The Guardian US
The Guardian US is the US-facing editorial operation of The Guardian, a 200+ year-old British national daily newspaper owned by the Scott Trust. It serves 25.2 million global readers with multi-vertical journalism across web, mobile, newsletters, podcasts, and events, funded primarily by reader contributions and subscriptions.
- Company typePrivate
- Founded1821
- HeadquartersNew York, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingDigital Commerce or Content
What The Guardian US does
The Guardian US is the US-facing operation of The Guardian, a British national daily newspaper founded in 1821 (originally as The Manchester Guardian) and owned by the Scott Trust, a nonprofit foundation established in 1936 to safeguard editorial independence. The organization publishes comprehensive journalism across news, politics, world events, climate crisis, technology, science, sport, culture, and lifestyle verticals through its digital platform theguardian.com (with US, UK, Australia, Europe, and International editions), mobile applications, email newsletters, podcasts, and video content. Headquartered in London with US operations in New York and 1,001-5,000 employees globally, it serves a global readership of 25.2 million across owned and social channels.
The Guardian's technology stack centers on a digital news publishing platform delivering content via web, mobile, and app-based channels, supplemented by specialized proprietary platforms including Guardian Jobs (a recruitment platform powered by Madgex Job Board Software with 15,918+ job listings and tiered advertising packages), Guardian Licensing (a commercial content licensing and syndication platform for news, multimedia, puzzles, images, and archive content), and Guardian Live events (interactive in-person and livestreamed discussions). The product portfolio extends across Guardian Newsletters, The Filter shopping guide, Guardian Podcasts, Guardian Crosswords, Guardian Weekly print subscription, and a Digital Archive partnership with NewsUK.
The business model is multi-stream: reader contributions and subscriptions (including print, digital, and Guardian Weekly) form the primary funding mechanism, distinguishing The Guardian from billionaire- or corporate-owned media. Secondary revenue streams include Guardian Jobs recruitment advertising (Bronze at £575, Silver at £975, Gold at £1,075 per posting), Guardian Licensing content commercialization, Guardian Labs branded/sponsored content, and Guardian Live ticketed events. The organization's go-to-market is community-led, leveraging editorial credibility and reader engagement to drive subscriptions, with marketing channels spanning owned newsletters, social media (Bluesky, Facebook, Instagram, LinkedIn, Threads, TikTok, YouTube), podcasts, video, and live events.
The Guardian US firmographics
Firmographics- Name
- The Guardian US
- Legal name
- Guardian News & Media Limited
- Website
- https://theguardian.com
- Company type
- Private
- Founded year
- 1821
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- The Guardian US is the US-facing editorial operation of The Guardian, a 200+ year-old British national daily newspaper owned by the Scott Trust. It serves 25.2 million global readers with multi-vertical journalism across web, mobile, newsletters, podcasts, and events, funded primarily by reader contributions and subscriptions.
- Ownership category
- akta.pro rank
The Guardian US industry classification
Industry- Product category
- Digital News Media
- NAICS
- Periodical Publishers (513120)
- SIC
- Miscellaneous Publishing (2741)
- akta.pro primary industry
- Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership) (MPAJAMAD)
- akta.pro secondary industry
- Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)
Keywords
Where The Guardian US is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Guardian US business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Reader Contributions and Subscriptions: The Guardian is funded by readers through voluntary contributions and subscription products including print subscriptions, digital subscriptions, and Guardian Weekly.
- Guardian Jobs Recruitment Advertising: Tiered job advertising packages (Bronze, Silver, Gold) priced from £575 to £1,075, reaching 8 million yearly job seekers and 25.2 million Guardian readers.
