Wimberly Allison Tong & Goo

What Wimberly Allison Tong & Goo does

Wimberly Allison Tong & Goo (WATG) is a privately held global multi-disciplinary design firm founded in 1945 in Honolulu, Hawaii, now operating as WATG Holdings, Inc. with a headquarters listed in Irvine, California and nine offices spanning North America, Europe, the Middle East, and Asia Pacific (Honolulu, Los Angeles, Tustin, Dallas, New York, Atlantic City, London, Singapore, Shanghai). The firm delivers integrated design services across five core modules: Advisory, Master Planning, Architecture, Landscape Architecture, and Interior Design, plus food-and-beverage design via the Wimberly F&B sub-brand. WATG serves enterprise clients including international luxury hotel operators (Four Seasons, JW Marriott, Nobu, Regent, Taj, InterContinental, Viceroy, Mitsis), gaming and entertainment developers (Hard Rock, post-SOSH integration), branded-residential developers, senior living operators, and government/sovereign clients (e.g., Egypt's Giza Pyramids master plan).

The firm's core technology and operating model is an integrated design platform that consolidates advisory research, urban and landscape master planning, full-service architecture, and interior design under a single firm, supported by sub-brands Wimberly Interiors (interior design) and Wimberly F&B (food-and-beverage design). WATG generates revenue through project-based professional services engagements, typically structured as multi-year contracts with custom quote-based pricing that varies by scope, scale, and complexity; services are delivered by dedicated project teams sourced through business development, client relationships, and competitive positioning in the luxury-hospitality and integrated-resort sectors. It employs 251-500 people and acquires enterprise work through direct client engagement via its global office network, supplemented by content marketing (e.g., The Abstract newsletter), industry publications, awards programs, and conference participation.

The business is led by President and Chief Executive Officer Anthony Mallows, supported by a CXO team (CFO/COO, CLO, Chief Talent Officer) and Managing Principals across Architecture, Planning + Landscape, Wimberly Interiors, Gaming, Advisory, Digital + Data + AI, and Luxury Multifamily Residential and Senior Living, with regional Managing Directors for the Americas, EMEA, and Asia Pacific. In September 2024, WATG completed the acquisition of Atlantic City-based SOSH Architects, adding gaming and integrated-resort expertise, an East Coast office, and a senior team whose founding principal (William Salerno) holds 40+ years of hospitality and casino design experience, strengthening the firm's competitive position in the gaming and entertainment vertical.

Name

Wimberly Allison Tong & Goo

Legal name

WATG Holdings, Inc.

Website

https://watg.com

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

251–500 employees

Short description

WATG is a global multi-disciplinary design firm founded in 1945 that delivers advisory, master planning, architecture, landscape architecture, and interior design services to luxury hospitality, gaming, branded residential, senior living, and mixed-use developers across nine offices worldwide.

Ownership category

akta.pro rank

Product category

Hospitality Architecture and Design

NAICS

Architectural, Engineering, and Related Services (5413), Interior Design Services (541410), Other Specialized Design Services (541490)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Building Information Modeling (BIM) & Digital Design Services (BPAHAKAK)

akta.pro secondary industry

Sustainability & ESG Consulting (BPAHACAK)

Keywords

• Hospitality architecture design
• Luxury resort planning
• Master planning services
• Interior design firm
• Landscape architecture

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Architectural and Design Services: WATG generates revenue through providing professional architectural, interior design, master planning, landscape architecture, and advisory services to developers, hotel operators, and property owners. Revenue is project-based, typically involving long-term engagements for large-scale luxury hospitality, residential, gaming, and mixed-use developments.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

WATG is a global architecture, design, and planning firm delivering project-based professional services across five integrated disciplines: Advisory, Master Planning, Architecture, Landscape Architecture, and Interior Design (via the Wimberly Interiors sub-brand), plus Food & Beverage Design (Wimberly F&B). It serves enterprise developers, hotel operators, and property owners on large-scale luxury hospitality, gaming, branded residential, senior living, urban mixed-use, and renovation projects worldwide.

Product overview

WATG (Wimberly Allison Tong & Goo) is a global architecture, design, and planning firm founded in 1945, operating as a unified platform offering Advisory, Master Planning, Architecture, Landscape Architecture, and Interior Design services. The firm operates through its core WATG brand plus sub-brands Wimberly Interiors (interior design) and Wimberly F&B (food and beverage design), serving diverse markets including Hospitality, Gaming, Senior Living, Branded Residential, Renovation, and Urban/Mixed-Use. In September 2024, WATG acquired SOSH Architects, a firm specializing in hospitality and gaming architecture, expanding its East Coast capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Wimberly Interiors: A boundless interior design firm with a global network of talent, specializing in hospitality-focused interior design worldwide.
• WATG Advisory
• Wimberly F&B

