What Primex does

Primex, Inc. is a privately held, family-controlled company headquartered in Lake Geneva, Wisconsin, that designs and sells synchronized time, mass notification, and environmental monitoring systems to K-12 schools, higher education institutions, healthcare facilities, and other commercial customers across the U.S. and 27 additional countries. The company's core technology is the OneVue cloud platform, which manages a portfolio of synchronized clocks and notification displays delivered via four transmission technologies: a proprietary FCC-licensed 72MHz radio system, Bluetooth Low Energy mesh networks, Wi-Fi with TLS 1.3 encryption, and Power over Ethernet (PoE). Supporting products include the Primex Notify InfoBoard visual mass-notification displays (LOCKDOWN, EVACUATE, WEATHER, ALL CLEAR), the Bell Controller for school scheduling, and OneVue Sense for medical-grade environmental monitoring in healthcare facilities. The Primex Family of Companies also includes the consumer AcuRite brand (home weather instruments), acquired via the 1987 purchase of Chaney Instrument Company.

The company monetizes through a mix of hardware sales (clocks, transmitters, InfoBoards, Bell Controllers, sensors), recurring OneVue software subscriptions, and partner-delivered professional services for installation and configuration. Distribution is hybrid: a direct enterprise sales team handles large healthcare and education accounts on a quote-based basis, while a certified partner network (recently reinforced by a relaunched Partner Program and a new Managed Service Provider program launched in 2025 with Canadian integrator Chittronics) handles mid-market deployment. Recent strategic actions include the 2025 separation of Primex Sync and OneVue Sense into distinct brands and websites, and the 2026 appointments of a Channel Director and a Head of Sales for OneVue Sense, signaling focused investment in the partner channel and healthcare expansion.

Name

Primex

Legal name

Primex, Inc.

Website

https://primexinc.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Primex is a privately held Lake Geneva, Wisconsin company that sells FCC-licensed 72MHz, Bluetooth, Wi-Fi, and PoE synchronized clocks, mass notification displays, and OneVue cloud management software to K-12 schools, universities, and healthcare facilities in the U.S. and 27 other countries.

Ownership category

akta.pro rank

Product category

Synchronized Time and Facility Notification Systems

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Terminal and Other Computer Peripheral Equipment Manufacturing (334118)

SIC

Watches, Clocks, Clockwork Operated Devices/Parts (3873), Industrial Instruments For Measurement, Display, And Control (3823)

akta.pro primary industry

Time Distribution & Signal Conversion (1PPS/10MHz/IRIG-B/ToD) (HDAFAKAH)

Keywords

• Synchronized timekeeping
• Mass notification systems
• Environmental monitoring
• Synchronized clocks
• Bell scheduling systems

Headquarters

HQ city

Lake Geneva

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Synchronized Clocks: Sale of synchronized analog and digital clocks in multiple technologies (72MHz Radio, Bluetooth, Wi-Fi, PoE), frame materials (plastic, metal, wood), and power options (battery, AC, Molex, PoE). Clocks range from $0.01 unit price (likely placeholder) to full retail with 76 products across all categories.
2. OneVue Software Platform Subscriptions: Cloud-based software platform for managing synchronized time, mass notification, and environmental monitoring. Provides remote access, automated reporting, data retention, and compliance auditing capabilities. Subscription-based model with preferred plan featuring single sign-on.
3. Transmitters and Infrastructure Equipment: Sale of 72MHz transmitters (1-watt, 5-watt, 30-watt), Bluetooth bridges, antenna kits, and accessories required for synchronized time system operation.
4. Partner Services - Installation and Support: Configuration, installation, and support services provided through certified partner network for Education and Healthcare customers. Partners deliver on-site implementation services.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Primex designs, manufactures, and sells synchronized analog and digital clocks using proprietary 72MHz radio, Bluetooth Low Energy, Wi-Fi, and Power over Ethernet technologies, paired with the cloud-based OneVue management platform. The company also delivers visual mass-notification (Primex Notify InfoBoard), bell scheduling (Bell Controller), and enterprise environmental monitoring (OneVue Sense) solutions primarily to K-12 schools, higher education campuses, hospitals, and large commercial facilities. Revenue is generated from hardware sales, OneVue software subscriptions, and partner-delivered installation and support services.

Product overview

Primex offers a unified portfolio of synchronized time, mass notification, and environmental monitoring solutions centered around the OneVue Software Platform. The core product is Primex Sync, providing synchronized clocks via Radio 72MHz, Bluetooth Low Energy, Wi-Fi, and Power over Ethernet technologies. Supporting products include Primex Notify InfoBoard displays for mass notification, the Bell Controller for school scheduling, and OneVue Sense for healthcare environmental monitoring. All products are managed through the cloud-based OneVue software platform, which provides 24/7 remote access, 7-year data retention, and Single Sign-On capability. The Primex Family of Companies also includes AcuRite (home weather stations) acquired through Chaney Instrument Company.

