Siesta Medical
Siesta Medical is a privately held medical device company that develops the AIRLIFT procedure system — including the Encore System and Revolution Suture Passer — for minimally invasive surgical treatment of obstructive sleep apnea, selling directly to ENT specialists and oral surgeons in the United States.
- Company typePrivate
- Founded2009
- HeadquartersLos Gatos, United States
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Siesta Medical does
Siesta Medical, Inc. is a privately held medical device company founded in 2009 and headquartered in Los Gatos, California, that develops the AIRLIFT procedure system for the surgical treatment of obstructive sleep apnea (OSA). Its core technology comprises the Encore System — an integrated suite of knotless suture anchors and instruments used to perform hyoid suspension and tongue suspension — together with the Revolution Suture Passer, a specialized instrument for passing suspension lines around the hyoid bone. The product family is protected by nine issued U.S. patents and is cleared by the FDA under multiple 510(k) authorizations (initial clearance in September 2011, expanded clearance in May 2019), has a CE Mark from June 2012, and is supported by clinical evidence including a 74–75% mean reduction in AHI and 91% avoidance of tracheostomy in referred patients.
The company sells its devices directly to ENT specialists (otolaryngologists), oral surgeons, and other surgical specialists through a field sales force that also provides procedure training and support, supplemented by a patient-facing doctor directory (airliftsleep.com) that drives demand to enrolled physicians. Revenue is generated primarily through one-time hardware sales of integrated device kits (Encore System catalog FG0002, Revolution Suture Passer FG0008, Encore Revision Kit FG0005), with procedure economics supported by reimbursement from CMS and major private payers for hyoid suspension and from CMS and some private payers for tongue suspension. The company operates with a small team of approximately 1–10 employees and has not disclosed institutional ownership, recent funding rounds, or revenue figures.
Siesta Medical's strategic positioning is anchored in offering a minimally invasive, adjustable, and reversible alternative to complex OSA surgeries and hypoglossal nerve stimulation implants, at substantially lower cost and with established insurance coverage. Its go-to-market emphasizes physician education through surgical conferences (Combined Otolaryngology Spring Meetings, ISSS, AAO-HNSF), peer-reviewed publications, and clinical society recognition — most notably the ISSS 2024 Position Statement classifying hyoid suspension as effective and non-investigational — as the primary levers for expanding its addressable surgeon base across the U.S.
Siesta Medical firmographics
Firmographics- Name
- Siesta Medical
- Legal name
- Siesta Medical, Inc.
- Website
- https://siestamedical.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Siesta Medical is a privately held medical device company that develops the AIRLIFT procedure system — including the Encore System and Revolution Suture Passer — for minimally invasive surgical treatment of obstructive sleep apnea, selling directly to ENT specialists and oral surgeons in the United States.
- Ownership category
- akta.pro rank
Siesta Medical industry classification
Industry- Product category
- Sleep Apnea Treatment Medical Devices
- NAICS
- Surgical and Medical Instrument Manufacturing (339112), Surgical Appliance and Supplies Manufacturing (339113)
- SIC
- Surgical & Medical Instruments & Apparatus (3841), Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)
- akta.pro primary industry
- Sleep Surgery & Snoring (ENT) (HLAKAMAH)
- akta.pro secondary industry
- Airway Management Devices (ET Tubes, LMAs, Tracheostomy, Suction) (HLAHAGAF)
Keywords
Where Siesta Medical is headquartered
LocationHeadquarters
- HQ city
- Los Gatos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Siesta Medical business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Medical Device Hardware Sales: Siesta Medical sells the Encore System and Revolution Suture Passer as integrated medical device kits. The Encore System (catalog FG0002) and Revolution Suture Passer (catalog FG0008) are sold to physicians who perform the AIRLIFT procedure. Additional products include the Encore Revision Kit (catalog FG0005). Federal (USA) law restricts these devices to sale by or on the order of a physician.
- Insurance Reimbursement: The AIRLIFT procedure is reimbursed by CMS (Centers for Medicare & Medicaid Services) and all major private payers for hyoid suspension. Tongue suspension is reimbursed by CMS and some private payers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Reimbursed medical procedure |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Siesta Medical product offering
Product offeringCore offering
Siesta Medical develops and sells the AIRLIFT procedure system for treating obstructive sleep apnea (OSA), comprising the Encore System (integrated suture anchors and surgical instruments for hyoid and tongue suspension) and the Revolution Suture Passer. The products are FDA 510(k)-cleared medical devices sold to ENT specialists and oral surgeons for performing minimally invasive outpatient airway-stabilization procedures.
Product overview
Siesta Medical offers the AIRLIFT™ system for obstructive sleep apnea treatment, which consists of the Encore™ System (suture anchors and instruments for hyoid and tongue suspension) and the Revolution™ Suture Passer. These integrated products work together to perform the AIRLIFT procedure for hyoid suspension and/or tongue suspension, providing a minimally invasive surgical alternative to CPAP. The Encore Revision Kit supports post-operative adjustments. All components are designed for outpatient procedures with broad insurance coverage.
