American Roller Company

What American Roller Company does

American Roller Company designs, manufactures, and markets industrial rollers, roller coverings, coatings, and heat transfer/chill rollers serving web-processing and other industrial manufacturers across 14 verticals including pulp & paper, plastic film & sheet, printing, steel & aluminum, tire & rubber, flexible packaging, food & beverage, medical products, battery & power storage, tape & label, tissue/towel/sanitary, carbon fiber & non-woven, glass, and wood. Founded in 1938 and headquartered in Union Grove, Wisconsin, the company self-describes as the largest and most diverse covering, coating, and core solutions provider in the industrial roller industry. Its technical platform is built on proprietary Plasma Coating technology spanning 33 product series with temperature resistance up to 1,000°F, in-house formulation of more than 500 rubber and urethane solutions across 7 resin base families, Arcotron corona treater coverings, patented Pegasus foam roller technology, unique Valcom carbon fiber roller bonding techniques, ASME Section VIII heat transfer rolls, and FDA- and USP-compliant coatings for food-contact and medical applications.

The company operates a vertically integrated business model that covers the full roller lifecycle: custom core design and fabrication using in-house engineering and 3D modeling, application of coverings and plasma/thermal spray coatings, precision grinding and finishing services, and roller repair/refurbishment including re-chroming, re-shelling, acid flushing, balancing, and on-site coating services. Revenue is generated through one-time capital equipment sales of new and replacement rollers, recurring repair and refurbishment services on existing customer roller fleets, and custom core fabrication and design work. Pricing follows a B2B quote-based model with a 'Request a Quote' digital channel and a distributed direct field sales motion through sales representatives across the U.S., Canada, and China. The company has been acquisitive, completing six acquisitions in four years including A-Korn Roller (August 2024) and Schaefer Rolls (May 2024), and is supported by a 2019 Ironwood Capital investment.

Name

American Roller Company

Legal name

American Roller Company

Website

https://americanroller.com

Company type

Private

Founded year

1938

Operating status

Operating

Headcount range

251–500 employees

Short description

American Roller Company designs, manufactures, and services industrial rollers, coatings, and heat transfer rolls for web-processing manufacturers across 14 industry verticals including paper, plastic film, printing, steel, and food packaging.

Ownership category

akta.pro rank

Product category

Industrial Roller Manufacturing

NAICS

Electrical Equipment Manufacturing (33531), Power, Distribution, and Specialty Transformer Manufacturing (335311), Electrical Apparatus and Equipment, Wiring Supplies, and Related Equipment Merchant Wholesalers (42361), Custom Roll Forming (332114)

SIC

Electronic Coils, Transformers & Other Inductors (3677), Motors & Generators (3621), Miscellaneous Electrical Machinery, Equipment & Supplies (3690), Ball & Roller Bearings (3562), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)

Keywords

• Industrial roller manufacturing
• Roller coverings coatings
• Heat transfer rollers
• Roller repair services
• Core fabrication

Headquarters

HQ city

Union Grove

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Industrial Roller and Covering Sales: American Roller Company generates revenue through the manufacture and sale of industrial rollers, roller coverings (rubber, urethane, ceramic, plasma, hard coated), heat transfer and chill rollers, idler rollers, specialty rollers, and industrial coatings. Products range from standard catalog rollers to highly customized engineered solutions for specific industrial applications. Revenue is primarily one-time capital equipment sale with potential for repeat orders as customers expand production lines or refresh roller fleets.
2. Roller Repair and Refurbishment Services: The company offers comprehensive roller repair, testing, and refurbishment services including grooving, finishing, re-chroming, rebuilding, balancing, and on-site coating services. These services generate recurring revenue from existing customer roller fleets, with the company claiming to be the largest and most diverse roller repair and testing organization in the industry.
3. Core Fabrication and Design Services: Custom core fabrication and design services using in-house engineering staff to design and 3D model all types of industrial cores, with manufacturing and finishing to specification. Includes cladding and welding services for rebuilding and enhancing roller cores.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

American Roller Company designs, manufactures, and services industrial rollers, roller coverings (rubber, urethane, ceramic, plasma, hard coated), heat transfer and chill rollers, idler rollers, and specialty rollers for web-processing and converting operations. It also provides in-house core fabrication, precision grinding and finishing, and a large-scale roller repair, testing, and refurbishment organization serving 14 industrial verticals.