Differentiator

Problem solved

Functional benefit

Brands

• OneVue Sense: Enterprise-level environmental monitoring solution for complex, multi-location healthcare facilities providing medical-grade devices and flexible software for real-time monitoring of critical systems
• Primex Sync
• AcuRite

Products and services

• Primex Sync Synchronized Clocks Synchronized analog and digital clocks available in wired (PoE) and wireless (Radio 72MHz, Bluetooth, Wi-Fi) variants with multiple frame materials (plastic, metal, wood), power options (battery, AC, PoE), and display sizes for K-12, higher education, healthcare, and large commercial facilities.
• Radio 72MHz Transmitters and Infrastructure Infrastructure equipment including 72MHz transmitters (1W, 5W, 30W), Bluetooth bridges, antenna kits, and accessories required to operate a synchronized time system across an entire facility or campus.
• OneVue Software Platform Cloud-based web platform for 24/7 management of Primex synchronized clocks, mass notification displays, Bell Controller, and OneVue Sense environmental monitors; provides remote access, automated compliance reporting, single sign-on, and 7-year data retention.
• Primex Notify InfoBoard Mass Notification Display LED message-board displays for visual mass notification, general messaging, and synchronized time in schools, hospitals, and facilities; available in Large, Medium, and Mini sizes with seven color options and incident event history for audit reporting.
• Primex Bell Controller Web-based bell scheduling device that integrates with existing PA systems to trigger class-change bells, supporting multiple zones, rolling 7-day schedules, and backup battery; sold with a one-time fee for OneVue account setup.
• OneVue Sense Environmental Monitoring System Enterprise-level environmental monitoring solution for complex, multi-location healthcare facilities, providing medical-grade sensors and flexible software for real-time monitoring of temperature, humidity, differential pressure, and other critical environmental conditions.
• AcuRite Home Weather Instruments Consumer-grade decorative clocks, precision thermometers, and home weather stations sold under the AcuRite brand through retail channels; operated within Primex Family of Companies via the wholly owned Chaney Instrument Company subsidiary.

Quantifiable outcome

• 80+ years of proven company stability with over 16,000 customers
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

One partnership is on record.

• ChittronicscoreChannel Partner/ Reseller/ Distributor · 1 January 2025Chittronics, a Canadian integrator, was named as the first partnership in Primex's newly launched Managed Service Provider (MSP) Program. The MSP program seeks organizations to manage client services for Primex technology deployments in Canada.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Time: American Time is one of the closest direct competitors to Primex, offering wireless and wired synchronized clock systems for K-12 schools, healthcare, and industrial facilities using both radio-frequency and Power over Ethernet technologies. The two companies regularly compete head-to-head in education and healthcare RFPs.
• Sapling (a brand of The Sapling Company): Sapling manufactures IP-based, wireless, and wired synchronized clock systems, IP clocks, and bell schedulers, targeting the same K-12, higher education, and healthcare customers as Primex. Its focus on NTP/PoE IP clocks makes it a direct competitor in the IP-based segment that threatens Primex's 72MHz proprietary positioning.
• Valcom: Valcom supplies synchronized clock systems, intercoms, and mass notification solutions primarily for K-12 schools, healthcare, and government facilities, directly overlapping Primex Sync and Primex Notify InfoBoard use cases. Its IP-based clock and notification platform competes with OneVue in the same verticals.
• AtlasIED: AtlasIED (formerly Atlas Sound) provides mass notification, IP clocks, intercoms, and paging systems for education, healthcare, and commercial facilities. Its IP-based and wireless synchronized clock lines plus visual notification displays overlap directly with Primex Sync and Primex Notify InfoBoard.
• Innovation Wireless: Innovation Wireless provides wireless and IP-based synchronized clock and bell scheduling systems for K-12 and higher education, directly competing with Primex's radio-based and Wi-Fi/PoE clock products. The two are frequently evaluated together in school district RFPs.
• Rauland-Borg (AMETEK): Rauland is a long-established provider of nurse call, communications, and mass notification systems for hospitals, a core Primex vertical. While Rauland focuses more on clinical communications, its Responder platform competes for the same hospital safety and notification budget pool as Primex Notify InfoBoard.

Emerging players

• Singlewire Software: Singlewire's InformaCast mass notification platform delivers emergency alerts to IP phones, speakers, and visual displays across education and healthcare customers. While software-only and without its own clock hardware, it competes for the same notification and compliance-auditing budget Primex targets.

Broad incumbents

• Honeywell Building Technologies: Honeywell's Building Technologies division offers integrated building management, life safety, and notification systems that increasingly include synchronized time and mass notification as part of broader smart-building platforms. It is a broader incumbent that can bundle time sync as a feature against Primex's standalone solutions.
• Johnson Controls: Johnson Controls provides integrated building automation, fire safety, and security solutions for hospitals, schools, and commercial facilities. Its OpenBlue and Tyco-era notification products overlap with Primex's synchronized time and emergency notification value proposition at the enterprise level.
• Bosch Security and Safety Systems: Bosch offers public address, voice evacuation, and IP-based notification systems for schools, healthcare, and commercial buildings. While broader than Primex, its PRAESENSA and IP-based notification platforms compete for the same facility safety and synchronized alerting budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/PrimexInc
• LinkedInlinkedin.com/company/primexinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Primex