Ride-On Tire

What Ride-On Tire does

Ride-On Tire Protection is a water-based tire sealant and balancer product line produced by Inovex Industries, Inc., a privately held Virginia corporation founded in 1995 by two brothers who were chemical engineers and originally incorporated as Inovex Automotive. The company sells specialized gel formulations across ten vehicle categories — motorcycle, ATV/UTV, automotive/SUV, motoscooter/moped, bicycle (Bike-On), Commercial High Speed (CHS), Commercial High Speed Extreme (CHSX), Heavy Duty Off-Road (HDOTR), and two Military Grade variants (MGS, MGSE) — to commercial fleets, government and military agencies, municipalities, and individual consumers.

The underlying technology is a water-based gel containing Twaron aramid fibers (six times stronger than steel) combined with proprietary polymer and corrosion inhibitor technologies developed through a 1999-2001 R&D program. The gel automatically seals punctures from objects 3-20mm in diameter depending on formulation, hydrodynamically balances tire/wheel assemblies (eliminating traditional wheel weights), maintains tire pressure up to 500% better than untreated tires, extends tire life by up to 25%, and reduces operating temperatures for the legal life of the tire. The product line is supported by metered hand pumps (HP-100 through HP-1000T) and a patented ROTIS automatic injection system that introduces sealant into fully pressurized tires without deflation.

The company operates a hybrid go-to-market combining direct e-commerce sales via ride-on.com, a certified authorized dealer/service point network, OEM factory installation partnerships with major trailer manufacturers (including Krone in Europe), distribution through six of the fifteen largest U.S. commercial tire dealers, and dedicated European operations via Ride-On Europe B.V. in the Netherlands. Revenue is generated through one-time unit sales across container sizes from $19 single bottles to $450 55-gallon commercial drums, with no subscription or recurring revenue model disclosed.

Name

Ride-On Tire

Legal name

Inovex Industries, Inc.

Website

https://ride-on.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Ride-On Tire Protection, produced by Inovex Industries, Inc. (founded 1995), is a privately held manufacturer of aramid-fiber water-based tire sealant gels. It sells ten specialized formulations to commercial fleets, government/military customers, municipalities, and consumers through e-commerce, certified dealers, and OEM partners.

Ownership category

akta.pro rank

Product category

Tire Sealants and Tire Protection

NAICS

Tire Manufacturing (except Retreading) (326211)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Tire Repair (Puncture, Patch/Plug, Section Repair) (TLAKADAD)

akta.pro secondary industries

Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Tire Pressure Monitoring (TPMS) & Tire Telematics (TLAEAFAK)

Keywords

• Tire sealant
• Tire protection
• Puncture prevention
• Tire balancing
• Commercial tire products

Headquarters

HQ city

Zutphen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tire Sealant Product Sales: Ride-On generates revenue through the sale of its tire sealant products across multiple formulations (Motorcycle, ATV/UTV, Commercial High Speed, Commercial High Speed Extreme, Heavy Duty Off-Road, Auto/SUV, Bicycle, Motoscooter, Military Grade) sold in various container sizes from 8oz bottles to 55-gallon drums. Products are sold direct-to-consumer via e-commerce and through an authorized dealer network.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels6 records

Core offering

Ride-On Tire Protection System (Ride-On TPS) is a water-based gel tire sealant containing aramid (Twaron) fibers that automatically seal punctures and hydrodynamically balance tire/wheel assemblies. The product is sold in vehicle-specific formulations (Motorcycle, ATV/UTV, Commercial High Speed/Extreme, Heavy Duty Off-Road, Auto/SUV, Bicycle, Motoscooter, and Military Grade) in containers ranging from 8 oz bottles to 55-gallon drums, accompanied by metered hand pumps and the patented ROTIS automatic injection system.