Product overview

American Roller Company is the largest and most diverse industrial roller covering, coating, and core solutions provider in the industry. The company operates as a multi-product platform offering seven core product lines: Roller Coverings (including Ceramic, Hard Coated, Plasma Coated, Rubber, and Urethane coverings), Heat Transfer & Chill Rollers (featuring ASME, DuraShell™, EquaTherm®, and Thermalon products), Idler Rollers (Dead Shaft and Live Shaft configurations), Specialty Rollers (Application Specific, Specialty, and Spreader rollers), Roller Repair & Testing Services (grooving/finishing, repair, and testing), Core Fabrication & Design Services (cladding, welding, and engineering), and Industrial Coatings (thermal spray, plasma, HVOF coatings). The company serves 14 major industry verticals including Battery & Power Storage, Carbon Fiber & Non-woven, Flexible Packaging, Food & Beverage, Glass, Medical Products, Plastic Film & Sheet, Printing & Digital Printing, Pulp & Paper, Steel & Aluminum, Tape & Label, Tire & Rubber, Tissue/Towel/Sanitary, and Wood. Their Plasma Coatings product line includes over 33 distinct series (10000 through 45000) serving various traction, release, and corrosion resistance needs. The company has completed six strategic acquisitions since 2021, including A-Korn Roller (2024), Schaefer Rolls (2024), and others, expanding capabilities in graphic arts, converting, and industrial roller markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Roller Coverings Precision-applied rubber and elastomeric coverings that restore roller life, resist wear, and deliver consistent performance across industrial applications in 14 verticals.
• Industrial Coatings Thermal spray, plasma, HVOF, hard chrome, Chrome Plus+, hardcoat anodizing, and ceramic coating solutions that build back surfaces, improve function, and extend part life across diverse industrial applications.
• Heat Transfer & Chill Rollers Engineered heat transfer and chill rolls used in web applications requiring uniform temperature control across converting processes including paper, plastic sheet, and film.
• Idler Rollers Manufactured idler rollers available in dead shaft and live shaft configurations, offered in carbon steel, carbon fiber (Valcom), and aluminum products for web handling.
• Specialty Rollers Web processing application solutions that balance different coverings, finishes, and tolerances for unique applications, including application-specific, spreader, foam, ceramic heater, carbon fiber, anilox, nylon, and web-handling rollers.
• Roller Repair & Testing Services The largest and most diverse roller repair and testing organization in the industry, offering grooving/finishing, repair, balancing, visual inspection, and testing services across key geographic areas.
• Core Fabrication & Design Services In-house engineering staff designs and 3D models all types of industrial cores, with manufacturing teams building and finishing to specification including cladding and welding.
• Value-Added Services Additional services and capabilities outside of or in addition to traditional offerings, encompassing precision grinding, finishing, repair, welding, and inspection for enhanced customer solutions.

Quantifiable outcome

• Roller coverings available with over 500 specially formulated solutions across 7 resin base families
• +4 more outcomes

Segments10 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Four partnerships are on record, tiered core and minor.

• A-Korn Roller, Inc.coreStrategic or Co-development Partner · 26 August 2024American Roller Company acquired the assets of A-Korn Roller, Inc., a Chicago-based company, marking its sixth acquisition in four years. The acquisition aims to increase capabilities in the graphic arts, converting, and industrial roller markets. The owners of A-Korn Roller will remain involved in the business, suggesting a continuity partnership rather than a full absorption.
• Schaefer RollscoreStrategic or Co-development Partner · 29 May 2024American Roller Company acquired Covington, Virginia-based Schaefer Rolls as its fifth acquisition in four years. The deal enhances American Roller's large roll capabilities and strengthens its position in the paper industry. Terms of the transaction were not disclosed.
• Brant Industrial RollminorChannel Partner/ Reseller/ DistributorBrant Industrial Roll is listed as a sales representative location for American Roller Company in Brantford, Ontario, Canada (38 Garnet Road, Brantford, Ontario N3T 5M1). It operates as a channel partner reselling and representing American Roller products in the Canadian market.
• Shanghai Engineered Products Co., LTDminorChannel Partner/ Reseller/ DistributorShanghai Engineered Products Co., LTD is listed as a sales representative location for American Roller Company in Shanghai, China (Building 8, No.189, FuLian Rd ll Baoshan District, Shanghai, China 201906). It operates as a channel partner representing American Roller products in the Chinese market.

Scale indicators5 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Hannecard: Belgian-headquartered global specialist in industrial roller coverings (rubber, polyurethane, silicone, plasma coatings) and roller refurbishment — directly comparable to American Roller across web processing industries and coating technology.
• Stowe Woodward (SW Paper Roll): North American manufacturer of rubber-covered rolls and polyurethane roll coverings primarily for the paper, pulp, and converting industries — a direct competitor to American Roller's Pulp & Paper segment and rubber covering portfolio.
• Brenco Industrial Rollers: U.S. custom manufacturer of industrial rubber, urethane, and composite rollers with covering, grinding, and repair services — directly comparable mid-sized competitor in American Roller's core custom roller market.
• Valley Roller Company: U.S. regional manufacturer of rubber, polyurethane, and silicone-covered industrial rollers serving converting, paper, and packaging — direct competitor in custom rubber roller coverings and repair services.
• Midwest Roller Company: U.S. mid-sized industrial roller manufacturer and re-coverer specializing in rubber, polyurethane, and composite coverings for paper, film, and foil converting — directly comparable to American Roller's core covering business.

Broad incumbents

• Trelleborg AB: Swedish industrial polymer group whose Engineered Coated Fabrics and Industrial Solutions businesses produce rubber and polyurethane roller coverings for printing, paper, and converting — comparable technology platform at much larger scale.
• Continental Industry (ContiTech): Industrial rubber and elastomer products business of Continental AG producing conveyor belts, hose, and roll coverings for printing, paper, and textile industries — overlapping technology base in industrial elastomeric coverings.
• Voith Group: German industrial conglomerate with a major Paper & Roll Services business that manufactures and refurbishes paper machine rollers, Yankee dryers, and calender rolls — overlapping with American Roller's Pulp & Paper and core fabrication business.
• BTR plc / BTL Group: Diversified industrial rubber and polymer manufacturer with operations in roller coverings, anti-vibration, and engineered products — overlapping with American Roller in custom rubber and polyurethane industrial rollers.

Regional players

• Rubbercraft: U.S. specialty rubber and silicone roller manufacturer serving aerospace, medical, and industrial markets — comparable in custom elastomeric roller manufacturing, primarily competing in specialty/regulated verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/americanrollerc
• Facebookfacebook.com/americanrollercompany
• LinkedInlinkedin.com/company/american-roller-company

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about American Roller Company