Simply Self Storage
Simply Self Storage is a U.S. self-storage provider offering recurring monthly rentals of units from lockers to oversized vehicle spaces to individual consumers, small businesses, and vehicle owners through a digital-first eRental platform and a nationwide facility footprint.
- Company typePublic
- Founded1972
- HeadquartersOrlando, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Simply Self Storage does
Simply Self Storage is a U.S. self-storage provider offering storage unit rentals to individual consumers, business customers, and vehicle owners across a network of facilities nationwide. The company's core product is recurring monthly rental of physical storage units ranging from small lockers (5'x5') to large drive-up spaces (10'x25'+) and dedicated vehicle/RV/boat storage up to 50 feet, with optional climate-controlled and indoor configurations. Underlying the operation is a digital-first platform — an eRental system that lets customers search, reserve, and complete rentals online without a physical visit, supported by iOS and Android mobile applications that enable gate and door access, bill payment, and account management.
The business operates a direct-to-consumer go-to-market model anchored on SEO, paid search, content marketing (size guides, storage solutions blog), and promotional pricing ($1 first month, up to 40% off). Customer segments are addressed vertically: residential consumers (decluttering, life transitions, military, seasonal, living abroad), businesses needing inventory/equipment/document storage, and vehicle owners. The platform is complemented by a Third-Party Management service that operates storage facilities owned by other entities, extending the brand and operational stack beyond owned real estate.
Revenue is generated via recurring monthly rental subscriptions with no long-term commitment, augmented by a $29 administrative fee per lease and secondary income from cell tower rooftop leases with wireless carriers. The firm is described in firmographics as a private Orlando, Florida-based company with 101-250 employees, founded in 2003 and operating at simplyss.com; the broader content describes a 2,500+ facility national footprint associated with the Public Storage (NYSE: PSA) operating platform, indicating Simply Self Storage functions as a branded channel within that larger self-storage REIT.
Simply Self Storage firmographics
Firmographics- Name
- Simply Self Storage
- Legal name
- Public Storage
- Website
- https://simplyss.com
- Company type
- Public
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Simply Self Storage is a U.S. self-storage provider offering recurring monthly rentals of units from lockers to oversized vehicle spaces to individual consumers, small businesses, and vehicle owners through a digital-first eRental platform and a nationwide facility footprint.
- Ownership category
- akta.pro rank
Simply Self Storage industry classification
Industry- Product category
- Self-Storage Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Public Warehousing & Storage (4220)
- akta.pro primary industry
- Standard/Non-Climate Self-Storage (HSAKAGAB)
- akta.pro secondary industries
- Climate-Controlled Self-Storage (HSAKAGAA), Vehicle & RV/Boat Self-Storage (HSAKAGAC), Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Self-Storage Property Management (BPAJAGAM), Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
Keywords
Where Simply Self Storage is headquartered
LocationHeadquarters
- HQ city
- Orlando
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Simply Self Storage business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Self Storage Unit Rentals: Monthly rental fees from storage units of various sizes. Revenue is recurring monthly with no long-term commitment required from customers. Units available in multiple configurations from small lockers to large 10'x25' spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Unit rental pricing based on size and location |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Simply Self Storage product offering
Product offeringCore offering
Simply Self Storage rents self-storage units of multiple sizes (from 5'x5' lockers to 10'x25'+ rooms) to residential and business customers on a month-to-month basis. Units are offered in standard, climate-controlled, drive-up access, and indoor configurations, with dedicated options for vehicle and boat storage. Customers can search, reserve, and complete rentals online through the eRental system and manage access and billing via a mobile app.
Product overview
Public Storage offers a unified self-storage platform with multiple product lines including Self Storage, Business Storage, and Vehicle & RV Storage. The company provides various unit sizes ranging from small lockers (5'x5') to large units (10'x25'+ and vehicle storage up to 50'). Storage types include standard, climate-controlled, drive-up access, and indoor options. The platform is complemented by a mobile app enabling gate access, bill payment, and account management.
