Live X

What Live X does

Live X is a full-service live event production company that designs, produces, and broadcasts live events for global brand leaders. The company operates from headquarters in Brooklyn, New York and a broadcast studio facility in Green Bay, Wisconsin, delivering services that span live broadcast production, multi-platform streaming, experiential activations (including projection mapping and immersive installations), satellite/encoding, post-production, wireless field streaming, and system integration. Live X also offers custom mobile and web application development for branded event experiences.

Its technology stack centers on three proprietary components: the Virtual Video Control Room (VVCR), a cloud-based production platform supporting NDI workflows, HLS streaming to AWS CloudFront, vMix integration, and multi-destination remote switching; the Production Bot hardware line (Switch 4 and Switch 8), which packages rack server-grade components into portable live encoding computers; and the LiveX Platform, a white-label streaming platform for branded interactive events. These are complemented by best-of-breed integrations with AWS Elemental, Wowza, Teradek, Blackmagic Design, and vMix.

The business model is professional services–led, with project-based quote pricing for production engagements, supplemented by hardware sales (Production Bot) and custom application development. Live X serves enterprise customers across diverse industries — automotive (Ferrari, Acura), consumer goods (Dyson, Lululemon, Marc Jacobs), technology (Google, IBM, LG), media (Vox Media, Warner Music), government (Biden Inaugural Committee, Harris/Walz Campaign), and live events (Times Square Alliance). Notable engagements include the annual Times Square Ball Drop, the Warner Music PlayOn Fest, Ferrari's Portofino US Launch Tour, and broadcast production for political rallies. The company reports over 10,000 shows streamed, 54.6M+ unique viewers reached, and 1M+ app downloads across its custom application portfolio.

Name

Live X

Legal name

Live X, Inc.

Website

https://livex.tv

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Live X is a full-service live event production company providing broadcast, streaming, experiential, and system integration services for enterprise brands and government clients from facilities in Brooklyn, NY and Green Bay, WI.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Custom Computer Programming Services (541511), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYMPAGAOAE

Hybrid Concerts & Live Shows (Venue + Remote Audience)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Virtual & Hybrid Events

SECONDARYBPAMAJAB

Live Streaming & Webcasting Platforms

Business & Public Services/Web, Mobile & Digital Platforms/Media Streaming, Publishing & Content Platforms

SECONDARYMPACACAI

Enterprise & Professional Live Streaming Platforms (Webinars/Events)

Media, Entertainment & Sports/Digital Media & Content Platforms (Online Video, Podcasts, Creators)/Live Streaming Platforms (Gaming/IRL)

Keywords

• Live event production
• Live streaming services
• Broadcast production
• Experiential activations
• System integration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Production Services: Live X generates revenue through project-based professional production services including live broadcast production, streaming, experiential events, projection mapping, system integration, post-production, and custom application development. Services are quoted and priced per project based on scope, duration, equipment needs, and crew requirements.
2. Hardware Sales (Production Bot): Sale of proprietary Production Bot portable live production computers built for video and editing applications, including the Switch 8 and Switch 4 models with vMix software integration.
3. Custom Application Development: Development of custom mobile applications and platform solutions (e.g., CheeseheadTV App, Times Square Ball App) for clients, including design, build, and deployment.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Live X is a full-service live event production company that designs, produces, and broadcasts live events for global brand leaders. The company offers end-to-end capabilities including creative concept development, video and graphic design, animation, live broadcast and streaming, experiential activations, projection mapping, post-production, system integration, wireless streaming, satellite and encoding services, and custom application development. Live X combines proprietary cloud production technology (VVCR), custom hardware (Production Bot), and traditional broadcast infrastructure to deliver professional multi-platform live event experiences.

Product overview

Live X is a full-service live event production company offering a comprehensive portfolio of production services and technology products. Core services include live broadcast and streaming, satellite/encoding, post-production, experiential activations, wireless streaming, and system integration. The company operates LiveX Studios in New York City and Green Bay, Wisconsin. Key technology products include Virtual Video Control Room (VVCR) for cloud-based remote production workflows, the LiveX Platform for branded streaming experiences, and Production Bot hardware for portable live encoding. Custom application development services deliver mobile apps, moderation platforms, and social integrations. These offerings work together to support events from creative concept through live production, encoding, and multi-platform distribution.

