Bridestory
Bridestory is an Indonesian-headquartered online wedding marketplace, founded in 2013, connecting engaged couples with 20,000+ wedding vendors across venues, photography, planning, and attire, supported by integrated booking, payments, and digital invitation tools.
- Company typePrivate
- Founded2013
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Bridestory does
Bridestory is an online wedding marketplace founded in 2013 and headquartered in Jakarta, Indonesia, that connects engaged couples with wedding vendors across categories including venues, photography, videography, wedding planning, catering, decoration, entertainment, floristry, makeup, and bridal attire. The platform operates as a two-sided marketplace with 20,000+ wedding professionals offering 5,000+ products, and extends across web (bridestory.com), native iOS/Android apps, and a vendor portal (business.bridestory.com). Supporting products include the Bridestory Store for packaged deals, Flash Deals (up to 40% off curated listings), All-Inclusive Packages, Flexi Reschedule, SayYes RSVP for digital invitations and QR check-in, a Wedding Checklist planning tool, and Bridestory Events for bridal shows. Bridestory Pay integrates payment processing with 0% installment plans up to 24 months across 15+ banks and 30+ payment methods including credit cards, bank transfers, and OVO.
Bridestory firmographics
Firmographics- Name
- Bridestory
- Legal name
- Bridestory
- Website
- https://bridestory.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Bridestory is an Indonesian-headquartered online wedding marketplace, founded in 2013, connecting engaged couples with 20,000+ wedding vendors across venues, photography, planning, and attire, supported by integrated booking, payments, and digital invitation tools.
- Ownership category
- akta.pro rank
Bridestory industry classification
Industry- Product category
- Wedding Marketplace
- NAICS
- Florists (4593)
- SIC
- Retail-Catalog & Mail-Order Houses (5961)
- akta.pro primary industry
- Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music) (HSACABAG)
- akta.pro secondary industries
- Full-Service Wedding Planning (HSACABAA), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Bridestory is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Bridestory business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure
Revenue model
- Marketplace Transaction Fees: Bridestory earns revenue by facilitating transactions between wedding vendors and couples through its marketplace platform. Vendors list products and services, and the platform takes a commission or listing fee on completed bookings. The platform also offers paid promotion options for vendors (featured listings, ads).
- Digital Invitation Services (SayYes RSVP): Bridestory offers digital invitation services including template-based digital invitations, custom design services, RSVP management, and QR check-in services. These are additional paid services for wedding couples.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Flash Deals - Limited time promotional pricing |
| Transaction based/ take rate | Pay-as-you-go | All-Inclusive Wedding Packages |
| Unit Pricing | Pay-as-you-go | Individual Vendor Products and Services |
| Subscription | Monthly | Digital Invitation Services (SayYes RSVP) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Bridestory product offering
Product offeringCore offering
Bridestory operates an online wedding marketplace that connects engaged couples with over 20,000 wedding professionals offering 5,000+ products and services across venues, photography, planning, catering, decoration, attire, and entertainment. The platform supports vendor discovery, bookings, secure payments through Bridestory Pay (with 0% installment plans up to 24 months), digital invitations via SayYes RSVP, and promotional Flash Deals. It is primarily Indonesia-focused with international presence in the United States, Philippines, and Singapore.
Product overview
Bridestory is a comprehensive wedding marketplace platform operating primarily in Indonesia with international expansion. The platform consists of a core marketplace connecting couples with over 20,000 wedding professionals offering 5,000+ products, supported by the Bridestory Store for direct package purchases, the Bridestory App for mobile access, SayYes RSVP for digital invitations with RSVP management and QR check-in, Wedding Checklist for personalized planning tools, Bridestory Pay for integrated payments with installment options, Flash Deals for limited-time promotions, and All Inclusive Packages for bundled services. Additional features include Events for wedding fair discovery, Inspirations for editorial content, and the Blog for wedding ideas and vendor showcases.
Differentiator
Problem solved
Functional benefit
Brands
- SayYes RSVP: Digital invitation and RSVP management service for weddings
- Wedding Checklist
- Bridestory Pay
- Bridestory Pro
Products and services
- Bridestory Marketplace Online wedding marketplace connecting couples with wedding vendors, offering vendor discovery, reviews, and booking capabilities across categories including venues, photography, wedding planning, and entertainment. Targeted at engaged couples and wedding vendors.
- Bridestory Store E-commerce marketplace within the platform featuring wedding packages, vendor deals, and products with categories including All Inclusive Packages, Venue Deals, and Flash Deals for time-limited promotions. Targeted at couples ready to purchase wedding packages and services.
