Acubiz
Acubiz is a Danish SaaS provider of cloud-based expense management software serving nearly 1,000 companies and 300,000 users across 52 countries, primarily in the Nordics, through direct sales and an extensive bank and accounting partner network.
- Company typePrivate
- Founded1997
- HeadquartersBirkerød, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Acubiz does
Acubiz (legally Visma Acubiz A/S, CVR DK20950587) is a Danish SaaS provider of cloud-based expense management software, headquartered in Copenhagen. The company delivers a modular platform covering outlay management, company card transactions, invoice processing, GPS-based mileage logging, time registration, vacation/absence tracking, project hours, allowances, travel expenses, VAT refunds, and a CO2 emissions tracker for ESG reporting. The platform is delivered through a web interface and native iOS/Android mobile apps, with pre-built integrations to Microsoft Dynamics 365 Business Central, e-conomic, Uniconta, Visma ERP and payroll systems, plus AirPlus Realtime corporate card feeds. Acubiz holds ISO 27001, GDPR, ISAE 3402 Type II, and ISAE 3000 Type II certifications, and is designed for full compliance with the Danish Bookkeeping Act and Denmark's mandatory time registration law (effective July 1, 2024). AI features include the AcuBot generative-AI support chatbot, OCR for receipt capture, and GPS-based mileage automation.
Acubiz operates a tiered annual subscription model with quote-based pricing, supplemented by professional services for implementation, customization, and re-implementation after platform updates. Go-to-market combines a direct enterprise sales motion (demo-led) with a deep channel partner ecosystem that includes Nordea, Nykredit, Jyske Bank, Sydbank, SDC, the LOPI association of 46 Danish cooperative banks, accounting firms, auditors, and HR/payroll software vendors (e.g., ProLøn, Sympa, Medius, Exsitec). Partnerships are structured as either referral (first-year kickback) or reseller (full sales/impl/support ownership, e.g., Tietotili). The company serves nearly 1,000 companies and roughly 300,000 users across 52 countries, with named enterprise customers including UNICEF, Pandora, Danish Crown, University of Helsinki, Louis Poulsen, Bonnier Publications, Sparinvest, Qt Group, and KAB. Primary verticals are retail/wholesale, manufacturing/production, and consulting/auditing/legal.
Acubiz is a wholly-owned subsidiary of Visma Group, a diversified Scandinavian software conglomerate, which provides access to a captive ERP/payroll ecosystem, enterprise security infrastructure, and EU-hosted data centers. Founded in 1997, the company operates with a headcount in the 11-50 range (approximately 40 named staff across management, sales, development, implementation, support, and compliance functions), led by Managing Director Henrik Malling.
Acubiz firmographics
Firmographics- Name
- Acubiz
- Legal name
- Visma Acubiz A/S
- Website
- https://acubiz.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acubiz is a Danish SaaS provider of cloud-based expense management software serving nearly 1,000 companies and 300,000 users across 52 countries, primarily in the Nordics, through direct sales and an extensive bank and accounting partner network.
- Ownership category
- akta.pro rank
Acubiz industry classification
Industry- Product category
- Expense Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Expense Management & Reimbursements Administration (BPACAIAH)
- akta.pro secondary industries
- Expense Management & T&E Audit (Employee Expenses, Corporate Cards) (BPAAAGAE), Payroll Software & Payroll-as-a-Service (SaaS) (BPACAIAB)
Keywords
Where Acubiz is headquartered
LocationHeadquarters
- HQ city
- Birkerød
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Acubiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Software Subscription (SaaS): Subscription-based licensing model with per-user pricing for the Acubiz expense management platform. Includes software access, updates, maintenance, and support for Pro-users.
