Georgia-Carolina Radiocasting Company

What Georgia-Carolina Radiocasting Company does

Georgia-Carolina Radiocasting Company, LLC is a privately held regional radio broadcaster that owns and operates eight AM and FM stations across small markets in Georgia, South Carolina, and North Carolina. The portfolio consists of SKY 96.3 (Clayton, GA), WNCC 104.1 (Franklin, NC), WFSC 1050 AM (Franklin, NC), WLHR 92.1 (Lavonia, GA), WEGG 92.1 (Lavonia, GA), WSNW 95.3 'The Lake' (Seneca, SC), WNEG 102.5 (Toccoa, GA), and WGOG 101 (Walhalla, SC). Each station delivers local news, morning shows, and community-oriented music programming to its respective market, with over-the-air broadcast supplemented by online streaming through dedicated station websites. The corporate headquarters is in Toccoa, Georgia, supported by six additional station offices across the three-state footprint.

The company's underlying technology is conventional AM/FM broadcast infrastructure augmented by per-station streaming websites hosted under the gacaradio.com corporate domain, plus an RSS feed for syndicated content. No proprietary technology platforms, APIs, or AI systems are referenced in the disclosed materials. Distribution combines traditional terrestrial broadcast to local listeners with self-serve digital streaming access.

Georgia-Carolina Radiocasting generates revenue almost exclusively through local radio advertising sold to small and mid-sized businesses in the markets each station serves, using a community-led go-to-market model. Pricing is quote-based and not publicly disclosed, with rates varying by market, time slot, and campaign scope. The company is management-led, with no disclosed external investors, parent company, or institutional ownership. Leadership consists of President/CEO Art Sutton, SVP/COO Tug Carter, VP/CFO Tonya Burgess, and Engineer Marty Lee, supported by a small team of on-air and station staff.

Name

Georgia-Carolina Radiocasting Company

Legal name

Georgia-Carolina Radiocasting Company, LLC

Website

https://gacaradio.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Georgia-Carolina Radiocasting is a privately held regional broadcaster that owns and operates eight AM and FM radio stations delivering local news, music, and community programming to small markets across Georgia, South Carolina, and North Carolina.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (516110), Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)

akta.pro secondary industry

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE)

Keywords

• Small market radio broadcasting
• Local radio advertising
• Community radio stations
• AM FM radio operations
• Local marketing solutions

Headquarters

HQ city

Gaussan

HQ country

France

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Radio Advertising: Generates revenue through local radio advertising, providing marketing solutions to advertisers in small markets across Georgia, South Carolina, and North Carolina.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Georgia-Carolina Radiocasting Company, LLC owns and operates a portfolio of small-market AM and FM radio stations across Georgia, South Carolina, and North Carolina. The company delivers local news, information, music, and community programming to listeners, and provides local advertisers with marketing solutions through on-air radio advertising spots and online streaming of station content.

Product overview

Georgia-Carolina Radiocasting Company operates as a radio broadcasting company with a portfolio of small-market radio stations across Georgia, South Carolina, and North Carolina. The company owns and operates eight distinct radio station brands including SKY 96.3, WNCC 104.1, WFSC 1050 AM, WLHR 92.1, WEGG 92.1, WSNW 95.3 (The Lake), WNEG 102.5, and WGOG 101. Each station serves its local market with a mix of local news, morning shows, community programming, and music content. The stations stream their programming online through dedicated websites and mobile applications.

Differentiator

Problem solved

Functional benefit

Products and services

• SKY 96.3

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Townsquare Media: Townsquare Media is a publicly traded radio broadcaster that owns and operates approximately 350 radio stations, with a heavy concentration in small and mid-sized markets. Like Georgia-Carolina Radiocasting, it focuses on local advertising solutions and community-driven programming, making it the most directly comparable small-market radio operator.
• Salem Communications: Salem Communications (now Salem Media Group) is a radio broadcaster operating a portfolio of stations in small and mid-sized U.S. markets, often with community-focused formats. Its operating model of running multiple small-market stations on local ad revenue is directly comparable.
• Alpha Media: Alpha Media is a private U.S. radio broadcasting company operating around 200 stations in small and mid-sized markets. Its focus on local content, SMB advertiser relationships, and multi-state small-market operations closely mirrors Georgia-Carolina's model.
• Forever Media: Forever Media is a private radio broadcasting company operating stations in small and mid-sized markets across the Mid-Atlantic and Midwest. Its community-oriented local ad sales approach in rural markets is highly analogous to Georgia-Carolina's playbook.
• Beasley Broadcast Group: Beasley Broadcast Group operates radio stations across multiple U.S. markets, including a meaningful small-market footprint. Like Georgia-Carolina, it monetizes through local advertising sales with a community-focused content strategy.
• Seven Mountains Media: Seven Mountains Media operates radio stations across Pennsylvania and surrounding small markets with a similar community-focused, local advertising-driven model. Its small-market broadcaster profile makes it a close functional comparable.
• Connoisseur Media: Connoisseur Media is a private radio operator with stations in smaller U.S. markets, focused on local content and SMB advertising. Its multi-market, multi-state small-market portfolio closely mirrors the geographic and operational profile of Georgia-Carolina Radiocasting.

Broad incumbents

• Cumulus Media: Cumulus Media is a major publicly traded radio operator with a national footprint of AM/FM stations. It competes with Georgia-Carolina for ad dollars in markets where its larger network overlaps with smaller broadcasters' territories.
• iHeartMedia: iHeartMedia is the largest U.S. radio broadcaster with hundreds of stations nationwide plus a major digital audio platform. While it operates at vastly greater scale than Georgia-Carolina, both compete for the same local advertiser budgets and digital audio listenership, making it the dominant competitive incumbent.
• Audacy: Audacy (formerly Entercom/CBS Radio) operates a large portfolio of U.S. radio stations and a significant digital streaming platform. While primarily focused on larger markets, it represents the broader competitive set Georgia-Carolina competes against for advertiser share of wallet.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/1604076

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia-Carolina Radiocasting Company