ImagineAR
ImagineAR is a Vancouver-based public company offering an AR-as-a-Service self-publishing SDK and WebAR platform, primarily serving professional and collegiate sports teams, brands, retailers, and entertainment venues via enterprise licensing and revenue-share deals, with FameDays as its immersive-entertainment subsidiary.
- Company typePublic
- Founded2017
- HeadquartersVancouver, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ImagineAR does
ImagineAR Inc. is a Vancouver, Canada-based public company (CSE: IP, formerly Imagination Park Entertainment, founded 2017) that sells an AR-as-a-Service self-publishing platform enabling organizations to create and publish augmented-reality campaigns without programming expertise. The product portfolio centers on the ImagineAR SDK (iOS, Android, React Native, Flutter), a browser-based WebAR module, a Microsoft Azure-powered Cloud CMS, and a consumer-facing ImagineAR Mobile App, supporting marker-based, GPS-based, and WebAR activations with real-time analytics. Customers are primarily professional and collegiate sports teams and leagues (Baltimore Ravens, Real Sociedad, Club Atlético Mineiro, Pittsburgh Riverhounds, Ferencvárosi TC, Arizona Rattlers, SIDEARM Sports' 1,500+ college athletics partners, College Football Playoff), consumer brands and retailers (Grubhub, Shoppers Drug Mart, McCormick), and entertainment/media properties (Hip Hop Hall of Fame, Jet Media Network/Ronaldinho), with agency and integrator resellers such as EngageWorks, HUMANCONTACT, and YinzCam. Revenue is generated through SDK subscription licenses (quote-based, multi-year enterprise deals ranging ~$200K–$414K CDN per year), revenue-share partnerships with sports teams and sponsorships, custom mobile-app build fees, and FameDays hologram e-greeting transactions ($5–$20 per message). Wholly-owned subsidiary FameDays extends the model into large-scale immersive entertainment centers (anchored by a terminated $10M Niagara Falls contract and a planned 50,000 sq ft Southern U.S. center with 4Front Development) and metaverse e-greetings with celebrity/sports-star talent.
ImagineAR firmographics
Firmographics- Name
- ImagineAR
- Legal name
- ImagineAR Inc.
- Website
- https://imaginear.com
- Company type
- Public
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ImagineAR is a Vancouver-based public company offering an AR-as-a-Service self-publishing SDK and WebAR platform, primarily serving professional and collegiate sports teams, brands, retailers, and entertainment venues via enterprise licensing and revenue-share deals, with FameDays as its immersive-entertainment subsidiary.
- Ownership category
- akta.pro rank
ImagineAR industry classification
Industry- Product category
- Augmented Reality Software Platform
- NAICS
- Software Publishers (513210), Computer Systems Design Services (541512)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- XR/AR/VR/MR Development Frameworks & Toolchains (MPAFAFAF)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI), VR/AR Gaming Platforms (BPAMAKAG)
Keywords
Where ImagineAR is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
ImagineAR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SDK Licensing: Organizations integrate the ImagineAR SDK into their existing mobile apps for unlimited AR activations. SDK licenses are sold on a per-seat, subscription, or contract basis. Revenue recognized from license fees, implementation services, and ongoing support.
- WebAR Platform Access: Companies create AR campaigns through the browser-based WebAR platform without requiring app downloads. Accessed via QR code or URL, monetized through subscription or usage-based pricing.
- FameDays Hologram E-Greetings: Direct-to-consumer hologram e-greetings from celebrities and sports stars. Consumers pay $5-$20 per holographic video message. Revenue shared with talent.
- Immersive Entertainment Center Contracts: FameDays secures large-scale contracts for designing and installing immersive entertainment centers. The $10 million Niagara Falls contract includes a $250,000 non-refundable deposit plus $10 million for design and installation, with ongoing annual fees and monthly royalties based on gross sales once operational.
- Revenue Sharing Partnerships: Many sports team agreements are structured as revenue-sharing partnerships for AR activations and sponsorships. Company shares a portion of sponsorship and activation revenue with partner teams.
