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RMH Franchise Corporation

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Namestring
RMH Franchise Corporation
Company typeenum
Private
Founded yearint
2012
Descriptiontext

RMH Franchise Corporation is a privately held, for-profit casual dining restaurant company headquartered in Atlanta, Georgia. Founded in 2012, the company has grown to an employee base of 5,001-10,000, placing it at the scale of a mature multi-unit franchise organization rather than an emerging single-unit operator. The firm operates in the restaurant industry with a casual dining positioning, serving end consumers through what is presumed to be a franchise-based distribution model given its corporate classification and scale.

The company's capital structure includes a recorded funding event in December 2012 with ACON Investment listed as the lead investor, indicating private equity sponsorship of the platform from inception. Joseph Leone is identified as Co-founder and Senior Vice President, providing founding leadership continuity. The company's own website (rmhfranchise.com) and the available data sources do not disclose specific brand names, menu concepts, unit counts, technology stack, pricing structure, or financial performance metrics.

Business model mechanics are not directly documented in the available data. As a franchise organization of its scale, RMH likely generates revenue through a combination of franchise fees, ongoing royalties, and potentially company-operated store revenue. The absence of disclosed product details, customer segments, technology infrastructure, or pricing tiers limits the granularity of this description. No information is available regarding partnerships, awards, certifications, geographic footprint specifics, or recent operational initiatives.

Short descriptiontext

RMH Franchise Corporation is a privately held Atlanta-based casual dining restaurant franchise company founded in 2012. It employs 5,001-10,000 staff across what is presumed to be a multi-unit franchise system serving end-consumer diners in the United States.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
5,001–10,000
akta.pro rankint
HeadquartersAtlanta, United States
HQ citystring
Atlanta
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
casual dining restaurants, restaurant franchise, family dining, sit-down dining, restaurant operations
NAICS code2 codes
  • Limited-Service Restaurants722513
  • Corporate, Subsidiary, and Regional Managing Offices551114
Product category
Casual Dining Restaurants
Cost components5 values
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

RMH Franchise Corporation is a private restaurant company that operates and franchises casual dining restaurants. Headquartered in Atlanta, the company was founded in 2012 and employs 5,001–10,000 staff, providing dine-in and off-premise casual dining experiences to consumers across the United States.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Casual Dining Restaurant Services
Recent move2 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight3 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Multi-unit casual-dining buffet operator with significant franchise footprint. Comparable on family-value positioning, franchise-heavy model, and concentration in secondary/mid-sized markets similar to RMH's footprint.

TypeDirect peer
Description

Casual-dining steakhouse chain competing for the same middle-income family diner. Comparable on guest demographics and casual-dining unit economics; structurally company-operated but a relevant competitor for share of stomach.

TypeBroad incumbent
Description

Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins). Comparable as a scaled franchise-driven platform competing for the same casual and quick-casual occasions as RMH.

TypeDirect peer
Description

Operates Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's. Comparable as a multi-concept casual-dining operator competing for the same dine-out occasions and real-estate trade areas as RMH.

TypeDirect peer
Description

Operates Chili's Grill & Bar, a casual-dining chain directly competitive with Applebee's. Comparable as a publicly traded casual-dining operator with similar guest demographics, check averages, and margin profile to RMH's concept.

TypeEmerging player
Description

Multi-brand franchisor (Auntie Anne's, Cinnabon, Jamba, Carvel, Auntie Anne's). Comparable as a franchise-heavy restaurant platform; relevant to RMH for franchised-unit economics and as a potential acquirer or partner in the broader franchise ecosystem.

TypeBroad incumbent
Description

Largest full-service restaurant operator in the U.S. (Olive Garden, LongHorn, Yard House, etc.). Comparable as a scaled casual-dining operator with mature supply-chain, real-estate, and labor systems that set the benchmark RMH must compete against.

TypeDirect peer
Description

Historically one of the largest U.S. restaurant franchisees (Pizza Hut, Wendy's). Comparable as a scaled PE-backed multi-brand franchisee model — useful reference for capital structure, unit-economics, and franchisee M&A patterns relevant to RMH.

TypeBroad incumbent
Description

Parent franchisor of Applebee's and IHOP. Comparable because RMH operates as a large multi-unit franchisee within Dine's Applebee's system; royalty economics, system strategy, and brand health directly drive RMH's performance.

