WGOG 101.7 FM

What WGOG 101.7 FM does

WGOG 101.7 FM is a privately held local radio station serving Oconee County, South Carolina, and the surrounding "Golden Corner" region, operating under the legal entity Georgia-Carolina Radiocasting Company (also known as GACA Radiocasting). Founded in 1959 and headquartered in Walhalla, SC, the station broadcasts at the 101.7 FM frequency and delivers local news, weather, sports coverage (including high school football for Walhalla Razorbacks, West-Oak Warriors, and Seneca teams), obituaries, community event listings, and country music programming to listeners across Walhalla, Seneca, Westminster, West Union, and surrounding communities. Its primary technical infrastructure is a traditional FM broadcast signal supplemented by a WordPress-based website (wgog.com) with live audio streaming and a Facebook page for community engagement.

The station's product portfolio comprises core FM radio broadcasting and live streaming as anchor products, supplemented by content services including local news reporting, sports broadcasting, community calendar, obituary listings, school calendars and football schedules, swap shop/flea market, and ACC country music chart features. Production relies on a small local staff (11-50 employees) producing original community journalism, as evidenced by staff bylines such as Dick Mangrum in news coverage.

WGOG's revenue model is advertising-based: local small and medium-sized businesses purchase airtime for commercials, promotional content, and programming sponsorships across morning shows, daytime blocks, and special segments including high school sports broadcasts. Pricing is quote-based and not publicly disclosed, varying by time slot, programming context, and ad duration. Distribution occurs through the over-the-air FM signal regionally (Oconee County and surrounding areas) and via the website's live stream globally. The customer base is bifurcated into listener-segments (Oconee County residents and global online streamers) and paying advertiser-segments (local businesses and community organizations seeking targeted community reach).

Name

WGOG 101.7 FM

Legal name

Georgia-Carolina Radiocasting Company

Website

https://wgog.com

Company type

Private

Founded year

1959

Operating status

Operating

Headcount range

11–50 employees

Short description

WGOG 101.7 FM is a privately held local radio station in Walhalla, South Carolina, broadcasting news, sports, obituaries, and community programming to Oconee County under Georgia-Carolina Radiocasting Company, supported by local advertising revenue from area businesses.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio and Television Broadcasting Stations (5161)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

Keywords

• Local radio broadcasting
• Community radio station
• FM radio advertising
• Local news coverage
• High school sports broadcasting

Headquarters

HQ city

Walhalla

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Radio Advertising Sales: Traditional radio broadcast advertising model where local businesses purchase airtime for commercials and promotional content. Revenue generated from advertising slots during programming breaks, morning shows, and special programming segments.

Distribution channels2 records

Marketing channels3 records

Core offering

WGOG 101.7 FM is an FCC-licensed community radio station broadcasting at 101.7 MHz to Oconee County and the Golden Corner region of South Carolina. It delivers over-the-air FM radio programming paired with website-based live streaming, featuring local news, high school sports broadcasts, weather, obituaries, community event calendar listings, and music programming. Revenue is generated primarily through local advertising airtime sold to area businesses.

Product overview

101.7 WGOG is a local radio station serving Oconee County, South Carolina, operating as a traditional broadcast radio station with an online presence. The station offers AM/FM radio broadcasting services under the 'Golden Corner's Radio Station' brand, complemented by a website providing live streaming, local news coverage, high school sports broadcasts, community event calendars, and obituary listings. The product portfolio consists of core radio broadcasting services plus multiple content services including news, sports, and community information features.

Differentiator

Problem solved

Functional benefit

Products and services

• 101.7 WGOG FM Radio Broadcasting Local FM radio broadcasting service at 101.7 MHz frequency delivering music, news, sports, and community programming to listeners in Oconee County, SC and the surrounding Golden Corner region.
• Listen Live Streaming Online audio streaming service accessible via wgog.com/listen-live, allowing listeners worldwide to tune in to the station's live radio broadcast over the internet.
• Local News Coverage Local news reporting covering Walhalla, Seneca, Westminster, and surrounding Oconee County communities, available via broadcasts and on the station website.
• High School Sports Broadcasting High school football game broadcasts and sports news coverage for local teams including Walhalla Razorbacks, West-Oak Warriors, and Seneca teams, available on-air and online.
• Radio Advertising Sales Airtime advertising sales enabling local businesses and organizations to purchase commercial spots, programmatic sponsorships, and event sponsorships on WGOG 101.7 FM broadcasts and streaming channels.
• Obituary Listings Funeral notices and obituary listings for Oconee County residents published on-air and on the station website.
• Community Calendar Event listing and community calendar featuring local events, community announcements, school activities, and charity gatherings in the Oconee County area.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Georgia-Carolina Radiocasting Company (GACA Radiocasting)coreOthersGeorgia-Carolina Radiocasting Company (also referred to as GACA Radiocasting) is the parent broadcasting company that owns and operates 101.7 WGOG. The company holds the broadcast license and manages station operations for this and potentially other regional radio stations.

Scale indicators1 record

Expansion highlights4 records

Market position

Competitive moat4 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/wgog
• LinkedInlinkedin.com/company/w-g-o-g-radio-station

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WGOG 101.7 FM