Rewiring America
Rewiring America is a 501(c)(3) nonprofit that builds free digital tools — a Personal Electrification Planner, Savings Calculator, and Incentive APIs — used by nearly 2 million Americans to plan home electrification and access IRA incentives. It serves homeowners, renters, contractors, community partners, and policymakers through national coalitions and regional Heat Pump Access Programs.
- Company typePrivate
- Founded2020
- HeadquartersScott Air Force Base, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Rewiring America does
Rewiring America is a 501(c)(3) nonprofit founded in 2020 by Ari Matusiak and Saul Griffith, focused on accelerating U.S. household electrification as a route to reducing climate pollution and lowering household energy costs. Its core technology platform consists of free, consumer-facing digital tools — the Personal Electrification Planner (PEP), the Savings Calculator (over 600,000 calculations and used by nearly 2 million Americans), and the Incentive API and Rewiring America API, which provide programmatic access to federal, state, local, and utility incentive data for developers. The organization serves multiple customer segments: individual homeowners and renters seeking IRA tax credits, HVAC contractors (via the National Quality Contractor Network launched with BetterHVAC in September 2025), local government and community partners (Rewiring Communities, Electric Creatives, Vitalizing DeSoto), policymakers (Electrification Caucus, CEOs for Electrification), and funders.
Rewiring America's business model is donation- and grant-funded rather than revenue-generating: its $2B Power Forward Communities coalition secured an EPA Greenhouse Gas Reduction Fund grant, and it was instrumental in shaping the Inflation Reduction Act's consumer incentives and the $9B Home Energy Rebate Program. Its go-to-market combines direct-to-consumer digital tools, community-led pilots (e.g., Denver and South Bay Heat Pump Access Programs offering 20-40% installation discounts), policy advocacy, and developer/contractor partnerships with Motili (Daikin), Air Care, DG Heating, Fuse Service, Georgia Power, and ConEdison. The organization expanded its content footprint by acquiring Carbon Switch in November 2024, and it has been ranked #7 on Fast Company's 2025 and 2026 World's Most Innovative Companies lists, with CEO Ari Matusiak named to the TIME100 Climate list in 2025. In early 2025, Rewiring America laid off 28% of staff after the $2B IRA grant was frozen by the Trump administration, materially constraining its near-term programmatic scaling despite continued user growth in its digital tools.
Rewiring America firmographics
Firmographics- Name
- Rewiring America
- Legal name
- Rewiring America
- Website
- https://rewiringamerica.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Rewiring America is a 501(c)(3) nonprofit that builds free digital tools — a Personal Electrification Planner, Savings Calculator, and Incentive APIs — used by nearly 2 million Americans to plan home electrification and access IRA incentives. It serves homeowners, renters, contractors, community partners, and policymakers through national coalitions and regional Heat Pump Access Programs.
- Ownership category
- akta.pro rank
Rewiring America industry classification
Industry- Product category
- Clean Energy Advocacy & Household Electrification Services
- NAICS
- Business Support Services (5614), Research and Development in the Social Sciences and Humanities (54172)
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Forestry, Land Use & REDD+ Programs (BPADALAF)
Keywords
Where Rewiring America is headquartered
LocationHeadquarters
- HQ city
- Scott Air Force Base
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Rewiring America business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Donations and Grants: As a 501(c)(3) nonprofit organization, Rewiring America is funded through donations from individuals and grants from foundations and government programs. The organization received significant IRA funding including a $2 billion EPA grant from the Greenhouse Gas Reduction Fund.
- Federal Funding (IRA): Rewiring America was awarded federal funding through the Inflation Reduction Act's programs, including a $2 billion IRA grant that was later frozen, affecting organizational staffing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free tools and resources for all Americans |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Rewiring America product offering
Product offeringCore offering
Rewiring America is a 501(c)(3) nonprofit that provides free digital tools (Personal Electrification Planner and Savings Calculator) helping U.S. households plan home electrification projects and estimate IRA tax credits and rebates. It supplements these tools with public APIs for developers, community-based Heat Pump Access Programs in select geographies, and a National Quality Contractor Network that connects homeowners with vetted HVAC installers. The organization also conducts policy advocacy and publishes research to inform electrification-friendly legislation and utility programs.
Product overview
Rewiring America is a nonprofit organization focused on household electrification, offering a suite of digital tools including the Personal Electrification Planner (PEP) for customized home upgrade planning, the Savings Calculator for estimating IRA incentives, and public APIs (Rewiring America API and Incentive API) for developers. The organization runs community programs through Rewiring Communities, a National Quality Contractor Network built with BetterHVAC, and maintains coalitions including CEOS for Electrification and the Electrification Caucus. It acquired Carbon Switch in November 2024 to expand educational resources. The core value proposition is helping American households access tax credits and rebates to electrify appliances (heat pumps, induction stoves, solar, EV chargers) and save on energy bills.
Differentiator
Problem solved
Functional benefit
Brands
- Power Forward Communities: A coalition focused on community electrification initiatives, involving partnership with organizations led by Stacey Abrams
- National Quality Contractor Network
- Electrification API
Products and services
- Personal Electrification Planner (PEP) A free web-based tool that helps U.S. households create a customized, step-by-step plan for electrifying their homes, with personalized cost estimates, projected savings, and guidance through each upgrade project (heat pumps, solar, EV chargers, etc.). Targeted at individual homeowners.
- Savings Calculator An online calculator that estimates household savings potential from IRA tax credits and rebates based on household size, income, and location. Reports average savings of $1,800 per household with over 600,000 calculations performed. Targeted at U.S. homeowners.
- Rewiring America API (REM API) Public API that provides developers access to electrification incentive data and savings calculations, allowing them to integrate Rewiring America's tools into third-party applications. Includes a JavaScript SDK with React integration samples. Targeted at software developers and product teams.
- Incentive API API product that enables integration of Rewiring America's electrification incentive data into third-party applications and websites, helping users discover available IRA credits, rebates, and incentives by location and project type. Targeted at developers and enterprise integrators.
- National Quality Contractor Network A nationwide vetted network, launched September 2025 with BetterHVAC, that connects U.S. households with skilled, vetted HVAC and electrification contractors. Structured in three tiers (Associated, Partnered, Premier) with increasing benefits including preferred pricing on equipment, lead generation, and marketing support. Targeted at U.S. homeowners seeking qualified installers and HVAC contractors seeking leads and discounts.
- Electric Coach Program Free coaching sessions offered by Rewiring America to help consumers navigate expiring federal energy tax credits and incentives under the Inflation Reduction Act, including guidance on qualifying projects and paperwork. Targeted at U.S. homeowners.
Quantifiable outcome
- Average household savings of $1,800 per year through combined electrification upgrades
- +5 more outcomes
Companies that use Rewiring America
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles6 records
Rewiring America technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Rewiring America partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core, flagship and minor.
- MotilicoreMotili (member of Daikin group, world's largest HVAC manufacturer) partners with Rewiring America on the Denver Area Heat Pump Access Program, offering income-qualifying Xcel-served households 30-40% lower pricing on Daikin high-efficiency heat pumps.
- Go Electric ColoradocoreGo Electric Colorado provides electrification coaching and program navigation support to Denver households participating in the Heat Pump Access Program. As a local nonprofit, they offer free consultation calls to guide participants.
- Air Care Heating & CoolingcoreAir Care Heating & Cooling (San Jose-based HVAC company since 2013) partners with Rewiring America on the South Bay Heat Pump Access Program, offering qualifying households 20% discounts on ducted and ductless heat pumps.
- DG Heating & Air ConditioningcoreDG Heating & Air Conditioning partners with Rewiring America on the South Bay Heat Pump Access Program, bringing over 30 years of HVAC experience to the partnership.
- Fuse ServicecoreFuse Service (serving San Jose since 2017, growing from appliance repair to full service provider) partners with Rewiring America on the South Bay Heat Pump Access Program covering HVAC, electrical, plumbing, and refrigeration.
- Acterra: Action for a Healthy PlanetcoreActerra (Palo Alto-based 501(c)(3) nonprofit) spearheads local activation efforts to promote the South Bay Heat Pump Access Program among San Mateo and Santa Clara County residents, organizing workshops and community outreach.
- BetterHVACcoreRewiring America and BetterHVAC unveiled the National Quality Contractor Network, a nationwide effort connecting households with skilled contractors for electrification projects. The network is structured in three tiers with increasing benefits including preferred pricing, equipment discounts, lead generation, and marketing support.
- Generation180coreAmplifiers: Atlanta is a collaboration between Generation180 and Rewiring America to bring local leaders and content creators together to inspire climate action through community-based clean energy initiatives.
- NBA CaresflagshipRewiring America and NBA Cares partnered to bring home electrification messaging to All-Star Weekend 2025 in San Francisco, with interactive activations sharing cost-saving, health, and energy benefits of switching to clean electric appliances.
- Carbon SwitchcoreRewiring America acquired Carbon Switch, a top online residential electrification resource, expanding their educational content and digital tool offerings for homeowners.
- Georgia PowercoreGeorgia Power's energy efficiency programs' funding combined with Rewiring America's philanthropy to support the Vitalizing DeSoto program, which provided 74 household electrification projects in the rural Georgia community.
- Power Forward CommunitiescorePower Forward Communities is a coalition led by Rewiring America that secured a $2 billion EPA grant from the Greenhouse Gas Reduction Fund to support community electrification projects.
- ConEdison, AGREE, Environmental Defense Fund (EDF)coreAGREE, EDF, and Rewiring America reached an agreement with ConEd to modernize rates and make heat pumps more affordable for New York homes through rate reform.
- NODE CollectiveminorNODE Collective is referenced as a partner organization on Rewiring America's website, working on distributed energy and electrification initiatives.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Rewiring America competitors and assessment
Company assessmentBroad incumbents
- RMI (Rocky Mountain Institute): RMI is a large, well-established clean energy nonprofit that produces influential research and policy work on energy transformation. While RMI operates across the full energy system (industry, transport, buildings), its building electrification work and consumer-facing research overlap directly with Rewiring America's mission and audience.
- Clean Energy States Alliance (CESA): CESA is a nonprofit coalition of state clean energy programs and agencies working on clean energy policy, program design, and funding deployment. It overlaps with Rewiring America's state policy work and audience of policymakers but operates at the state agency level rather than direct-to-consumer.
- Sierra Club: The Sierra Club is one of the largest and most established U.S. environmental nonprofits, with significant work on climate, clean energy, and electrification advocacy. It overlaps broadly with Rewiring America's mission and donor base but operates as a mass-membership advocacy organization rather than a focused electrification nonprofit.
Direct peers
- Generation180: Generation180 is a clean energy nonprofit focused on accelerating the clean energy transition through community engagement and storytelling. Rewiring America and Generation180 are direct collaborators (Amplifiers: Atlanta) and serve overlapping audiences of community leaders and climate-engaged consumers.
- EnergySage: EnergySage operates the leading consumer marketplace for rooftop solar, heat pumps, batteries, and EV chargers in the U.S. It serves the same homeowner audience as Rewiring America, with overlapping tools (savings calculators, installer directories) and a comparable mission of making home clean energy adoption easier.
- Vote Solar: Vote Solar is a clean energy advocacy nonprofit that works on rooftop solar and distributed energy policy at the state and federal level. While more focused on solar than whole-home electrification, it competes for the same donor pool, policy influence, and consumer advocacy space as Rewiring America.
Emerging players
- HEET (Home Energy Efficiency Team): HEET is a Massachusetts-based nonprofit focused on reducing natural gas use through networked geothermal and building electrification pilots. It shares Rewiring America's household electrification thesis and policy advocacy orientation, though it operates more narrowly on utility-side thermal energy networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Rewiring America social profiles
Digital presenceRewiring America financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rewiring America leadership team
Management profileNumber of profiles
Profiles9 records
Rewiring America subsidiaries and ownership
Company hierarchySubsidiaries1 record
Rewiring America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rewiring America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rewiring America
What does Rewiring America do?
Rewiring America is a 501(c)(3) nonprofit that provides free digital tools (Personal Electrification Planner and Savings Calculator) helping U.S. households plan home electrification projects and estimate IRA tax credits and rebates. It supplements these tools with public APIs for developers, community-based Heat Pump Access Programs in select geographies, and a National Quality Contractor Network that connects homeowners with vetted HVAC installers. The organization also conducts policy advocacy and publishes research to inform electrification-friendly legislation and utility programs.
Is Rewiring America a public or private company?
Rewiring America is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rewiring America founded?
Rewiring America was founded in 2020. It employs 1 to 10 people.
Where is Rewiring America based?
Rewiring America is headquartered in Scott Air Force Base, United States, in the North America region.
How does Rewiring America make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are federal Funding (IRA).
Who are Rewiring America's main competitors?
Broad incumbents on record are RMI (Rocky Mountain Institute), Clean Energy States Alliance (CESA) and Sierra Club. Direct peers are Generation180, EnergySage and Vote Solar. HEET (Home Energy Efficiency Team) is listed as an emerging player.
Does Rewiring America have an API?
Yes. Rewiring America offers two public APIs: the Incentive API and the Rewiring America API (REM API). These APIs allow developers to access electrification incentive data and integrate Rewiring America's tools and data into their own applications. Documentation and SDK samples are available, including a React integration guide for calling the REM API. Developer documentation is at www.rewiringamerica.org/tools/incentive-api.
What industry is Rewiring America in?
Rewiring America's product category is Clean Energy Advocacy & Household Electrification Services. Its primary akta.pro industry code is BPADALAF, Forestry, Land Use & REDD+ Programs. Its NAICS code is 5614 and its SIC code is 7340.