Denominator
Denominator is a human capital data platform providing standardized DEI ratings and analytics on 10 million+ companies across 195+ countries to investment managers, asset managers, pension funds, and corporations for ESG investment, supply chain, and benchmarking decisions.
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Denominator does
Denominator is a New York-headquartered, privately-held data and analytics company founded in 2021 that delivers standardized, quantifiable social and human capital data on diversity, equity, and inclusion (DEI) to institutional investors, asset managers, pension funds, and large corporations. Its global database covers 10 million+ companies across 195+ countries and 85+ industries, providing raw data, calibrated scores, and ratings across dimensions such as gender, race/ethnicity, disability, age, education, human rights, and labor rights. The company's scoring methodology is built on international frameworks and calibrated to country-level demographics to enable cross-regional comparability.
Its product suite comprises four core offerings: Data (Dimensions), Analyzer, Benchmark, and Data Portal, supplemented by specialized insights products including DenominatorGlobal (interactive benchmarking), DenominatorPension (pension-focused), DenominatorKnowledge (research hub), DenominatorFacts, DenominatorLibrary, and the post-acquisition Equileap gender dataset. Technology integration partnerships extend distribution through Rimes, Finbourne, and Moody's, while media partnerships with Forbes, Financial Times, and Responsible Investor amplify reach via flagship rankings like the FT Diversity Leaders list (850+ European companies).
Denominator operates an enterprise field sales motion with consultative, quote-based pricing typical of B2B data platforms, generating revenue through subscription and recurring access to its data, scores, analytics, and certification programs. The company maintains 11-50 employees and serves a global enterprise customer base, including major asset managers, Moody's, Smart Pension, and other financial institutions. The November 2025 acquisition of Equileap combined two complementary human capital data providers, with the resulting entity serving over 50% of the world's largest asset managers. Ownership, funding history, and revenue figures are not publicly disclosed in the available sources.
Denominator firmographics
Firmographics- Name
- Denominator
- Legal name
- TheDenominator, Inc.
- Website
- https://denominator.one
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Denominator is a human capital data platform providing standardized DEI ratings and analytics on 10 million+ companies across 195+ countries to investment managers, asset managers, pension funds, and corporations for ESG investment, supply chain, and benchmarking decisions.
- Ownership category
- akta.pro rank
Denominator industry classification
Industry- Product category
- ESG Data & Analytics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industry
- Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where Denominator is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Denominator business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Human Capital Data Platform Subscription: B2B subscription-based access to Denominator's human capital data platform, providing data, scores, ratings, and analytics to investment managers, corporations, and other financial professionals. The platform offers tiered access including Data Portal, Analyzer, and Benchmark products.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Denominator product offering
Product offeringCore offering
Denominator operates a standardized social and human capital data platform that delivers raw data, scores, and ratings across key social components such as gender, race/ethnicity, disability, age, education, human rights, and labor rights. The platform covers 10m+ companies across 195 countries and 85 industries, serving investment managers, corporations, and other financial professionals with comparable, country-calibrated DEI analytics and benchmarking tools.
Product overview
Denominator is a human capital data platform offering a unified suite of analytics tools for investors and organizations. The core platform consists of Data (Dimensions), Analyzer, Benchmark, and Data Portal products that provide raw data, scores, and ratings across social components including gender, race/ethnicity, disability, age, education, and human rights. DenominatorGlobal enables exploration of company performance against customized benchmarks. The platform also includes specialized insights products: DenominatorKnowledge (blog/research hub), DenominatorPension (pension fund focus), DenominatorFacts (fact-based analysis), and DenominatorLibrary (resource repository). Following the November 2024 acquisition of Equileap, the platform now incorporates leading gender and diversity datasets, serving over 50% of the world's largest asset managers across 10+ million companies in 195+ countries.
Differentiator
Problem solved
Functional benefit
Brands
- DenominatorGlobal: Platform for exploring how companies perform on metrics such as gender, race/ethnicity, age, education, sexuality, disability compared to customized benchmarks on country and company level.
- DenominatorKnowledge
- DenominatorPension
- DenominatorFacts
- DenominatorLibrary
- Equileap
Products and services
- Data (Dimensions) Core data product delivering raw data, scores, and ratings across social components including gender, race/ethnicity, disability, age, education, human rights, and labor rights for institutional investors and corporations.
- Analyzer Analytics tool enabling users to analyze social and human capital performance compared to global benchmarks and make informed business decisions, designed for investment managers and corporate analysts.
- Benchmark Report generation product for company benchmarking against global standards and peer groups, used by investors and corporations for DEI performance comparison.
- Data Portal Web portal providing structured access to leadership composition, organizational data, and supply chain risks data on 10m+ companies globally, with a 'Get certified' program for enterprise users.
- DenominatorGlobal Interactive platform for exploring how companies perform on metrics such as gender, race/ethnicity, age, education, sexuality, or disability compared to customized benchmarks at country and company level.
- Equileap Leading gender and diversity dataset for investment strategies, acquired by Denominator in November 2025 and integrated into the platform to provide comprehensive gender equality and DEI data for investors.
Quantifiable outcome
- Over 50% of world's largest asset managers served by combined Denominator-Equileap entity
- +1 more outcomes
Companies that use Denominator
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
Denominator technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Denominator partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and secondary.