TypeDirect peer
Description

Casual-dining family restaurant operator with attached retail. Comparable for casual-dining traffic dynamics, off-premise trends, and exposure to the same regional/guest base as RMH's footprint.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks5 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

RMH Franchise Corporation

Casual Dining Restaurantsrmhfranchise.com

RMH Franchise Corporation is a privately held Atlanta-based casual dining restaurant franchise company founded in 2012. It employs 5,001-10,000 staff across what is presumed to be a multi-unit franchise system serving end-consumer diners in the United States.

What RMH Franchise Corporation does

RMH Franchise Corporation is a privately held, for-profit casual dining restaurant company headquartered in Atlanta, Georgia. Founded in 2012, the company has grown to an employee base of 5,001-10,000, placing it at the scale of a mature multi-unit franchise organization rather than an emerging single-unit operator. The firm operates in the restaurant industry with a casual dining positioning, serving end consumers through what is presumed to be a franchise-based distribution model given its corporate classification and scale.

The company's capital structure includes a recorded funding event in December 2012 with ACON Investment listed as the lead investor, indicating private equity sponsorship of the platform from inception. Joseph Leone is identified as Co-founder and Senior Vice President, providing founding leadership continuity. The company's own website (rmhfranchise.com) and the available data sources do not disclose specific brand names, menu concepts, unit counts, technology stack, pricing structure, or financial performance metrics.

Business model mechanics are not directly documented in the available data. As a franchise organization of its scale, RMH likely generates revenue through a combination of franchise fees, ongoing royalties, and potentially company-operated store revenue. The absence of disclosed product details, customer segments, technology infrastructure, or pricing tiers limits the granularity of this description. No information is available regarding partnerships, awards, certifications, geographic footprint specifics, or recent operational initiatives.

RMH Franchise Corporation firmographics

Firmographics
Name
RMH Franchise Corporation
Website
https://rmhfranchise.com
Company type
Private
Founded year
2012
Operating status
Operating
Headcount range
5,001–10,000 employees
Short description
RMH Franchise Corporation is a privately held Atlanta-based casual dining restaurant franchise company founded in 2012. It employs 5,001-10,000 staff across what is presumed to be a multi-unit franchise system serving end-consumer diners in the United States.
Ownership category
akta.pro rank

Where RMH Franchise Corporation is headquartered

Location

Headquarters

HQ city
Atlanta
HQ country
United States
HQ region
North America

Markets served

RMH Franchise Corporation business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

RMH Franchise Corporation product offering

Product offering

Core offering

RMH Franchise Corporation is a private restaurant company that operates and franchises casual dining restaurants. Headquartered in Atlanta, the company was founded in 2012 and employs 5,001–10,000 staff, providing dine-in and off-premise casual dining experiences to consumers across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

  • Casual Dining Restaurant Services

Companies that use RMH Franchise Corporation

Customer profile

Ideal customer profiles1 record

RMH Franchise Corporation technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

RMH Franchise Corporation partnerships and signals

Strategic signal

Recent moves2 records

Expansion highlights3 records

RMH Franchise Corporation competitors and assessment

Company assessment

Direct peers

  • Golden Corral Corporation: Multi-unit casual-dining buffet operator with significant franchise footprint. Comparable on family-value positioning, franchise-heavy model, and concentration in secondary/mid-sized markets similar to RMH's footprint.
  • Texas Roadhouse: Casual-dining steakhouse chain competing for the same middle-income family diner. Comparable on guest demographics and casual-dining unit economics; structurally company-operated but a relevant competitor for share of stomach.
  • Bloomin' Brands: Operates Outback Steakhouse, Carrabba's, Bonefish Grill, and Fleming's. Comparable as a multi-concept casual-dining operator competing for the same dine-out occasions and real-estate trade areas as RMH.
  • Brinker International: Operates Chili's Grill & Bar, a casual-dining chain directly competitive with Applebee's. Comparable as a publicly traded casual-dining operator with similar guest demographics, check averages, and margin profile to RMH's concept.
  • NPC International: Historically one of the largest U.S. restaurant franchisees (Pizza Hut, Wendy's). Comparable as a scaled PE-backed multi-brand franchisee model — useful reference for capital structure, unit-economics, and franchisee M&A patterns relevant to RMH.
  • Cracker Barrel Old Country Store: Casual-dining family restaurant operator with attached retail. Comparable for casual-dining traffic dynamics, off-premise trends, and exposure to the same regional/guest base as RMH's footprint.

