Virgin Media Television
- Company typePrivate
- Founded1998
- HeadquartersAccra, Ghana
- Headcount251–500
- GTM typeB2B
- OfferingServices
Virgin Media Television firmographics
Firmographics- Name
- Virgin Media Television
- Legal name
- Virgin Media Television Limited
- Website
- https://www.virginmediatelevision.ie
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Virgin Media Television industry classification
Industry- Product category
- Commercial Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Broadcasting and Content Providers (516)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- General Entertainment Cable Networks (MPABAFAA)
- akta.pro secondary industries
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD), Lifestyle & Reality Cable Networks (Food, Home, Travel) (MPABAFAG)
Keywords
Where Virgin Media Television is headquartered
LocationHeadquarters
- HQ city
- Accra
- HQ country
- Ghana
- HQ region
- Africa
Offices2 records
Markets served
Virgin Media Television business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Advertising Revenue: Virgin Media Television does not receive any television license revenue and relies entirely on advertiser funding. The company offers multiple advertising formats including spot advertising, VOD pre-roll/mid-roll ads, pause ads, sponsorship, branded content, product placement, and AdSmart targeted advertising. The company captured 36.5% of all ads viewed on Irish television in 2021.
- Sponsorship and Branded Content: Programme sponsorship, strand sponsorship, peak/daytime sponsorship, and overall channel sponsorship. Also includes Advertiser Funded Programming (AFP/B branded content) with direct brand input in programme creation.
- Product Placement: Product placement raises brand awareness with engaged audiences. The company was the first broadcaster to bring product placement to Irish television with many years of experience in creating positive and genuine placements.
- Studio Rental: Two multifunctional television production studios available for rental for various purposes including interviews, content filming, awards ceremonies, and virtual events. Pre and post production services available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Virgin Media Player Sponsorship - Rail Sponsorship |
| Usage-based | Pay-as-you-go | Pause Ads on Virgin Media Player |
| One time/ perpetual license | Multi-year contract | Brand Licensing - Love Island Gold Package |
| One time/ perpetual license | Multi-year contract | Brand Licensing - Love Island Platinum Package |
| One time/ perpetual license | Pay-as-you-go | Ireland AM Branded Content Segment |
| One time/ perpetual license | Pay-as-you-go | The Six O'Clock Show Branded Content |
| One time/ perpetual license | Pay-as-you-go | In Show Competition - Ireland AM |
| One time/ perpetual license | Pay-as-you-go | In Show Competition - Six O'Clock Show |
| One time/ perpetual license | Pay-as-you-go | In Programme Promotion (IPP) |
| One time/ perpetual license | Pay-as-you-go | Tips Campaign |
| One time/ perpetual license | Pay-as-you-go | Cross Station Promotion |
| One time/ perpetual license | Pay-as-you-go | Ident Takeover - Virgin Media One |
| One time/ perpetual license | Pay-as-you-go | Ident Takeover - Virgin Media Two |
| One time/ perpetual license | Pay-as-you-go | Sponsored Menu Boards |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels6 records
Virgin Media Television product offering
Product offeringCore offering
Virgin Media Television operates four free-to-air television channels (Virgin Media One, Two, Three, Four) and Virgin Media Sport in Ireland, alongside the Virgin Media Player streaming platform offering live and catch-up content. The company's commercial arm, Virgin Media Solutions, sells advertising inventory across linear TV, video-on-demand, and digital channels including spot advertising, sponsorships, addressable TV (AdSmart), branded content, product placement, and AI-powered digital product placement via Mirriad's technology.
Product overview
Virgin Media Television is Ireland's largest commercial TV broadcaster operating a multi-channel platform consisting of four distinct free-to-air broadcast channels (Virgin Media One, Virgin Media Two, Virgin Media Three, and Virgin Media Four), one dedicated sports channel (Virgin Media Sport), and a VOD/streaming platform (Virgin Media Player). The company also operates Virgin Media Solutions as its commercial advertising division offering a comprehensive suite of marketing solutions including AdSmart addressable TV advertising, product placement (including digital placement via Mirriad AI technology), branded content, sponsorships, and various promotional tools. Additional services include studio rental facilities, outside broadcasts, and the Virgin Media Discovers short film commissioning competition. The channels collectively reach 1.4 million daily viewers and 2.7 million weekly viewers, representing 62% of Ireland's TV population.