- Bridestory App
Quantifiable outcome
- 5,000+ wedding products and 20,000+ wedding professionals on platform
- +2 more outcomes
Companies that use Bridestory
Customer profileSegments2 records
Ideal customer profiles2 records
Bridestory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Bridestory partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Bridestory competitors and assessment
Company assessmentDirect peers
- The Knot Worldwide: The Knot Worldwide (The Knot and WeddingWire) is the global leader in online wedding planning marketplaces. Both companies operate dual-sided marketplaces connecting couples with vendors, offer planning tools, and monetise via vendor listings and advertising — making The Knot Worldwide the most direct global comparable to Bridestory.
- Zola: Zola is an online wedding planning platform combining a vendor registry, planning tools, and wedding websites. While Zola is more registry-focused than Bridestory, both serve the same engaged-couple use case with a tech-enabled marketplace + planning tools model.
- Carats & Cake: Carats & Cake is a curated wedding vendor marketplace with editorial-style vendor profiles and an invite-only vendor network. It directly competes with Bridestory in the wedding vendor discovery and booking category, though it skews to the US premium segment.
Regional players
- Weddingku: Weddingku is an Indonesian wedding marketplace and planning platform, founded earlier than Bridestory and serving the same Indonesian couples and vendors. It is the most direct domestic competitor in Bridestory's home market.
- Weddingz.in: Weddingz.in operates an Indian wedding vendor marketplace covering venues, photographers, and planning services. It is comparable as a regional wedding marketplace serving South Asia's large wedding-services market with a similar listing + booking model.
- Bridebook: Bridebook is a UK-based wedding planning marketplace and app connecting couples with vetted vendors. Its marketplace + planning-tool combination mirrors Bridestory's product structure, though Bridebook is geographically concentrated in the United Kingdom.
Emerging players
- Minted: Minted is a design marketplace with a strong wedding stationery, invitation, and paper goods vertical. It overlaps with Bridestory's SayYes RSVP digital invitation product and shares the marketplace + creator-network business model.
Broad incumbents
- Tokopedia: Tokopedia is one of Indonesia's largest horizontal e-commerce marketplaces, now part of GoTo. It offers broad consumer goods categories and could potentially expand into wedding-specific verticals, representing an incumbent threat to niche players like Bridestory.
- Shopee Indonesia: Shopee Indonesia is a dominant horizontal e-commerce marketplace with logistics and payment infrastructure. As a broad incumbent, it could absorb wedding-related categories and compete with Bridestory on supply, demand, and embedded payments.
Others
- Pinterest: Pinterest is a major top-of-funnel discovery and inspiration platform heavily used for wedding planning. It is not a direct marketplace competitor but serves as an indirect substitute for Bridestory's content/inspiration products and can divert vendor discovery traffic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Bridestory social profiles
Digital presenceBridestory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bridestory leadership team
Management profileNumber of profiles
Profiles1 record
Bridestory funding detail
Funding detailFunding overview
Funding rounds5 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bridestory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bridestory
What does Bridestory do?
Bridestory operates an online wedding marketplace that connects engaged couples with over 20,000 wedding professionals offering 5,000+ products and services across venues, photography, planning, catering, decoration, attire, and entertainment. The platform supports vendor discovery, bookings, secure payments through Bridestory Pay (with 0% installment plans up to 24 months), digital invitations via SayYes RSVP, and promotional Flash Deals. It is primarily Indonesia-focused with international presence in the United States, Philippines, and Singapore.
Is Bridestory a public or private company?
Bridestory is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bridestory founded?
Bridestory was founded in 2013. It employs 51 to 100 people.
Where is Bridestory based?
Bridestory is headquartered in Jakarta, Indonesia, in the Asia region.
How does Bridestory make money?
Two revenue lines are on record. Marketplace Transaction Fees are the primary driver. The others are digital Invitation Services (SayYes RSVP).
Who are Bridestory's main competitors?
Direct peers on record are The Knot Worldwide, Zola and Carats & Cake. Regional players are Weddingku, Weddingz.in and Bridebook. Minted is listed as an emerging player. Broad incumbents are Tokopedia and Shopee Indonesia. Pinterest is listed as an others.
Does Bridestory have an API?
No public API is recorded for Bridestory.
What industry is Bridestory in?
Bridestory's product category is Wedding Marketplace. Its primary akta.pro industry code is HSACABAG, Vendor Sourcing & Management (Venues, Catering, Photo/Video, Music), with a secondary code of HSACABAA, Full-Service Wedding Planning. Its NAICS code is 4593 and its SIC code is 5961.