Product overview

Ride-On Tire Protection (Ride-On TPS) is a single unified product line — a water-based gel tire sealant and balancer — sold across multiple specialized formulations tailored to vehicle type and operating conditions. The portfolio includes: the core Ride-On TPS gel (Motorcycle Formula, ATV/UTV Formula, Auto/SUV Formula, Motoscooter/Moped Formula, Bike-On Bicycle Formula, Commercial High Speed (CHS) Formula, Commercial High Speed Extreme (CHSX) Formula, Heavy Duty Off-Road (HDOTR) Formula, Military Grade (MGS), and Military Grade Sealant Extreme (MGSE)); a family of installation pumps (HP-100, HP-300, HP-500, HP-1000T); and the ROTIS (Ride-On Tire Injection System) automatic pump. All formulations use aramid (Twaron) fibers six times stronger than steel to seal punctures, provide hydrodynamic balancing, and cool tires, remaining active for the legal life of the tire. The company also offers tire pressure monitoring system (TPMS) compatibility across most formulas.

Differentiator

Problem solved

Functional benefit

Brands

• Bike-On: Premium tire sealant specifically developed for bicycles, available in formulas for both tube and tubeless bicycle tires
• Commercial High Speed (CHS)
• Commercial High Speed Extreme (CHSX)
• Heavy Duty Off-Road (HDOTR)
• Military Grade
• Tire Conditioner & Sealant (TC&S)
• Tire Conditioner & Ballast (TC&B)

Products and services

• Ride-On Tire Protection System (Ride-On TPS) Water-based gel tire sealant containing aramid (Twaron) fibers that automatically seal punctures, hydrodynamically balance tire/wheel assemblies, and maintain tire pressure for the legal life of the tire. Applied inside the tire, it provides flat prevention, cooling, and sealing across all tire types and is sold across multiple vehicle-specific formulations.
• Ride-On Motorcycle Formula Tire sealant and balancing gel for motorcycles, effective at speeds up to 185 mph (307 km/h); seals punctures up to 6.4 mm (1/4") in tubeless tires and up to 3 mm in tube tires. Targeted at touring, sport touring, sport, cruiser, dual sport, motocross, and off-road riders, and rental fleets such as EagleRider.
• Ride-On ATV/UTV Formula Tire sealant for ATVs and UTVs operating at speeds up to 78 mph (130 kph); seals punctures up to 9.5 mm (3/8") in tubeless tires and up to 3.0 mm in tube tires; formulated to prevent freezing at -40°C.
• Ride-On Commercial High Speed (CHS) Formula Tire sealant for commercial vehicles traveling at speeds exceeding 30 mph, including medium/heavy trucks, tractors, trailers, buses, and tankers. Maintains tire pressure up to 500% better than untreated tires and extends tire life by up to 25%.
• Ride-On Commercial High Speed Extreme (CHSX) Formula Tire sealant for commercial vehicles operating in high-hazard environments (trash trucks, roll-offs, recycling trucks, street sweepers, dump trucks) at 30–65 mph; seals punctures up to 9.5 mm (3/8") diameter; endorsed by Advantage PressurePro TPMS for TPMS compatibility.
• Ride-On Heavy Duty Off-Road (HDOTR) Formula Tire sealant for off-road vehicles (UTVs, skid-steers, landscaping vehicles, waste haulers, agricultural equipment) operating at speeds up to 30 mph; seals punctures up to 9.5 mm (3/8"); effective for up to 5 years.
• Ride-On Auto/SUV Formula Tire sealant for passenger cars, SUVs, light trucks, and vans; effective at speeds up to 155 mph (257 kph); seals punctures up to 6.4 mm (1/4") diameter; can extend tire life by up to 25% or more.
• Bike-On (Bicycle Formula) Sub-brand tire sealant developed specifically for bicycle tires, available in tube and tubeless formulations; seals punctures from objects up to 3 mm (1/8") in diameter. Suited to children's bikes, adult bikes, e-bikes, racing bikes, mountain bikes, and fat tire bikes.
• Ride-On Motoscooter/Moped Formula Tire sealant for motoscooters and mopeds cruising at 35–50 mph (55–80 km/h), top speed 65 mph (107 km/h); seals punctures up to 5 mm in diameter in both tube and tubeless tires.
• Ride-On Military Grade Sealant (MGS) Tire sealant for light and heavy military vehicles traveling at speeds up to 75 mph (120 km/h); seals punctures up to 12.5 mm (1/2") in diameter; offers balancing abilities and stronger sealing than standard formulas.
• Ride-On Military Grade Sealant Extreme (MGSE) Off-road military sealant for vehicles operating at speeds up to 30 mph (50 km/h); seals punctures up to 20 mm (4/5") in diameter including bullet perforations; designed for the most extreme conditions without balancing capability.
• Ride-On Hand Pumps (HP-100, HP-300, HP-500, HP-1000T) Metered hand pumps for installing Ride-On tire sealants into tires. Calibrated to dispense 1–10 ounces per stroke in one-ounce increments, withstanding pressures up to 100 psi. Configured for 5-gallon pails, 55-gallon drums, and combination kits with optional tool kits.
• ROTIS (Ride-On Tire Injection System) Patented automatic, cart-mounted, battery-operated pump that injects Ride-On sealant into fully pressurized tires without the need to deflate them; designed for large fleets and service stations.

