Weddingku
Weddingku is Indonesia's leading wedding community platform, founded in 2002, operating a two-sided marketplace that connects engaged couples with over 25,000 wedding vendors across Indonesia via web, mobile apps, and physical exhibitions.
- Company typePrivate
- Founded2002
- HeadquartersJakarta, Indonesia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Weddingku does
Weddingku operates Indonesia's largest wedding community platform, founded in 2002 and headquartered in Jakarta with a regional office in Bali. The platform is a two-sided marketplace connecting engaged couples with more than 25,000 wedding vendors across categories including hotel venues, photographers, decorators, bridal boutiques, wedding planners, caterers, and cake vendors. The technology stack consists of a web-based vendor directory with multi-filter search (location, guest count, category), a content management system supporting inspiration boards, real wedding stories, and an editorial blog covering traditional Indonesian wedding customs across nine cultures, plus two mobile applications (consumer Member app launched 2014 and Partner Area vendor app launched 2022) available on Android and iOS.
The platform serves two distinct customer segments. The consumer side is free for couples and monetizes indirectly via vendor subscriptions; the vendor side operates on a tiered annual subscription model (Free Listing, Gold Partnership at IDR 13.32M/year, Diamond Partnership at IDR 27.75M/year) with differentiated visibility, search ranking, and promotional support. Incremental revenue comes from a la carte marketing services (Instagram Feed placements at IDR 11.1M, event coverage at IDR 22.2M, WhatsApp blasts to 3,000+ members, TikTok coverage, two-week media partner programs at IDR 33.3M), physical exhibition events (Weddingku Exhibition and Jakarta Wedding Festival with 200+ vendor booths), and an adjacent ecosystem of Weddingku Group portals (honeymoon, store, varawedding, jawharacelebration, yuktravel, varatrip, yukmakan). Go-to-market combines content-led SEO, multi-platform organic social (Instagram, TikTok, Facebook, Pinterest, YouTube), and offline exhibitions as primary acquisition channels.
Weddingku firmographics
Firmographics- Name
- Weddingku
- Legal name
- Weddingku
- Website
- https://weddingku.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Weddingku is Indonesia's leading wedding community platform, founded in 2002, operating a two-sided marketplace that connects engaged couples with over 25,000 wedding vendors across Indonesia via web, mobile apps, and physical exhibitions.
- Ownership category
- akta.pro rank
Where Weddingku is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices2 records
Markets served
Weddingku business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Vendor Listing Subscriptions: Wedding vendors pay annual subscription fees for listing on the platform. Tiers include Free Listing (limited features), Gold Partnership (IDR 13.32 million/year with higher ranking and promotional features), and Diamond Partnership (IDR 27.75 million/year with premium visibility and marketing support). Revenue is recurring on an annual billing cycle.
- Marketing and Promotional Services: Vendors can purchase additional marketing services including Instagram feed posts, event attendance coverage, newsletter broadcasts, pop-up banners on the website, blog articles, WhatsApp blasts to 3,000+ members, and TikTok content creation. These are one-time or campaign-based purchases.
- Exhibition and Event Revenue: Physical wedding exhibitions (Weddingku Exhibition, Jakarta Wedding Festival) generate revenue through vendor participation fees, sponsorship, and engagement activities like Jackpot Land promotions. Exhibitions feature 200+ vendors and offer prizes to drive attendance.
- Affiliate and B2B Services: The company operates b2b.weddingku.com for affiliate partnerships and manages a network of related wedding and lifestyle portals (varawedding.com, jawharacelebration.com, yuktravel.com, varatrip.com, yukmakan.com) suggesting affiliate/referral revenue from related services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Free Listing - Basic vendor presence on the platform |
| Subscription | Annual | Gold Partnership - Enhanced visibility and promotional features |
| Subscription | Annual | Diamond Partnership - Maximum visibility and marketing support |
| Other | Pay-as-you-go | Instagram Feed Placement (Reels) |
| Other | Pay-as-you-go | Event Attendance Coverage |
| Other | Pay-as-you-go | Instagram Story (Image) |
| Other | Pay-as-you-go | Instagram Story (Video) |
| Other | Pay-as-you-go | WhatsApp Blast |
| Other | Pay-as-you-go | TikTok Coverage |
| Other | Pay-as-you-go | Event Media Partner Coverage |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels12 records
Weddingku product offering
Product offeringCore offering
Weddingku is a two-sided online wedding marketplace that connects engaged couples in Indonesia with more than 25,000 wedding service vendors across categories such as hotels/venues, photographers, decorators, bridal wear, and catering. Engagement is driven by free consumer access to a searchable vendor directory, editorial content (wedding blog, inspiration boards, real wedding stories), and curated wedding and honeymoon packages, while vendors pay tiered annual subscriptions (Free, Gold at IDR 13.32 million/year, Diamond at IDR 27.75 million/year) and à la carte marketing services for higher visibility and lead generation. The company also operates physical wedding exhibitions (Weddingku Exhibition, Jakarta Wedding Festival) and an affiliate network of related Weddingku Group lifestyle portals.