- Professional Services: Implementation services, training (Pro-user training is included; customer-specific customizations and re-implementation of customizations affected by updates are invoiced separately at hourly rates), and support services. General support is included for Pro-users; customer-specific customization work is billed separately.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription plans available for different company sizes and industries |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels10 records
Acubiz product offering
Product offeringCore offering
Acubiz provides a cloud-based SaaS expense management platform that digitises and centralises the entire employee expense lifecycle, including mobile receipt capture, approval workflows, mileage and time tracking, invoice management, and ERP/payroll data delivery. The platform serves close to 1,000 companies and nearly 300,000 users across 52 countries, with a particular focus on Nordic regulatory compliance.
Product overview
Acubiz is a unified expense management platform offered as a SaaS solution. The core Acubiz Platform serves as the central hub, with the Acubiz Mobile App providing mobile access for employees. The platform comprises multiple integrated modules including Outlay (employee out-of-pocket expenses), Company Card Purchase (corporate card transactions), Invoice Management, Company Mileage (with GPS tracking), Time Registration, Vacation and Absence, Project Hours, Company Policies, Allowance, Travel Expense, VAT Refund, Travel Invoice, and CO2 Tracker. AcuBot provides AI-powered support. A partnership with TIMEmSYSTEM delivers mTIME for enhanced time registration. The platform integrates with ERP systems (Microsoft Dynamics 365 Business Central, e-conomic, Uniconta, Visma) and payroll systems, serving industries including retail, manufacturing, consulting, transport, IT, and construction across nearly 300,000 users in 52 countries.
Differentiator
Problem solved
Functional benefit
Products and services
- Acubiz Platform Unified cloud-based SaaS expense management platform that consolidates and manages all administrative processes related to employee expenses, including mobile registration, flexible approval workflows, and full digital documentation for businesses.
- Acubiz Mobile App Native mobile application for iOS and Android enabling employees to register expenses, capture receipts via OCR, submit travel claims, and track mileage with GPS directly from their phone anytime, anywhere.
- AcuBot
Quantifiable outcome
- 80% reduction in administration for customers using digital expense management
- +3 more outcomes
Companies that use Acubiz
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles3 records
Acubiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature6 records
Acubiz partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- TIMEmSYSTEMcoreVisma Acubiz entered a strategic partnership with TIMEmSYSTEM to offer mTIME — a comprehensive time registration solution. This partnership elevates Acubiz's offering for time registration solutions, combining Acubiz's expense management platform with TIMEmSYSTEM's time tracking capabilities to meet Denmark's mandatory time registration law requirements effective July 1, 2024.
- Microsoft (Dynamics 365 Business Central)coreAcubiz integrates with Microsoft Dynamics 365 Business Central, delivering accounting-ready expense data directly into the ERP system. The integration supports seamless export of expense and mileage data for payroll processing.
- e-conomiccoreAcubiz integrates with e-conomic (Visma-owned accounting software), delivering accounting-ready data to the bookkeeping system for streamlined financial workflows.
- Visma (Payroll Systems)coreAcubiz integrates with Visma payroll systems enabling automatic data flow from expense and time registration into payroll processing, streamlining HR and finance operations.
- Amesto SolutionsminorAmesto Solutions provides business process streamlining using technology, offering solutions, advisory and services within ERP, CRM, HRM, AI and Business Intelligence. They refer Acubiz expense management to their client base.
- Exsitec DenmarkminorOne of the largest Visma partners in the Nordic region and a comprehensive IT solution provider. Exsitec Denmark assists businesses in maximizing their system landscape including Acubiz, with emphasis on implementation and support for successful user experience.
- EY Net SourceminorEY Net Source deals with interim services and outsourcing of finance, accounting and payroll functions. Through the partnership, companies can add resources and competencies that streamline business processes.
- InnofactorminorInnofactor helps customers modernize and digitalize organizations using Microsoft ecosystem solutions. The partnership enables Innofactor to offer Acubiz expense management as part of their digital transformation services.
- IntegrataminorIntegrata are experts within Human Resource Management, offering tools to manage, unify and improve efficiency of HR, payroll and people management processes. They offer Acubiz as part of their HR ecosystem.
