Farm Burger

What Farm Burger does

Farm Burger is a privately held, founder-owned fast-casual burger chain founded in 2008 by Jason Mann, an organic farmer and rancher, and George Frangos, a hospitality veteran. The company operates roughly 10 locations across the Southeastern United States, concentrated in Georgia (Atlanta cluster including Mercedes-Benz Stadium and Whole Foods Market Midtown, plus Athens, Decatur, Dunwoody, and Virginia-Highland), with additional sites in Asheville, North Carolina and Huntsville, Alabama. Its core offering centers on 100% grassfed and grass-finished beef sourced from a network of 20+ named regional partner farms, prepared using a whole-carcass utilization approach that includes tallow-butter cooking and bone marrow toppings.

The company extends its platform through a fried-chicken sub-brand called Farm Birds (launched 2021, originally as a Buckhead ghost kitchen and now served at multiple locations), a full-service catering operation (boxed lunches, burger bars, drop-off, and full on-site cooking) sold direct and through ezCater plus a 28-venue preferred partner network, and a Thanx-powered mobile app with tiered rewards (Grasshopper, Farmer, Mama Cow) that supports order-ahead pickup and delivery. Revenue is generated primarily through in-store dine-in and takeout, app and website direct ordering, third-party delivery, and event catering. Pricing is unit-based across menu items with add-on tiers (gluten-free bun +$2.00, Beyond Burger patty +$2.75, build-your-own topping tiers up to $3), supplemented by promotional pricing around National Burger Day and Father's Day.

Farm Burger has grown organically with no disclosed institutional equity beyond a 2016 Georgia Oak Partners event and a $50,000 General Mills grant directed to farmers in its supply chain. It is recognized regionally via USA Today 10Best (4th place Best Regional Fast Casual Food, 2025/2026 nomination), Atlanta Magazine, Food & Wine, Bon Appetit, and others, and serves customer segments spanning health-conscious foodies, plant-forward diners, families, corporate and wedding catering buyers, and Southeast regional consumers.

Name

Farm Burger

Legal name

Farm Burger

Website

https://farmburger.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

51–100 employees

Short description

Farm Burger is a privately held, founder-owned Southeast US fast-casual chain operating about 10 locations in Georgia, North Carolina, and Alabama, serving 100% grassfed and grass-finished beef burgers from a 20+ partner farm network, with a Farm Birds chicken sub-brand, catering, and a Thanx-powered loyalty app.

Ownership category

akta.pro rank

Product category

Fast Casual Restaurants

akta.pro primary industry

Burger Fast Casual (THAFABAA)

akta.pro secondary industries

Farm-to-Table & Contemporary American Restaurants (THAFACAF), Plant-Based & Vegan Fast Casual (THAFABAK)

Keywords

• Grassfed burger restaurant
• Fast casual dining
• Farm to table
• Catering services
• Mobile loyalty program

Headquarters

HQ city

Asheville

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-in and Takeout Restaurant Sales: Core revenue stream from selling grassfed burgers, build-your-own burgers, sides, salads, shakes, and Farm Birds chicken sandwiches at 10 restaurant locations. Customers can order in-person, for takeout, or delivery directly through the restaurant's app and website.
2. Third-Party Delivery Services: Partnership with third-party delivery platforms including Thanx for online ordering and third-party delivery services. Note that the company highlights cost savings for customers who order directly through the app rather than using third-party delivery apps with surcharges.
3. Catering Services: Catering revenue from corporate events, weddings, and private gatherings. Offerings include boxed lunches (burger, chips, side, drink, cookie), burger bars, drop-off and setup, server on-site, and full cook-on-site services. Orders placed via website, [email protected], or phone (404.808.5624). Also available through ezCater.
4. Mobile App and Loyalty Program: Mobile app drives direct ordering while building customer loyalty. App users save money on delivery (avoiding third-party surcharges), earn rewards points redeemable for food and merchandise, and receive monthly perks and exclusive offers. App tiers create recurring engagement.
5. Farm Birds Chicken Concept: Farm Birds is a fried chicken sandwich concept (ghost kitchen and in-restaurant) operating within Farm Burger locations. Available at Athens, Decatur, Dunwoody, Midtown, and Virginia Highlands locations. Order early as items serve until sold out.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels8 records

