Texas Roadhouse
Texas Roadhouse is the largest U.S. casual dining chain by sales, operating over 800 company-owned steakhouses in 49 states and 10 countries, serving hand-cut USDA steaks, ribs, and made-from-scratch American fare at value price points for value-conscious families and consumers.
- Company typePublic
- Founded1993
- HeadquartersLouisville, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What Texas Roadhouse does
Texas Roadhouse is the largest casual dining chain in the United States by sales, operating 816+ predominantly company-owned steakhouses across 49 U.S. states, one U.S. territory, and ten foreign countries. Founded in 1993 by Kent Taylor in Clarksville, Indiana, and now headquartered in Louisville, Kentucky, the chain is publicly traded on NASDAQ under ticker TXRH. Its core offering centers on hand-cut USDA Choice steaks, fall-off-the-bone ribs, made-from-scratch sides, and fresh-baked bread served every five minutes, priced accessibly (approximately $20 for an 11-oz sirloin with two sides and unlimited rolls; average check ~$22). The company is a multi-brand restaurant corporation, with sister concepts Bubba's 33 and Jaggers both growing at approximately 20% year-over-year.
The technology stack is operational rather than transformative: digital kitchen technology system-wide, the proprietary Roadhouse Pay mobile payment solution, online ordering/waitlist management, the VIP Club email loyalty program, and CashStar-integrated gift cards. International operations span South Korea, China, Taiwan, and Mexico with over 30 international units. Retail consumer products (pre-packaged beef jerky produced by Stoney Point Snacks and frozen mini rolls generating $20M in Q2 2025 sales) extend the brand into wholesale and grocery channels.
The business model is overwhelmingly transactional dine-in and to-go (to-go represents 14.6% of weekly sales), with average weekly sales of approximately $174,151 per location. Pricing is value-disciplined—menu increases have been held near 1.9–2% despite industry-wide inflation of ~5%. Customer segments are horizontal and mass-market (value-conscious consumers, families and groups, and steak enthusiasts), with no enterprise concentration. FY2025 revenue was approximately $5.9 billion (+9.5% YoY) with restaurant margins of 16.3% in Q1 2026 despite 6.2% commodity inflation. A DoorDash-enabled first-party delivery pilot launched in mid-2026 marks a strategic pivot away from the chain's historically delivery-resistant stance.
Texas Roadhouse firmographics
Firmographics- Name
- Texas Roadhouse
- Legal name
- Texas Roadhouse Delaware LLC
- Website
- https://texasroadhouse.com
- Company type
- Public
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Texas Roadhouse is the largest U.S. casual dining chain by sales, operating over 800 company-owned steakhouses in 49 states and 10 countries, serving hand-cut USDA steaks, ribs, and made-from-scratch American fare at value price points for value-conscious families and consumers.
- Ownership category
- akta.pro rank
Texas Roadhouse industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Steakhouses & Seafood Restaurants (THAFACAE)
- akta.pro secondary industry
- Jerky & Meat Snacks (CRADABAK)
Keywords
Where Texas Roadhouse is headquartered
LocationHeadquarters
- HQ city
- Louisville
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Texas Roadhouse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Restaurant Dining and To-Go Sales: Texas Roadhouse generates the vast majority of revenue through company-owned restaurant operations, including dine-in and to-go orders. The to-go business has been growing faster than dine-in, accounting for 14.6% of weekly sales. Average weekly sales per location are approximately $174,151.
- Retail Consumer Products: The company has launched pre-packaged beef jerky products inspired by its restaurant menu, available at wholesale retailers, gas stations, and select restaurant locations. The jerky is produced by Stoney Point Snacks and comes in four flavors. The company also sells frozen mini rolls generating $20 million in Q2 2025 sales.
