What Berylls Digital Ventures does

Berylls Digital Ventures operates as part of "Berylls by AlixPartners," a Munich-headquartered management consulting firm focused exclusively on the global automotive and mobility sector. The firm was founded in 2011 (the Digital Ventures entity is associated with 2017) and was acquired by global consultancy AlixPartners on May 31, 2024, transferring approximately 160 employees into the parent's DACH organization (now ~400 in-region). Berylls serves automotive OEMs, Tier-1 and Tier-2 suppliers, mobility service providers, Big Tech/software companies entering the space, and financial investors, with named clients including the Volkswagen Group (work on China strategy and vehicle programs such as AUDI E5 and ID.UNYX on SAIC/XPeng platforms), a premium European OEM (production ramp-up and quality task force), a Tier-1 supplier (e-mobility transformation), and a major public transport company (multi-year autonomous vehicle deployment roadmap).

The firm's service architecture is organized around nine service groups — Sustainability, Portfolio Strategy, Software & Architecture, Operations, Future Sales, M&A and Transactions, Transformation, Capital Markets, and New Business — and five vertical practices: E-Mobility, Connectivity, Autonomous Driving, Mobility Services, and Data. Its core intellectual property is the Berylls Loop, a proprietary ten-stage methodology spanning the full automotive value chain from customer requirements through remanufacturing and recycling. Berylls also produces branded research products — the Automobility Index (WTCAR) evaluating 100 listed companies on strategy, value networks, and investor sentiment, and the annual TOP 100 Supplier Study tracking global supplier revenue and competitive dynamics — and distributes thought leadership through its "Insights On Air" podcast. The New Business vertical has incubated proprietary ventures such as WALL-E, a free-to-user e-mobility infrastructure initiative.

Berylls generates revenue through project-based, individually negotiated consulting fees on multi-year engagements, sold via direct senior-partner engagement with C-suite and top-management of enterprise clients. GTM is enterprise field sales to a narrow set of large automotive accounts, supplemented by content marketing (podcast, TOP 100 study, LinkedIn presence) for top-of-funnel authority building. Revenue figures are not publicly disclosed. The firm has no disclosed venture funding; ownership is wholly held by strategic parent AlixPartners, and headcount of ~160 employees supports a professional-services revenue profile typical of specialized boutique consultancies.

Name

Berylls Digital Ventures

Legal name

Berylls Strategy Advisors GmbH

Website

https://berylls.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Berylls Digital Ventures (operating as Berylls by AlixPartners) is a Munich-headquartered management consulting firm serving automotive OEMs, suppliers, mobility service providers, and investors with strategy, operations, M&A, and transformation advisory built around its proprietary Berylls Loop value-chain methodology.

Ownership category

akta.pro rank

Product category

Automotive Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Digital & Technology Transformation Consulting (BPAHACAH)

akta.pro secondary industries

Strategy & IT Advisory (BPAEAAAA), Emerging Tech (IoT, Blockchain, AR/VR, Edge) Consulting (BPAHAEAL)

Keywords

• Mobility startup scouting
• Automotive management consulting
• Mobility venture support
• Automotive innovation advisory
• E-mobility infrastructure initiatives

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Management Consulting Services: Top-management consulting fees for strategy development, operational performance improvement, digital transformation, M&A advisory, and implementation support for automobility clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Berylls Digital Ventures delivers management consulting services exclusively for the automobility sector, supporting startups and incumbents across the entire automotive value chain through strategy, operational performance improvement, digital transformation, M&A advisory, and implementation support. Engagements are organized around service groups (Sustainability, Portfolio Strategy, Software & Architecture, Operations, Future Sales, M&A and Transactions, Transformation, Capital Markets, New Business) and five verticals (E-Mobility, Connectivity, Autonomous Driving, Mobility Services, Data). The subsidiary additionally runs startup scouting for the mobility services ecosystem and operates proprietary research and infrastructure initiatives such as the Automobility Index, the TOP 100 Supplier Study, and the WALL-E e-mobility infrastructure initiative.

Product overview

Berylls by AlixPartners is a management consulting firm specializing exclusively in the automobility sector. The company offers strategic and operational consulting services organized around 9 service groups (Sustainability, Portfolio Strategy, Software & Architecture, Operations, Future Sales, M&A and Transactions, Transformation, Capital Markets, New Business) and 5 vertical practices (E-Mobility, Connectivity, Autonomous Driving, Mobility Services, Data). The core offering is the Berylls Loop methodology covering the entire automotive value chain. The company also produces proprietary research products including the Automobility Index (WTCAR) evaluating 100 major listed companies, the annual TOP 100 Supplier Study ranking automotive suppliers, and the Berylls Podcast for industry thought leadership. Through its New Business vertical, Berylls has developed ventures like WALL-E, an e-mobility infrastructure initiative.