Product overview
Weddingku is Indonesia's leading wedding platform and largest wedding community, established in 2002. The core platform consists of a Vendor Directory connecting over 25,000 wedding vendors with engaged couples, complemented by content modules including Wedding Blog (editorial articles), Inspiration Board (visual discovery), and Real Wedding Stories (community weddings). The ecosystem includes two mobile apps: the Weddingku Member App for consumers to discover vendors and plan weddings, and the Weddingku Partner Area App for vendors to manage their businesses. Additional offerings include Weddingku Store (curated wedding packages for venues, catering, and destinations), Weddingku Honeymoon (honeymoon travel packages), and Weddingku Exhibition (physical events with 200+ vendors). The platform operates on a tiered subscription model with Free Listing, Gold Partnership (IDR 13,320,000/year), and Diamond Partnership (IDR 27,750,000/year) plans for vendors. Weddingku Group also operates complementary sites: varawedding.com, jawharacelebration.com, yuktravel.com, varatrip.com, and yukmakan.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Weddingku Marketplace Platform Consumer-facing wedding marketplace website that aggregates a searchable directory of 25,000+ Indonesian wedding vendors across categories including hotel wedding venues, destination weddings, photographers/videographers, decorators, bridal dresses, groom suits, caterers, wedding planners, MC/entertainment, invitations, flowers, and beauty services. Free for couples to access, with location-based search across Indonesian cities and overseas destinations such as Korea, Malaysia, and Singapore.
- Weddingku Partner Area (Vendor Subscription Platform) B2B subscription platform for wedding vendors to manage their business profiles, showcase portfolios, respond to client inquiries, access performance analytics, and purchase à la carte marketing services (Instagram, newsletter, blog, WhatsApp, TikTok, event media coverage). Available as a web portal and mobile app with tiered membership plans (Free Listing, Gold Partnership at IDR 13,320,000/year, Diamond Partnership at IDR 27,750,000/year).
- Weddingku Member Mobile App (Consumer) Consumer-facing mobile application for engaged couples to search 25,000+ wedding vendors across Indonesia, browse wedding inspiration boards, read blog content, and access wedding planning tools. Includes QR code functionality for Weddingku Exhibition entry and prize claims. Available on Google Play and the Apple App Store.
- Weddingku Partner Area Mobile App (Vendor) Vendor-facing mobile application for wedding service businesses to manage business profiles, communicate with clients, track leads, update portfolios, and process Weddingku Exhibition transactions on-the-go. Available on Google Play and the Apple App Store.
- Weddingku Store (Wedding Package Marketplace) Online marketplace within the Weddingku ecosystem offering curated, bookable wedding packages including hotel wedding packages, venue and catering packages, Bali destination packages, and wedding organizer packages for couples to book directly through the platform.
- Weddingku Honeymoon Travel Booking Curated honeymoon travel booking portal under the Weddingku Group offering packages to destinations including Bali, Yogyakarta, Lombok, and Maldives for newlyweds.
- Weddingku Exhibition (Physical Wedding Event) Physical wedding exhibition event where vendors purchase booth space (including premium X-tra Benefit placements) to meet engaged couples directly. Each edition features 200+ wedding vendors, interactive Jackpot Land prize games with 400 prizes, and a Food & Beverage zone. Free entry for couples, with vendor participation and sponsorship as the primary revenue driver.
Quantifiable outcome
- 300,000+ monthly active users on the platform
- +4 more outcomes
Companies that use Weddingku
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
Weddingku technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Weddingku partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- NICE PIK 2 (Hall 5)minorWeddingku Exhibition 2025 venue partner. NICE PIK 2 is described as the largest MICE venue in Indonesia, hosting the wedding exhibition in Hall 5 from December 5-7, 2025.
- Jakarta International Convention Center (JICC)minorVenue partner for Jakarta Wedding Festival 2025, which was scheduled for August 15-17, 2025 at JICC.
- Media Partners (Fimela, Gen, HWI, OKzone, Vradio)minorMedia coverage partners for Weddingku Exhibition 2025, providing promotional support across their respective media platforms.
- Supporting Vendors (Angga, Cava Prive, Silverdust, Steve Decor, etc.)minorVarious wedding service vendors providing support for Weddingku Exhibition 2025, including styling, photography, decoration, and accessory services for the event.
