What CLEVER does

CLEVER A/S is Denmark's largest electric mobility service provider, operating an integrated EV-charging ecosystem that spans consumer subscriptions, home and public charging hardware, enterprise fleet solutions, residential (housing-association) infrastructure, and retail electricity supply. Its core product family is built on Clever One, an unlimited-charging subscription (849 DKK/month with included home box, 999 DKK/month without); Clever Box, a purchased home charger with per-kWh public-network billing; Clever Go, a no-subscription pay-per-use offering; and Clever Power, an electricity-supply plan that gives a 1:1 offset on home-charging consumption when paired with a Clever solution. Enterprise variants include Clever One Business and Business Van (company cars and vans), Clever Key (pool/fleet charging cards) and Clever Link (employee private-EV consumption separation). Clever also operates Denmark's largest charging network of 62,530+ points with 1,663 fast/rapid chargers and roaming access to 50+ countries, deployed along highways, in cities, at workplaces, shopping centers and housing associations.

The technical backbone is the Intelligent Opladning scheduling engine, which ingests Nord Pool electricity spot prices, grid-load signals and vehicle telemetry via the Enode integration to produce departure-time-aware, lowest-cost, lowest-CO2 charging plans across the home-box estate. A 2026-launched V2X pilot with Polestar extends this into bidirectional charging, testing vehicle-to-home, vehicle-to-grid and emergency-backup use cases on Polestar 4 DC wallboxes ahead of a planned commercial over-the-air rollout. The commercial layer is a multi-channel go-to-market combining direct self-serve ecommerce (clever.dk and the Clever app), a dealer network spanning 30+ automotive brands (Audi, BMW, VW, Polestar, Volvo, Mercedes, Hyundai, Kia, BYD and others), a dedicated enterprise field-sales motion for fleets and workplaces, and a housing-association channel for shared residential infrastructure.

The company is privately held and was acquired in 2025 by Danish energy distribution group Andel, which committed to preserve Clever's distinctive fully self-managed operating model (no bosses, no middle managers, no hierarchical titles) across roughly 500 employees organized in over 50 autonomous teams. Clever is headquartered in Copenhagen (Støberigade 14) with a secondary office in Aarhus, and announced a 1 billion DKK capital plan (June 2026) to install 3,000 additional charging points nationwide.

Name

CLEVER

Legal name

Clever A/S

Website

https://clever.dk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

CLEVER A/S is Denmark's largest EV charging service provider, offering subscription, pay-per-use, hardware, enterprise fleet and electricity-supply products across a 62,530+ point national network. It serves private EV owners, business fleets, and housing associations through direct, dealer and field-sales channels.

Ownership category

akta.pro rank

Product category

Electric Vehicle Charging Services

NAICS

Electric Power Generation, Transmission and Distribution (2211), Electric Power Transmission, Control, and Distribution (22112)

SIC

Electric Services (4911), Electronic & Other Electrical Equipment (No Computer Equip) (3600)

akta.pro primary industry

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)

akta.pro secondary industries

Managed EV Charging Software (Residential, Fleet, Workplace) (EUAFAMAA), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Bidirectional Charging Hardware (Onboard/Offboard Chargers, Inverters, EVSE) (EUAFAMAC), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI)

Keywords

• Electric vehicle charging
• EV charging network
• Home charging solutions
• Fleet electrification services
• Intelligent charging optimization

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Subscription Revenue (Clever One): Monthly subscription model providing unlimited charging on the entire Clever network plus home charging box rental. Clever One with box: 849 kr/month; Clever One without box: 999 kr/month. Subscription includes intelligent charging, 24/7 support, and access to 60,000+ charging points.
2. Hardware Sales (Clever Box): One-time purchase of home charging box with optional service agreement. Box with installation: 9,999 kr (or 8,999 kr with Clever Power electricity agreement). Monthly service fee: 49 kr/month. Includes access to discounted public charging rates.
3. Pay-per-use (Clever Go): No subscription required. Customers pay per kWh consumed at public charging stations with dynamic pricing. Free charge card provided; only pay for actual consumption.
4. Electricity Supply (Clever Power): Electricity supply to homes with EV owners. Monthly subscription (59 kr) plus variable consumption priced at Nord Pool market rates without markup. Offers 1:1 offset for home charging box electricity consumption.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Clever operates Denmark's largest EV charging network, offering integrated electric mobility services including subscription-based unlimited charging (Clever One), home charging box purchase and rental (Clever Box), pay-per-use public charging (Clever Go), and home electricity supply (Clever Power). The company serves individual EV owners, businesses with company cars and fleets, and housing associations through Denmark's largest charging network of 62,530+ points.

Product overview

Clever is Denmark's leading EV charging infrastructure operator and energy company offering an integrated ecosystem of charging solutions. The core product portfolio centers on Clever One (subscription-based unlimited charging, available with or without home charger), Clever Box (home charger purchase with pay-per-use), and Clever Go (ad-hoc public charging without subscription). Clever Power extends the offering as an electricity supplier for homes, enabling 1:1 cost offset for home charging and combined billing. For businesses, Clever provides dedicated solutions including Clever One Business, Clever One Business Van, Clever Key (fleet vehicles), and Clever Link (employee private EVs), along with housing association installations. All charging solutions integrate with Clever's nationwide network of 62,530+ charging points. The intelligent charging feature optimizes timing based on electricity prices, CO2 footprint, and grid load. The Clever App serves as the unified interface for finding stations, managing charging, and monitoring consumption.

Differentiator

Problem solved

Functional benefit

Brands

• Clever Power: Clever's electricity supplier brand providing electricity to households, tailored for EV owners. Offers 1:1 offset/rebate on electricity used for charging, combined electricity plans for home and vehicle.
• Clever One
• Clever Box
• Clever Go

Products and services

• Clever One med ladeboks Subscription-based EV charging solution providing unlimited charging both at home via included home charger and on Clever's public network including fast/rapid chargers. Includes intelligent charging, 1:1 electricity offset with Clever Power, and 24/7 support. Priced at 849 DKK/month.
• Clever One (uden ladeboks) Subscription-based charging without home charger; provides unlimited public charging on Clever's network including rapid chargers for a fixed monthly price of 999 DKK/month.
• Clever Box Home EV charger purchase option with pay-per-use model. Includes the charging box (9,999 DKK, or 8,999 DKK with Clever Power), installation, optional service agreement at 49 DKK/month, intelligent charging capability, and discounts on Clever's public network (up to 1.5 DKK/kWh).
• Clever Go Pay-per-use charging solution without subscription. Free charging card included; users only pay for actual consumption at dynamic per-kWh prices with no monthly fees or commitment.
• Clever Power Electricity supply service tailored for EV owners with home chargers. Provides 1:1 electricity offset for charging costs, variable pricing following Nord Pool exchange prices, and combined billing with EV charging. 59 DKK/month subscription plus consumption.
• Clever One Business Company subscription for company cars providing unlimited charging on Clever's network including rapid chargers. Includes home charger rental, intelligent charging, and detailed usage reporting.
• Clever One Business Van Subscription solution for company vans providing unlimited charging for commercial electric vehicles on Clever's network.
• Clever Key Fleet/pool vehicle charging solution with consumption-based billing using a charging card attached to the vehicle.
• Clever Link Consumption-based charging for employees' private EVs, allowing separation of personal and company electricity costs.
• Ladekabler & Tilbehør (Charging Cables & Accessories) Accessories including Type 2 charging cables (5.5m and 8m, up to 22kW/32A), mounting poles, and cable holders for home charging units.
• Boligforening Ladeløsning (Housing Association Charging Solution) Charging solution for housing associations providing 4-8 charging outlets per installation with full service, no administration required, and discounted charging rates for residents. Priced at 19,000 DKK per charging outlet with 5-year commitment.
• Clever Charging Network Denmark's largest EV charging network with over 62,530 charging points including 1,663 fast and rapid chargers. Available throughout Denmark along highways, in cities, at workplaces, shopping centers, parking facilities, and near public transit. Provides European roaming access across 50+ countries.
• Clever App Mobile application for finding charging stations, starting/stopping charging sessions, viewing prices, monitoring consumption, and managing charging schedules. Includes map view, real-time pricing, and account management. Available on iOS App Store and Google Play.