Core offering

Farm Burger is a multi-location grass-fed and grass-finished burger restaurant chain serving build-your-own burgers, specialty blackboard burgers, housemade vegan options, pastured pork, chicken sandwiches, salads, sides, and hand-spun milkshakes made from local, sustainable farm-sourced ingredients. Beyond dine-in, takeout, and delivery, the company operates full-service catering (boxed lunches, burger bars, on-site cooking), the Farm Birds Southern fried chicken sandwich sub-brand, and a proprietary mobile app with a tiered rewards program.

Product overview

Farm Burger operates as a multi-location grassfed burger restaurant chain with a portfolio of complementary products: the core Farm Burger restaurant concept featuring grass-fed beef burgers, seasonal menus, and housemade items; Farm Birds, a Southern fried chicken sandwich sub-brand available at select locations; full-service catering operations offering boxed lunches, burger bars, and on-site cooking; and a proprietary mobile app supporting in-house ordering, rewards, and customer engagement. The company emphasizes local farm sourcing, sustainable practices, and chef-driven menus across all offerings.

Differentiator

Problem solved

Functional benefit

Brands

• Farm Birds: Southern fried chicken sandwich concept powered by Farm Burger, featuring tea-poached, hand-breaded crispy chicken on locally baked brioche buns. Items include The Original, Nashville Hot, and Atlanta Honey-Lemon Pepper Wet. Available at select Farm Burger locations.

Products and services

• Farm Burger Restaurant Multi-location grass-fed and grass-finished burger restaurant offering build-your-own burgers, specialty blackboard burgers, housemade vegan options, pastured pork, chicken sandwiches, salads, sides, and hand-spun milkshakes served at 10 locations across Georgia, North Carolina, and Alabama.
• Farm Birds Southern Fried Chicken Sandwiches Farm Birds is a sub-brand offering tea-poached, hand-breaded Southern fried chicken sandwiches including The Original, Nashville Hot, and Atlanta Honey-Lemon Pepper Wet varieties, available at select Farm Burger locations including Athens, Decatur, Dunwoody, Midtown, and Virginia Highlands.
• Farm Burger Catering Services Full-service catering offering Boxed Lunches (burger, chips, side, drink, cookie), Burger Bars with tiered service levels (Drop Off & Set Up, Servers Onsite, Cook Onsite), available for corporate events, weddings, and private parties across the Southeast US.
• Farm Burger Mobile App Proprietary iOS and Android mobile application powered by Thanx that supports order-ahead for pickup and delivery, in-house pricing that bypasses third-party delivery surcharges, a tiered rewards program (Grasshopper, Farmer, Mama Cow) where $1 equals 10 points redeemable for food and merchandise, birthday perks, and monthly exclusive offers.

Quantifiable outcome

• 4th place in USA TODAY's Best Regional Fast Casual Food category
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

19 partnerships are on record, tiered core and minor.