- Custom Mobile App Development: Custom private-label metaverse-ready mobile app development for clients like Hip Hop Hall of Fame and Jet Media Network (Ronaldinho). Three-year agreements with upfront licensing fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | FameDays consumer e-greetings priced at retail levels |
| Subscription | Annual | SDK and platform licensing is quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ImagineAR product offering
Product offeringCore offering
ImagineAR operates an AR-as-a-Service self-publishing platform that lets organizations create and run augmented reality campaigns without programming. It is delivered via the ImagineAR SDK for embedding into existing iOS and Android mobile apps, WebAR for browser-based activation, a Microsoft Azure-powered Cloud CMS, and a consumer-facing mobile app. The wholly-owned FameDays subsidiary extends the platform into large-scale immersive entertainment centers and direct-to-consumer hologram e-greetings.
Product overview
ImagineAR is an AR-as-a-Service self-publishing platform company with a modular product portfolio. The core offering is the ImagineAR Augmented Reality Platform, which provides marker-based, location-aware, and WebAR campaign creation capabilities. The platform is delivered through multiple components: the ImagineAR SDK for embedding into clients' existing native mobile apps (supporting iOS, Android, React Native, and Flutter), WebAR for browser-based no-app experiences, the Microsoft Azure-powered ImagineAR Cloud CMS for centralized content management and real-time analytics, and a consumer-facing ImagineAR Mobile App for experiencing AR campaigns. Subsidiary FameDays extends the portfolio into physical immersive entertainment venues and metaverse e-greetings, combining AR with VR, Mixed Reality, and generative AI technologies. Revenue is generated through SDK licensing, campaign activations, sponsorship revenue sharing, and recurring royalties from FameDays center operations.
Differentiator
Problem solved
Functional benefit
Brands
- FameDays: Wholly-owned subsidiary and leading-edge developer of immersive entertainment centers, integrating AR/AI and interactive technology to create fully immersive, high-impact experiences for large-scale venues.
Products and services
- ImagineAR Augmented Reality Platform AR-as-a-Service self-publishing platform enabling organizations to instantly create AR campaigns that integrate with their existing mobile phone apps or white-label the ImagineAR app, supporting marker-based, location-aware, and WebAR activations with real-time analytics and cloud content management.
- ImagineAR SDK Software Development Kit that lets organizations and sports teams embed the ImagineAR platform into their existing native mobile apps, providing unlimited AR visual and GPS activations, AR Scavenger Hunts, Reward Cards, and Real-time Analytics, with support for iOS, Android, React Native, and Flutter.
- ImagineAR WebAR Browser-based AR activation solution that lets companies create on-demand AR campaigns accessed through a QR code or URL in any mobile browser, with no app download required and full integration with the ImagineAR Cloud CMS.
- ImagineAR Cloud CMS Centralized self-publishing content management system hosted on Microsoft Azure that powers AR Stories, unlimited visual and GPS activations, and real-time analytics through a cloud dashboard, supporting MP4, JPEG, PNG, USDZ, and GLTF/GLB content.
- ImagineAR Mobile App
Quantifiable outcome
- FameDays hologram e-greetings priced at $5-$20 per message
- +3 more outcomes
Companies that use ImagineAR
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles4 records
ImagineAR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability6 records
Feature6 records
ImagineAR partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered flagship, major, minor and core.
- J Grewal / Holding CompanyflagshipOntario real estate developer partnered with FameDays for $10 million immersive entertainment center at Niagara Falls hotel. Grewal paid $250,000 non-refundable deposit and executed Master Services Agreement for ongoing software and support. Interest expressed in opening two additional locations.
- 4Front DevelopmentmajorNew York City-based development company selected FameDays as exclusive technology project lead for 50,000 sq ft immersive entertainment center in Southern USA. 4Front to acquire 49% of FameDays upon completion of $2M financing. Exclusivity granted for all 4Front development projects going forward.
- Steve Ziff (Advisor)minorFormer chief marketing and sales executive for multiple NFL, MLB, and NHL clubs joined as Advisor to CEO. Over 20 years of marketing and brand expertise across sports and entertainment. Previously SVP/CMO of LA Chargers and Washington Commanders.
- John Torris (Advisor)minorSenior sports business executive with over 12 years front office experience in NFL, NBA, MLB, and NHL. Former VP of Ticket Sales at LA Chargers. Currently Head of Sales at Bold Commerce. Joined as Advisor to CEO.
