Slime
Slime is a privately held American tire-care products company, founded in 1989 and based in San Luis Obispo, California, that sells tire sealants, inflators, and smart tire inflation devices to automotive consumers and outdoor enthusiasts through retail distribution and a branded storefront.
- Company typePrivate
- Founded1989
- HeadquartersSan Luis Obispo, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Slime does
Slime is a privately held American consumer goods business founded in 1989 and headquartered in San Luis Obispo, California, specializing in tire sealant, tire inflators, and related tire-care products for the automotive and outdoor consumer markets. The company's core product line centers on preventive flat-tire solutions and on-demand tire inflation, with a 2025 extension into "smart" tire inflators equipped with digital monitoring and automatic inflation features, marking the brand's first significant move into connected/automated device hardware. Slime sells primarily through third-party retail distribution and, since April 2025, a directly operated retail storefront branded Slime Lab in Carol Stream, Illinois, signaling an experimentation with direct-to-consumer physical retail alongside its wholesale channels.
The company targets two customer segments: a primary Automotive vertical (car owners and vehicle maintenance professionals) and a secondary Outdoor/Consumer horizontal segment (general consumers and outdoor enthusiasts), reached in part through earned-media placements in gear-review publications and holiday gift guides. Slime employs 11–50 people, has not raised any disclosed outside funding rounds, and operates without a public listing, consistent with a mature, founder-/owner-operated small branded goods business rather than a venture-backed growth company.
Business model mechanics are not explicitly disclosed in available sources. The company does not publish pricing, subscription, or per-unit revenue figures, and its monetisation appears to be straightforward unit sales of branded consumable tire-care SKUs through retail channels, augmented by the newer physical retail storefront. No recurring-revenue, licensing, or platform-based monetization is indicated. The principal source of competitive visibility is organic brand recognition accumulated since 1989, evidenced by inclusion in Fortune Business Insights' 2025 Top 10 Automotive Tire Inflator Brands ranking, though no revenue, market share, or customer count figures are publicly available to validate scale.
Slime firmographics
Firmographics- Name
- Slime
- Website
- https://slime.com
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Slime is a privately held American tire-care products company, founded in 1989 and based in San Luis Obispo, California, that sells tire sealants, inflators, and smart tire inflation devices to automotive consumers and outdoor enthusiasts through retail distribution and a branded storefront.
- Ownership category
- akta.pro rank
Slime industry classification
Industry- Product category
- Tire Care Products
- NAICS
- Tire Manufacturing (32621)
- SIC
- Fabricated Rubber Products, Nec (3060)
- akta.pro primary industry
- Tire Repair Materials (Patches, Plugs, Cements) Manufacturing (IMANAKAL)
Keywords
Where Slime is headquartered
LocationHeadquarters
- HQ city
- San Luis Obispo
- HQ country
- United States
- HQ region
- North America
Markets served
Slime business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Distribution channels1 record
Marketing channels1 record
Slime product offering
Product offeringCore offering
Slime manufactures and sells tire sealant and tire inflator products designed to prevent flat tires and provide on-demand tire inflation solutions for automotive vehicles. The product line includes smart tire inflators equipped with digital monitoring and automatic inflation features, serving car owners and vehicle maintenance professionals in the automotive sector.
Product overview
Slime is a product brand specializing in tire-related solutions, offering a line of tire inflator products designed to prevent flat tires and provide convenient inflation options for vehicle owners. The core product line centers on tire inflators and flat tire prevention solutions.
Differentiator
Problem solved
Functional benefit
Companies that use Slime
Customer profileSegments2 records
Ideal customer profiles1 record
Slime technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Slime partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights3 records
Slime competitors and assessment
Company assessmentDirect peers
- Fix-a-Flat: Direct competitor offering aerosol tire sealant and inflator products for automotive and powersports use cases, overlapping with Slime's core flat-tire-prevention proposition.
- Genuine Innovations: Manufacturer of tire sealant and inflation products for bicycles, motorcycles and automotive, competing with Slime across both cycling and powersports channels.
- Ride-On: Tire sealant and balance product line serving motorcycles, ATVs and powersports — a directly comparable sealant technology competing with Slime's outdoor/consumer SKUs.
- Stan's NoTubes: Tubeless tire sealant specialist dominant in cycling and MTB; comparable to Slime's outdoor/consumer sealant use cases though concentrated in two-wheeled applications.
- Orange Seal Cycling: Tubeless tire sealant brand focused on bicycles, competing with Slime's outdoor/consumer segment in the same chemistry-driven sealant category.
- VIAIR Corporation: Specialist manufacturer of portable air compressors and tire inflators, directly competing with Slime in the consumer/automotive tire inflation category.
Broad incumbents
- Vittoria (VIT) S.p.A. Tire manufacturer that also markets tire sealant and inflator products; a broader incumbent whose tire-care line overlaps with Slime's portfolio across cycling and automotive.
- DEWALT: Major power-tool brand with a growing line of cordless tire inflators and automotive accessories; competes with Slime's smart-inflator roadmap via far greater distribution and brand reach.
- Milwaukee Tool: Professional power-tool brand whose cordless inflator products target the same automotive/maintenance end-user as Slime's smart inflators, with materially larger R&D and retail muscle.
- Goodyear Tire & Rubber Company: Global tire manufacturer and aftermarket supplier; a broad incumbent that competes with Slime indirectly via tire-care accessories sold through the same automotive retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Slime social profiles
Digital presenceSlime financial estimates
Financial estimateRevenue estimate
Valuation estimate
Slime leadership team
Management profileNumber of profiles
Profiles1 record
Slime funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Slime M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Slime
What does Slime do?
Slime manufactures and sells tire sealant and tire inflator products designed to prevent flat tires and provide on-demand tire inflation solutions for automotive vehicles. The product line includes smart tire inflators equipped with digital monitoring and automatic inflation features, serving car owners and vehicle maintenance professionals in the automotive sector.
Is Slime a public or private company?
Slime is a private company. It is classified as unknown and is currently operating.
When was Slime founded?
Slime was founded in 1989. It employs 11 to 50 people.
Where is Slime based?
Slime is headquartered in San Luis Obispo, United States, in the North America region.
Who are Slime's main competitors?
Direct peers on record are Fix-a-Flat, Genuine Innovations, Ride-On, Stan's NoTubes, Orange Seal Cycling and VIAIR Corporation. Broad incumbents are Vittoria (VIT) S.p.A., DEWALT, Milwaukee Tool and Goodyear Tire & Rubber Company.
Does Slime have an API?
No public API is recorded for Slime.
What industry is Slime in?
Slime's product category is Tire Care Products. Its primary akta.pro industry code is IMANAKAL, Tire Repair Materials (Patches, Plugs, Cements) Manufacturing. Its NAICS code is 32621 and its SIC code is 3060.