• Tennessee Grassfed BeefcoreOthersPartner farm providing grassfed beef, supporting Farm Burger's commitment to grassfed and grass finished beef never fed antibiotics, hormones, or grain.
• Home Place PasturescoreOthersFarm partner providing quality beef for Farm Burger locations.
• Decimal PlacecoreOthersPartner farm supplying ingredients to multiple locations including Decatur, Dunwoody, Athens, and Mercedes-Benz Stadium locations.
• Love is LovecoreOthersPartner farm cooperative supplying ingredients to multiple Farm Burger locations including Decatur, Athens, and Mercedes-Benz Stadium.
• Crystal OrganicscoreOthersPartner farm supplying organic ingredients to Decatur, Midtown, and Mercedes-Benz Stadium locations.
• Humble Heart FarmscoreOthersLocal Huntsville area farm in Elkmont, AL supplying Farm Burger Huntsville location.
• Creature Comforts BrewingminorOthersLocal craft brewery featured on tap at multiple Farm Burger locations including Athens. Farm Burger hosts pop-ups at the brewery.
• Three Taverns BrewingminorOthersCraft brewery featured on tap at multiple Atlanta-area Farm Burger locations including Mercedes-Benz Stadium and Midtown.
• Oskar Blues, Hi Wire, CatawbaminorOthersLocal Asheville craft breweries featured on tap at Asheville Farm Burger locations.
• The Hop Ice CreamminorOthersLocal Asheville creamery supplying ice cream for hand-spun milkshakes at Asheville Farm Burger locations.
• Morelli's Ice CreamminorOthersLocal ice cream supplier used at Decatur Farm Burger location for hand-spun milkshakes.
• High Road Ice CreamminorOthersIce cream supplier used at Midtown Farm Burger location for hand-spun milkshakes.
• ezCaterminorChannel Partner/ Reseller/ DistributorThird-party catering platform partnership enabling corporate customers to order Farm Burger catering through the ezCater website.
• 42 WestminorStrategic or Co-development PartnerPreferred catering venue partner - entertainment venue for private events.
• 716 WestminorStrategic or Co-development PartnerPreferred catering venue partner - event space.
• Ambient Plus StudiominorStrategic or Co-development PartnerPreferred catering venue partner - studio space for events.
• Atlanta ContemporaryminorStrategic or Co-development PartnerPreferred catering venue partner - contemporary art center with event rentals.
• Monday Night BrewingminorStrategic or Co-development PartnerPreferred catering venue partner - craft brewery with private event booking.
• Three Taverns Brewing (Venue)minorStrategic or Co-development PartnerPreferred catering venue partner - brewery with private event spaces including the Imaginarium.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shake Shack: Public premium fast casual burger chain with strong brand and broad footprint. Closest large-scale comparable in the better-burger category, with comparable quality and sustainability positioning, but vastly larger scale and unit count.
• Five Guys: Largest better-burger chain in the US, operating at much greater scale. Competes for the same fast casual burger customer, though with a less premium farm-to-table positioning.

Direct peers

• Hopdoddy Burger Bar: Premium fast casual burger chain with comparable build-your-own model, craft beer, and chef-driven menus. Direct competitor in the better-burger space with private-equity backing and broader geographic reach.
• BurgerFi: Public better-burger chain emphasizing natural, grassfed beef and sustainability. Direct comparable on grassfed positioning and premium fast casual model, with significantly more unit expansion.
• Wayback Burgers: Regional-to-national better-burger chain with similar scale and franchise model. Comparable in menu breadth and family-friendly positioning, though differentiated by sourcing story.
• Bareburger: Better-burger chain with comparable emphasis on organic, grassfed, and sustainable ingredients. Direct competitor in the farm-to-table burger niche with similar menu customization model.
• Elevation Burger: Better-burger chain built around grassfed, organic beef with a sustainability mission. Highly comparable in product positioning and target customer, though at a smaller unit count.
• Yeah! Burger: Atlanta-based build-your-own better-burger concept that was previously a direct local competitor (Farm Burger took over the former Yeah! Burger Virginia-Highland location). Comparable premium burger positioning in the Atlanta market.

Regional players

• Farmhouse Fixin': Farm-to-table Southern concept with locations in the Southeast US. Comparable regional farm-to-table positioning and Southeast operating geographies, though with broader menu beyond burgers.

Emerging players

• Farm to Flame: Emerging farm-to-table burger concept with comparable local sourcing and chef-driven menu philosophy. Niche early-stage peer with overlapping target customer but smaller footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/farmburger
• Instagraminstagram.com/farmburgerathens
• Xx.com/farmburger
• LinkedInlinkedin.com/company/farmburger

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farm Burger