Differentiator
Problem solved
Functional benefit
Products and services
- Virgin Media One
Quantifiable outcome
- 1.4 million daily viewers and 2.7 million weekly viewers (62% of Ireland's TV population)
- +5 more outcomes
Companies that use Virgin Media Television
Customer profileNamed customers14 records
Segments6 records
Ideal customer profiles3 records
Virgin Media Television technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability2 records
Feature5 records
Virgin Media Television partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Fís Éireann/Screen IrelandcoreAnnual Virgin Media Discovers Short Film Competition partnership with Screen Ireland. Open to new/emerging and established filmmakers, writers and content creators. Winners premiere at Dublin International Film Festival 2026. Competition focuses on diverse voices and untold stories with potential for series development.
- Tubi UKminorNew distribution deal where Tubi UK distributes content through Virgin Media TV as part of its FAST channel slate and content partnerships. Virgin Media TV provides access to its viewer base as a distribution outlet for Tubi's free ad-supported streaming content.
- ITVcoreCo-production partnership for Irish drama series 'Holding' based on Graham Norton's best-selling novel. A Virgin Media Television and ITV co-production in association with Screen Ireland, starring Oscar-winner Brenda Fricker and Conleth Hill.
- Sundance ChannelcoreCo-production partnership for 'The Vanishing Triangle', a six-part chilling drama series inspired by true events that shocked Ireland in the 1990s. Joint production between Virgin Media Television and The Sundance Channel in the US.
- MirriadcorePartnership with Academy Award-winning Mirriad for digital product placement technology. Uses computer vision and AI-powered platform to introduce or change product placements in post-production in non-live programmes.
- BBC StudiosminorDistribution partner for international programmes including 'The Graham Norton Show' and other BBC content aired on Virgin Media Television channels in Ireland.
- ITV StudiosminorSource of international programming including 'Coronation Street', 'Emmerdale', and other ITV content for Irish broadcast on Virgin Media Television.
- UEFAcoreBroadcasting rights partnership for UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League. Over 300 European matches per year. Includes Shamrock Rovers' first appearance in tournament.
- NFL (National Football League)minorPartnership for American Football coverage including Super Bowl broadcast on Virgin Media Television for the first time. Weekly NFL American Football coverage on Virgin Media Four.
- Red Hot CreativeminorIn-house creative agency within Virgin Media Solutions offering full 360 degree creative and production service for advertisers who don't have ad copy. Delivers effective ad copy for brands and their prospective customers.
Scale indicators14 records
Recent moves7 records
Expansion highlights5 records
Virgin Media Television competitors and assessment
Company assessmentDirect peers
- RTÉ: Ireland's national public broadcaster, funded by licence fee and commercial income. Operates the dominant TV channels in Ireland (RTÉ One, RTÉ Two) and competes directly with VMTV for audience share, advertising revenue, and Irish-produced content commissions.
- Sky Ireland: Pay-TV operator in Ireland owned by Comcast/NBCUniversal, distributing content including Sky Sports and entertainment channels. Competes with VMTV for premium sports rights (notably Premier League, F1) and audience attention across both linear and NOW TV streaming in the Irish market.
- ITV plc: UK's largest commercial public-service broadcaster with a multi-channel free-to-air portfolio (ITV1, ITV2, ITV3, ITV4) and the ITVX streaming platform. Closely comparable business model: advertising-funded, mass-market entertainment and drama, premium sports content, and addressable advertising via Planet V — VMTV is also an ITV Studios content licensee and co-production partner.
- Channel 4: UK public-service commercial broadcaster with a multi-channel portfolio (Channel 4, E4, More4, Film4) and the Channel 4 streaming hub. Comparable advertising-funded model, focus on younger-skewing entertainment, branded content, and product placement — directly analogous to VMTV's commercial positioning in a neighbouring market.
