MAAC
MAAC is a 501(c)(3) nonprofit founded in 1965 that provides comprehensive anti-poverty services — affordable housing, early childhood education, workforce development, financial empowerment, and recovery programs — to over 100,000 low-income individuals and families annually across San Diego County.
- Company typePrivate
- Founded1965
- HeadquartersChula Vista, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What MAAC does
MAAC (Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County, Inc.) is a 501(c)(3) nonprofit social service organization founded in 1965 and headquartered in Chula Vista, California. Operating exclusively within San Diego County, MAAC serves over 100,000 individuals annually across six integrated service pillars: Economic Development (energy assistance, food distribution, weatherization, STEP Centers), Education (Head Start, Early Head Start, State Preschool, Community Charter School), Family Asset Building (financial empowerment, VITA tax assistance, lending circles, EV access), Workforce Development (CNA training, ECE apprenticeship, Next Level programs), Affordable Housing (1,140+ homes developed through real estate development), and Recovery Services (recovery homes, DUI education). The organization also runs targeted programs such as the Colibri MX Scholarship with the Mexican Consulate and the state-administered Low-Income Household Water Assistance Program (LIHWAP).
MAAC operates on a hybrid revenue model combining federal, state, and local government grants and contracts (the largest stream, funding anti-poverty programs like Head Start and workforce development), private donations and foundation grants from individuals, corporations, and foundations, and event fundraising through its annual Soirée gala. Services are delivered free of cost to eligible low-income recipients through a distributed physical network including community centers, food distribution sites, affordable housing properties, workforce development centers, and recovery homes. MAAC is governed by a volunteer Board of Directors and led by President & CEO Arnulfo Manriquez, with key executives including EVP & Chief Impact Officer Lisette Islas. The organization employs 501-1,000 staff and reports a $200M+ economic impact on San Diego County. Its technology footprint is minimal — there is no proprietary technology product, app, or API; MAAC is a service-delivery nonprofit rather than a technology company, relying instead on a multi-channel community outreach approach (website, social media, events, community partnerships, earned media).
MAAC firmographics
Firmographics- Name
- MAAC
- Legal name
- Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County, Inc.
- Website
- https://maacproject.org
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- MAAC is a 501(c)(3) nonprofit founded in 1965 that provides comprehensive anti-poverty services — affordable housing, early childhood education, workforce development, financial empowerment, and recovery programs — to over 100,000 low-income individuals and families annually across San Diego County.
- Ownership category
- akta.pro rank
Where MAAC is headquartered
LocationHeadquarters
- HQ city
- Chula Vista
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
MAAC business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Government Grants and Contracts: MAAC receives federal, state, and local government funding to operate anti-poverty programs including Head Start, workforce development, and housing services.
- Private Donations and Foundation Grants: The organization receives charitable contributions from individuals, corporations, and private foundations to support community programs and services.
- Event Fundraising (Soirée): Annual gala event generates sponsorship revenue and charitable contributions from corporate and individual supporters.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
MAAC product offering
Product offeringCore offering
MAAC is a nonprofit social services organization that delivers anti-poverty programs to individuals and families in San Diego County. Its portfolio includes affordable housing development (1,140+ homes), Head Start/Early Head Start early childhood education, workforce training (CNA, ECE apprenticeships, youth programs), food distribution, energy/utility/water assistance, weatherization, financial empowerment (VITA, lending circles), recovery homes, DUI education, and the Colibri MX scholarship program. Services are offered free or at low cost to eligible low-to-moderate income community members.
Product overview
MAAC (Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County, Inc.) is a nonprofit social services organization offering a comprehensive portfolio of community support programs. Rather than a unified tech product, MAAC provides distinct service lines: Economic Development (energy assistance, food distribution, weatherization), Education (Head Start, Early Head Start, Community Charter School, Early Care Centers), Family Asset Building (financial empowerment, EV access, VITA), Workforce Development (CNA training, ECE apprenticeships, career programs), Affordable Housing (real estate development, housing directory), and Recovery Services. The organization serves over 100,000 individuals annually and has developed over 1,100 affordable homes. Programs such as the Early Care and Education Apprenticeship Program, Colibri MX Scholarship, and LIHWAP represent specialized initiatives addressing specific community needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Affordable Housing Real estate development and management of affordable housing properties (e.g., Valencia Pointe, Ventana al Sur, Azuriik) serving low-income San Diego County residents.
