Valley Roller Company
Valley Roller Company is an Appleton, Wisconsin-based manufacturer of custom-engineered rubber-covered rollers for industrial web handling applications, operating as a brand under Maxcess and serving paper converting, laminating, printing, and embossing customers through more than 3,000 proprietary rubber compound formulations.
- Company typePrivate
- Founded1984
- HeadquartersAppleton, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Valley Roller Company does
Valley Roller Company is a U.S.-based manufacturer of custom-engineered rubber-covered rollers and precision rolls for industrial web handling applications. Founded in 1984 and headquartered in Appleton, Wisconsin, the company was originally built to serve the paper converting industry and has since expanded into converting, laminating, printing, and embossing applications. Its core technology centers on a proprietary library of more than 3,000 rubber compound formulations, combined with computer-controlled temperature and pressure ramping to achieve specific physical properties. The company operates 14 different roll grinders capable of producing any industrial crown specification, paired with a non-contact laser inspection system that delivers precision grinding tolerances exceeding industry standards.
Valley Roller's product portfolio includes rubber-covered roll solutions alongside branded proprietary compound lines such as Valthane, ValRite, Ultimate Val-Coat, Urelast, Val-Coat, DuraCoat, Premium Rock Series, and Polar-Rite, plus grooved roll covers and specialty roll solutions for high-speed web handling. Pricing is not publicly disclosed and is handled via quote through the parent company's sales channel. The company operates as a brand under Maxcess, a global web components platform that also owns Webex and Componex, and reaches customers through Maxcess's direct sales organization, multi-language website (EN, DE, FR, ES, PT, ZH, IT), and a resource library of product sheets and comparison charts. Headcount is reported at 51–100 employees.
Valley Roller Company firmographics
Firmographics- Name
- Valley Roller Company
- Legal name
- Valley Roller
- Website
- https://valleyroller.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Valley Roller Company is an Appleton, Wisconsin-based manufacturer of custom-engineered rubber-covered rollers for industrial web handling applications, operating as a brand under Maxcess and serving paper converting, laminating, printing, and embossing customers through more than 3,000 proprietary rubber compound formulations.
- Ownership category
- akta.pro rank
Valley Roller Company industry classification
Industry- Product category
- Industrial Rubber-Covered Rollers
- NAICS
- Rubber and Plastics Hoses and Belting Manufacturing (326220)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Rubber Rollers & Wheels (Industrial/Material Handling) (IMANALAE)
Keywords
Where Valley Roller Company is headquartered
LocationHeadquarters
- HQ city
- Appleton
- HQ country
- United States
- HQ region
- North America
Markets served
Valley Roller Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels1 record
Marketing channels2 records
Valley Roller Company product offering
Product offeringCore offering
Valley Roller Company designs and manufactures custom-engineered rubber-covered rollers for industrial web handling applications, using more than 3,000 proprietary rubber compounds combined with computer-controlled compounding and 14 precision roll grinders. Its offerings cover nip rolls, applicator rolls, laminating rolls, embossing rolls, sponge rolls, spreader/grooved rolls, and rubber roll covers, distributed through its parent Maxcess to converters, laminators, printers, and embossing operations worldwide.
Product overview
Valley Roller is a manufacturer of custom-engineered rubber-covered rollers and precision rolls for industrial web handling applications. The company offers over 3,000 proprietary rubber compounds for products including nip rolls, applicators, laminating rolls, embossing rolls, sponge rolls, and spreader rolls. Valley Roller's product portfolio includes multiple proprietary compound lines (Valthane™, ValRite™, Urelast™, Val-Coat™, DuraCoat™, Polar-Rite™, Premium Rock Series, Ultimate Val-Coat™) used in custom-engineered rubber-covered roll solutions. The company was founded in 1984 and operates 14 different roll grinders with laser inspection systems for precision grinding. Valley Roller products are sold through Maxcess alongside related brands Webex and Componex for a complete precision roll solution offering.
Differentiator
Problem solved
Functional benefit
Products and services
- Valley Roller Rubber-Covered Roll Solutions Custom-engineered rubber-covered rollers (including nip rolls, applicators, laminating, embossing, sponge, and spreader rolls) built from a library of 3,000+ proprietary rubber compounds for industrial web handling customers.
- Valley Roller Grooved Roll Covers Grooved rubber roll covers for spreader roll applications in industrial web handling.
- Valthane Proprietary Valthane rubber compound formulated for Valley Roller roll covering applications.
- ValRite Proprietary ValRite rubber compound formulated for Valley Roller roll covering applications.
- Ultimate Val-Coat Ultimate Val-Coat backing roll coating engineered for rubber-covered roll applications.
