MAAC

What MAAC does

MAAC (Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County, Inc.) is a 501(c)(3) nonprofit social service organization founded in 1965 and headquartered in Chula Vista, California. Operating exclusively within San Diego County, MAAC serves over 100,000 individuals annually across six integrated service pillars: Economic Development (energy assistance, food distribution, weatherization, STEP Centers), Education (Head Start, Early Head Start, State Preschool, Community Charter School), Family Asset Building (financial empowerment, VITA tax assistance, lending circles, EV access), Workforce Development (CNA training, ECE apprenticeship, Next Level programs), Affordable Housing (1,140+ homes developed through real estate development), and Recovery Services (recovery homes, DUI education). The organization also runs targeted programs such as the Colibri MX Scholarship with the Mexican Consulate and the state-administered Low-Income Household Water Assistance Program (LIHWAP).

MAAC operates on a hybrid revenue model combining federal, state, and local government grants and contracts (the largest stream, funding anti-poverty programs like Head Start and workforce development), private donations and foundation grants from individuals, corporations, and foundations, and event fundraising through its annual Soirée gala. Services are delivered free of cost to eligible low-income recipients through a distributed physical network including community centers, food distribution sites, affordable housing properties, workforce development centers, and recovery homes. MAAC is governed by a volunteer Board of Directors and led by President & CEO Arnulfo Manriquez, with key executives including EVP & Chief Impact Officer Lisette Islas. The organization employs 501-1,000 staff and reports a $200M+ economic impact on San Diego County. Its technology footprint is minimal — there is no proprietary technology product, app, or API; MAAC is a service-delivery nonprofit rather than a technology company, relying instead on a multi-channel community outreach approach (website, social media, events, community partnerships, earned media).

Name

MAAC

Legal name

Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County, Inc.

Website

https://maacproject.org

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

501–1,000 employees

Short description

MAAC is a 501(c)(3) nonprofit founded in 1965 that provides comprehensive anti-poverty services — affordable housing, early childhood education, workforce development, financial empowerment, and recovery programs — to over 100,000 low-income individuals and families annually across San Diego County.

Ownership category

akta.pro rank

Headquarters

HQ city

Chula Vista

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Government Grants and Contracts: MAAC receives federal, state, and local government funding to operate anti-poverty programs including Head Start, workforce development, and housing services.
2. Private Donations and Foundation Grants: The organization receives charitable contributions from individuals, corporations, and private foundations to support community programs and services.
3. Event Fundraising (Soirée): Annual gala event generates sponsorship revenue and charitable contributions from corporate and individual supporters.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

MAAC is a nonprofit social services organization that delivers anti-poverty programs to individuals and families in San Diego County. Its portfolio includes affordable housing development (1,140+ homes), Head Start/Early Head Start early childhood education, workforce training (CNA, ECE apprenticeships, youth programs), food distribution, energy/utility/water assistance, weatherization, financial empowerment (VITA, lending circles), recovery homes, DUI education, and the Colibri MX scholarship program. Services are offered free or at low cost to eligible low-to-moderate income community members.

Product overview

MAAC (Metropolitan Area Advisory Committee on Anti-Poverty of San Diego County, Inc.) is a nonprofit social services organization offering a comprehensive portfolio of community support programs. Rather than a unified tech product, MAAC provides distinct service lines: Economic Development (energy assistance, food distribution, weatherization), Education (Head Start, Early Head Start, Community Charter School, Early Care Centers), Family Asset Building (financial empowerment, EV access, VITA), Workforce Development (CNA training, ECE apprenticeships, career programs), Affordable Housing (real estate development, housing directory), and Recovery Services. The organization serves over 100,000 individuals annually and has developed over 1,100 affordable homes. Programs such as the Early Care and Education Apprenticeship Program, Colibri MX Scholarship, and LIHWAP represent specialized initiatives addressing specific community needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Affordable Housing Real estate development and management of affordable housing properties (e.g., Valencia Pointe, Ventana al Sur, Azuriik) serving low-income San Diego County residents.
• Head Start, Early Head Start & State Preschool Federally funded early childhood education and development programs for low-income children from 7 months to preschool age, including Early Head Start, Head Start, and State Preschool classrooms.
• MAAC Community Charter School K-12 charter school operated by MAAC serving local San Diego communities.
• Early Care Center Child care facility at MAAC's North Campus in Vista with capacity to serve 56 children through Head Start and Early Head Start programs.
• Recovery Homes Residential recovery program providing substance abuse treatment, housing, and support services for adults in recovery.
• DUI Education Court-recognized DUI education program for individuals referred for driving under the influence offenses.
• Food Distribution Regular food distribution at multiple sites including Mercado Apartments, MAAC Community Center in Chula Vista, and Lakeside Community Center, serving food-insecure households.
• Energy Assistance Utility bill payment assistance program for low-income households facing energy cost burden.
• Low Income Household Water Assistance Program (LIHWAP) Federally funded program offering one-time payments to cover outstanding residential water and/or wastewater bills for low-income customers, implemented in San Diego in partnership with Campesinos.
• Weatherization Home weatherization services improving energy efficiency and reducing utility burden for low-income households.
• STEP Centers Workforce centers providing job skills training, financial literacy, and employment services to community members.
• Community of Healers (CNA Training) Certified Nursing Assistant (CNA) training program preparing participants for entry into the healthcare workforce.
• Early Care and Education Apprenticeship Program (Next Level ECE) Two-year apprenticeship program offering free college coursework in Child Development at Palomar College, paid on-the-job training at MAAC's Early Learning Centers, and support services for 25 participants.
• Financial Empowerment Financial empowerment services including lending circles, housing campaign, Financial Empowerment Network, and Volunteer Income Tax Assistance (VITA) helping families build assets and financial stability.
• Electric Vehicle Access Program Program increasing access to plug-in and battery electric vehicles in low-to-moderate income communities to reduce carbon emissions and expand renewable energy use.
• Colibri MX Scholarship Scholarship program for first-time college students, partnership between Cross Border Xpress, the Mexican Consulate in San Diego, and MAAC.
• SD Solid Waste Assistance Solid waste fee assistance program helping low-income households cover residential trash utility costs.

