e-conomic International
e-conomic International is a cloud-based accounting SaaS provider serving 250,000+ Danish SMBs and accountants, operating as a Visma Group subsidiary via an OpenAPI platform and an in-app marketplace.
- Company typePrivate
- Founded2001
- HeadquartersCopenhagen, Denmark
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What e-conomic International does
e-conomic International is a cloud-based accounting software provider headquartered in Copenhagen, Denmark, operating under the legal entity Visma e-conomic A/S — a wholly-owned subsidiary of the Norwegian enterprise software conglomerate Visma Group. Its core product is a SaaS bookkeeping platform used by more than 250,000 Danish customers, primarily small and medium-sized businesses along with the accountants and bookkeepers who serve them, covering invoicing, customer and supplier management, financial reporting, and a dedicated Accountant Access workflow for digital advisor-client collaboration.
The platform is built around a public OpenAPI surface (with legacy REST and SOAP APIs in deprecation), token-based authentication (AppSecretToken plus AgreementGrantToken), role-based access control across four roles, webhooks, and a sandbox/test environment. Distribution follows a product-led growth model: a 14-day self-serve trial is available online, supplemented by phone and email sales support for larger prospects. The company also operates e-conomic Market, an in-app marketplace launched in 2022 that exposes third-party apps to roughly 100,000 Danish businesses at the point of work, alongside an App Partner Program with developer documentation, an API Forum, and a TechTalk developer blog.
Revenue is generated primarily through recurring subscription fees for the accounting software, with a future option to monetize API access and a marketplace distribution channel that gives third-party app partners exposure inside the product. Geographic scope is single-country (Denmark), with Danish-language interfaces and a CVR-number requirement for production API access. The company has executed two disclosed acquisitions (Ge.tt in 2013 and SpeedLedger in 2014) for undisclosed amounts, and its forward roadmap is concentrated on OpenAPI feature parity with SOAP, broader OpenAPI expansion, and SOAP deprecation.
e-conomic International firmographics
Firmographics- Name
- e-conomic International
- Legal name
- Visma e-conomic A/S
- Website
- https://e-conomic.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- e-conomic International is a cloud-based accounting SaaS provider serving 250,000+ Danish SMBs and accountants, operating as a Visma Group subsidiary via an OpenAPI platform and an in-app marketplace.
- Ownership category
- akta.pro rank
Where e-conomic International is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
e-conomic International business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Accounting Software Subscription: Core revenue from subscription fees for the accounting software program. Customers pay for access to the accounting platform with various features and user access levels.
- e-conomic Market App Distribution: Revenue opportunity from third-party apps published on the marketplace, though specific commission or revenue-sharing structure not disclosed. Partners gain exposure to 100,000+ Danish customers.
- API Access: Free API access currently offered to developers. e-conomic reserves the right to introduce fees for API access or specific service levels in the future with 60 days notice.
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
e-conomic International product offering
Product offeringCore offering
e-conomic offers a cloud-based accounting software program for Danish small and medium-sized businesses, covering bookkeeping, invoicing, customer/supplier management, financial reporting, and direct digital collaboration with accountants. The platform is extended through a public OpenAPI/REST ecosystem and an in-app marketplace (e-conomic Market) where third-party developers distribute integrated applications to over 100,000 Danish companies.
Product overview
e-conomic International offers a cloud-based accounting software platform with over 250,000 Danish customers. The core product provides comprehensive bookkeeping features including invoicing, customer/supplier management, and accountant access integration. The platform architecture includes a public OpenAPI and legacy REST/SOAP APIs for developer integrations, an app partner ecosystem through e-conomic Market (Denmark's largest B2B marketplace with 100,000+ users), and sandbox environments for testing. The offering combines a unified core accounting product with an ecosystem of third-party apps and API-based integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- e-conomic Core Accounting Software Cloud-based accounting program providing bookkeeping features including invoice management, customer and supplier tracking, financial reporting, and accountant access for Danish small and medium-sized businesses.
- e-conomic Market
Companies that use e-conomic International
Customer profileSegments4 records
Ideal customer profiles4 records
e-conomic International technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
e-conomic International partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- e-conomic Market PartnerscoreThird-party app developers and integration partners who build apps using e-conomic's APIs and publish them on e-conomic Market. Partners gain exposure to 100,000+ Danish companies at the point of work inside the accounting application. Partners must comply with requirements including token authentication, fair use policies, email support within 24 hours, and quality testing.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
e-conomic International competitors and assessment
Company assessmentDirect peers
- Dinero: Dinero is a direct Danish SMB accounting SaaS competitor targeting the same customer base (small Danish businesses) with a similar cloud-based bookkeeping, invoicing, and accountant-collaboration feature set.
