IntelliShop
IntelliShop is a privately held customer experience measurement firm founded in 1999 in Perrysburg, Ohio, serving Fortune 1000 brands with mystery shopping, compliance audits, and online reputation management backed by a 1.2M+ evaluator network and AI-enhanced analytics.
- Company typePrivate
- Founded1999
- HeadquartersPerrysburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What IntelliShop does
IntelliShop, LLC is a privately held customer experience measurement and improvement firm founded in 1999 by Ron Welty and headquartered in Perrysburg, Ohio. The company serves Fortune 1000 brands and multi-location franchise operators across verticals including restaurants, retail, automotive, hospitality and travel centers, financial services, and property management. Its core service portfolio comprises three integrated offerings: mystery shopping programs (leveraging a 1.2M+ field evaluator network described as the largest in the industry), compliance audits and loss prevention, and an Online Reputation Management (ORM) software platform. A separate sub-brand, CustomerOptix, extends a self-serve mystery shopping product to small businesses without long-term contracts.
The technical backbone is the proprietary InSite™ real-time reporting dashboard, an AI-enhanced quality assurance pipeline, and a proprietary ROI Analytics Model that estimates financial impact before programs begin. Recent AI capabilities include NLP-based sentiment analysis on customer reviews, anomaly and pattern detection across mystery shop reports, predictive ROI tooling, and AI-assisted evaluator deployment matching. The ORM platform integrates with 200+ review and local listings networks via direct API connections to 40+ networks.
IntelliShop's business model is enterprise SaaS-and-services hybrid: quote-based annual subscription programs for Fortune 1000 clients (combining mystery shopping, compliance audits, and ORM), professional services revenue from compliance and loss prevention engagements, recurring ORM software fees, and a self-serve SMB subscription stream via CustomerOptix. Go-to-market is sales-led with dedicated Client Services Teams and Business Development leadership, supplemented by content marketing (case studies, white papers, the IntelliBlog), MSPA industry association participation, and direct enterprise outreach. The company reports >90% client retention, a guaranteed positive ROI commitment demonstrated in actual dollars, and case-study outcomes ranging from $180K to $13M per engagement.
IntelliShop firmographics
Firmographics- Name
- IntelliShop
- Legal name
- IntelliShop, LLC
- Website
- https://intelli-shop.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- IntelliShop is a privately held customer experience measurement firm founded in 1999 in Perrysburg, Ohio, serving Fortune 1000 brands with mystery shopping, compliance audits, and online reputation management backed by a 1.2M+ evaluator network and AI-enhanced analytics.
- Ownership category
- akta.pro rank
Where IntelliShop is headquartered
LocationHeadquarters
- HQ city
- Perrysburg
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
IntelliShop business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Mystery Shopping Programs: IntelliShop generates revenue through customized mystery shopping programs for enterprise brands. Programs evaluate customer experience across omnichannel touchpoints including on-site visits, online interactions, and phone evaluations. Revenue is driven by program scope, number of locations, evaluation frequency, and customization requirements.
- Compliance Audits & Loss Prevention: Revenue from in-depth audit services focused on brand compliance, loss prevention, and operational gap identification. Includes both scheduled compliance audits and investigative loss prevention services.
- Online Reputation Management (ORM): SaaS-style recurring revenue from the ORM software platform with features including review aggregation, response management, sentiment analysis, competitive intelligence, and local listings management. Additional fees for enhanced reporting and consulting services.
- CustomerOptix (Small Business Solution): A separate platform for small businesses offering affordable, scalable mystery shopping with DIY platform, quick-start programs, and no long-term contracts. Targets micro business and SMB segments with self-serve ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Custom Programs - No public pricing available |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
IntelliShop product offering
Product offeringCore offering
IntelliShop is a customer experience research and advisory firm that designs and runs customized mystery shopping programs, compliance audits, and loss prevention engagements using a proprietary network of 1.2M+ field evaluators, and provides an Online Reputation Management software platform for multi-location enterprise brands. The firm combines human-driven evaluations with proprietary AI-enhanced analytics delivered through the InSite™ dashboard and an ROI Analytics Model, and guarantees a positive ROI from its programs. A separate self-serve sub-brand, CustomerOptix, delivers mystery shopping for small businesses.
Product overview
IntelliShop is a customer experience research and advisory firm offering an integrated portfolio of CX measurement and improvement solutions. The core offerings consist of Mystery Shopping (leveraging 1.2M+ field evaluators), Compliance Audits & Loss Prevention, and Online Reputation Management (ORM) — each available as standalone services or combined in a customized program. Supporting the three core services are proprietary platforms: InSite™ Dashboard (real-time reporting and AI-enhanced analytics) and the ROI Analytics Model (financial impact quantification). Add-on modules include Action Plan Support Services (strategic advisory), App Field Testing, and Compare and Contrast Evaluations. For small businesses, the sub-brand CustomerOptix delivers a self-serve mystery shopping platform. All services are designed to work together, with IntelliShop guaranteeing positive ROI from its work and demonstrating it in actual dollars.
Differentiator
Problem solved
Functional benefit
Brands
- CustomerOptix: CX on demand by IntelliShop - a mystery shopping platform built specifically for small business owners with affordable, scalable mystery shopping, quick-start programs, and no long-term contracts.
