Huntington Internal Medicine Group

What Huntington Internal Medicine Group does

Huntington Internal Medicine Group (HIMG) is a private multi-specialty physician practice headquartered in Huntington, West Virginia, founded in 1969 and reorganized as a professional corporation in 1978. The group operates more than 75 providers across 30+ clinical departments, ranging from primary care and internal medicine to surgical and diagnostic subspecialties, and is the anchor tenant of the HIMG Regional Medical Center — a "medical mall" developed inside a converted Walmart building that opened in 2006 and consolidates the practice's full service line under one roof, including ancillary imaging, laboratory, and the NowCare walk-in urgent care service.

On September 1, 2020, HIMG was acquired by St. Mary's Medical Center and now operates as a subsidiary within the Marshall Health Network, an integrated regional health system serving the West Virginia, Ohio, and Kentucky tri-state area. Patient access is mediated through the MyHealthFile patient portal, and the practice operates under HIPAA, CLIA, and ACA compliance frameworks.

HIMG generates revenue on a fee-for-service basis across a diversified payor mix that includes commercial insurance, Medicare, Medicaid, and self-pay patients, supplemented by in-house ancillary diagnostic and imaging services. Go-to-market is regional and largely referral-driven, relying on the practice's multi-decade local brand, physician-to-physician referral networks within the tri-state catchment, and walk-in urgent care volume through NowCare rather than any enterprise contracting or national payer strategy.

Name

Huntington Internal Medicine Group

Legal name

Huntington Internal Medicine Group

Website

https://uhswv.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Huntington Internal Medicine Group is a private multi-specialty medical practice in Huntington, WV, operating 75+ providers across 30+ departments in a converted Walmart medical mall. Acquired by St. Mary's Medical Center in 2020, it serves the West Virginia, Ohio, and Kentucky tri-state region under Marshall Health Network.

Ownership category

akta.pro rank

Product category

Outpatient Multi-Specialty Healthcare Services

NAICS

Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Multidisciplinary Outpatient Rehab Centers (PT/OT/SLP) (HLADAJAG)

Keywords

• Multi-specialty outpatient care
• Primary and specialty medicine
• Diagnostic laboratory services
• Urgent care services
• Rehabilitation physical therapy

Headquarters

HQ city

Huntington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Healthcare Services Revenue: HIMG operates as a multi-specialty outpatient medical group generating revenue through fee-for-service medical consultations, procedures, diagnostic testing, pharmacy dispensing, laboratory services, and imaging across 30+ departments. Revenue is collected from patients, insurance payers, Medicare, Medicaid, and other third-party payors.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Huntington Internal Medicine Group (HIMG) is a multi-specialty outpatient medical group that delivers comprehensive primary, specialty, and urgent medical care across 30+ departments — including cardiology, oncology, gastroenterology, neurology, endocrinology, pulmonology, behavioral health, audiology, ophthalmology, podiatry, urology, women's health, surgery, rehabilitation, and family practice — from a single high-tech "medical mall" facility in Huntington, West Virginia. The group supplements clinical care with on-site ancillary services including a CLIA-certified laboratory, full-service pharmacy, radiology and imaging, nuclear medicine, and a walk-in NowCare urgent care.

Product overview

Huntington Internal Medicine Group (HIMG) is a multi-specialty medical group operating as a high-tech medical mall in a converted former Walmart facility. The organization provides comprehensive outpatient medical services through over 30 specialty departments including primary care (Family Practice, Internal Medicine), diagnostic services (Laboratory, Radiology, Mammography, Nuclear Medicine), specialty care (Cardiology, Oncology, Neurology, Pulmonology), surgical services, rehabilitation, behavioral health, and pharmacy. HIMG operates as an outpatient facility of St. Mary's Medical Center and is a member of Marshall Health Network, serving patients throughout West Virginia, Ohio, and Kentucky. The organization also operates NowCare for urgent care needs and provides integrated services like the on-site pharmacy and rehabilitation therapy.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 30+ medical specialties and services available in one location
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• St. Mary's Medical CentercoreStrategic or Co-development PartnerHIMG is an outpatient facility of St. Mary's Medical Center. St. Mary's is a 393-bed acute care hospital established in 1924 by the Pallottine Missionary Sisters, offering a wide range of inpatient and outpatient services throughout West Virginia, southern Ohio, and eastern Kentucky. HIMG was acquired by St. Mary's on September 1, 2020.
• Marshall Health NetworkcoreStrategic or Co-development PartnerHIMG is a member of Marshall Health Network, which includes Cabell Huntington Hospital, a 303-bed teaching hospital for Marshall University Schools of Medicine, Pharmacy and Nursing. Marshall Health Network coordinates community programs and screenings at HIMG.
• Touma Hearing CentersminorChannel Partner/ Reseller/ DistributorFeatured partner offering audiology and hearing aid services. Touma Hearing Centers provides hearing evaluations, hearing aid dispensing, and cochlear implants as part of the audiology department at HIMG.
• Ultimate Plastic & Reconstructive SurgeryminorChannel Partner/ Reseller/ DistributorFeatured partner providing plastic and reconstructive surgery services including breast augmentation, rhinoplasty, Botox, and laser resurfacing within the HIMG plastic surgery department suite.
• MHCACO (Marshall Health Accountable Care Organization)minorStrategic or Co-development PartnerFeatured partner ACO (Accountable Care Organization) focused on coordinating care and improving outcomes for Medicare patients within the Marshall Health Network system.

Scale indicators4 records

Recent moves7 records

Expansion highlights3 records

Emerging players

• ChenMed: Multi-specialty primary-care group focused on seniors with on-site pharmacy, diagnostics, and specialist access under value-based contracts. Comparable as a multi-specialty, ancillary-rich outpatient model, though ChenMed targets dual-eligible seniors in urban markets.

Direct peers

• Marshfield Clinic Health System: Large regional multi-specialty physician group serving rural Wisconsin with a similar 'one-stop' model of integrated specialty care, lab, imaging, and pharmacy anchored to a hospital system.
• Privia Health Group: Multi-specialty medical group enablement and physician network operator. Directly comparable as a multi-specialty outpatient platform serving diverse patient populations across multiple geographies, with capitated and value-based contracts.

Regional players

• Holzer Health System: Regional multi-specialty health system operating across southern Ohio and West Virginia, directly competing with HIMG in the same tri-state catchment for outpatient specialty and primary care patients.
• Carilion Clinic: Integrated multi-specialty physician group and hospital network serving western Virginia — directly comparable as a regional, system-affiliated multi-specialty platform with similar rural/Appalachian market dynamics.

Broad incumbents

• Geisinger Health System: Integrated delivery network combining hospital, multi-specialty physician group, and health plan across rural Pennsylvania. Comparable as a regional, system-owned multi-specialty platform with similar geographic and demographic constraints.
• Cleveland Clinic: National multi-specialty academic health system offering integrated specialty care, lab, imaging, and pharmacy. Comparable as a broad incumbent multi-specialty ambulatory platform, though operating at significantly larger scale.
• Cabell Huntington Hospital: 303-bed teaching hospital within Marshall Health Network and parent-affiliated with HIMG. Comparable as the inpatient counterpart that shares referral flow and physician group with HIMG across the same tri-state market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/himgwv

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huntington Internal Medicine Group