- Content Licensing: Guardian Licensing commercializes Guardian and Observer content through licensing agreements with publishers, platforms, and organizations seeking to use journalism and curated content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bronze Job Ad - £575 for smaller budgets with branded listing for up to 30 days |
| Subscription | Monthly | Silver Job Ad - £975 with midway refresh and enhanced visibility features |
| Subscription | Monthly | Gold Job Ad - £1,075 with maximum reach across social, search, and display |
| Subscription | Monthly | Green Job Ad - Specialized listing for environment and sustainability roles |
| Subscription | Monthly | Print Subscriptions and Guardian Weekly |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
The Guardian US product offering
Product offeringCore offering
The Guardian US operates the US edition of The Guardian, a reader-funded digital news platform delivering original journalism, opinion, sport, culture, and lifestyle content through theguardian.com, mobile apps, newsletters, podcasts, and video. The organization also runs complementary revenue-generating businesses including Guardian Jobs (recruitment platform), Guardian Licensing (content syndication), and Guardian Live (events), with editorial independence protected by the Scott Trust ownership structure.
Product overview
The Guardian US is a multi-platform news and media organization offering a unified digital product centered on its main news website (theguardian.com/us), supplemented by specialized products including Guardian Live Events (interactive discussions), Guardian Licensing (content licensing), Guardian Jobs (employment platform), Guardian Newsletters and The Filter (curated content emails), Guardian Podcasts (audio content), Guardian Crosswords (puzzles), and the Guardian App (mobile access). The portfolio includes both free and subscription offerings, with the core news platform serving as the central hub connecting readers to all other products and services.
Differentiator
Problem solved
Functional benefit
Brands
- Guardian Live: Live events, conferences, and interactive sessions featuring Guardian journalists and guest speakers covering news, culture, politics, and society
- Guardian Jobs
- Guardian Licensing
- Guardian Recruiters
- Guardian Labs
- Guardian Weekly
Products and services
- The Guardian US News Website The Guardian's main US-focused news website (theguardian.com/us) featuring latest news, sport, opinion, culture, and lifestyle content across multiple sections including US news, politics, World Cup 2026, climate crisis, technology, and more. Serves general readers seeking authoritative journalism.
- Guardian Live Events Livestreamed and in-person interactive events featuring discussions, interviews, and panels with Guardian journalists, authors, and public figures on topics ranging from politics to culture to climate. Available as ticketed and free events.
- Guardian Licensing Commercial licensing and distribution of Guardian and Observer content including news and features, multimedia, puzzles and crosswords, images and cartoons, archive materials, and film and TV content. Targets publishers, platforms, and organizations worldwide.
- Guardian Jobs Job search and recruitment platform connecting job seekers with employers across various sectors including technology, education, engineering, finance, government, charities, media, and more. Powered by Madgex Job Board Software with 15,918+ job listings.
- Guardian Newsletters Email newsletter offerings including Breaking News US, The Filter US (shopping guide), Food newsletter, and various topic-specific newsletters like Football Weekly and Moving the Goalposts.
- Guardian Podcasts Audio content including Football Weekly, Science Weekly, Today in Focus, and various topic-based podcasts covering news, sports, science, and culture.
- Guardian Crosswords and Puzzles Interactive puzzles and crosswords available through the Guardian website.
- Guardian Mobile App Mobile application for accessing Guardian content on smartphones and tablets, available on iOS and Android.
- Guardian Weekly Weekly print subscription publication offering curated content from the Guardian's journalism, delivered to subscribers.
- Guardian Recruiters Recruitment advertising platform for employers to post job listings and reach Guardian's 25.2 million readers and 8 million yearly job seekers through tiered advertising packages.
- Digital Archive Online archive of Guardian and Observer newspaper editions available through partnership with NewsUK.
Companies that use The Guardian US
Customer profileSegments5 records
Ideal customer profiles3 records
The Guardian US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Guardian US partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
The Guardian US competitors and assessment
Company assessmentDirect peers
- The New York Times Company: The New York Times is the most direct comparable as a globally recognized English-language newspaper publisher with a strong digital subscription model, US news leadership, podcasts, and crosswords. It competes head-to-head with The Guardian for US and global English-speaking news consumers and subscription dollars.
