Wines of Chile

What Wines of Chile does

Wines of Chile (Vinos de Chile) is a private, not-for-profit trade association founded in 2007 and headquartered in Santiago, Chile, that represents the country's wine producers. It is governed by a member-elected board led by President Alfonso Undurraga and Vice President Tomas Domeyko, with an operational team of 11-50 employees headed by General Manager Claudio Cilveti. The association operates as the unified industry voice across commercial, regulatory, research, and human capital functions for a sector that includes roughly 800 active wineries, 11,697 producers, and 394 export companies.

Its core offering is a portfolio of member services rather than a commercial product: market intelligence and positioning initiatives across six priority markets (Brazil, Canada, Chile, China, the United States, and the United Kingdom); legal and regulatory support; the Wines of Chile R&D Consortium created in 2012 with 69 wineries representing approximately 80% of bottled wine production and export; human capital development through workforce training and certification; and administration of the Chilean Wine Industry Sustainability Code covering vineyards, bottling, social practices, and wine tourism. Distribution is channel-led through trade events (ProWine São Paulo, Chile Wine Fest Brasil, Taste the Untamed), digital content (a multilingual website in English, Spanish, Portuguese, and Chinese, plus the 'Terroir + Chile' video series), and a members portal.

The revenue model is membership dues paid by Chilean wine producers; the association does not sell wine or software directly. Strategic partnerships extend reach, including Dragon Phoenix Consulting for the China market, and Salmon Chile and Frutas de Chile for Brazilian pairing events. The underlying technology stack is non-proprietary, and AI/ML capabilities are not part of the current offering.

Name

Wines of Chile

Legal name

Wines of Chile (Vinos de Chile)

Website

https://winesofchile.org

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Wines of Chile is a not-for-profit trade association founded in 2007 in Santiago that represents Chile's wine producers, providing market intelligence, R&D coordination, sustainability certification, and trade promotion across six priority markets.

Ownership category

akta.pro rank

Product category

Wine Trade Association

NAICS

Wineries (312130)

SIC

Beverages (2080)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wine & Sparkling Wine Wineries & Brands (CRADAIAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE)

Keywords

• Wine trade association
• Wine market promotion
• Wine export services
• Wine sustainability certification
• Wine industry advocacy

Headquarters

HQ city

Santiago

HQ country

Chile

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Membership Fees: As a private, not-for-profit trade association, Wines of Chile is funded through membership dues from Chilean wine producers. The association provides market intelligence, positioning support, legal guidance, and R&D services to its members.

Go-to-market motion3 records

Distribution channels1 record

Marketing channels7 records

Core offering

Wines of Chile (Vinos de Chile) is a private, not-for-profit trade association that represents Chile's wine producers. It provides market intelligence, positioning support, legal guidance, human capital development, and R&D consortium services to its member wineries. The association promotes Chilean wine in six priority international markets (Brazil, Canada, Chile, China, United States, and United Kingdom) and administers the Chilean Industry Sustainability Code for wine companies.

Product overview

Wines of Chile is a private, not-for-profit trade association that represents Chile's wine producers. The organization does not offer a commercial product or software service in the traditional sense; instead, it provides industry advocacy, market intelligence, human capital development programs, and sustainability certification support to its member wineries. Its core activities include promoting Chilean wine in six priority markets (Brazil, Canada, Chile, China, the United States, and the United Kingdom), operating a members portal (portal.winesofchile.org) for exclusive access, managing the Wines of Chile R&D Consortium focused on sector innovation, and administering the Chilean Industry Sustainability Code for wine companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Members Portal (portal.winesofchile.org)
• Chilean Industry Sustainability Code
• Wines of Chile R&D Consortium
• Trade Events and Promotional Programs
• Human Capital Development Program
• Terroir + Chile Video Series

Quantifiable outcome

• 100,000+ direct jobs created through Chilean wine industry
• +3 more outcomes

Named customers24 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Dragon Phoenix ConsultingcoreStrategic or Co-development PartnerWorking with MW Fongyee Walker, owner of Dragon Phoenix consulting, who has extensive knowledge of the Chinese market to support the 'Chile Experience for Decision Makers' program visiting vineyards and conducting B2B meetings for market entry.
• Salmon ChileminorGTM or Marketing PartnerPartnership for Luxury Tasting & Masterclass events in Brazil, presenting wine pairings alongside salmon products at pairing dinners with celebrity chefs.
• Frutas de ChileminorGTM or Marketing PartnerCollaboration for Luxury Tasting & Masterclass pairing dinner events in Brazil, combining Chilean wine with Chilean fruits.

Scale indicators8 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• New Zealand Winegrowers: National industry body for New Zealand wine producers. Closely comparable in size, structure, and international marketing focus (premium positioning in key export markets).
• Wine Australia: Australia's national wine industry body promoting Australian wine globally. Direct functional peer to Wines of Chile: R&D, market development, sustainability programs, and trade support for member wineries.
• Wines of Argentina: Argentine national wine trade body promoting Malbec and other varietals internationally. Closest regional peer to Wines of Chile—similar Southern Hemisphere New World positioning and small dedicated staff.
• Wines of South Africa: South African national wine industry body representing producers in international markets. Directly comparable in mission, structure, and member-funded advocacy model to Wines of Chile.
• Wine Institute (California): Trade association representing California wineries, the largest US wine-producing state. Comparable as a state-level wine advocacy and international promotion body funded by member wineries.
• Conseil Interprofessionnel du Vin de Bordeaux (CIVB): Bordeaux regional wine interprofessional body representing producers and merchants. Comparable as a wine industry trade association with sustainability, R&D, and international marketing mandates.
• Instituto dos Vinhos do Douro e do Porto (IVDP): Portuguese interprofessional body overseeing Douro and Port wine. Comparable as a national/regional wine industry association handling certification, promotion, and market development.

Regional players

• Wines of Uruguay: Smaller Uruguayan national wine promotion body focused on Tannat and premium positioning. Relevant regional peer from the Southern Cone, smaller in scale but similar in mission.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/nosgustaelvinoCL
• LinkedIncl.linkedin.com/company/wines-of-chile
• Instagraminstagram.com/drinkchile/?hl=en
• Xx.com/DrinkChile

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wines of Chile