- TietotiliminorTietotili is a full-service accounting firm advising on financial administration services and taxation with intuitive software and digital tools. They are a reseller of Acubiz's portfolio for digital and automated expense management.
- SDCminorSDC is owned by its customers and users which consist of more than 120 financial institutes in the Nordic region. SDC provides joint IT systems and services to financial institutions.
- NordeacoreNordea is the largest financial services group in the Nordic region. The partnership consists of a packaged solution with Nordea First Card company credit cards as well as Acubiz's solution for managing expenses and mileage — a white-label bundled offering.
- NykreditminorNykredit is one of Denmark's largest financial groups. The partnership means Nykredit approaches business customers with Acubiz's solution for registering and managing employee expenses. Nykredit Mastercard Business integrates with Acubiz.
- Jyske BankminorJyske Bank is Denmark's second-largest Danish-owned financial institution founded in 1967. Through the partnership, Jyske Bank's customers can access an effective expense management solution.
- SydbankminorSydbank positions itself as 'the backbone of Danish business.' The partnership means Sydbank offers Acubiz — described as 'the market's best solution for managing all kinds of employee-initiated expenses' — to its business customers.
- LOPI (Lokale Pengeinstitutter)minorLOPI is an association for 46 local banks, savings banks, and cooperative banks in Denmark, Greenland, and the Faroe Islands. Through this partnership, Acubiz is available to customers of all LOPI member banks.
- Danske Andelskassers BankminorA financial institution with historical roots in local communities. The partnership means cooperative bank's business clients have easy access to Acubiz's Expense Management solutions, alleviating administrative burdens for businesses.
- Sparekassen DanmarkminorDenmark's largest guarantor savings bank with deep commitment to social responsibility and local growth. Through the partnership, Sparekassen Danmark can offer customers Acubiz expense management.
- MediusminorMedius helps companies gain full control over their spend across the entire procurement process. The partnership integrates Acubiz expense management with Medius's procurement and invoice automation platform.
- ProLønminorProLøn has helped Danish companies streamline payroll administration for over 30 years using a 'Pure Player' partnership strategy. Acubiz is one of their partners providing Expense Management to ProLøn's customers.
- SympaminorSympa offers a fully customizable core HR solution and is one of the fastest-growing HR vendors in the Nordics. Their full digital HR solutions combined with Acubiz provides integrated HR and expense management.
- UnikminorUnik develops innovative industry software for housing, property management, and law firms. The partnership enables Unik to offer Acubiz expense management to their customer base.
- GrønlandsBANKENminorThe largest bank in Greenland and key partner to the local business community. Through the partnership with Visma Acubiz, corporate customers gain access to efficient Expense Management solutions.
- IntegaminorIntega offers market-leading HR and payroll solutions, consolidating payroll and HR on one platform. Through the partnership, Intega can offer Acubiz expense management alongside their HR and payroll offerings.
- AirPluscoreAirPlus Realtime integration provides instant access to transaction data from AirPlus corporate cards. Transactions are visible immediately upon payment, eliminating delays in expense tracking and providing Smart Receipts automatically.
- Additional Danish Cooperative Banks (Djursland Bank, Dragsholm Sparekasse, Fynske Bank, Hvidbjerg Bank, Jutlander Bank, Merkur Andelskasse, Middelfart Sparekasse, Nordfyns Bank, Sparekassen Djursland, Sparekassen for Nørre Nebel og Omegn, Sparekassen Thy, Sydjysk Sparekasse, Totalbanken, Vestjysk Bank, Frørup Andelskasse, Fælleskassen, FasterOikos Andelskasse)minorNumerous Danish cooperative banks and savings banks partner with Acubiz to offer expense management solutions to their business customers. Each bank provides local accessibility and advisory relationships with SME clients.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Acubiz competitors and assessment
Company assessmentBroad incumbents
- SAP Concur: Global expense management market leader within the SAP portfolio, serving large enterprises with Expense, Travel, and Invoice. Competes with Acubiz in mid-market/enterprise globally; broader and more resource-intensive.