Quantifiable outcome

• Serves 100,000+ individuals annually
• +2 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered flagship, core, moderate and minor.

• Southwest AirlinesflagshipGTM or Marketing Partner · 1 January 2026Presenting sponsor of MAAC Soirée 2026, the organization's annual fundraising gala.
• Wells FargocoreGTM or Marketing Partner · 1 January 2026Community Impact sponsor for Soirée 2026, supporting MAAC's fundraising efforts.
• Blue Shield of CaliforniacoreGTM or Marketing Partner · 1 January 2026Community Impact sponsor for Soirée 2026 annual event.
• ICON NationalmoderateGTM or Marketing Partner · 1 January 2026MAAC Familia sponsor for Soirée 2026.
• Rancho MesamoderateGTM or Marketing Partner · 1 January 2026MAAC Familia sponsor for Soirée 2026.
• Sun Country BuildersmoderateGTM or Marketing Partner · 1 January 2026MAAC Familia sponsor for Soirée 2026.
• US BankmoderateGTM or Marketing Partner · 1 January 2026MAAC Familia sponsor for Soirée 2026.
• California Bank & TrustmoderateGTM or Marketing Partner · 1 January 2026MAAC Pathway sponsor for Soirée 2026.
• JP Morgan ChasemoderateGTM or Marketing Partner · 1 January 2026MAAC Pathway sponsor for Soirée 2026.
• Marsh McLennan AgencymoderateGTM or Marketing Partner · 1 January 2026MAAC Pathway sponsor for Soirée 2026.
• Collins AerospaceminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• Cox CommunicationsminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• Lifeline Community ServicesminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• QualcommminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• Mission Fed Credit UnionminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• Sharp HealthCareminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• Kaiser PermanenteminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• ManpowerminorGTM or Marketing Partner · 1 January 2026MAAC Padrinos sponsor for Soirée 2026.
• Palomar CollegecoreStrategic or Co-development Partner · 1 January 2023Partnership for Early Care and Education Apprenticeship Program providing free college coursework in Child Development and paid on-the-job training at MAAC's Early Learning Centers.
• Cross Border XpressminorStrategic or Co-development Partner · 1 January 2023Partnered with Mexican Consulate in San Diego and MAAC for the Colibrí MX scholarship supporting first-time college students.
• CampesinoscoreStrategic or Co-development Partner · 1 January 2022Local service provider selected alongside MAAC by the state to implement the Low-Income Household Water Assistance Program (LIHWAP) in the San Diego region.
• Live Well San DiegocoreStrategic or Co-development PartnerOfficial partner in the Live Well San Diego initiative, a comprehensive regional plan to improve health, safety, and well-being throughout San Diego County.
• National Head Start AssociationcoreStrategic or Co-development PartnerPartnership supporting Head Start and Early Head Start programs for early childhood development services.
• Nonprofit InstitutemoderateStrategic or Co-development PartnerCollaboration with Nonprofit Institute for organizational development and capacity building.
• Unidos UScoreStrategic or Co-development PartnerPartnership to strengthen Latino communities through advocacy, education, and economic opportunity programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• BRIDGE Housing: California-based nonprofit developer and operator of affordable housing combined with on-site supportive services. Closely comparable to MAAC's real estate development plus integrated services approach in California markets.
• YMCA of San Diego County: Regional nonprofit operating youth development, child care, health, and community programs across San Diego County. Comparable in geographic footprint and youth/family service breadth to MAAC's Head Start and education lines.
• San Diego Food Bank: Regional food bank serving San Diego County through food distribution and nutrition programs. Directly comparable to MAAC's food distribution service line and overlapping service geography.
• United Way of San Diego County: Regional community impact nonprofit funding and convening social services across San Diego County. Comparable to MAAC's anti-poverty focus, donor stewardship model, and regional scale.
• San Diego Habitat for Humanity: San Diego County affiliate of Habitat for Humanity focused on affordable homeownership development. Directly comparable to MAAC's affordable housing development mission and geographic service area.
• National CORE (National Community Renaissance): California-headquartered nonprofit affordable housing developer that builds and manages affordable and senior housing with wraparound services. Directly comparable to MAAC's affordable housing plus supportive services model.
• The Salvation Army San Diego: Regional arm of a national nonprofit providing housing, recovery, food, youth, and emergency assistance across San Diego County. Comparable in service breadth, target population, and integrated delivery model.
• Catholic Charities of San Diego: Faith-based social services nonprofit operating housing, immigration, food, and family support programs across San Diego. Comparable in target population and multi-service delivery to MAAC.
• Father Joe's Villages: San Diego-based nonprofit providing comprehensive housing, recovery, and social services to individuals and families experiencing homelessness. Directly comparable to MAAC in mission, multi-service model, and regional footprint.

Broad incumbents

• Related California: Large national affordable housing developer with a significant California portfolio of multifamily and senior affordable housing. Comparable in housing development activity to MAAC but operating at a much larger scale and broader geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MAAC_1965
• Facebookfacebook.com/MAAC1965
• LinkedInlinkedin.com/company/maac-project
• Instagraminstagram.com/maacproject

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAAC