What Zapp does

Zapp (now NRGi Zapp) is a Denmark-based provider of electric vehicle charging solutions, founded in 2020 in Aarhus and operating today as a wholly-owned unit of NRGi Elhandel A/S following its 2023/2024 integration into the NRGi group. The company's core offering is the resale and distribution of Zaptec-manufactured AC charging stations, primarily the Zaptec Go (priced at 2,495 DKK, up to 22 kW, WiFi/4G, RFID/app access) and the Zaptec Go 2 (5,295 DKK, V2G-prepared, solar-compatible), supplemented by accessories (Type 2 cables, RFID cards, covers, cable holders) and professional installation services delivered within roughly three weeks of order. Differentiated technical functionality is delivered through the NRGi Opladning mobile app and the SmartCharge feature, which schedules vehicle charging to coincide with low-price windows on the NRGi Time variable electricity contract (priced at cost plus 9 øre/kWh), with claimed savings of several hundred DKK per month versus peak-price charging.

Zapp serves three customer segments: residential homeowners as the primary buyer (direct-to-consumer via the Shopify-powered zapp.dk webshop), business and enterprise customers (workplace and fleet charging, with custom quotes via direct sales), and housing associations / boligforeninger (shared infrastructure for multi-unit residential buildings). The revenue model combines one-time hardware sales, recurring electricity margin on NRGi Time contracts, professional installation fees, and accessory sales, with newer monthly subscription bundles (NRGi Flex and Flex Plus) layering service and electricity onto the hardware. Distribution is omnichannel within Denmark: own e-commerce storefront, NRGi retail/network cross-sell, dedicated enterprise sales, and a Monta-powered public charging map integration.

The business is operated with a small team (1-10 employees) and has accumulated 15,000+ installations through 2024, earning 4.2-4.3 star Trustpilot ratings. No external venture funding rounds are disclosed beyond a 2023 strategic stake taken by Heymate (Danske Heymate); the company has not raised a priced institutional round, and revenue is not publicly disclosed. The strategic positioning is as the consumer-facing EV charging brand of NRGi's energy retail business, leveraging parent-company electricity supply as the structural advantage behind SmartCharge.

Name

Zapp

Legal name

Zapp Mobility - En del af NRGi Elhandel A/S

Website

https://zapp.dk

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Zapp (NRGi Zapp) is a Denmark-based EV charging solutions provider reselling Zaptec-manufactured home and business charging stations, bundled installation, and NRGi variable-price electricity supply, serving residential homeowners, businesses, and housing associations across Denmark.

Ownership category

akta.pro rank

Product category

EV Charging Infrastructure

akta.pro primary industry

E-Mobility Chargers & Charging Docks (Consumer) (CRACASAJ)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• EV charging stations
• Home charging solutions
• Electric vehicle infrastructure
• Smart charging technology
• Workplace charging services

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware Sales - Charging Stations: Sale of EV charging stations including Zaptec Go and Zaptec Go 2. One-time purchase model where customer owns the charging station and pays only for electricity consumption.
2. Electricity Supply Agreement: NRGi Time electricity agreement providing variable electricity at cost price plus 9 øre/kWh. Revenue generated through electricity supply to EV charging customers.
3. Installation Services: Professional installation services for charging stations offered as add-on. Installation performed within 3 weeks of order.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Zapp sells and installs EV charging stations (primarily Zaptec Go and Zaptec Go 2) for Danish residential homeowners, businesses, and housing associations. Its offering bundles hardware (one-time purchase, customer owns the box), professional installation services, optional accessories (cables, RFID cards, covers), and bundled electricity-supply contracts (NRGi Flex, NRGi Time) that power its SmartCharge automatic price-optimized charging feature via the NRGi Opladning app.

Product overview

Zapp (now NRGi Zapp) offers an all-in-one electric vehicle charging ecosystem consisting of hardware products (Zaptec Go and Zaptec Go 2 charging stations), accessories (cables, cable holders, RFID cards, covers), and software/services (NRGi Opladning App, SmartCharge optimization, NRGi Flex/Flex Plus/Time electricity contracts). The portfolio is designed for both residential and commercial use, covering everything from individual home charging to business and housing association solutions. The core charging stations are complemented by integrated electricity contracts that enable automatic price optimization through SmartCharge, creating a unified charging and energy management system.

Differentiator

Problem solved

Functional benefit

Products and services

• Zaptec Go charging station 22 kW home EV charging station with WiFi/4G connectivity, RFID/App access control, and SmartCharge support, sold directly to Danish residential homeowners and businesses as a one-time purchase at 2,495 DKK.
• Zaptec Go 2 charging station Premium 22 kW home EV charging station with solar-panel integration and Vehicle-to-Grid (V2G) readiness, plus SmartCharge, WiFi/4G and RFID/App access, sold as a one-time purchase at 5,295 DKK.
• Professional installation service Optional professional installation of Zaptec Go and Zaptec Go 2 charging stations, with customer contact within 7 business days and installation completed within 3 weeks of order.
• Business charging solutions End-to-end workplace and fleet EV charging solutions for Danish companies of all sizes, from small businesses with a few employees to large enterprises needing complex charging capacity, delivered with custom quotes via direct sales.
• Housing association charging solutions Shared EV charging infrastructure for Danish housing associations (boligforeninger) and multi-unit residential buildings, including fair electricity cost allocation across residents.
• Employee-paid workplace charging program Workplace charging program that allows employers to offer EV charging while employees pay for their own electricity consumption, supporting ESG and talent-attraction goals.
• NRGi Flex bundle (charging station + service + electricity contract) Monthly-subscription bundle that combines the charging station with the NRGi service and electricity agreement, available in two tiers (Flex and Flex Plus) for Danish residential customers.
• NRGi Time variable electricity contract Variable-price residential electricity agreement priced at cost plus 9 øre/kWh, with next-day price forecasting and consumption monitoring via the Mit NRGi app, enabling SmartCharge optimization.
• Type 2 charging cable (5 / 7.5 / 10 m) Type 2 EV charging cable offered in 5, 7.5, and 10 meter lengths for flexible home charging connectivity, priced from 1,550 DKK.
• Zaptec Chill cable holder Universal cable holder compatible with all EV charging cables, sold as an accessory for organized cable storage.
• RFID charging card (Ladebrik) RFID card used for access control to NRGi Zapp charging stations, priced at 25 DKK.
• Zaptec Go protective cover Protective cover designed for the Zaptec Go charging station, priced at 399 DKK.

Quantifiable outcome

• Potential monthly savings of 600+ DKK per month through SmartCharge optimization (vs 3x higher prices during peak hours)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability1 record

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• NRGicoreStrategic or Co-development Partner · 1 January 2020Zapp became part of NRGi in 2020 as part of NRGi's expansion into EV charging solutions. NRGi Zapp continues operating under NRGi Elhandel A/S, combining energy supply expertise with charging infrastructure.
• ZapteccoreTechnology or IntegrationZaptec is the primary supplier of charging stations (Zaptec Go and Zaptec Go 2) sold through NRGi Zapp. Zaptec is a Norwegian manufacturer known for quality charging equipment with built-in meter, WiFi/4G connectivity, and DC protection.

Scale indicators1 record

Recent moves7 records

Expansion highlights5 records

Direct peers

• EVBox: European EV charging hardware and software provider offering residential (Livo) and commercial solutions. Overlaps with Zapp's product scope and broader European market positioning.
• Easee: Norwegian EV charging hardware and operating system provider with strong Nordic market presence. Directly competes with Zaptec/Zapp in residential and small commercial EV charging across Denmark and Norway.
• Wallbox: Global manufacturer of EV charging solutions (Pulsar Plus, Commander 2) targeting residential and commercial segments. Comparable to Zapp in residential hardware offerings and expanding European presence.
• Zaptec: Norwegian manufacturer of the Zaptec Go and Zaptec Go 2 charging stations that Zapp resells. Direct supply and product overlap makes Zaptec both a partner and the closest comparable in terms of EV charging hardware in the Nordic market.
• Alfen: Dutch provider of EV charging stations, smart grids, and energy storage. Comparable to Zapp in EV charging hardware for residential and commercial, with broader energy management capabilities similar to NRGi's ecosystem approach.

Broad incumbents

• ChargePoint: Large incumbent in EV charging network operations and hardware across North America and Europe. While primarily commercial-focused, its residential offering and broad portfolio represent a scaled comparable in the same industry.
• Tesla Supercharger / Wall Connector: Tesla offers the Wall Connector for home charging and a vast Supercharger network. As the dominant EV brand with proprietary charging hardware, Tesla represents the broad incumbent in residential EV charging.

Emerging players

• Monta: Danish EV charging management platform integrated with Zapp for public charging maps. Comparable in software/CPMS layer and represents the technology partner Zapp uses for enterprise charging management.

Regional players

• Clever: Danish EV charging operator owned by NRGi-owned partners and other utilities, focused on public and semi-public charging. Regional peer with overlapping Danish market presence though primarily focused on public charging infrastructure.

Others

• NRGi (parent company): Danish energy company and Zapp's parent. Not a direct competitor but provides the electricity supply ecosystem, distribution network, and customer base that constitute Zapp's core competitive advantage.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/zappmobility

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Zapp