Differentiator

Problem solved

Functional benefit

Brands

• Berylls Loop: The company's proprietary approach covering the entire automotive value chain, representing the core methodology of the consulting practice.
• Automobility Index

Products and services

• Berylls Loop A proprietary consulting methodology covering the entire automotive value chain end-to-end, structured in 10 stages (Customer Requirements, R&D, Sourcing, Production, Sales & Distribution, Financial Services, Digital Services, Mobility Usage, Charging & Fueling, and Maintenance & Reuse), serving as the core framework for all consulting engagements.
• Automobility Index (WTCAR) A proprietary index covering the 100 most important publicly listed companies worldwide in the automobility sector, evaluating strategy, value networks, and investor sentiment beyond traditional P&L fundamentals.
• TOP 100 Zuliefererstudie (Top 100 Supplier Study) Annual ranking and analysis of the 100 largest automotive suppliers globally, tracking revenue, market trends, and competitive dynamics. Publicly available as a downloadable PDF.
• Insights On Air Podcast Berylls by AlixPartners podcast covering automotive industry topics including rare earths, supply chain risks, and sustainability monetization, distributed on Spotify, Apple Podcasts, and Podigee.
• WALL-E e-mobility infrastructure initiative The first free-to-user e-mobility infrastructure initiative developed by Berylls, representing the firm's own entrepreneurial venture in sustainable mobility.

Quantifiable outcome

• OEE improvement from 30% to 65% in Magna CCMi production introduction
• +4 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Personio GmbHminorOthersPersonio GmbH provides HR and applicant tracking software services to Berylls. They serve as the data processor for the company's recruitment and employee management system, operating under a Data Processing Agreement (DPA) per Art. 28 GDPR.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Capgemini Invent: Digital transformation and strategy consulting arm of Capgemini with a sizable automotive practice focused on software-defined vehicles, connectivity, and intelligent mobility. Comparable on technology and digital transformation mandates in automobility.
• Bain & Company: Global top-management consulting firm with an established automotive and mobility practice advising OEMs, suppliers, and investors. Competes with Berylls for enterprise strategy and transformation engagements, though broader in scope.
• Strategy& (PwC): Global strategy consulting arm of PwC with a strong automotive practice spanning OEMs, suppliers, and mobility. Comparable on enterprise transformation and M&A advisory work targeting automobility clients.
• McKinsey & Company: Global top-management consulting firm with a large Automotive & Assembly practice serving OEMs, suppliers, and mobility players. Broader portfolio than Berylls but directly competes for enterprise automobility transformation mandates.
• Boston Consulting Group (BCG): Global strategy consultancy with a deep automotive and mobility practice, including flagship industry research (e.g., automotive market insights) and EV/software-defined vehicle transformation work. Overlaps with Berylls on strategy and operational performance engagements.

Direct peers

• Roland Berger: Germany-headquartered global management consulting firm with one of the strongest dedicated automotive and mobility practices worldwide. Highly comparable as a European-based strategy consultancy competing for the same OEM, supplier, and mobility clients as Berylls.
• Simon-Kucher & Partners: Global consultancy specializing in commercial/pricing strategy with a sizable automotive practice covering OEMs, suppliers, and mobility services. Comparable as a specialist consulting firm competing for automobility commercial strategy mandates.
• Arthur D. Little: European-rooted strategy consulting firm with strong industrial and automotive practices, advising OEMs and Tier-1 suppliers on strategy, innovation, and transformation. Comparable boutique-style positioning versus global generalists.
• Oliver Wyman: Global management consulting firm with one of the largest dedicated automotive practices, including offices in Munich and significant supplier-side work. Closely comparable in serving OEMs, suppliers, and investors across the automotive value chain.
• Porsche Consulting: In-house consultancy of Porsche AG serving automotive and adjacent industries with strategy, operations, and digital transformation services. Highly comparable in automobility specialization and DACH-region presence.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@Berylls-Group
• LinkedInlinkedin.com/company/berylls
• Instagraminstagram.com/berylls.group

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Berylls Digital Ventures