- Urelast Urelast series of proprietary rubber compounds formulated for Valley Roller roll covering applications.
- Val-Coat Val-Coat proprietary rubber coating formulated for Valley Roller roll covering applications.
- DuraCoat DuraCoat durable coating series formulated for Valley Roller roll covering applications.
- Premium Rock Series Premium Rock Series of high-performance proprietary rubber compounds for Valley Roller roll covering applications.
- Polar-Rite Polar-Rite proprietary rubber compound series formulated for Valley Roller roll covering applications.
Companies that use Valley Roller Company
Customer profileSegments1 record
Ideal customer profiles1 record
Valley Roller Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Valley Roller Company partnerships and signals
Strategic signalRecent moves1 record
Expansion highlights4 records
Valley Roller Company competitors and assessment
Company assessmentEmerging players
- Stowe Woodward (a division within a large rubber group): Manufacturer of rubber and polyurethane roll covers for paper, tissue, and converting industries. Comparable compound-and-covering capability with an installed-base service model that overlaps with Valley Roller's refurbishment offering.
Broad incumbents
- Davis-Standard: Global incumbent in converting and extrusion equipment. While a broader machinery OEM, it is a key channel and customer set for precision rubber rolls, making its installed base a relevant adjacent comparator.
- Double E Company: Manufacturer of web-handling components including rollers, shafts, chucks, and converting accessories. Overlapping customer base with industrial converters; broader portfolio than Valley Roller but comparable end markets.
- Maxcess: Parent company and broader web-handling components platform. Provides distribution, cross-selling, and global sales infrastructure that Valley Roller leverages; operates across guiding, slitting, winding, tension control, and precision rolls.
Direct peers
- Independent Machine Company: U.S. manufacturer of precision rolls including rubber-covered, chrome, and engraved rolls for the converting, paper, and film industries. Closely comparable custom-roll manufacturing model and customer verticals.
- Hannecard: Belgian-headquartered global manufacturer of rubber, polyurethane, and composite industrial rollers with extensive proprietary compound offerings. Closest direct peer in terms of multi-compound portfolio serving web-handling and converting customers worldwide.
- American Roller Company: One of the largest U.S. manufacturers of custom rubber-covered and polyurethane industrial rollers for converting, web handling, and paper applications. Directly comparable product portfolio, customer base, and custom-engineering model to Valley Roller.
- Webex (Maxcess brand): Sister brand under Maxcess focused on precision rolls (including chrome-plated, anilox, and engraved rolls) for the converting industry. Shares the Maxcess direct-sales channel and converting OEM/end-user customer set.
- Componex (Maxcess brand): Sister brand under Maxcess specializing in precision elastomer and polyurethane rolls for converting. Directly comparable customer base and adjacent product portfolio within the same parent distribution platform.
Regional players
- Rolco (Rouleaux de Belgique): European custom rubber roller manufacturer serving converting and industrial customers. Comparable custom-engineering model but primarily serving EMEA accounts, making it a regional rather than direct head-to-head competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Valley Roller Company social profiles
Digital presenceValley Roller Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Roller Company leadership team
Management profileNumber of profiles
Valley Roller Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Roller Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Roller Company
What does Valley Roller Company do?
Valley Roller Company designs and manufactures custom-engineered rubber-covered rollers for industrial web handling applications, using more than 3,000 proprietary rubber compounds combined with computer-controlled compounding and 14 precision roll grinders. Its offerings cover nip rolls, applicator rolls, laminating rolls, embossing rolls, sponge rolls, spreader/grooved rolls, and rubber roll covers, distributed through its parent Maxcess to converters, laminators, printers, and embossing operations worldwide.
Is Valley Roller Company a public or private company?
Valley Roller Company is a private company. It is classified as corporate owned and is currently operating.
When was Valley Roller Company founded?
Valley Roller Company was founded in 1984. It employs 51 to 100 people.
Where is Valley Roller Company based?
Valley Roller Company is headquartered in Appleton, United States, in the North America region.
Who are Valley Roller Company's main competitors?
Stowe Woodward (a division within a large rubber group) is listed as an emerging player. Broad incumbents are Davis-Standard, Double E Company and Maxcess. Direct peers are Independent Machine Company, Hannecard, American Roller Company, Webex (Maxcess brand) and Componex (Maxcess brand). Rolco (Rouleaux de Belgique) is listed as a regional player.
Does Valley Roller Company have an API?
No public API is recorded for Valley Roller Company.
What industry is Valley Roller Company in?
Valley Roller Company's product category is Industrial Rubber-Covered Rollers. Its primary akta.pro industry code is IMANALAE, Rubber Rollers & Wheels (Industrial/Material Handling). Its NAICS code is 326220 and its SIC code is 3060.