- EquileapcoreDenominator acquired Equileap, a firm with a leading gender dataset used in investment strategies. The acquisition creates a comprehensive human capital data platform with expanded global reach, data depth, and AI-enabled insights for investors and corporations.
- Moody'scoreMoody's uses Denominator data for credit quality analysis. Board gender diversity data from Denominator is incorporated into Moody's ratings research, showing positive correlation between board diversity and credit quality in advanced economies.
- RimescoreRimes is a featured collaboration partner, integrating Denominator's human capital data into Rimes' financial data management solutions for investment professionals.
- FinbournecoreFinbourne integrates Denominator's human capital data into its investment data management platform, enabling clients to access social and diversity metrics.
- Responsible InvestorsecondaryResponsible Investor is a media partner covering human capital and gender diversity topics. Denominator provides data and expertise for content on women on boards and gender diversity in investment.
- Female QuotientsecondaryPartnership focused on diversity and equality initiatives, collaborating on advancing women in leadership and workplace equality research.
- Investors for PurposesecondaryImpact investment organization partner collaborating on human capital and diversity data for ESG investment strategies.
- Smart PensioncoreSmart Pension and Denominator co-published the UK's first human capital benchmark analysis for Smart Pension's £4.4bn equity fund, establishing a new industry standard for pension fund human capital measurement.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Denominator competitors and assessment
Company assessmentBroad incumbents
- MSCI ESG Research: MSCI's ESG Research arm provides ESG ratings and human capital data used by institutional investors. Directly comparable as a large, established ESG/human capital data provider with similar institutional buy-side customers, though much broader in scope.
- Sustainalytics: Sustainalytics (owned by Morningstar) provides ESG ratings including human capital dimensions for institutional investors. Comparable as a large incumbent in ESG/human capital risk research with overlapping asset manager customers.
- ISS ESG: ISS (Institutional Shareholder Services) offers ESG and governance solutions to institutional investors. Comparable because it sells human capital and social ratings data to the same buy-side investor segment Denominator targets.
- Bloomberg ESG Data: Bloomberg offers ESG data feeds and analytics within its Terminal ecosystem. Comparable as a data source used by the same investor audience, though bundled inside Bloomberg's much broader financial data platform.
- LSEG (Refinitiv) ESG: London Stock Exchange Group (formerly Refinitiv) provides ESG scores and human capital data within its Workspace and DataScope platforms. Comparable because it serves institutional investors with social and governance data, often integrated alongside financial market data.
Direct peers
- Clarity AI: Clarity AI provides AI-driven ESG analytics and ratings for investors and corporations. Comparable as a tech-forward ESG data and analytics platform with similar subscription-based delivery to investment management customers.
Emerging players
- Workday Peakon Employee Voice: Workday Peakon captures employee engagement and DEI sentiment data, often integrated into HCM platforms. Comparable as a workforce/DEI data provider, but distributed through Workday's broader HCM suite rather than to investors directly.
- Glassdoor: Glassdoor aggregates employee reviews and company ratings including diversity-related metrics. Comparable because it offers workforce sentiment data, though primarily as a consumer-facing platform rather than institutional investor subscription data.
- InHerSight: InHerSight collects ratings of companies on factors women care about, including DEI metrics. Comparable as a niche player collecting human capital / gender-related company ratings, though its customer base is more employer-branding than institutional investing.
Others
- Equileap: Equileap was the leading gender equality data provider for investment strategies before being acquired by Denominator in November 2025. Listed as a peer/precursor for reference; its dataset is now part of Denominator.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Denominator social profiles
Digital presenceDenominator financial estimates
Financial estimateRevenue estimate
Valuation estimate
Denominator leadership team
Management profileNumber of profiles
Profiles4 records
Denominator subsidiaries and ownership
Company hierarchySubsidiaries1 record
Denominator funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Denominator M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Denominator
What does Denominator do?
Denominator operates a standardized social and human capital data platform that delivers raw data, scores, and ratings across key social components such as gender, race/ethnicity, disability, age, education, human rights, and labor rights. The platform covers 10m+ companies across 195 countries and 85 industries, serving investment managers, corporations, and other financial professionals with comparable, country-calibrated DEI analytics and benchmarking tools.
Is Denominator a public or private company?
Denominator is a private company. It is classified as unknown and is currently operating.
When was Denominator founded?
Denominator was founded in 2021. It employs 11 to 50 people.
Where is Denominator based?
Denominator is headquartered in New York, United States, in the North America region.
How does Denominator make money?
One revenue line is on record: human Capital Data Platform Subscription.
Who are Denominator's main competitors?
Broad incumbents on record are MSCI ESG Research, Sustainalytics, ISS ESG, Bloomberg ESG Data and LSEG (Refinitiv) ESG. Clarity AI is listed as a direct peer. Emerging players are Workday Peakon Employee Voice, Glassdoor and InHerSight. Equileap is listed as an others.
Does Denominator have an API?
No public API is recorded for Denominator.
What industry is Denominator in?
Denominator's product category is ESG Data & Analytics. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of HDAEADAG, Data Privacy, Consent & Compliance Management. Its NAICS code is 518 and its SIC code is 7370.