Broad incumbents

  • Inspire Brands: Multi-brand restaurant platform (Arby's, Buffalo Wild Wings, Sonic, Jimmy John's, Dunkin', Baskin-Robbins). Comparable as a scaled franchise-driven platform competing for the same casual and quick-casual occasions as RMH.
  • Darden Restaurants: Largest full-service restaurant operator in the U.S. (Olive Garden, LongHorn, Yard House, etc.). Comparable as a scaled casual-dining operator with mature supply-chain, real-estate, and labor systems that set the benchmark RMH must compete against.
  • Dine Brands Global: Parent franchisor of Applebee's and IHOP. Comparable because RMH operates as a large multi-unit franchisee within Dine's Applebee's system; royalty economics, system strategy, and brand health directly drive RMH's performance.

Emerging players

  • FOCUS Brands: Multi-brand franchisor (Auntie Anne's, Cinnabon, Jamba, Carvel, Auntie Anne's). Comparable as a franchise-heavy restaurant platform; relevant to RMH for franchised-unit economics and as a potential acquirer or partner in the broader franchise ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

RMH Franchise Corporation social profiles

Digital presence

RMH Franchise Corporation financial estimates

Financial estimate

Revenue estimate

Valuation estimate

RMH Franchise Corporation leadership team

Management profile

Number of profiles

RMH Franchise Corporation funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

RMH Franchise Corporation M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RMH Franchise Corporation

What does RMH Franchise Corporation do?

RMH Franchise Corporation is a private restaurant company that operates and franchises casual dining restaurants. Headquartered in Atlanta, the company was founded in 2012 and employs 5,001–10,000 staff, providing dine-in and off-premise casual dining experiences to consumers across the United States.

Is RMH Franchise Corporation a public or private company?

RMH Franchise Corporation is a private company. It is classified as private equity controlled and is currently operating.

When was RMH Franchise Corporation founded?

RMH Franchise Corporation was founded in 2012. It employs 5,001 to 10,000 people.

Where is RMH Franchise Corporation based?

RMH Franchise Corporation is headquartered in Atlanta, United States, in the North America region.

Who are RMH Franchise Corporation's main competitors?

Direct peers on record are Golden Corral Corporation, Texas Roadhouse, Bloomin' Brands, Brinker International, NPC International and Cracker Barrel Old Country Store. Broad incumbents are Inspire Brands, Darden Restaurants and Dine Brands Global. FOCUS Brands is listed as an emerging player.

Does RMH Franchise Corporation have an API?

No public API is recorded for RMH Franchise Corporation.