Differentiator

Problem solved

Functional benefit

Brands

• Production Bot: Custom built portable computers for video production, broadcast, and editing applications with rack server grade components and low-latency broadcast-quality connectivity. Includes Switch 4 and Switch 8 models.
• LiveX Platform
• LiveX Studio

Products and services

• Live Broadcast & Streaming Full-service on-site live production including camera switching, graphics and playback, robust backup systems, and encoding to any platform for events, press conferences, concerts, and broadcasts. Targeted at enterprise clients and global brand leaders requiring professional broadcast-quality output.
• Satellite & Encoding Services Broadcast capabilities from remote locations including satellite downlink, fiber transmission, uplink services, and encoding using best-of-breed infrastructure supporting 12G/4K workflows with multiple ISPs. Designed for enterprise clients needing reliable remote broadcast infrastructure.
• Post Production In-house editing and graphics/effects services including video editing, motion graphics, 3D design and animation, VFX compositing, color grading, mastering, and VR/360 production. Serves enterprise clients needing post-production support for their live event content.
• Experiential Large-scale immersive experiences including projection mapping, motion capture, water screens, custom lighting design, and audio-responsive installations for brand activations. Targeted at brands seeking immersive experiential marketing for product launches and events.
• Wireless Streaming Mobile live video streaming solutions using the latest wireless technologies for field production, enabling professional quality multi-camera streaming from any location without reliable internet infrastructure. For clients needing broadcast-quality streaming from remote or challenging locations.
• System Integration Installation of broadcast and streaming equipment and systems incorporating best-of-breed philosophy. Services include camera systems, video infrastructure, audio, lighting, structural design, and workflow documentation. For organizations building or upgrading broadcast and streaming facilities.
• Custom Applications Custom mobile and web application development including iOS/Android apps, moderation platforms, content distribution systems, and social media integrations for events and brand activations. Targeted at media companies and brands needing custom digital platforms to extend live event reach.
• LiveX Studio (Green Bay) World-class production studio located in downtown Green Bay, Wisconsin, featuring a 14 ft. ProCyc green screen, 4K cameras, fully redundant power and internet, broadcast kitchen, and master control room with 4x Remi control rooms. For clients needing professional studio facilities for broadcasts, interviews, product showcases, and live-to-tape shoots.
• Production Bot Custom-built portable computer hardware for video production, broadcast, and editing. Features rack server-grade components, low-latency broadcast-quality connectivity, multiple SSD bays, and 4K video capabilities in a carry-on form factor. Includes vMix live production software and is available in Switch 8 and Switch 4 configurations. Targeted at broadcast professionals needing portable, high-performance production hardware.
• Virtual Video Control Room (VVCR) Cloud-based production platform enabling remote live switching, graphics, multi-destination streaming, and distribution. Supports NDI input/output, HLS destinations, vMix integration, and remote team collaboration from any location. For production teams needing distributed, cloud-based live production workflows.
• LiveX Platform White-label streaming platform enabling custom-branded live events with interactive features, chat, polling, and seamless viewer navigation. Supports multiple simultaneous streams and integrations. For brands and media companies needing a branded, interactive live streaming destination.

Quantifiable outcome

• Reduced staff requirements from 400 to 100 people for major events through cloud production
• +3 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

17 partnerships are on record, tiered core, major and minor.

