What AgriEuro does

AgriEuro is an Italian direct-to-consumer e-commerce company founded in 2007, headquartered in Bruna, Italy, that sells agricultural machinery, gardening equipment, DIY tools, outdoor cooking products, and kitchen appliances through its proprietary agrieuro.com storefront. The platform carries over 15,000 product models from more than 200 manufacturers—including STIHL, Honda, Bosch, Karcher, Stiga, Weber, Gardena, Makita, Castelgarden, McCulloch, and Cofra—organized into categories spanning garden maintenance, agricultural cultivation, orchard and vineyard operations, wood processing, workshop tooling, food preparation, animal husbandry, and personal protective equipment. The storefront is localized in five languages (Italian, English, French, German, Spanish), with logistics centers handling immediate-delivery shipments across European markets.

The business operates a vertically integrated retail-plus-service model. Beyond product resale, AgriEuro runs an in-house mechanical workshop staffed by 15 specialized repair technicians, a nationwide network of AgriEuro Point service centers, an integrated spare-parts catalog accessible through customer accounts, and proprietary sub-brands (AgriEuro Premium, AgriEuro Top Line) alongside service tiers such as AgriEuro Professional and Account Premium. The technology layer is described as a conventional e-commerce platform with logistics and post-sale service integration rather than an AI-native stack. Marketing channels include a multi-author blog at blog.agrieuro.com, an affiliation program, and a Premium email-membership program.

Revenue is generated primarily through one-time retail sales at unit pricing, with a 5% discount applied from the second product onwards and free shipping plus free 30-day returns as standard policy. An outlet section retails items with minor defects at ~20% discounts, currently restricted to the Italian market. The company employs 101-250 people, has not raised external funding per available data, and targets hobbyist gardeners, professional farmers and agricultural operators, professional foresters and landscapers, and small-scale food/wine producers across Italy and broader Europe.

Name

AgriEuro

Legal name

AgriEuro

Website

https://agrieuro.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

101–250 employees

Short description

AgriEuro is an Italian direct-to-consumer e-commerce platform, founded in 2007, that sells agricultural, gardening, DIY, outdoor cooking, and kitchen equipment from 200+ manufacturers across five European-language storefronts, supported by an in-house repair workshop and nationwide service center network.

Ownership category

akta.pro rank

Product category

Agricultural and Gardening Equipment Retail

NAICS

Outdoor Power Equipment Retailers (44423), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Retail-Catalog & Mail-Order Houses (5961)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Farm Hardware, Parts & Consumables Retail (Tools, PPE, Repair) (AFABAJAM)

Keywords

• Agricultural machinery retail
• Gardening equipment store
• Outdoor power equipment
• Kitchen appliances retail
• DIY workshop tools

Headquarters

HQ city

Bruna

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail E-commerce Sales: Direct retail sales of agricultural, gardening, DIY, and kitchen equipment through the AgriEuro.com e-commerce platform. Products are sold at fixed prices with discounts available (5% discount from second product onwards). The company generates revenue through product sales with integrated after-sales services including spare parts and technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

AgriEuro operates a direct-to-consumer e-commerce platform offering over 15,000 models of agricultural, gardening, DIY, outdoor, and kitchen equipment from more than 200 manufacturers, available for immediate delivery from its own logistics centers. The company also sells its own AgriEuro Premium and AgriEuro Top Line product lines and runs an outlet section for discounted items, distinguishing itself with an integrated after-sales service ecosystem that includes an in-house mechanical workshop with 15 specialized repair technicians, a nationwide network of AgriEuro service centers, and full spare parts supply accessible through customer accounts.

Product overview

AgriEuro is a European e-commerce leader specializing in agricultural, gardening, outdoor living, workshop, home, and kitchen equipment. The platform offers a single unified marketplace architecture with approximately 15,000 different product models from over 200 selected manufacturers, all available for immediate delivery from AgriEuro's logistics centers. The core product portfolio includes garden maintenance equipment (Trattorini Tagliaerba, Tagliaerba Rasaerba, Robot Tagliaerba, Tagliasiepi), outdoor cooking (Barbecue, Forni da Esterno/Interno per Pizza e Cucina), cleaning equipment (Idropulitrici, Lavapavimenti, Aspirapolvere), agricultural machinery (Decespugliatori, Motozappe, Motocoltivatori, Trincia per Trattore), orchard and vineyard tools (Potatori, Forbici Elettriche a Batteria, Legatrici per Vigneto Elettriche, Pompe Irroratrici, Abbacchiatori e Scuotitori per Olive), wine-making equipment (Diraspatrici Pigiatrici, Torchi per Uva, Imbottigliatrici), wood processing (Spaccalegna, Motoseghe, Biotrituratori, Pellettatrici), workshop tools (Generatori di Corrente, Compressori Aria Elettrici, Saldatrici, Motocarriole), kitchen appliances (Impastatrici, Macchine Sottovuoto, Affettatrici, Tritacarne, Macchine per la Pasta, Mulini per Farina, Friggitrici ad Aria), animal husbandry equipment (Incubatrici per Uova, Sgranatoi), and safety workwear (Abbigliamento Antinfortunistico). The company differentiates through its own brands (AgriEuro Premium, AgriEuro Top Line) and value-added services including professional-tier support (AgriEuro Professional), physical service points (AgriEuro Point), premium membership (Account Premium), a dedicated after-sales workshop with 15 specialized technicians, and an outlet section for discounted products. The company sells direct-to-consumer only, without third-party sellers, offering free shipping, 30-day returns, spare parts supply, and specialized service center networks across Italy.