- Head Start, Early Head Start & State Preschool Federally funded early childhood education and development programs for low-income children from 7 months to preschool age, including Early Head Start, Head Start, and State Preschool classrooms.
- MAAC Community Charter School K-12 charter school operated by MAAC serving local San Diego communities.
- Early Care Center Child care facility at MAAC's North Campus in Vista with capacity to serve 56 children through Head Start and Early Head Start programs.
- Recovery Homes Residential recovery program providing substance abuse treatment, housing, and support services for adults in recovery.
- DUI Education Court-recognized DUI education program for individuals referred for driving under the influence offenses.
- Food Distribution Regular food distribution at multiple sites including Mercado Apartments, MAAC Community Center in Chula Vista, and Lakeside Community Center, serving food-insecure households.
- Energy Assistance Utility bill payment assistance program for low-income households facing energy cost burden.
- Low Income Household Water Assistance Program (LIHWAP) Federally funded program offering one-time payments to cover outstanding residential water and/or wastewater bills for low-income customers, implemented in San Diego in partnership with Campesinos.
- Weatherization Home weatherization services improving energy efficiency and reducing utility burden for low-income households.
- STEP Centers Workforce centers providing job skills training, financial literacy, and employment services to community members.
- Community of Healers (CNA Training) Certified Nursing Assistant (CNA) training program preparing participants for entry into the healthcare workforce.
- Early Care and Education Apprenticeship Program (Next Level ECE) Two-year apprenticeship program offering free college coursework in Child Development at Palomar College, paid on-the-job training at MAAC's Early Learning Centers, and support services for 25 participants.
- Financial Empowerment Financial empowerment services including lending circles, housing campaign, Financial Empowerment Network, and Volunteer Income Tax Assistance (VITA) helping families build assets and financial stability.
- Electric Vehicle Access Program Program increasing access to plug-in and battery electric vehicles in low-to-moderate income communities to reduce carbon emissions and expand renewable energy use.
- Colibri MX Scholarship Scholarship program for first-time college students, partnership between Cross Border Xpress, the Mexican Consulate in San Diego, and MAAC.
- SD Solid Waste Assistance Solid waste fee assistance program helping low-income households cover residential trash utility costs.
Quantifiable outcome
- Serves 100,000+ individuals annually
- +2 more outcomes
Companies that use MAAC
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
MAAC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
MAAC partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, core, moderate and minor.
- Southwest AirlinesflagshipPresenting sponsor of MAAC Soirée 2026, the organization's annual fundraising gala.
- Wells FargocoreCommunity Impact sponsor for Soirée 2026, supporting MAAC's fundraising efforts.
- Blue Shield of CaliforniacoreCommunity Impact sponsor for Soirée 2026 annual event.
- ICON NationalmoderateMAAC Familia sponsor for Soirée 2026.
- Rancho MesamoderateMAAC Familia sponsor for Soirée 2026.
- Sun Country BuildersmoderateMAAC Familia sponsor for Soirée 2026.
- US BankmoderateMAAC Familia sponsor for Soirée 2026.
- California Bank & TrustmoderateMAAC Pathway sponsor for Soirée 2026.
- JP Morgan ChasemoderateMAAC Pathway sponsor for Soirée 2026.
- Marsh McLennan AgencymoderateMAAC Pathway sponsor for Soirée 2026.
- Collins AerospaceminorMAAC Padrinos sponsor for Soirée 2026.
- Cox CommunicationsminorMAAC Padrinos sponsor for Soirée 2026.
- Lifeline Community ServicesminorMAAC Padrinos sponsor for Soirée 2026.
- QualcommminorMAAC Padrinos sponsor for Soirée 2026.
- Mission Fed Credit UnionminorMAAC Padrinos sponsor for Soirée 2026.
- Sharp HealthCareminorMAAC Padrinos sponsor for Soirée 2026.
- Kaiser PermanenteminorMAAC Padrinos sponsor for Soirée 2026.
- ManpowerminorMAAC Padrinos sponsor for Soirée 2026.
- Palomar CollegecorePartnership for Early Care and Education Apprenticeship Program providing free college coursework in Child Development and paid on-the-job training at MAAC's Early Learning Centers.