- Visma Software (parent-level): Parent group of Acubiz and a Nordic business software conglomerate spanning ERP, payroll, accounting, and HR. Relevant as the structural owner and adjacent SaaS portfolio company; not a direct competitor but shapes Acubiz's positioning and cross-sell.
Direct peers
- Rydoo: European expense and travel management SaaS, headquartered in Belgium, serving mid-market and enterprise customers in 30+ countries. Closest direct functional peer to Acubiz with overlapping mobile-first expense submission, mileage, and approval workflows.
- Expensify: US-based public expense management SaaS offering receipt scanning, corporate card reconciliation, and approvals. Global direct competitor in the same product category with similar mobile-first design.
- Brex: US corporate card and integrated expense management platform for startups and mid-market. Combines corporate cards with expense automation, parallel to Acubiz's company card purchase module.
- Zoho Expense: Cloud expense management module within the broader Zoho suite. Offers receipt scanning, approvals, and corporate card reconciliation — comparable feature set aimed at SMB and mid-market, similar go-to-market bundling within a parent platform.
- Medius: Nordic-headquartered AP automation and spend management platform. Named Acubiz partner via expense management integration; competes in overlapping procurement-to-payment and expense categories across the Nordics.
- Pleo: Danish-founded corporate card and expense management platform headquartered in Copenhagen. Competes head-to-head with Acubiz in the Nordics on SMB/enterprise expense management and reimbursement automation.
- Emburse: Expense and AP automation SaaS suite serving mid-market and enterprise with mobile expense, mileage, and corporate card reconciliation. Direct competitor covering similar T&E use cases to Acubiz.
Emerging players
- Spendee: Mid-market cloud expense management with mobile-first design, receipt OCR, and approval workflows. Overlaps Acubiz's feature set at a smaller scale, primarily in European and English-speaking markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Acubiz social profiles
Digital presenceAcubiz compliance and trust
Trust signalCompliance5 records
Acubiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acubiz leadership team
Management profileNumber of profiles
Profiles9 records
Acubiz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acubiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acubiz
What does Acubiz do?
Acubiz provides a cloud-based SaaS expense management platform that digitises and centralises the entire employee expense lifecycle, including mobile receipt capture, approval workflows, mileage and time tracking, invoice management, and ERP/payroll data delivery. The platform serves close to 1,000 companies and nearly 300,000 users across 52 countries, with a particular focus on Nordic regulatory compliance.
Is Acubiz a public or private company?
Acubiz is a private company. It is classified as corporate owned and is currently operating.
When was Acubiz founded?
Acubiz was founded in 1997. It employs 11 to 50 people.
Where is Acubiz based?
Acubiz is headquartered in Birkerød, Denmark, in the Europe region.
How does Acubiz make money?
Two revenue lines are on record. Software Subscription (SaaS) is the primary driver. The others are professional Services.
Who are Acubiz's main competitors?
Broad incumbents on record are SAP Concur and Visma Software (parent-level). Direct peers are Rydoo, Expensify, Brex, Zoho Expense, Medius, Pleo and Emburse. Spendee is listed as an emerging player.
Does Acubiz have an API?
Yes. Acubiz integrates with ERP systems including Microsoft Dynamics 365 Business Central, e-conomic, Uniconta, and Visma, as well as payroll systems. The General Terms state support includes import and export data, connectivity issues, APIs, and server connections.
What industry is Acubiz in?
Acubiz's product category is Expense Management Software. Its primary akta.pro industry code is BPACAIAH, Expense Management & Reimbursements Administration, with a secondary code of BPAAAGAE, Expense Management & T&E Audit (Employee Expenses, Corporate Cards). Its NAICS code is 518 and its SIC code is 7372.