What Advancis Software does

Advancis Software & Services GmbH, founded in 1994 and headquartered in Langen near Frankfurt, Germany, develops and sells WinGuard, a vendor-neutral Physical Security Information Management (PSIM) open integration platform. WinGuard consolidates events from more than 550 manufacturer-specific adapter modules covering access control, video surveillance, fire alarm, intrusion detection, building management, intercom, and IT subsystems, and presents them through a unified control-room interface with dynamic workflows, SOPs, and automated actions. The platform is sold in four tiers (Express, Basic, Professional, Enterprise) scaling from single-site standalone installations to internationally networked control centers, and runs in 80+ countries across 20+ languages with 2,700+ cumulative installations.

In March 2023 the company extended its portfolio with the Advanced Identity Manager (AIM), a Physical Identity and Access Management (PIAM) platform that centralizes physical and digital identity provisioning across access control and workplace systems. The Advancis Open Platform (AOP) provides open APIs, SDKs, and adapters for iPaaS tools (Zapier, Make, n8n, Flowise) and OAuth 2.0 identity providers (Microsoft Entra ID, Duende), enabling external developers and integrators to build extensions without modifying the core.

Advancis monetizes through perpetual WinGuard platform licenses (with datapoint-unit and adapter-module pricing), mandatory annual Life Cycle Services contracts for support and maintenance, and professional services delivered via a global network of certified Integration Partners and eight wholly-owned national subsidiaries (UK, Ireland, Netherlands, Austria, Sweden, Spain, USA, Middle East). The customer base spans regulated verticals including industry, critical infrastructure (CRITIS), banking, healthcare, data centers, transportation, energy, correctional facilities, retail, government, and education, with named enterprise customers such as Henkel, Boehringer Ingelheim, Infineon, NORD/LB, Claas, Merck, ZF, and AMEOS Hospital. The company became privately equity-backed in November 2024 through Keensight Capital, with proceeds earmarked for international expansion and PSIM development.

Name

Advancis Software

Legal name

Advancis Software & Services GmbH

Website

https://advancis.net

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Advancis Software, founded in 1994 in Germany, sells WinGuard, a vendor-neutral PSIM open integration platform with 550+ adapter modules and 2,700+ installations across 80+ countries, plus the AIM PIAM platform, serving regulated enterprise verticals including critical infrastructure, banking, healthcare, and industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Hessen

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Platform Licenses (Perpetual): WinGuard is sold as a perpetual software license with a modular license model. Four basic systems (Express, Basic, Professional, Enterprise) can be extended by optional modules (function or adapter modules). All detector groups, cameras, intercom stations are managed as datapoints, each requiring datapoint unit (DPU) licenses. Additional function and adapter modules can be added at purchase or later. The license model includes annual maintenance and support contracts.
2. Annual Support and Maintenance Contracts: Life Cycle Services including installation, support, service, and maintenance are provided via an extensive network of certified Integration Partners. LCS (Life Cycle Services) contracts are required for connecting CDP modules and ongoing system support.
3. Professional Services: Installation, implementation, and customization services provided through certified Integration Partners. Advancis Academy provides training services for the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Advancis develops and sells vendor-neutral PSIM (Physical Security Information Management) and PIAM software used by enterprises to integrate security, building management, communication and IT infrastructure. The flagship WinGuard platform collects incidents from diverse subsystems, visualizes them centrally, and executes dynamic workflows/SOPs and automatic actions, complemented by the AIM identity management platform and more than 550 manufacturer-specific adapter modules. Products are delivered through a certified Integration Partner channel with annual Life Cycle Services contracts and Advancis Academy training.

Product overview

Advancis Software offers a platform-plus-modules architecture centered on two core products: WinGuard (PSIM platform) and AIM (PIAM platform). WinGuard is an open integration platform supporting cross-domain integration of security, building management, communication technology, and IT infrastructure with four tiers (Express, Basic, Professional, Enterprise) scaling from single-site standalone systems to internationally networked control centers with unlimited locations. AIM (Advanced Identity Manager) is a PIAM system that centralizes physical and digital identity management, connecting all access control systems and automating approval processes. Supporting products include WinGuard Adapters (550+ manufacturer-specific integration modules), Virtual Showroom (3D demonstration environment), AOP (Advancis Open Platform for custom development via open APIs), and Mobile Apps (iOS/Android for remote access and event management). The portfolio also includes Advancis Academy for training and Life Cycle Services for ongoing support.