- BBC News: BBC News is a global, publicly-funded English-language news operation offering free access to news content across multiple verticals. Like The Guardian, it operates a non-paywall model funded by external support and competes for the same global English-speaking audience.
- The Washington Post: The Washington Post is a major US-based national newspaper with strong digital subscription growth, US politics coverage, and crosswords. It is a head-to-head competitor for US readers, particularly in political and investigative journalism.
- The Atlantic: The Atlantic is a digitally-focused subscription news and opinion publication targeting educated US and global readers. It competes with The Guardian's opinion and long-form journalism, and has a similar subscription-and-advertising hybrid model.
- Bloomberg Media: Bloomberg is a global news organization combining business, politics, and opinion journalism with subscription and licensing revenue. It shares The Guardian's diversification across news, subscription, and content licensing into enterprise channels.
- Reuters: Reuters is a global news wire and digital publisher serving both consumer readers and enterprise licensing customers. Its dual consumer/news-wire model mirrors The Guardian's combination of direct reader revenue and Guardian Licensing.
- NPR: NPR is a US-focused nonprofit news organization funded by member station dues and individual donations. It shares The Guardian's reader/listener-funded model, no-paywall approach, and emphasis on trusted, independent journalism.
- Daily Mail and General Trust (DMGT): DMGT publishes the Daily Mail (MailOnline), one of the world's largest English-language news websites. It competes directly with The Guardian in the UK and US markets on national news, opinion, and lifestyle coverage.
Emerging players
- Substack: Substack is a digital publishing platform enabling independent writers to monetize newsletters directly with subscribers. It represents an emerging competitive vector for opinion and newsletter content that historically would have gone to The Guardian or similar legacy publishers.
Others
- LinkedIn (Microsoft): LinkedIn dominates professional networking and recruitment advertising, competing directly with Guardian Jobs for employer recruitment spend and reader attention. It is a key indirect competitor for the recruitment advertising revenue stream.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
The Guardian US social profiles
Digital presenceThe Guardian US financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Guardian US leadership team
Management profileNumber of profiles
Profiles6 records
The Guardian US subsidiaries and ownership
Company hierarchySubsidiaries5 records
The Guardian US funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Guardian US M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Guardian US
What does The Guardian US do?
The Guardian US operates the US edition of The Guardian, a reader-funded digital news platform delivering original journalism, opinion, sport, culture, and lifestyle content through theguardian.com, mobile apps, newsletters, podcasts, and video. The organization also runs complementary revenue-generating businesses including Guardian Jobs (recruitment platform), Guardian Licensing (content syndication), and Guardian Live (events), with editorial independence protected by the Scott Trust ownership structure.
Is The Guardian US a public or private company?
The Guardian US is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was The Guardian US founded?
The Guardian US was founded in 1821. It employs 1,001 to 5,000 people.
Where is The Guardian US based?
The Guardian US is headquartered in New York, United States, in the North America region.
How does The Guardian US make money?
Three revenue lines are on record. Reader Contributions and Subscriptions are the primary driver. The others are guardian Jobs Recruitment Advertising and content Licensing.
Who are The Guardian US's main competitors?
Direct peers on record are The New York Times Company, BBC News, The Washington Post, The Atlantic, Bloomberg Media, Reuters, NPR and Daily Mail and General Trust (DMGT). Substack is listed as an emerging player. LinkedIn (Microsoft) is listed as an others.
Does The Guardian US have an API?
No public API is recorded for The Guardian US.
What industry is The Guardian US in?
The Guardian US's product category is Digital News Media. Its primary akta.pro industry code is MPAJAMAD, Digital Magazine & Newspaper Subscription Platforms (Paywalls, Membership), with a secondary code of MPAJADAH, Alternative/Independent Newsweeklies & Opinion Press. Its NAICS code is 513120 and its SIC code is 2741.