Products and services

• WATG Advisory Services Research-led advisory and market analysis providing informed insights to shape business direction and guest experience, forming the foundation for WATG's design and economic success on enterprise hospitality and real estate projects.
• Master Planning Physical site planning that considers the character and potential for positive transformation of a project in the context of market expectations, minimizing risk and optimizing long-term financial success for enterprise developers and government clients.
• Architecture Full-service architectural design from entertainment destinations to boutique hotels, luxury residential, and urban developments for enterprise operators, developers, and property owners.
• Landscape Architecture Transforming landscapes into imaginative, recuperative, and sensory spaces that captivate clients and benefit communities and the planet, delivered as a standalone project-based service.
• Wimberly Interiors Interior design sub-brand with a global network of talent producing imaginative, immersive, and theatrical interiors for hospitality and residential spaces worldwide.
• Wimberly F&B Food and beverage design sub-brand specializing in restaurant experiences choreographed with attention to pace of service, flow of light, and operational precision for hospitality dining venues.
• Gaming Design Gaming and entertainment architecture design with deep domain knowledge and crossover competencies drawn from hospitality design, delivered for casino operators and integrated resort developers.
• Senior Living Design Senior living design from a hospitality perspective, focusing on guest experience, operational functionality, safety, community integration, and quality of life for aging populations.
• Branded Residential Design Branded residential design grounded in market-driven economics, delivering distinct lifestyle experiences with associated amenities and prestige for developers of branded residences and condo-hotels.
• Renovation, Restoration + Refurbishment Renovation and refurbishment services for historic landmarks and contemporary buildings, focusing on innovative design, adaptive reuse, and sustainability for hospitality and mixed-use properties.
• Urban + Mixed Use Design Urban design and mixed-use development creating environments that optimize challenging sites to deliver urban oases for real estate developers and government entities.
• Hospitality Design Luxury hospitality design applying hospitality's core tenets to create distinctive, operationally sound hotel, resort, and destination projects for international chains, independent luxury operators, and resort developers.

Quantifiable outcome

• InterContinental Halong Bay Residences yielding US$7,700 per square meter — highest land price in Vietnam
• +2 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core.

• SOSH ArchitectscoreStrategic or Co-development Partner · 30 September 2024Atlantic City-based architecture firm specializing in hospitality, gaming, and entertainment sectors. Known for Hard Rock Hotel & Casino Atlantic City. Acquired by WATG to strengthen gaming expertise and expand East Coast presence.
• PUD (Cultural Heritage Specialists)coreStrategic or Co-development Partner · 1 January 2024Cultural heritage specialists engaged for the Giza Pyramids master plan project to ensure alignment with UNESCO World Heritage guidelines and proper conservation of Egypt's ancient necropolises and pyramids.
• Luxury Partners (Branding Consultants)coreStrategic or Co-development Partner · 1 January 2024Branding consultants engaged for the Giza Pyramids tourism master plan to develop brand strategy and positioning for the heritage destination.
• Shaker (Engineering)coreImplementation/ SI/ Consulting Partner · 1 January 2024Engineering firm engaged for the Giza Pyramids master plan project providing technical infrastructure expertise.
• Ayala Land HospitalitycoreStrategic or Co-development PartnerLong-term development partner for Lagen Island Resort El Nido in the Philippines. Ayala Land Hospitality is dedicated to creating lasting positive impact through regenerative tourism, authentic indigenous narratives, and immersion into the island's topography.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Bill Bensley / Bensley Design Studios: Boutique luxury hospitality architecture and landscape design studio behind flagship resorts for Four Seasons, Rosewood, and Capella. Directly comparable to WATG on ultra-luxury resort architecture, distinctive landscape integration, and project-based delivery to high-end hotel operators.
• AvroKO: Design firm combining hospitality, restaurant, and brand experience design with a strong hotel and food-and-beverage portfolio. Closely comparable to WATG's combined architecture, interior design, and Wimberly F&B sub-brand offering across hospitality projects.
• Rockwell Group: New York-based architecture and design firm founded by David Rockwell with deep specialization in hospitality, hotels, restaurants, and entertainment venues. Directly comparable to WATG in luxury hotel, restaurant, and immersive interior design mandate mix and elite brand client base.
• Hirsch Bedner Associates (HBA): One of the world's largest hospitality-focused interior design firms, with a global office network and primary focus on hotel, resort, and casino interiors. Directly comparable to WATG/Wimberly Interiors on hospitality interior design mandates and international luxury hotel operator client roster.
• BraytonHughes Design Studios: San Francisco-based interior design firm specializing in luxury hotels, resorts, and private clubs. Directly comparable to Wimberly Interiors on upscale hospitality interiors and historic renovation projects such as clubs and landmark hotels.
• Wilson Associates: Hospitality-focused interior design and architecture firm with global offices and a long track record in luxury hotel, resort, and residential interiors. Directly comparable to WATG/Wimberly Interiors on hospitality interior design and multi-office international delivery.

Broad incumbents

• Gensler: Largest global architecture and design firm with a substantial hospitality, mixed-use, and entertainment practice. Overlaps with WATG on hospitality and urban mixed-use mandates but operates across many verticals at far greater scale and is not hospitality-specialized.
• Skidmore, Owings & Merrill (SOM): Premier global architecture, engineering, and urban planning firm with deep involvement in luxury mixed-use, hospitality-adjacent towers, and master planning. Comparable to WATG on master planning and large-scale destination projects but operates at materially larger scale and scope.
• HKS: Major global architecture firm with a dedicated Hospitality and Entertainment practice covering hotels, resorts, and gaming properties. Comparable to WATG on large-scale hospitality and gaming architecture but as part of a much broader portfolio (healthcare, sports, civic).
• Foster + Partners: Internationally renowned architecture and integrated design practice with a luxury hotel, resort, and master planning portfolio. Comparable to WATG on flagship luxury hospitality commissions and master planning mandates but as a broader incumbent serving multiple building types.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/watgdesigns
• LinkedInlinkedin.com/company/watgdesigns
• Instagraminstagram.com/watgdesigns
• Pinterestpinterest.co.uk/watgdesigns
• Xx.com/watgdesigns

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wimberly Allison Tong & Goo