- M6 Group (Groupe M6 / RTL France): France's second-largest commercial broadcaster, operating M6 and complementary channels (W9, 6ter) plus the M6+ streaming platform. Closely parallels VMTV's advertising-funded multi-channel European model with a growing digital and addressable advertising focus.
- Atresmedia: Spain's leading commercial broadcaster group operating Antena 3 and complementary channels plus the ATRESplayer streaming platform. Comparable European free-to-air commercial model, advertising-driven revenue, premium content and sports rights, and a comparable digital streaming transition — making it a strong structural and operational peer.
- Mediaset España (now Mediaset España Comunicación): Spain's second commercial broadcaster group, part of the Mediaset international family. Operates Telecinco and Cuatro alongside digital platforms. Directly comparable as a multi-channel, advertising-funded free-to-air European broadcaster competing with public service peers in a similar market structure to Ireland's RTÉ/VMTV dynamic.
Peers
- TF1 Group: France's leading free-to-air commercial broadcaster group, operating multiple channels (TF1, TFX, TMC, LCI) and the TF1+ streaming platform. Closely analogous European model: advertising-funded, mass-market entertainment, premium sports (FIFA, UEFA national teams), and programmatic/addressable advertising products — comparable in scale, structure, and digital transition strategy.
Regional players
- TG4: Ireland's Irish-language public broadcaster, also carried on Saorview alongside VMTV's channels. Competes for a share of Irish viewing and production talent/tax credit funding; smaller scale than VMTV but operates in the same domestic market with similar distribution and Irish-content focus.
Broad incumbents
- Channel 5 (Paramount Network UK): UK mass-market free-to-air commercial broadcaster owned by Paramount Global. Closely comparable in scale and commercial positioning to VMTV — general entertainment, mass-appeal drama and reality, strong advertiser focus, and a sister streaming service (My5) — competing for the same pool of UK-produced content VMTV licences.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights6 records
Customer concentration
Virgin Media Television social profiles
Digital presenceVirgin Media Television financial estimates
Financial estimateRevenue estimate
Valuation estimate
Virgin Media Television leadership team
Management profileNumber of profiles
Profiles4 records
Virgin Media Television subsidiaries and ownership
Company hierarchySubsidiaries1 record
Virgin Media Television funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Virgin Media Television M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Virgin Media Television
What does Virgin Media Television do?
Virgin Media Television operates four free-to-air television channels (Virgin Media One, Two, Three, Four) and Virgin Media Sport in Ireland, alongside the Virgin Media Player streaming platform offering live and catch-up content. The company's commercial arm, Virgin Media Solutions, sells advertising inventory across linear TV, video-on-demand, and digital channels including spot advertising, sponsorships, addressable TV (AdSmart), branded content, product placement, and AI-powered digital product placement via Mirriad's technology.
Is Virgin Media Television a public or private company?
Virgin Media Television is a private company. It is classified as corporate owned and is currently operating.
When was Virgin Media Television founded?
Virgin Media Television was founded in 1998. It employs 251 to 500 people.
Where is Virgin Media Television based?
Virgin Media Television is headquartered in Accra, Ghana, in the Africa region.
How does Virgin Media Television make money?
Four revenue lines are on record. Advertising Revenue is the primary driver. The others are sponsorship and Branded Content, product Placement and studio Rental.
Who are Virgin Media Television's main competitors?
Direct peers on record are RTÉ, Sky Ireland, ITV plc, Channel 4, M6 Group (Groupe M6 / RTL France), Atresmedia and Mediaset España (now Mediaset España Comunicación). TF1 Group is listed as a peer. TG4 is listed as a regional player. Channel 5 (Paramount Network UK) is listed as a broad incumbent.
Does Virgin Media Television have an API?
No public API is recorded for Virgin Media Television.
What industry is Virgin Media Television in?
Virgin Media Television's product category is Commercial Television Broadcasting. Its primary akta.pro industry code is MPABAFAA, General Entertainment Cable Networks, with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 51612 and its SIC code is 4833.