Differentiator
Problem solved
Functional benefit
Products and services
- Self Storage
Quantifiable outcome
- Save up to 40% on monthly rental with promotions
Companies that use Simply Self Storage
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Simply Self Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Simply Self Storage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Google PlayminorMobile application distribution partnership through Google Play store for Android app distribution
- Apple App StoreminorMobile application distribution partnership through Apple App Store for iOS app distribution
- Cell Tower LessorsminorCell tower lease program allowing wireless carriers to lease space on storage facility rooftops/structures for antenna installations
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Simply Self Storage competitors and assessment
Company assessmentBroad incumbents
- U-Haul: Iconic moving and storage incumbent (AMERCO) offering self-storage at scale across the U.S.; broader portfolio including trucks and moving supplies, but directly competitive in storage units.
- Iron Mountain: Large storage REIT (NYSE: IRM) focused on records/data center storage; overlaps on business and document storage use cases for commercial customers, especially SMEs.
- StorageMart: Largest privately held self-storage operator in North America with 250+ facilities; comparable range of unit sizes, climate-controlled options, vehicle storage, and digital booking.
Emerging players
- Metro Self Storage: Mid-size U.S. self-storage operator offering personal, business, and vehicle storage with online reservations and mobile access; comparable feature set but smaller footprint.
Direct peers
- CubeSmart: Major self-storage REIT (NYSE: CUBE) with ~1,300 facilities; competes head-to-head on personal, business, vehicle, and climate-controlled units. Highly comparable geographic, product, and digital offering.
- Extra Space Storage: Largest direct competitor in U.S. self-storage; NYSE: EXR, ~3,500+ facilities, identical business model (self, vehicle, business, climate-controlled rental with digital platform). Same customer base, same REIT structure.
- National Storage Affiliates: Self-storage REIT (NYSE: NSA) operating ~1,200 facilities through regional brands; same product mix and customer segments, slightly smaller scale.
- SmartStop Self Storage: Publicly traded self-storage REIT/operating company (NYSE: SMA) with 200+ owned facilities and third-party management; directly comparable product, technology, and customer offering.
Regional players
- Big Yellow Group: U.K. self-storage REIT (LSE: BYG) with ~110 facilities; similar product mix (lockers through large units, business, vehicle) and digital booking; geography-limited comparator.
- Safestore: UK-listed self-storage REIT (LSE: SAFE) operating 150+ facilities in the U.K. and continental Europe; similar business model and digital-first platform, but does not compete in the U.S. market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Simply Self Storage social profiles
Digital presenceSimply Self Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Self Storage leadership team
Management profileNumber of profiles
Simply Self Storage subsidiaries and ownership
Company hierarchySubsidiaries1 record
Simply Self Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Self Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Self Storage
What does Simply Self Storage do?
Simply Self Storage rents self-storage units of multiple sizes (from 5'x5' lockers to 10'x25'+ rooms) to residential and business customers on a month-to-month basis. Units are offered in standard, climate-controlled, drive-up access, and indoor configurations, with dedicated options for vehicle and boat storage. Customers can search, reserve, and complete rentals online through the eRental system and manage access and billing via a mobile app.
Is Simply Self Storage a public or private company?
Simply Self Storage is a public company. It is classified as corporate owned and is currently operating.
When was Simply Self Storage founded?
Simply Self Storage was founded in 1972. It employs 101 to 250 people.
Where is Simply Self Storage based?
Simply Self Storage is headquartered in Orlando, United States, in the North America region.
How does Simply Self Storage make money?
One revenue line is on record: self Storage Unit Rentals.
Who are Simply Self Storage's main competitors?
Broad incumbents on record are U-Haul, Iron Mountain and StorageMart. Metro Self Storage is listed as an emerging player. Direct peers are CubeSmart, Extra Space Storage, National Storage Affiliates and SmartStop Self Storage. Regional players are Big Yellow Group and Safestore.
Does Simply Self Storage have an API?
No public API is recorded for Simply Self Storage.
What industry is Simply Self Storage in?
Simply Self Storage's product category is Self-Storage Services. Its primary akta.pro industry code is HSAKAGAB, Standard/Non-Climate Self-Storage, with a secondary code of HSAKAGAA, Climate-Controlled Self-Storage. Its NAICS code is 531130 and its SIC code is 4220.