- Cross Border XpressminorPartnered with Mexican Consulate in San Diego and MAAC for the Colibrí MX scholarship supporting first-time college students.
- CampesinoscoreLocal service provider selected alongside MAAC by the state to implement the Low-Income Household Water Assistance Program (LIHWAP) in the San Diego region.
- Live Well San DiegocoreOfficial partner in the Live Well San Diego initiative, a comprehensive regional plan to improve health, safety, and well-being throughout San Diego County.
- National Head Start AssociationcorePartnership supporting Head Start and Early Head Start programs for early childhood development services.
- Nonprofit InstitutemoderateCollaboration with Nonprofit Institute for organizational development and capacity building.
- Unidos UScorePartnership to strengthen Latino communities through advocacy, education, and economic opportunity programs.
Scale indicators4 records
Recent moves8 records
Expansion highlights5 records
MAAC competitors and assessment
Company assessmentDirect peers
- BRIDGE Housing: California-based nonprofit developer and operator of affordable housing combined with on-site supportive services. Closely comparable to MAAC's real estate development plus integrated services approach in California markets.
- YMCA of San Diego County: Regional nonprofit operating youth development, child care, health, and community programs across San Diego County. Comparable in geographic footprint and youth/family service breadth to MAAC's Head Start and education lines.
- San Diego Food Bank: Regional food bank serving San Diego County through food distribution and nutrition programs. Directly comparable to MAAC's food distribution service line and overlapping service geography.
- United Way of San Diego County: Regional community impact nonprofit funding and convening social services across San Diego County. Comparable to MAAC's anti-poverty focus, donor stewardship model, and regional scale.
- San Diego Habitat for Humanity: San Diego County affiliate of Habitat for Humanity focused on affordable homeownership development. Directly comparable to MAAC's affordable housing development mission and geographic service area.
- National CORE (National Community Renaissance): California-headquartered nonprofit affordable housing developer that builds and manages affordable and senior housing with wraparound services. Directly comparable to MAAC's affordable housing plus supportive services model.
- The Salvation Army San Diego: Regional arm of a national nonprofit providing housing, recovery, food, youth, and emergency assistance across San Diego County. Comparable in service breadth, target population, and integrated delivery model.
- Catholic Charities of San Diego: Faith-based social services nonprofit operating housing, immigration, food, and family support programs across San Diego. Comparable in target population and multi-service delivery to MAAC.
- Father Joe's Villages: San Diego-based nonprofit providing comprehensive housing, recovery, and social services to individuals and families experiencing homelessness. Directly comparable to MAAC in mission, multi-service model, and regional footprint.
Broad incumbents
- Related California: Large national affordable housing developer with a significant California portfolio of multifamily and senior affordable housing. Comparable in housing development activity to MAAC but operating at a much larger scale and broader geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MAAC social profiles
Digital presenceMAAC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MAAC leadership team
Management profileNumber of profiles
Profiles4 records
MAAC funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MAAC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MAAC
What does MAAC do?
MAAC is a nonprofit social services organization that delivers anti-poverty programs to individuals and families in San Diego County. Its portfolio includes affordable housing development (1,140+ homes), Head Start/Early Head Start early childhood education, workforce training (CNA, ECE apprenticeships, youth programs), food distribution, energy/utility/water assistance, weatherization, financial empowerment (VITA, lending circles), recovery homes, DUI education, and the Colibri MX scholarship program. Services are offered free or at low cost to eligible low-to-moderate income community members.
Is MAAC a public or private company?
MAAC is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was MAAC founded?
MAAC was founded in 1965. It employs 501 to 1,000 people.
Where is MAAC based?
MAAC is headquartered in Chula Vista, United States, in the North America region.
How does MAAC make money?
Three revenue lines are on record. Government Grants and Contracts are the primary driver. The others are private Donations and Foundation Grants and event Fundraising (Soirée).
Who are MAAC's main competitors?
Direct peers on record are BRIDGE Housing, YMCA of San Diego County, San Diego Food Bank, United Way of San Diego County, San Diego Habitat for Humanity, National CORE (National Community Renaissance), The Salvation Army San Diego, Catholic Charities of San Diego and Father Joe's Villages. Related California is listed as a broad incumbent.
Does MAAC have an API?
No public API is recorded for MAAC.