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Live signals
PR NewswireSeas the Day with Dozen Double Crunch Shrimp added to any Seafood Entrée* for Only $2 for a Limited Time, at Your Participating Texas Applebee's RestaurantRMH Franchise Corporation, the second-largest Applebee's franchisee, announced a limited-time promotion offering Dozen Double Crunch Shrimp added to any Seafood Entrée for $2 at participating Texas Applebee's locations. The promotion runs for a limited time and is available at RMH Franchise locations across multiple U.S. states including Texas. The offer is dine-in only, limited to one add-on per Seafood entrée order, and is part of the franchisee's ongoing marketing efforts to drive customer traffic.PR NewswireFor a Limited Time At Participating Applebee's Restaurants in Arizona Add A Dozen Double Crunch Shrimp With Any Steak For Only $1 And/Or A Perfect Margarita For $5*!RMH Franchise Corporation, the second-largest Applebee's franchisee operating 131 locations, announced a limited-time promotional offer at participating Arizona-area Applebee's restaurants running from December 8, 2020 through January 3, 2021. The deal allows guests to add a dozen Double Crunch Shrimp to any steak entrée for $1, along with a Perfect Margarita for $5. The promotion applies to 11 participating RMH Franchise locations including Phoenix, Tucson, Mesa, Gilbert, and other Arizona cities.PR NewswireFor a Limited Time At Participating Applebee's Restaurants in Texas Add A Dozen Double Crunch Shrimp With Any Steak For Only $1 And/Or A Perfect Margarita For $5*!RMH Franchise Corporation, the second-largest Applebee's franchisee, announced limited-time promotional offers at participating Texas locations, including a dozen Double Crunch Shrimp with any steak entrée for $1 and Perfect Margaritas for $5, running through January 3, 2021. The deals are available at 13 Texas-area Applebee's restaurants operated by RMH Franchise, which owns 131 total locations. This marketing promotion is designed to drive foot traffic during the holiday period.PR NewswireFor a Limited Time At Participating Applebee's Restaurants in Nebraska Add A Dozen Double Crunch Shrimp With Any Steak For Only $1 And/Or A Perfect Margarita For $5*!RMH Franchise Corporation, the second-largest Applebee's franchisee in the world with 131 locations, announced limited-time promotional offers at its Nebraska restaurants running through January 3, 2021. Customers at participating locations can add a dozen Double Crunch Shrimp to any steak entrée for $1, and/or purchase a Perfect Margarita for $5. The promotions apply to eight Nebraska cities including Lincoln, Grand Island, and Columbus.PR NewswireFor a Limited Time At Participating Applebee's Restaurants in Kentucky Add A Dozen Double Crunch Shrimp With Any Steak For Only $1RMH Franchise Corporation, the second-largest Applebee's franchisee in the world with 131 locations, announced a limited-time promotional offer at participating Kentucky restaurants through January 3, 2021.PR NewswireFor a Limited Time At Participating Applebee's Restaurants in Illinois Add A Dozen Double Crunch Shrimp With Any Steak For Only $1RMH Franchise Corporation, the second-largest Applebee's franchisee with 131 locations, announced a limited-time promotional deal at participating Illinois restaurants offering a dozen Double Crunch Shrimp with any steak entrée for $1. The promotion runs through January 3, 2021, or while supplies last, at locations including Bradley, Chicago, Crestwood, Elgin, Hodgkins, Joliet, McHenry, and Peru.PR NewswireLocal Applebee's® Franchisee, RMH Franchise, donates $50,000 to Folds of Honor, raising their contribution to Folds of Honor to $162,000 to dateRMH Franchise, a major Applebee's franchisee, donated an additional $50,000 to the nonprofit Folds of Honor, bringing its total cumulative contribution to $162,000. This donation resulted from a 'Buy a Vet a Bud Light' campaign launched across 131 RMH locations in late 2019 to support military families. The check presentation ceremony took place in Tucson, Arizona, honoring veterans and active-duty military personnel.PR NewswireDecember 23 & 24, Buy $50 in Applebee's Gift Cards and Get 2 x $10 ($20) in Bonus Cards* Only at Participating Texas Applebee's RestaurantsRMH Franchise Corporation, the second-largest Applebee's franchisee, is offering a holiday gift card promotion at participating Texas locations on December 23-24, 2019, where customers receive two $10 bonus cards with every $50 gift card purchase. The promotion applies to 131 Applebee's locations across 13 Texas cities, including Amarillo, Corpus Christi, Harlingen, Lubbock, and McAllen. RMH Franchise describes this as a last-minute holiday shopping opportunity, though bonus cards expire on March 1, 2020, and may not be redeemed on the day of issuance.PR NewswireDecember 23 & 24, Buy $50 in Applebee's Gift Cards and Get 2 x $10 ($20) in Bonus Cards* Only at Participating Applebee's Restaurants in the Chicago, IL AreaRMH Franchise Corporation, the second-largest Applebee's franchisee, announced a holiday gift card promotion offering two $10 bonus cards with every $50 gift card purchase, valid only on December 23 and 24, 2019 at participating Applebee's locations in the Chicago, Illinois area.PR NewswireDecember 23 & 24, Buy $50 in Applebee's Gift Cards and Get 2 x $10 ($20) in Bonus Cards* Only at Participating Indiana Applebee's RestaurantsRMH Franchise Corporation, the second-largest Applebee's franchisee, announced a holiday gift card promotion at participating Indiana locations on December 23-24, 2019, offering two $10 bonus cards with every $50 gift card purchase. The promotion applies to 15 Indiana cities including Fort Wayne, South Bend, and Warsaw. RMH Franchise operates 131 Applebee's locations worldwide.