- MenaravisicoreTechnology partner powering Weddingku.com. The website footer credits Menaravisi (menaravisi.com) as the technology provider powering the platform since 2002.
- Weddingku Group (varawedding.com, jawharacelebration.com, yuktravel.com, varatrip.com, yukmakan.com)minorAffiliate network of related websites covering wedding planning, celebrations, travel, and food services. Weddingku appears to provide cross-promotional traffic and potentially revenue sharing with these sister platforms.
- Weddingku ConciergeminorWedding Organizer service operating as an official partner/vendor on the platform, serving as the Official Wedding Organizer for featured real weddings (e.g., Bunga Jelitha & Ramadhan Alam wedding).
- Weddingku (Official Media Partner)minorWeddingku serves as Official Media Partner for celebrity weddings featured on the platform, providing promotional coverage in exchange for content and brand association.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Weddingku competitors and assessment
Company assessmentBroad incumbents
- The Knot Worldwide: Global wedding planning platform (formerly XO Group) operating The Knot and WeddingWire. Comparable vendor marketplace, content, and wedding planning tools across multiple geographies; serves as the international benchmark and potential strategic acquirer.
- WeddingWire: Large US-headquartered wedding vendor marketplace owned by The Knot Worldwide. Directly analogous marketplace business model with vendor listings, reviews, and wedding planning content — though at much larger global scale.
Direct peers
- Bridestory: Indonesia's leading direct competitor — an online wedding vendor marketplace connecting couples with vendors across Indonesia. Operates the same two-sided marketplace model, vendor subscriptions, and wedding content, making it the most comparable peer.
- Zola: US wedding planning platform combining vendor marketplace, registry, and planning tools. Comparable digital-first wedding consumer experience and vendor directory functionality.
- Here Comes The Guide: US wedding venue and vendor directory with editorial content. Directly comparable vendor search and editorial approach, though at smaller scale and without the Asian exhibition/event component.
- HoneyBook: Wedding and event vendor CRM and marketplace platform serving SMB vendors. Comparable in serving the wedding vendor base with subscription software, lead management, and business tools — a useful benchmark for Weddingku's Partner Area product.
Regional players
- Weddingz.in: India-based wedding vendor marketplace with venue, vendor, and package listings. Useful emerging-market comparable given similar two-sided wedding marketplace dynamics in a fragmented Asian market.
- Easy Weddings: Australia's leading wedding directory and marketplace with vendor listings, real weddings content, and planning tools. Closely comparable directory + content + community model in a different geography.
- Hitched: UK's leading wedding directory operated by The Knot Worldwide. Comparable vendor marketplace and content business, providing a benchmark for Weddingku's potential English-language international expansion.
Others
- Matrimony.com: India's leading matchmaking and wedding services platform. While primarily matchmaking, it has expanded into wedding vendor services — thematically related as a South Asian marriage ecosystem company with overlapping consumer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Weddingku social profiles
Digital presenceWeddingku financial estimates
Financial estimateRevenue estimate
Valuation estimate
Weddingku leadership team
Management profileNumber of profiles
Weddingku funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Weddingku M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Weddingku
What does Weddingku do?
Weddingku is a two-sided online wedding marketplace that connects engaged couples in Indonesia with more than 25,000 wedding service vendors across categories such as hotels/venues, photographers, decorators, bridal wear, and catering. Engagement is driven by free consumer access to a searchable vendor directory, editorial content (wedding blog, inspiration boards, real wedding stories), and curated wedding and honeymoon packages, while vendors pay tiered annual subscriptions (Free, Gold at IDR 13.32 million/year, Diamond at IDR 27.75 million/year) and à la carte marketing services for higher visibility and lead generation. The company also operates physical wedding exhibitions (Weddingku Exhibition, Jakarta Wedding Festival) and an affiliate network of related Weddingku Group lifestyle portals.
Is Weddingku a public or private company?
Weddingku is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Weddingku founded?
Weddingku was founded in 2002. It employs 11 to 50 people.
Where is Weddingku based?
Weddingku is headquartered in Jakarta, Indonesia, in the Asia region.
How does Weddingku make money?
Four revenue lines are on record. Vendor Listing Subscriptions are the primary driver. The others are marketing and Promotional Services, exhibition and Event Revenue and affiliate and B2B Services.
Who are Weddingku's main competitors?
Broad incumbents on record are The Knot Worldwide and WeddingWire. Direct peers are Bridestory, Zola, Here Comes The Guide and HoneyBook. Regional players are Weddingz.in, Easy Weddings and Hitched. Matrimony.com is listed as an others.
Does Weddingku have an API?
No public API is recorded for Weddingku.