- Gift Cards: Texas Roadhouse sells gift cards through its website and locations, with bulk purchasing options for businesses. The company also offers personalized gift cards with company logos for bulk orders at 10% discount for orders of $1,000 or more.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Value-oriented casual dining with quality steaks and made-from-scratch sides at accessible price points |
| Unit Pricing | Pay-as-you-go | Gift cards available in various denominations |
| Unit Pricing | Pay-as-you-go | Retail beef jerky products |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Texas Roadhouse product offering
Product offeringCore offering
Texas Roadhouse is a casual dining steakhouse chain that operates more than 816 predominantly company-owned restaurants serving hand-cut USDA Choice steaks, fall-off-the-bone ribs, made-from-scratch sides, fresh-baked bread, and ice-cold beer at value price points averaging roughly $22 per check. The company complements its flagship brand with sister concepts Bubba's 33 and Jaggers, and has extended into retail consumer products including branded beef jerky and frozen mini rolls sold through wholesale and grocery channels.
Product overview
Texas Roadhouse operates as a multi-brand casual dining restaurant corporation with three distinct concepts: the flagship Texas Roadhouse brand (steakhouse chain serving hand-cut steaks, ribs, and made-from-scratch sides), Bubba's 33, and Jaggers (both growing approximately 20% year-over-year). The company also offers retail products including beef jerky and frozen mini rolls through grocery channels. Digital offerings include online ordering, the VIP Club loyalty program, gift cards via CashStar integration, and proprietary payment solution Roadhouse Pay.
Differentiator
Problem solved
Functional benefit
Brands
- Bubba's 33: Casual dining sports bar concept growing at approximately 20% year-over-year, part of Texas Roadhouse's multi-brand expansion strategy.
- Jaggers
Products and services
- Texas Roadhouse Restaurant Brand American casual dining steakhouse chain serving hand-cut USDA Choice steaks, fall-off-the-bone ribs, made-from-scratch sides, fresh-baked bread, and ice-cold beer across 816+ company-owned locations in the U.S. and abroad.
- Bubba's 33 Casual dining sports bar concept operating alongside Texas Roadhouse, part of the company's multi-brand expansion strategy.
- Jaggers
Quantifiable outcome
- 61 consecutive quarters of same-store sales growth - longest streak in casual dining
- +4 more outcomes
Companies that use Texas Roadhouse
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Texas Roadhouse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Texas Roadhouse partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- DoorDashminorTexas Roadhouse is conducting a micro-test of first-party delivery at select locations across different area types including urban, suburban, and tourist locales. The test involves DoorDash fulfillment with a $5.50 delivery fee as a fact-finding mission ahead of Q2 2026 earnings.
- American Tinnitus AssociationcoreTexas Roadhouse, Bubba's 33, and Jaggers restaurants host an annual dine-to-donate fundraiser where all locations donate 100% of profits from dine-in and to-go orders. The 2026 fundraiser raised a record $1.1 million, bringing the total raised since 2021 to $4.7 million. The partnership honors founder Kent Taylor who struggled with severe tinnitus.
- Family Scholar HouseminorTexas Roadhouse donates 10% of gift card sales to the Family Scholar House organization, supporting educational initiatives for families in need.
- Stoney Point Snacks (Stoney Point Inc.)minorTexas Roadhouse branded beef jerky products are produced by Stoney Point Snacks. The products are available at wholesale retailers, gas stations, and select restaurant locations in four flavors including Steak Sauce, Rib Rub, Rattlesnake Bite, and Sirloin Seasoning.
- Arbor Day FoundationminorTexas Roadhouse has partnered with the Arbor Day Foundation since 2017, donating $50,000 annually to support the Community Tree Recovery Campaign and hosting tree distribution events in communities across the country as part of corporate sustainability efforts.
- Homes For Our TroopscoreTexas Roadhouse has been a national partner with Homes For Our Troops (HFOT) for more than 17 years, completing over 300 mortgage-free, custom-built homes for the most severely injured post-9/11 veterans. On Veterans Day, the chain offers free meals to veterans and active military members.
Scale indicators7 records
Recent moves13 records
Expansion highlights7 records
Texas Roadhouse competitors and assessment
Company assessmentDirect peers
- Outback Steakhouse: Bloomin' Brands-owned casual steakhouse chain directly competing with Texas Roadhouse on hand-cut steaks, mid-market pricing, and family dining occasions. Closest direct competitor in the steakhouse casual-dining segment.
