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature7 records

Partnerships

One partnership is on record.

• SalesforcecoreTechnology or IntegrationCore technology infrastructure partner providing the force.com cloud platform underlying mapbenefits' NQDC administration platform. The platform is designed utilizing Salesforce's force.com infrastructure, SQL Server, and .NET technology.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fidelity Investments: Fidelity is a large incumbent recordkeeper and benefits administrator offering both qualified (401(k)) and nonqualified deferred compensation plan services. It competes with mapbenefits for the same corporate plan sponsors but operates at vastly greater scale and as part of a broader benefits and wealth platform.
• Empower Retirement: Empower is a major US retirement plan administrator serving defined contribution, defined benefit, and executive benefit plans. Its executive benefits business directly overlaps mapbenefits' NQDC and SERP use cases, though as part of a much larger retirement services franchise.
• Principal Financial Group: Principal offers retirement and executive benefit plan administration as part of its broader insurance and asset management business. It is an incumbent competitor for corporate NQDC, SERP, and split-dollar plan administration.
• Voya Financial: Voya provides retirement plan administration and executive benefits services to corporate plan sponsors. Its full-service NQDC administration offering overlaps with mapbenefits' core corporate use cases.
• Charles Schwab: Schwab offers executive services and institutional benefit plan solutions through Schwab Retirement Plan Services and Stock Plan Services. It is an incumbent alternative for plan sponsors evaluating NQDC and equity-based executive benefit administration.

Emerging players

• Vestwell: Vestwell is a technology-led retirement platform serving 401(k) and other workplace savings programs. Its expansion into nonqualified and executive benefits via the Newport acquisition places it in direct competition with mapbenefits' white-label offering for 401(k) providers.
• Carta: Carta administers equity compensation and increasingly broader deferred compensation workflows for private and public companies. It overlaps with mapbenefits on executive benefit plan administration, especially around equity awards and participant tracking.

Direct peers

• Ascensus: Ascensus is a large retirement and college savings administrator that also supports nonqualified and executive benefit plan administration. It competes with mapbenefits for corporate plan sponsors seeking integrated qualified and nonqualified solutions.
• Shareworks by Morgan Stanley: Shareworks (now part of Morgan Stanley at Work) provides equity and executive compensation administration platforms used by corporate plan sponsors. It competes with mapbenefits on LTIP, deferred compensation, and equity-related NQDC plan administration.
• Newport Group (now part of Vestwell): Newport Group historically provided recordkeeping and administration for nonqualified deferred compensation plans alongside qualified plans, making it one of the closest direct competitors to mapbenefits' NQDC administration offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInph.linkedin.com/company/mapbenefits%E2%84%A2

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mapbenefits