Differentiator

Problem solved

Functional benefit

Brands

• WinGuard: Open Integration Platform / Physical Security Information Management (PSIM) system that enables cross-domain integration of security, building management, communication technology and IT infrastructure.
• AIM (Advanced Identity Manager)
• AOP (Advancis Open Platform)
• WinGuard Express
• WinGuard Basic
• WinGuard Professional
• WinGuard Enterprise

Products and services

• WinGuard (PSIM open integration platform) Open integration platform (Physical Security Information Management) that collects incidents from more than 550 manufacturer-specific subsystems (security, fire alarm, video, access control, building management, communication, IT), provides central event visualization with dynamic workflows/SOPs, automatic cross-system actions, hot-standby redundancy, AES-256 encryption, and scales from single-site to internationally networked control centers; intended for enterprise security operations, control centers and system integrators.
• Advanced Identity Manager (AIM) Physical Identity and Access Management (PIAM) platform that centralizes physical and digital identity management, connects all access control systems and workplace management solutions, automates approval processes, recertifications and lifecycle management for employees, suppliers and visitors, and synchronizes logical and physical access rights; integrates with Active Directory, Microsoft Entra ID and Duende via OAuth 2.0.
• Advancis Open Platform (AOP) Development and integration platform for WinGuard that provides open APIs, SDKs, documentation and design principles enabling developers and certified partners to create AOP extensions for new integrations, automations and project-specific functions outside the WinGuard core; supports iPaaS connectors such as Zapier, Make, n8n and Flowise, plus OAuth 2.0 authentication with Microsoft Entra ID and Duende.

Quantifiable outcome

• Over 2,700 installations realized in different application areas, making WinGuard one of the internationally market-leading PSIM systems
• +4 more outcomes

Named customers10 records

Segments14 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability8 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core.

• InimcoreTechnology or IntegrationInim is a Premium Technology Partner in the WinGuard ecosystem. The integration of the Inim fire alarm solution Previdia Prime enables centralized processing and visualization of security-relevant events within the PSIM platform WinGuard. Partnership announced May 2026.
• Gallagher SecuritycoreTechnology or IntegrationGallagher Security is a Technology Partner whose Gallagher Command Centre is integrated into WinGuard via a manufacturer-specific adapter. Gallagher hosted Integrate 2025 at its European headquarters in Warwick, UK, featuring Advancis among nine technology partners for demonstrations of integrated security systems.
• 55+ Technology Partners (security, building, and communication)coreTechnology or IntegrationExtensive ecosystem of Technology Partners including major manufacturers integrated into WinGuard via over 550 manufacturer-specific adapter modules. Partners span access control (ASSA ABLOY, Nedap, Salto, Bosch, Honeywell), video/CCTV (Milestone, Axis, Avigilon, Bosch, Dahua, Hikvision), fire alarm systems (Siemens, Notifier, Minimax), building management, intercom/nurse call, perimeter protection, and many more. These partnerships enable WinGuard's vendor-neutral integration proposition.
• Certified Integration PartnerscoreChannel Partner/ Reseller/ DistributorCertified Integration Partners handle installation, support, service, and maintenance of WinGuard and AIM products. Includes Channel Partners, Solution Partners, OEM-Partners, Custom Development Partners, and Control Room Partners forming the global delivery ecosystem.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• AxxonSoft: AxxonSoft provides Axxon One PSIM/VMS with strong EMEA and Eastern European presence, directly overlapping with Advancis's cross-domain integration and enterprise vertical strategy. It is a credible direct rival for mid-market and large enterprise deals.
• Qognify: Formerly NICE Physical Security, Qognify offers Ocular PSIM and Situator for incident and security operations management. It is one of the closest direct competitors to WinGuard in enterprise command-and-control deployments.
• Milestone Systems: Milestone's open-platform XProtect VMS is regularly extended into PSIM-style integrations and competes directly with WinGuard for enterprise video-and-incident-management mandates. Like Advancis, Milestone emphasizes vendor neutrality and a partner ecosystem.
• Genetec: Genetec's Security Center is the most commonly cited PSIM/converged security platform, directly competing with WinGuard in enterprise and critical infrastructure deployments. It also integrates video, access control, and intrusion, mirroring Advancis's cross-domain integration thesis.

Broad incumbents

• Siemens Smart Infrastructure: Siemens Siveillance and broader Smart Infrastructure portfolio compete with WinGuard in critical infrastructure, transportation, and large building management deployments across EMEA where Advancis is strongest.
• Johnson Controls (C•CURE 9000): Johnson Controls' C•CURE 9000 and Tyco Software House offerings are incumbents in enterprise access control and integrated security, frequently competing against WinGuard in banking, government, and healthcare accounts.
• Honeywell Building Technologies: Honeywell offers Pro-Watch security and broader Niagara/Forge building integration suites that overlap with WinGuard's PSIM and cross-domain integration capabilities. As a broad incumbent, it competes in many of the same banking, healthcare, and data center RFPs.
• Verint: Verint offers situational awareness and security operations platforms that overlap with WinGuard's incident visualization and SOC workflow capabilities, addressing similar enterprise and critical infrastructure buyers as a broader portfolio vendor.
• Bosch Security and Safety Systems: Bosch provides integrated security, video, and building management platforms with PSIM-adjacent capabilities and is one of Advancis's named Technology Partners at the integration layer. It is a frequent incumbent in enterprise and CRITIS accounts.

Emerging players

• Salient Systems: Salient Systems provides CompleteView VMS with growing PSIM-adjacent capabilities and partners with access control and video manufacturers. It overlaps with WinGuard's vendor-neutral integration thesis at the mid-market level.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/advancis_de
• YouTubeyoutube.com/user/AdvancisWinGuard
• Facebookfacebook.com/Advancis
• LinkedInlinkedin.com/company/advancis-software

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advancis Software