- LongHorn Steakhouse: Darden-owned steakhouse chain competing head-to-head with Texas Roadhouse on USDA Choice steaks, value pricing, and dinner-daypart dining. Operates within Darden's broader portfolio but specializes in steakhouse positioning.
- Olive Garden: Darden's flagship Italian casual-dining chain, formerly the #1 casual dining chain in the U.S. by sales before being surpassed by Texas Roadhouse in 2024. Closest scale peer in casual dining.
- Chili's Grill & Bar: Brinker International's flagship casual-dining chain competing for the same value-conscious family and group occasions. Has aggressively repositioned around value in recent years, mirroring Texas Roadhouse's pricing discipline.
- Applebee's: Dine Brands-owned casual-dining chain targeting similar value-conscious families and groups. Comparable unit count and traffic-driven model, though positioned more broadly than Texas Roadhouse's steakhouse focus.
- Cracker Barrel: Country-store-and-restaurant concept targeting value-conscious families on road trips and celebrations. Overlaps with Texas Roadhouse on family value dining occasions, though differentiated by retail and breakfast offerings.
- Red Robin Gourmet Burgers: Casual-dining chain competing for similar value-conscious family occasions with a burger-centric menu. Comparable check average and traffic-driven model, though narrower daypart and occasion flexibility than Texas Roadhouse.
- BJ's Restaurant Brewhouse: Casual-dining brewhouse chain competing on moderate check averages, family/group occasions, and made-from-scratch positioning. Similar traffic-driving strategy and footprint of 200+ U.S. locations.
Broad incumbents
- Buffalo Wild Wings: Arby's parent Inspire Brands-owned casual-dining bar-and-grill chain. Overlaps with Texas Roadhouse on casual group occasions, sports-viewing traffic, and bar/beverage revenue mix, though anchored in wings rather than steak.
- The Cheesecake Factory: Upscale casual-dining chain with broad menu and experiential positioning. Competes with Texas Roadhouse for special-occasion dining, but at a higher price point and narrower demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Texas Roadhouse social profiles
Digital presenceTexas Roadhouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Texas Roadhouse leadership team
Management profileNumber of profiles
Profiles4 records
Texas Roadhouse subsidiaries and ownership
Company hierarchySubsidiaries3 records
Texas Roadhouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Texas Roadhouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Texas Roadhouse
What does Texas Roadhouse do?
Texas Roadhouse is a casual dining steakhouse chain that operates more than 816 predominantly company-owned restaurants serving hand-cut USDA Choice steaks, fall-off-the-bone ribs, made-from-scratch sides, fresh-baked bread, and ice-cold beer at value price points averaging roughly $22 per check. The company complements its flagship brand with sister concepts Bubba's 33 and Jaggers, and has extended into retail consumer products including branded beef jerky and frozen mini rolls sold through wholesale and grocery channels.
Is Texas Roadhouse a public or private company?
Texas Roadhouse is a public company. It is classified as public and is currently operating.
When was Texas Roadhouse founded?
Texas Roadhouse was founded in 1993. It employs 5,001 to 10,000 people.
Where is Texas Roadhouse based?
Texas Roadhouse is headquartered in Louisville, United States, in the North America region.
How does Texas Roadhouse make money?
Three revenue lines are on record. Restaurant Dining and To-Go Sales are the primary driver. The others are retail Consumer Products and gift Cards.
Who are Texas Roadhouse's main competitors?
Direct peers on record are Outback Steakhouse, LongHorn Steakhouse, Olive Garden, Chili's Grill & Bar, Applebee's, Cracker Barrel, Red Robin Gourmet Burgers and BJ's Restaurant Brewhouse. Broad incumbents are Buffalo Wild Wings and The Cheesecake Factory.
Does Texas Roadhouse have an API?
No public API is recorded for Texas Roadhouse.
What industry is Texas Roadhouse in?
Texas Roadhouse's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFACAE, Steakhouses & Seafood Restaurants, with a secondary code of CRADABAK, Jerky & Meat Snacks. Its NAICS code is 72251 and its SIC code is 5810.