Differentiator
Problem solved
Functional benefit
Brands
- AIRLIFT: The AIRLIFT procedure - a quick, safe and lasting treatment to unblock the airway for obstructive sleep apnea. Uses hyoid and tongue suspension techniques.
- Encore System
- Revolution Suture Passer
Quantifiable outcome
- 74% reduction in Sleep Apnea (AHI) with AIRLIFT hyoid suspension
- +4 more outcomes
Companies that use Siesta Medical
Customer profileSegments3 records
Ideal customer profiles2 records
Siesta Medical technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Siesta Medical partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Siesta Medical competitors and assessment
Company assessmentBroad incumbents
- Koninklijke Philips: Philips Respironics is a major CPAP and sleep therapy device manufacturer. Like ResMed, it anchors the non-surgical OSA standard of care and represents the incumbent option that surgical alternatives like AIRLIFT must displace when patients fail or refuse CPAP.
- Stryker: Stryker is a major surgical instruments and orthopedic implants company. It acquired Ross Creek Medical, where Siesta's CTO previously served as CEO, and represents both a strategic acquirer profile and a broader competitive reference point in surgical device commercialization.
- ResMed: ResMed is the global leader in CPAP therapy and broader sleep-disordered breathing treatment. While it does not directly compete in surgical OSA, its CPAP franchise defines the front-line treatment that AIRLIFT and other surgical alternatives position themselves against for non-adherent patients.
- LivaNova: LivaNova has historically been involved in implantable neurostimulation including for sleep apnea (it sold its sleep apnea franchise to Inspire). It remains a broader neuromodulation incumbent relevant to the surgical OSA competitive landscape.
- Medtronic: Medtronic is a diversified medical device leader with ENT and surgical instrument franchises. It has historically acquired OSA-adjacent assets (e.g., Coalescent Surgical, where Siesta's CEO previously worked) and represents a potential strategic acquirer or competitive threat in surgical OSA.
Direct peers
- Inspire Medical Systems: Inspire is the dominant OSA surgical implant company, commercializing hypoglossal nerve stimulation for moderate-to-severe OSA. It directly competes with AIRLIFT for the same ENT surgeon customer and the same CPAP-intolerant patient population, but with a more invasive, higher-cost implantable approach.
Emerging players
- Nyxoah: Nyxoah is developing a next-generation, leadless hypoglossal nerve stimulation system for OSA. It targets the same surgical OSA market as Inspire and AIRLIFT, focusing on a less invasive implant approach and competing for ENT adoption.
- ProSomnus Sleep Technologies: ProSomnus produces precision oral appliance therapy devices for OSA. It offers a non-surgical CPAP alternative that competes for similar patient populations to AIRLIFT, particularly those with mild-to-moderate OSA.
- SomnoMed: SomnoMed manufactures oral appliances (mandibular advancement devices) for mild-to-moderate OSA and snoring. It competes for CPAP-intolerant patients with a non-surgical alternative, sitting adjacent to Siesta's surgical positioning in the OSA treatment pathway.
Regional players
- Integra LifeSciences: Integra LifeSciences develops surgical instruments and implants across ENT, neurosurgery, and other specialties. It serves the same ENT surgical customer base as Siesta and provides a broader specialty surgical instruments peer comparable in product category and call point.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Siesta Medical social profiles
Digital presenceSiesta Medical compliance and trust
Trust signalCompliance2 records
Siesta Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Siesta Medical leadership team
Management profileNumber of profiles
Profiles6 records
Siesta Medical funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Siesta Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Siesta Medical
What does Siesta Medical do?
Siesta Medical develops and sells the AIRLIFT procedure system for treating obstructive sleep apnea (OSA), comprising the Encore System (integrated suture anchors and surgical instruments for hyoid and tongue suspension) and the Revolution Suture Passer. The products are FDA 510(k)-cleared medical devices sold to ENT specialists and oral surgeons for performing minimally invasive outpatient airway-stabilization procedures.
Is Siesta Medical a public or private company?
Siesta Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Siesta Medical founded?
Siesta Medical was founded in 2009. It employs 1 to 10 people.
Where is Siesta Medical based?
Siesta Medical is headquartered in Los Gatos, United States, in the North America region.
How does Siesta Medical make money?
Two revenue lines are on record. Medical Device Hardware Sales are the primary driver. The others are insurance Reimbursement.
Who are Siesta Medical's main competitors?
Broad incumbents on record are Koninklijke Philips, Stryker, ResMed, LivaNova and Medtronic. Inspire Medical Systems is listed as a direct peer. Emerging players are Nyxoah, ProSomnus Sleep Technologies and SomnoMed. Integra LifeSciences is listed as a regional player.
Does Siesta Medical have an API?
No public API is recorded for Siesta Medical.
What industry is Siesta Medical in?
Siesta Medical's product category is Sleep Apnea Treatment Medical Devices. Its primary akta.pro industry code is HLAKAMAH, Sleep Surgery & Snoring (ENT), with a secondary code of HLAHAGAF, Airway Management Devices (ET Tubes, LMAs, Tracheostomy, Suction). Its NAICS code is 339112 and its SIC code is 3841.