Canopy
- Company typePrivate
- Founded2022
- HeadquartersBerkeley, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
Canopy firmographics
Firmographics- Name
- Canopy
- Legal name
- Solar and Energy Loan Fund
- Website
- https://canopyclimate.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Canopy industry classification
Industry- Product category
- Residential Energy Planning Software
- akta.pro primary industry
- Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms (EUABAEAD)
- akta.pro secondary industry
- Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification) (IMAMAJAE)
Keywords
Where Canopy is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Canopy business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Platform Services (Free): The Canopy platform itself is free to use with no subscriptions and no lender obligation. Users receive cost, savings, and financing options at no charge. Revenue is generated indirectly through referral of users to SELF for loan products.
- Loan Referral / Lead Generation: Canopy directs users ready to proceed with home improvements to its parent company SELF (Solar and Energy Loan Fund), which provides home improvement loans. Canopy acts as a lead generation channel for the lending business.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free planning tool with no subscription or lender obligation |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Canopy product offering
Product offeringCore offering
Canopy (CanopyClimate) operates a free web-based planning platform that helps homeowners and renters identify which energy upgrades (rooftop solar, heat pumps, EVs, induction stoves, weatherization, home batteries, etc.) will lower their bills most. Users receive a personalized Home Energy Savings Guide comparing real upgrade costs with long-term savings, surfacing eligible rebates, tax credits, and local incentives, and offering access to affordable financing via parent nonprofit SELF and a vetted contractor network. The platform also offers a team carbon calculator and leaderboard for employer and community climate programs.
Product overview
CanopyClimate is a free consumer web platform designed to help homeowners and renters electrify their homes by planning and financing energy-saving upgrades. The core product is the CanopyClimate Platform, which provides a personalized Home Energy Savings Guide that compares real upgrade costs against long-term savings and identifies available rebates and tax credits. The platform integrates with SELF (Solar and Energy Loan Fund), Canopy's parent nonprofit lender, to provide home improvement loans for qualifying upgrades. Additional offerings include a Team Carbon Calculator and Leaderboard for employer-sponsored emissions reduction programs, and Contractor Matching to connect users with vetted installers for completed projects.
Differentiator
Problem solved
Functional benefit
Products and services
- CanopyClimate Platform (Home Energy Savings Guide) A free web-based platform that generates a personalized, step-by-step Home Energy Savings Guide for homeowners and renters, comparing real upgrade costs with long-term savings, surfacing eligible rebates, tax credits, and local incentives, and estimating carbon-footprint reduction across rooftop solar, heat pumps, EVs, induction stoves, weatherization, home batteries, and more.
- Team Carbon Calculator and Leaderboard A team-access offering for companies, employee resource groups (ERGs), and non-profits that includes a group carbon calculator and a carbon-reduction leaderboard to engage employees in tracking and reducing household-level emissions through home energy upgrades.
- Contractor Matching Service A referral service that connects CanopyClimate users with vetted contractors for home energy upgrades such as heat pumps, solar panels, insulation, and weatherization, accessed via the SELF Find-a-Contractor portal.
Companies that use Canopy
Customer profileSegments4 records
Ideal customer profiles3 records
Canopy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Canopy partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights6 records
Canopy competitors and assessment
Company assessmentDirect peers
- BlocPower: Building decarbonization platform delivering financing and project execution for residential and small-commercial electrification, with explicit focus on LMI communities. Highly comparable on LMI-first positioning and integrated financing + contractor model.
- Rewiring America: Nonprofit focused on consumer-facing residential electrification, best known for its IRA personal electrification calculator and state-level programs. Most directly comparable peer to Canopy on mission, target audience (households), and free planning tool.
- WattBuy: Home energy comparison platform that helps households evaluate electricity plans, solar, and electrification options. Comparable consumer-facing planning layer for residential energy decisions.
- Sealed: Home electrification company that designs, finances, and manages upgrades (heat pumps, insulation, solar) for homeowners. Comparable on end-to-end residential electrification with embedded financing, though more project-execution than planning-focused.
- EnergySage: Online solar and home energy marketplace that lets homeowners compare quotes, incentives, and financing for solar, storage, heat pumps, and EV chargers. Closely comparable to Canopy on the consumer planning-and-quote aggregation layer.
- Switch (formerly Sealed Air partners / home electrification SaaS): Software platform helping contractors sell and finance residential heat pump and electrification projects. Adjacent but comparable on connecting homeowners with contractors and financing for home energy upgrades.
Broad incumbents
- Project Sunroof (Google): Google's free solar rooftop potential estimator for homeowners. Overlaps with Canopy's rooftop solar planning capability but is a single-feature tool from a large incumbent rather than a full electrification platform.
Emerging players
- Kelvin (now Treau): Residential HVAC/heat pump marketplace and software platform for installers, targeting electrification retrofits. Comparable in the heat pump / electrification planning and contractor coordination layer.
- Pearl Homes / Pearl Certification: Home performance certification and contractor network for energy-efficient upgrades. Comparable in that it connects homeowners to qualified contractors for energy upgrades and tracks verified improvements.
Others
- Rocky Mountain Institute (RMI): Nonprofit research and program-design organization driving residential and building decarbonization policy and program design. Not a direct competitor but an influential ecosystem participant shaping the same electrification programs Canopy serves.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Canopy social profiles
Digital presenceCanopy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canopy leadership team
Management profileNumber of profiles
Profiles1 record
Canopy funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canopy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canopy
What does Canopy do?
Canopy (CanopyClimate) operates a free web-based planning platform that helps homeowners and renters identify which energy upgrades (rooftop solar, heat pumps, EVs, induction stoves, weatherization, home batteries, etc.) will lower their bills most. Users receive a personalized Home Energy Savings Guide comparing real upgrade costs with long-term savings, surfacing eligible rebates, tax credits, and local incentives, and offering access to affordable financing via parent nonprofit SELF and a vetted contractor network. The platform also offers a team carbon calculator and leaderboard for employer and community climate programs.
Is Canopy a public or private company?
Canopy is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Canopy founded?
Canopy was founded in 2022. It employs 1 to 10 people.
Where is Canopy based?
Canopy is headquartered in Berkeley, United States, in the North America region.
How does Canopy make money?
Two revenue lines are on record. Platform Services (Free) is the primary driver. The others are loan Referral / Lead Generation.
Who are Canopy's main competitors?
Direct peers on record are BlocPower, Rewiring America, WattBuy, Sealed, EnergySage and Switch (formerly Sealed Air partners / home electrification SaaS). Project Sunroof (Google) is listed as a broad incumbent. Emerging players are Kelvin (now Treau) and Pearl Homes / Pearl Certification. Rocky Mountain Institute (RMI) is listed as an others.
Does Canopy have an API?
No public API is recorded for Canopy.
What industry is Canopy in?
Canopy's product category is Residential Energy Planning Software. Its primary akta.pro industry code is EUABAEAD, Emissions Factors, LCA & Product Carbon Footprint (PCF) Platforms, with a secondary code of IMAMAJAE, Carbon Accounting, Verification & Registry Services (MRV, Audits, Certification).