Quantifiable outcome

• Four new charging points installed daily, making it Denmark's fastest-growing charging network
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• PolestarcoreStrategic or Co-development Partner · 22 June 2026Bidirectional-charging pilot program in Denmark where selected households test whether EVs can power homes, return electricity to the grid during high-use periods, and serve as emergency backup. Project uses Polestar 4 with DC wallboxes built for two-way charging, with plans for commercial V2X capabilities via over-the-air update.
• FDMcoreStrategic or Co-development PartnerPartnership offering ePlus subscription combining FDM membership benefits with Clever's charging network. FDM shares Clever's vision for making EV transition simple and attractive.
• EL:CON A/ScoreImplementation/ SI/ Consulting PartnerInstallation partner for home charging box installation. Clever shares customer data with EL:CON for installation purposes.
• SIF gruppen A/SminorImplementation/ SI/ Consulting PartnerInstallation partner for home charging box installation for business customers.
• DribeminorChannel Partner/ Reseller/ DistributorPartnership allowing Dribe customers to use Clever's charging stations via Clever charge card/key. No direct contract between Dribe customers and Clever.
• EWIIminorChannel Partner/ Reseller/ DistributorDanish charging network partner allowing Clever customers to charge on EWII network as if it were Clever's own.
• By & HavnminorChannel Partner/ Reseller/ DistributorCopenhagen charging network partner allowing Clever customers to charge on By & Havn network.
• Automotive Dealers (35+ brands)coreChannel Partner/ Reseller/ DistributorExtensive dealer network including Aiways, Audi, BMW, BYD, Citroën, Cupra, Dacia, DS, Fiat, Ford, Hyundai, Jaguar, Jeep, Kia, Land Rover, Mazda, Mercedes, MG, Mini, Mitsubishi, Opel, Peugeot, Polestar, Porsche, Renault, Skoda, Suzuki, Volkswagen, Volvo, Xpeng and dealership groups offering Clever solutions at vehicle purchase.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ionity: European high-power charging (HPC) network joint venture of BMW, Mercedes, Ford, VW, and Hyundai. Direct competitor in fast/rapid charging across Europe, including Denmark, with overlapping fleet, business, and consumer customer segments.
• Allego: Pan-European EV charging network operator with public, fast, and ultra-fast chargers. Comparable business model with network operations across multiple European countries, targeting similar consumer, fleet, and municipal segments.
• Tesla Supercharger: Global EV fast-charging network operated by Tesla. Direct competitor in high-speed public charging, including in Denmark; increasingly opening to non-Tesla EVs in Europe, creating competitive overlap with CLEVER's rapid charging business.
• Fortum Charge & Drive: Nordic-headquartered EV charging network operated by Fortum, a major Nordic energy company. Directly comparable as a regional charging operator with energy utility backing, serving similar Nordic EV owner and fleet segments.
• Vattenfall InCharge: Swedish state-owned utility Vattenfall's public EV charging network. Comparable as a vertically integrated utility-backed charging operator across the Nordics, targeting similar consumer and business customers with subscription and pay-per-use models.

Regional players

• MerConnect: Nordic EV charging operator based in Sweden with focus on workplace, residential, and fleet charging. Comparable as a Northern European charging network operator targeting similar business, housing association, and fleet customer segments.
• EnBW mobility+: German energy utility's fast-charging network with significant expansion across DACH region. Comparable as utility-backed charging operator with focus on rapid charging; primarily serves German-speaking markets but expanding into Nordic geographies.

Broad incumbents

• ChargePoint: Large US-headquartered EV charging network and software platform. Comparable as a broad EV charging solutions provider with subscription software, hardware sales, and networked services; broader geographic footprint but similar end-to-end model.

Others

• Enode: EV-software platform enabling vehicle-to-app connectivity for smart charging. Comparable as CLEVER's technology partner providing the integration layer that CLEVER's Intelligent Opladning feature depends on for battery-level-aware scheduling.

Emerging players

• EVBox: European EV charging hardware manufacturer and software platform provider. Comparable in the home/workplace charging box category where CLEVER Box competes, and in CPMS software; complementary rather than directly competing in network operations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CLEVER.dk
• LinkedInlinkedin.com/company/clever_1
• Instagraminstagram.com/clever.dk

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CLEVER