Quantifiable outcome

• Seals 85-95% of punctures in tubeless tires from objects 3mm to 20mm in diameter
• +6 more outcomes

Named customers14 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• KronecoreStrategic or Co-development Partner · 1 April 2017Krone, a major trailer manufacturer, has approved Ride-On for Easy Rider tires. Ride-On is available as an OEM item for Krone trailers, providing factory-installed tire protection.
• AL-KOcoreChannel Partner/ Reseller/ Distributor · 1 April 2017Ride-On products are now available through AL-KO dealers in Europe. AL-KO is a leading manufacturer of trailer components and chassis technology.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Continental (Tire Manufacturer): Continental is a major global tire manufacturer offering ContiSeal, a factory-installed self-sealing tire technology. As OEMs bundle puncture protection into new tires, Continental represents a structural competitive threat to aftermarket sealants like Ride-On.
• Michelin (Tire Manufacturer): Michelin produces Michelin Selfseal tires with built-in puncture sealing, competing conceptually with Ride-On's value proposition at the OEM level. As a broad incumbent in tires, Michelin is relevant for understanding the long-term substitution risk to aftermarket sealants.

Direct peers

• TireJect: TireJect is an emerging tire sealant brand targeting commercial fleets, ATVs/UTVs, and powersports with a fiber-based formula. It competes with Ride-On's commercial and off-road product lines, particularly in North American dealer and e-commerce channels.
• Muc-Off No Puncture Hassle: Muc-Off's No Puncture Hassle is a fiber-based bicycle and motorcycle tire sealant competing with Ride-On's Bike-On and Motorcycle formulas. Muc-Off's global cycling distribution network makes it a relevant direct peer in the two-wheeled segments.
• Slime (ITW): Slime is the most widely recognized consumer and commercial tire sealant brand in North America, offering fiber-based tire sealants and inflator-sealants for bicycles, motorcycles, ATVs, and cars. It competes head-to-head with Ride-On across virtually every product category and channel, including mass retail, OEM, and online.
• Stan's NoTubes: Stan's NoTubes pioneered tubeless tire sealant for bicycles and has become the dominant sealant in the cycling aftermarket, with extensions into automotive and powersports. It is the primary direct competitor to Ride-On's Bike-On bicycle formula.
• Orange Seal Cycling: Orange Seal is a well-established bicycle tire sealant brand competing in the same premium cycling segment as Ride-On's Bike-On, with strong distribution through bike shops and direct-to-consumer channels.
• Genuine Innovations (Silca): Genuine Innovations is a long-standing manufacturer of tire sealants and inflators, now part of the Silca ecosystem, selling through bicycle and automotive channels. It competes with Ride-On in the bicycle and consumer auto sealant segments.
• FlatOut Tire Sealant: FlatOut produces fiber and Kevlar-based tire sealants sold in automotive, powersports, and heavy-duty variants. It competes with Ride-On across consumer and light-commercial use cases with a similar preventative-sealant positioning.
• Fix-a-Flat (ITW): Fix-a-Flat is the leading aerosol tire inflator-sealant for passenger cars, sold through mass-market retail. It overlaps with Ride-On's Auto/SUV formula in the consumer flat-prevention use case but addresses it with a disposable, temporary solution rather than permanent preventative gel.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights1 record

Customer concentration

• YouTubeyoutube.com/channel/UCazQtPe2MfqrRSA8FuS0O0w
• Facebookfacebook.com/Ride.On.Tire.Protection
• LinkedInlinkedin.com/company/ride-on%C2%AE-europe
• Xx.com/rideonpowerteam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ride-On Tire