SecurCare Self Storage

What SecurCare Self Storage does

SecurCare Self Storage is a regional self-storage operator that rents storage units to residential and commercial customers across the United States. The company operates as one of six sub-brands under the NSA Storage corporate umbrella, alongside iStorage, Northwest Self Storage, RightSpace Storage, Move It Storage, and Southern Self Storage. NSA Storage's family of brands collectively operates more than 1,000 facilities across 42 states plus Puerto Rico, with SecurCare functioning as one of the branded regional operating units within that network.

The company's core offering is recurring monthly rental of physical self-storage units, encompassing standard units, climate-controlled units, vehicle storage for cars, boats, and RVs, business storage for inventory and documents, and specialty wine storage in temperature-controlled environments. The underlying technology is primarily physical — facility infrastructure including climate control, roll-up doors, and access systems — augmented by digital tools that support contact-free unit selection, online rental applications, real-time availability checking by location, and online bill payment through a customer account portal.

Revenue is generated through subscription-style recurring monthly rental fees, with promotional rates offered on compliant new-customer contracts and pricing varying by unit size, type, and location. Go-to-market is direct-to-consumer through three channels: a self-serve website, a phone-based inside-sales team (Storage Specialists reached at 844-434-1150), and on-site leasing at the physical facilities. The primary customer base is individual consumers managing personal belongings during life transitions such as moving, downsizing, or relocation, with a secondary segment of business customers storing inventory, documents, and equipment. The company was founded in 1988 and is headquartered in Bakersfield, California, operating as a privately held subsidiary under NSA Storage.

Name

SecurCare Self Storage

Legal name

SecurCare Self Storage

Website

https://securcareselfstorage.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

SecurCare Self Storage operates as a regional sub-brand under NSA Storage, renting standard, climate-controlled, vehicle, business, and wine storage units to individuals and SMB customers on monthly recurring contracts through a digital-first and physical-facility channel mix spanning 42 US states.

Ownership category

akta.pro rank

Headquarters

HQ city

Bakersfield

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Storage Unit Rental: Recurring monthly rental fees for self-storage units. Customers pay for unit access on a monthly basis with promotional rates guaranteed for the first three months. Pricing varies by unit size and type (standard vs climate-controlled).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

SecurCare Self Storage is a regional self-storage brand under NSA Storage that rents physical storage units to residential and commercial customers. The product portfolio includes standard self-storage units, climate-controlled units, vehicle storage, business storage, and wine storage. Customers can select and rent units online contact-free, by phone with Storage Specialists, or at any of the 1000+ NSA Storage facilities across 42 states, on a recurring monthly basis.

Product overview

NSA Storage operates a multi-brand self-storage platform consisting of six regional sub-brands: iStorage, SecurCare Self Storage, Northwest Self Storage, RightSpace Storage, Move It Storage, and Southern Self Storage. The portfolio collectively encompasses over 1,000 facilities across 42 states, offering various storage unit types including standard self-storage, climate-controlled units, vehicle storage, business storage, and wine storage. The platform provides digital tools for unit finding, contact-free rental, size guidance, and online payment. SecurCare Self Storage represents one branded operating unit within this consolidated network.

Differentiator

Problem solved

Functional benefit

Products and services

• Self Storage Units

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Feeding AmericaminorOthersNSA Storage family of brands including SecurCare Self Storage is a proud sponsor of Feeding America, supporting the charity's mission to fight hunger in the United States.
• ACE ScholarshipsminorOthersNSA Storage family of brands including SecurCare Self Storage sponsors ACE Scholarships education program, supporting educational opportunities.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Public Storage: Largest publicly-traded self-storage REIT in the U.S. with thousands of facilities nationwide. Directly competes with SecurCare in many of the same markets and is the dominant incumbent against which SecurCare's density and pricing must compete.
• Extra Space Storage: Top-tier self-storage REIT operating thousands of facilities across the U.S., with strong acquisition activity and revenue management technology. Comparable business model, customer base, and geographic overlap with SecurCare.
• CubeSmart: Self-storage REIT with ~1,500 facilities, competing with SecurCare for residential and business tenants. Comparable unit economics, climate-controlled offerings, and digital rental experience.
• U-Haul International: Dominant moving and self-storage operator offering U-Box containers and self-storage rentals nationwide. Competes for the same life-transition customers SecurCare serves and provides a meaningful adjacency via cross-selling storage to movers.
• LifeStorage (now Extra Space): Was a major self-storage REIT before merging with Extra Space Storage. Historically competed in many of the same markets and customer segments as SecurCare and shaped industry pricing benchmarks.

Direct peers

• National Storage Affiliates Trust: Public REIT operating a multi-brand (NSA) self-storage platform across the U.S.; operates under a similar 'family of brands' model as NSA Storage/SecurCare. Direct comparable for the multi-brand operating strategy and portfolio scale.
• StorageMart: Privately held self-storage operator with hundreds of facilities across the U.S. and Canada. Closely comparable to SecurCare in customer segments (residential, business, vehicle), digital rental model, and multi-state geographic footprint.
• SmartStop Self Storage: Multi-brand self-storage REIT/operator with a national footprint and digitally-enabled rental platform. Comparable to SecurCare in residential and business storage mix, climate-controlled offerings, and growth-by-acquisition model.
• Simply Self Storage: Privately held multi-state self-storage operator with a similar horizontal offering across standard, climate-controlled, and business units. Comparable facility footprint, customer mix, and digital rental experience.
• Metro Storage LLC: Family of regional self-storage brands serving U.S. markets with a similar multi-brand operating structure. Closely comparable to SecurCare in operating model, residential/business customer mix, and unit-type breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/securcare
• Facebookfacebook.com/securcare
• LinkedInlinkedin.com/company/securcare-self-storage
• Instagraminstagram.com/nsa.selfstorage
• Pinterestpinterest.com/NSA_Storage

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SecurCare Self Storage