- InSite
Products and services
- Mystery Shopping Primary customer experience evaluation service using a network of 1.2M+ field evaluators (mystery shoppers) to assess customer experience across omnichannel touchpoints including on-site visits, online interactions, and phone evaluations. Delivers objective, data-driven insights to enterprise brands across retail, restaurants, automotive, hospitality, financial services, and property management to improve customer satisfaction, loyalty, and revenue.
- Compliance Audits & Loss Prevention
- Online Reputation Management (ORM)
- CustomerOptix Small business mystery shopping solution and self-serve platform under the CustomerOptix sub-brand of IntelliShop, providing affordable, scalable mystery shopping with quick-start programs, DIY setup, no long-term contracts, and real-time customer insights across in-store, online, or phone interactions for micro and SMB owners.
- App Field Testing
- Compare and Contrast Evaluations
Quantifiable outcome
- $13M sales increase for QSR franchise through mystery shopping program
- +10 more outcomes
Companies that use IntelliShop
Customer profileNamed customers13 records
Segments8 records
Ideal customer profiles2 records
IntelliShop technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature5 records
IntelliShop partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
IntelliShop competitors and assessment
Company assessmentDirect peers
- SMG (Service Management Group): SMG is one of the largest CX measurement and mystery shopping providers in the US, serving multi-location enterprise brands with programs very similar to IntelliShop's core offering. It competes head-to-head on Fortune 1000 mystery shopping, compliance audits, and customer experience measurement.
- MaritzCX: MaritzCX is a long-established customer experience research and mystery shopping firm serving enterprise clients with CX measurement, compliance, and operational improvement programs. Directly comparable to IntelliShop in scope, target customer (Fortune 1000), and delivery model (human evaluators + analytics).
- Market Force Information: Market Force Information provides mystery shopping, customer surveys, and CX analytics for multi-location enterprises across retail, restaurant, and financial services verticals. Overlaps directly with IntelliShop's mystery shopping, compliance, and CX measurement solutions.
- Bestmark: Bestmark is a mystery shopping and CX evaluation company with a sizable evaluator network serving enterprise and franchise clients. Comparable to IntelliShop as a specialized mystery shopping provider targeting multi-location brands with on-site and phone evaluations.
- Second To None: Second To None is a CX research and mystery shopping firm offering customer experience measurement, competitive benchmarking, and operational insights for enterprise clients. Closely comparable to IntelliShop's core mystery shopping and benchmarking offerings.
- A Closer Look: A Closer Look provides mystery shopping, customer experience research, and operational evaluation services to multi-unit brands in retail, hospitality, and healthcare. Directly comparable to IntelliShop in target customer, delivery model, and program types.
Broad incumbents
- Ipsos: Ipsos is a global market research leader with CX, mystery shopping, and customer experience measurement practices serving Fortune 1000 brands worldwide. Comparable to IntelliShop on the CX/market research side, but operates at a much larger scale and broader portfolio beyond mystery shopping.
- Kantar: Kantar is a global market research and insights firm offering customer experience, brand, and shopper research to large enterprises. Comparable to IntelliShop on CX measurement, but as a much larger diversified incumbent with global reach and broader research capabilities.
Emerging players
- Qualtrics: Qualtrics is an enterprise experience management platform offering VoC, CX analytics, and survey-based customer feedback tools that increasingly substitute traditional mystery shopping programs. Comparable as a CX measurement alternative competing for the same enterprise budget IntelliShop targets.
- Birdeye: Birdeye is a SaaS platform for online reputation management, reviews, listings, and customer messaging used by multi-location brands. Comparable to IntelliShop's ORM offering and increasingly competes for the same enterprise reputation management budget that IntelliShop monetizes via its ORM SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
IntelliShop social profiles
Digital presenceIntelliShop compliance and trust
Trust signalCompliance2 records
IntelliShop financial estimates
Financial estimateRevenue estimate
Valuation estimate
IntelliShop leadership team
Management profileNumber of profiles
Profiles7 records
IntelliShop subsidiaries and ownership
Company hierarchySubsidiaries2 records
IntelliShop funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IntelliShop M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IntelliShop
What does IntelliShop do?
IntelliShop is a customer experience research and advisory firm that designs and runs customized mystery shopping programs, compliance audits, and loss prevention engagements using a proprietary network of 1.2M+ field evaluators, and provides an Online Reputation Management software platform for multi-location enterprise brands. The firm combines human-driven evaluations with proprietary AI-enhanced analytics delivered through the InSite™ dashboard and an ROI Analytics Model, and guarantees a positive ROI from its programs. A separate self-serve sub-brand, CustomerOptix, delivers mystery shopping for small businesses.
Is IntelliShop a public or private company?
IntelliShop is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was IntelliShop founded?
IntelliShop was founded in 1999. It employs 101 to 250 people.
Where is IntelliShop based?
IntelliShop is headquartered in Perrysburg, United States, in the North America region.
How does IntelliShop make money?
Four revenue lines are on record. Mystery Shopping Programs are the primary driver. The others are compliance Audits & Loss Prevention, online Reputation Management (ORM) and customerOptix (Small Business Solution).
Who are IntelliShop's main competitors?
Direct peers on record are SMG (Service Management Group), MaritzCX, Market Force Information, Bestmark, Second To None and A Closer Look. Broad incumbents are Ipsos and Kantar. Emerging players are Qualtrics and Birdeye.
Does IntelliShop have an API?
No public API is recorded for IntelliShop.