- HUMANCONTACT Inc.coreCanadian event production agency signed annual SDK platform license agreement. Previously partnered to deliver AR experiences for Shoppers Drug Mart in 2020. First comprehensive React Native mobile app integration for ImagineAR SDK platform.
- SPORTFIVE Hungary kftcoreSPORTFIVE Hungary selected to deliver AR experiences for Ferencvárosi Torna Club in Spring 2023. Opportunity was spearheaded by Hype Sports Innovation GVA3 Program. Expected to lead to multi-year SDK license agreement upon successful proof of concept.
- Hype Sports InnovationminorCompany has been part of Hype Sports Innovation program since 2021. GVA3 Program facilitated Ferencvárosi Torna Club partnership. Access to sports tech innovation ecosystem and networking with global sports clubs.
- Jet Media NetworkcoreJet Media Network developed Ronaldinho mobile app using ImagineAR technology. Joint venture formed with Jetsynthesys (global tech company working with Sony, BBC, WWE), Box2Box (sports marketing with Juventus, Borussia Dortmund, Premier League), and JetSetGrow (digital strategy). Ronaldinho R10 Lens generated significant fan engagement.
- EngageWorkscoreLondon and Dubai-based creative technology agency signed three-year custom mobile app agreement with revenue sharing. Clients include Sky, Landsec, Accenture, Tata, and Twitter. EngageWorks will utilize ImagineAR platform to deliver metaverse solutions for retail, brand, and corporate sectors.
- YinzCamcoreYinzCam is the leading global sports mobile app provider. Integrated ImagineAR technology into Baltimore Ravens official mobile app for AR fan engagement features including Ravens in Reality virtual players.
- Oasis Digital StudiosminorOasis Digital Studios partnered with Apex Comics Group and ImagineAR for comic book, avatar, and AR-enhanced NFT collectibles project. Sneak preview presented in April 2021 virtual event on NFTs.
- MicrosoftcoreImagineAR Cloud is powered by Microsoft Azure cloud technology and scales globally. Company is a Certified Microsoft Azure Partner. Azure infrastructure enables the company's cloud-based AR content management and delivery platform.
- SIDEARM SportsflagshipSIDEARM Sports is the nation's leading digital provider for college athletics, trusted by over 1,500 partners including majority of NCAA programs and Power Five athletic departments. Partnership delivers AR experiences through SIDEARM-powered mobile apps including College Football Playoff AR trophy activation.
Scale indicators10 records
Recent moves8 records
Expansion highlights5 records
ImagineAR competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ImagineAR social profiles
Digital presenceImagineAR financial estimates
Financial estimateRevenue estimate
Valuation estimate
ImagineAR leadership team
Management profileNumber of profiles
Profiles5 records
ImagineAR subsidiaries and ownership
Company hierarchySubsidiaries1 record
ImagineAR funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ImagineAR M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ImagineAR
What does ImagineAR do?
ImagineAR operates an AR-as-a-Service self-publishing platform that lets organizations create and run augmented reality campaigns without programming. It is delivered via the ImagineAR SDK for embedding into existing iOS and Android mobile apps, WebAR for browser-based activation, a Microsoft Azure-powered Cloud CMS, and a consumer-facing mobile app. The wholly-owned FameDays subsidiary extends the platform into large-scale immersive entertainment centers and direct-to-consumer hologram e-greetings.
Is ImagineAR a public or private company?
ImagineAR is a public company. It is classified as public and is currently operating.
When was ImagineAR founded?
ImagineAR was founded in 2017. It employs 11 to 50 people.
Where is ImagineAR based?
ImagineAR is headquartered in Vancouver, Canada, in the North America region.
How does ImagineAR make money?
Six revenue lines are on record. SDK Licensing is the primary driver. The others are webAR Platform Access, fameDays Hologram E-Greetings, immersive Entertainment Center Contracts, revenue Sharing Partnerships and custom Mobile App Development.
Does ImagineAR have an API?
No public API is recorded for ImagineAR.
What industry is ImagineAR in?
ImagineAR's product category is Augmented Reality Software Platform. Its primary akta.pro industry code is MPAFAFAF, XR/AR/VR/MR Development Frameworks & Toolchains, with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 513210 and its SIC code is 7372.