Differentiator

Problem solved

Functional benefit

Products and services

• Trattorini Tagliaerba (Ride-on lawn mowers) Ride-on lawn mowers for cutting and maintaining large garden areas; targeted at homeowners and professional groundskeepers.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core.

• KarchercoreOthersKarcher is one of over 200 manufacturers partnered with AgriEuro, offering cleaning equipment including pressure washers. Products are available with immediate delivery and full after-sales support.
• StihlcoreOthersSTIHL is one of the major brands available through AgriEuro, offering chainsaws and cutting equipment. Products available with warranty support and spare parts access.
• HondacoreOthersHonda engines and motors are available through AgriEuro for various agricultural and gardening equipment applications.
• CofracoreOthersCofra is a leading brand in safety footwear and protective clothing available through AgriEuro, specializing in anti-cut and safety equipment for forestry and agricultural work.
• BoschcoreOthersBosch power tools and garden equipment are available through AgriEuro's catalog of over 200 manufacturer partners.
• GardenacoreOthersGardena garden tools and irrigation equipment are part of the extensive manufacturer portfolio available with immediate delivery.
• MakitacoreOthersMakita power tools and outdoor equipment available through AgriEuro's distribution network with full warranty and spare parts support.
• EFCOcoreOthersEFCO offers chainsaws and outdoor power equipment through AgriEuro's Italian and European market presence.
• CastelgardencoreOthersCastelgarden lawn mowers and garden tractors available through AgriEuro's extensive garden equipment catalog.
• WebercoreOthersWeber barbecues and outdoor cooking equipment available through AgriEuro's outdoor life and kitchen category.
• StigacoreOthersStiga garden equipment including lawn mowers and tractors available through AgriEuro with full after-sales support.
• McCullochcoreOthersMcCulloch outdoor power equipment available through AgriEuro's network of over 200 manufacturer partnerships.
• MegacoreOthersMega offers compressor equipment available through AgriEuro's workshop and professional tools category.
• CometcoreOthersComet pumps and fluid handling equipment available through AgriEuro's agricultural and irrigation equipment catalog.
• NovitalcoreOthersNovital agricultural equipment including corn shellers available through AgriEuro's farming equipment category.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ManoMano: French-headquartered pan-European online marketplace specializing in DIY, home improvement, and garden equipment, operating across FR, IT, ES, DE, and UK. ManoMano is the closest direct competitor to AgriEuro in European e-commerce for outdoor power equipment and gardening machinery.
• Agriaffaires: European online marketplace dedicated to new and used agricultural machinery. Closely comparable to AgriEuro in agricultural equipment e-commerce, though focused on larger farm machinery listings rather than small-equipment retail.

Broad incumbents

• Kramp: Netherlands-based agricultural parts and accessories wholesaler serving European dealers and farmers. Comparable in spare-parts distribution and agricultural-customer focus, but operates B2B wholesale rather than B2C retail.
• OBI: European DIY and garden retail chain with significant Italian footprint. Overlaps AgriEuro in lawn mowers, garden tools, BBQs, and outdoor equipment, but anchored by a large physical store base.
• BayWa: German agricultural conglomerate trading in farming equipment, inputs, and machinery. Comparable in serving professional farmers with agricultural machinery, though operating through traditional wholesale and dealer networks rather than pure e-commerce.
• Leroy Merlin: Major French omnichannel home improvement and garden retailer with strong Italian operations. Overlaps AgriEuro on garden equipment, BBQs, and outdoor products, with a much larger store footprint and omnichannel presence.
• Bricoman: Italian Brico network retailer focused on home improvement, construction, and garden products. Comparable assortment to AgriEuro in workshop tools, garden machinery, and DIY equipment, with a trade/professional customer orientation.

Regional players

• Brico io: Italian DIY and home improvement retailer with proximity stores. Comparable on garden equipment and DIY assortment, but operates exclusively through physical retail locations in Italy rather than e-commerce.

Emerging players

• Compo: European garden care brand selling fertilizers, seeds, and plant protection through retail channels. Comparable in serving home gardeners via European retail distribution, though focused on consumables rather than equipment.

Others

• STIHL (direct online): Premium chainsaw and outdoor power equipment brand that sells direct via its own Italian webstore and dealer network. Listed as an adjacent supplier/partner — AgriEuro currently distributes STIHL, but STIHL's direct channel is a structural disintermediation risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/agrieuro
• LinkedInlinkedin.com/company/agrieuro

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AgriEuro