- Billy: Billy is a Danish cloud accounting SaaS for SMBs and freelancers, competing head-to-head with e-conomic on pricing, UX, and invoicing/bookkeeping features for Danish small businesses.
- Fortnox: Fortnox is the leading Nordic cloud accounting and business management SaaS platform in Sweden, with a comparable SMB focus, accountant ecosystem, and marketplace strategy to e-conomic's Denmark positioning.
- Debitoor: Debitoor (part of Ageras) is a Danish-origin SMB invoicing and accounting SaaS competing in the same Danish small business segment with comparable invoicing and bookkeeping features.
Regional players
- Uniconta: Uniconta is a Nordic ERP and accounting platform primarily serving SMBs in Denmark, Norway, and Sweden with comparable bookkeeping, invoicing, and multi-entity features.
Broad incumbents
- Xero: Xero is a global SMB cloud accounting SaaS leader with a comparable product (bookkeeping, invoicing, accountant ecosystem) and has been expanding into Nordic markets, posing indirect competitive pressure.
- QuickBooks (Intuit): QuickBooks is a global SMB accounting and bookkeeping SaaS incumbent with a very similar product surface to e-conomic, including AI-powered features, accountant collaboration, and an app marketplace.
- Sage: Sage is a global accounting and payroll software incumbent serving SMBs and mid-market with comparable bookkeeping, invoicing, and accountant-channel products; relevant as a broader incumbent competitor.
- Microsoft Dynamics 365 Business Central: Microsoft Dynamics 365 Business Central is a mid-market ERP that includes accounting, invoicing, and financial management modules, representing an upgrade-path competitor for larger e-conomic customers.
Others
- Visma (e-conomic sibling products): Visma Group operates a broad portfolio of Nordic accounting, ERP, HR, and compliance software (e.g., Visma.net, Visma eAccounting) that overlaps with e-conomic's offering across the Nordics; relevant as the parent ecosystem and internal peer for cross-sell dynamics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
e-conomic International social profiles
Digital presencee-conomic International financial estimates
Financial estimateRevenue estimate
Valuation estimate
e-conomic International leadership team
Management profileNumber of profiles
e-conomic International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
e-conomic International M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about e-conomic International
What does e-conomic International do?
e-conomic offers a cloud-based accounting software program for Danish small and medium-sized businesses, covering bookkeeping, invoicing, customer/supplier management, financial reporting, and direct digital collaboration with accountants. The platform is extended through a public OpenAPI/REST ecosystem and an in-app marketplace (e-conomic Market) where third-party developers distribute integrated applications to over 100,000 Danish companies.
Is e-conomic International a public or private company?
e-conomic International is a private company. It is classified as corporate owned and is currently operating.
When was e-conomic International founded?
e-conomic International was founded in 2001. It employs 101 to 250 people.
Where is e-conomic International based?
e-conomic International is headquartered in Copenhagen, Denmark, in the Europe region.
How does e-conomic International make money?
Three revenue lines are on record. Accounting Software Subscription is the primary driver. The others are e-conomic Market App Distribution and API Access.
Who are e-conomic International's main competitors?
Direct peers on record are Dinero, Billy, Fortnox and Debitoor. Uniconta is listed as a regional player. Broad incumbents are Xero, QuickBooks (Intuit), Sage and Microsoft Dynamics 365 Business Central. Visma (e-conomic sibling products) is listed as an others.
Does e-conomic International have an API?
Yes. e-conomic offers a public REST and OpenAPI platform for integration with their accounting software. The API provides token-based authentication using AppSecretToken and AgreementGrantToken headers. Available endpoints include: Accounting Years API, Accounts API, Booked entries API, Budgets API, Customers API, Dimensions API, Documents API, Journals API, Products API, Projects API v2, Quote to Cash API, Subscriptions API, Suppliers API, and Webhooks API. The platform also maintains a legacy REST API and SOAP API. Free access with fair use policy of 50,000 API calls per 24 hour period per agreement. Sandbox/test environment available with demo data. Developer documentation is at restdocs.e-conomic.com.