• AWS ElementalcoreTechnology or IntegrationAWS Elemental integrated into Live X's Master Control Room infrastructure as part of best-of-breed encoding solutions. Enables cloud-based video processing and streaming delivery capabilities.
• WowzacoreTechnology or IntegrationWowza streaming software integrated into Live X's encoding infrastructure for reliable live video delivery.
• TeradekcoreTechnology or IntegrationTeradek wireless streaming and encoding hardware used for field productions and wireless streaming solutions.
• Blackmagic DesigncoreTechnology or IntegrationBlackmagic Design products integrated into Live X production workflows for video switching, encoding, and post-production.
• vMixcoreTechnology or IntegrationvMix live production software powers Production Bot hardware. Deep integration with Production Bot Switch 8 and Switch 4 systems. Live X offers vMix Production Bot control surface as accessory.
• Warner MusicmajorStrategic or Co-development PartnerPartnership for PlayOn Fest virtual music festival during COVID-19 pandemic. Live X produced 72 hours of continuous programming featuring archived Warner Music artist performances, raising millions for WHO.
• Urban SledmajorStrategic or Co-development PartnerRecurring partnership on IBM/ESPN Fantasy Football Spotlight Series and Grammys VIP Events. Live X provides studio and remote production capabilities for Urban Sled's branded entertainment experiences.
• Clash TVmajorStrategic or Co-development PartnerPartnership on Dyckman Basketball summer league streams. Live X used VVCR cloud production to switch games remotely from Green Bay while on-court team had cameras streaming to cloud.
• Matte ProjectsmajorStrategic or Co-development PartnerPartnership on Marc Jacobs Fall 2022 fashion show production. Live X produced and directed switch/encode for show at NY Public Library, streamed to Times Square billboards.
• Cardboard SpaceshipmajorImplementation/ SI/ Consulting PartnerPartnership on Dave & Buster's Investor Day and Zeta Global Virtual Data Summit. Cardboard Spaceship handles creative direction while Live X provides production execution.
• Momentum WorldwidemajorImplementation/ SI/ Consulting PartnerPartnership on Ferrari Portofino US Launch Tour. Momentum Worldwide managed experiential activation logistics while Live X designed and executed projection, lighting, audio, and infrastructure.
• AggressivemajorImplementation/ SI/ Consulting PartnerPartnership on Ferrari Portofino US Launch Tour and Acura 'By Design' campaign. Aggressive created LED stage structures and video content while Live X provided production execution.
• Aggressive TVminorImplementation/ SI/ Consulting PartnerPartnership on Acura 'By Design' campaign. Aggressive TV provided creative direction for LED wall structure and video content.
• Coldwell BankerminorStrategic or Co-development PartnerGen Blue 2013 conference production including 3-camera shoot, presentation servers, wireless tablet feeds, projection, and live stream.
• The ShedmajorStrategic or Co-development PartnerStreaming producer for inaugural Soundtrack of America event at The Shed NYC, created by Steve McQueen. Historic five-evening show about African American music.
• Wisconsin Center for Manufacturing and ProductivityminorStrategic or Co-development PartnerVideo series production for thought leadership content about AI implementation in manufacturing, distributed on LinkedIn and YouTube.
• 2024 Harris/Walz CampaignmajorStrategic or Co-development PartnerElection Eve Rally production with 8 city feeds managed from Green Bay facility. Live X provided complete broadcast infrastructure for Vote for Freedom Rallies.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Bambuser: Live video shopping and interactive live streaming SaaS platform, overlapping with Live X's shoppable video work for Vox Media/7 For All Mankind via Smartzer. Comparable on live commerce and shoppable streaming infrastructure but narrower scope (e-commerce only, no event production services).

Direct peers

• StreamGo: UK-based provider of end-to-end live event video streaming services and platforms to enterprise clients, with similar professional services + SaaS hybrid model. Directly comparable in target market (corporate events, conferences, brand activations) and recurring-revenue orientation.
• Switchboard Live: Multistreaming and live event distribution platform that pushes a single live feed to multiple social destinations simultaneously, often bundled with event production services. Directly comparable to VVCR's multi-destination streaming capability and Live X's broadcast workflow.
• BoxCast: Live video streaming platform and professional services provider for events, sports, and houses of worship, offering both SaaS tools and full-service production support. Comparable mix of platform (like VVCR) and services (like Live X's production arm) for live event streaming.
• Mobeon: Enterprise live video production and streaming company serving corporate, agency, and brand clients with turnkey live broadcast services. Closely matches Live X's services-led model, customer profile (global brands), and live event production focus.

Broad incumbents

• Cvent: Event management platform and in-person/virtual event technology provider serving enterprise corporate event teams. Comparable target buyer (corporate event organizers) and overlap with Live X's enterprise streaming and virtual event production services, but operating from a software/SaaS-anchored model.
• Encore Event Technologies: Large-scale event technology and production services provider (formerly PSAV) for hotels, venues, and corporate clients worldwide. Overlaps with Live X's corporate event production and venue-based streaming offerings at a much larger scale with dedicated venue relationships.
• PRG (Production Resource Group): Global provider of production services and equipment for live entertainment, concerts, sports, and corporate events, with full system integration and broadcast capabilities. Compares to Live X's experiential + broadcast + system integration services but at substantially larger scale and with deeper touring/concert heritage.
• LMG (Lighting, Media, & Grip): National audiovisual and event production services company serving corporate, live entertainment, and broadcast clients with full-scale production, system integration, and live event delivery. Comparable service portfolio (AV + system integration + live broadcast) though significantly larger in scale than Live X.
• Vimeo Streaming: Major SaaS-based live and on-demand video streaming platform with enterprise production and event capabilities (formerly Livestream). Provides the platform layer that competes with VVCR and offers in-house production tooling that overlaps parts of Live X's service stack, though Live X differentiates via proprietary Production Bot hardware and hybrid event workflows.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCjzlhUheqHcs6A7m-q-MEaw/featured
• Facebookfacebook.com/livexproduction
• Xx.com/livexproduction
• LinkedInlinkedin.com/company/livex

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live X