Curve Electric
Curve Electric is a Srinagar-based e-mobility company operating Kashmir's first public e-bike sharing system through 7 docking stations and selling its Curve Electric Ride 27.5 e-bike direct-to-consumer, serving urban commuters and tourists in Jammu & Kashmir, India.
- Company typePrivate
- Founded2022
- HeadquartersSrinagar, India
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Curve Electric does
Curve Electric is an Indian e-mobility company founded in 2022 and headquartered in Srinagar, Jammu & Kashmir. It operates a dual business: a public e-bike sharing platform with 7 docking stations across Srinagar and direct-to-consumer sales of its Curve Electric Ride 27.5 electric bicycle. The company launched Kashmir's first public e-bicycle sharing system in partnership with Srinagar Smart City Limited (SSCL), positioning the service within the Smart City project framework and targeting both urban commuters and tourists as primary customer segments.
The core product is a 36V 250W BLDC motor electric bicycle with a 36V 10Ah lithium-ion portable battery delivering 40-65 km of range per charge, IP65 dust and water resistance, dual disc brakes with motor cut-off, and built-in GPS for fleet tracking. Docking stations are located at strategic tourist and commuter points including Boulevard Road (Ghat 1 & 8), Nishat Garden, Polo View Lalchowk, Kashmir University, NIT Hazratbal, and Islamia College. The rides are capped at 25 km/hr to comply with India's Motor Vehicle Act threshold for license-free operation, a deliberate design choice that expands the addressable rider pool. The platform is accessed via phone or WhatsApp rather than a dedicated app.
The business model rests on three revenue streams: (1) one-time e-bike sales at ₹27,000-34,000, (2) per-minute usage-based rentals at docking stations with one-way return capability, and (3) a franchise program that allows local entrepreneurs to operate Curve Electric rental services under the brand. Customer acquisition leans on earned media across 17+ major Indian news outlets and the #Pledge4Kashmir environmental pledge campaign, under which the company commits to planting one tree per pledge received. The company is privately held, bootstrapped aside from an Alsisar Impact investment in 2024, and operates with 11-50 employees.
Curve Electric firmographics
Firmographics- Name
- Curve Electric
- Legal name
- Curve Electric
- Website
- https://curveelectric.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Curve Electric is a Srinagar-based e-mobility company operating Kashmir's first public e-bike sharing system through 7 docking stations and selling its Curve Electric Ride 27.5 e-bike direct-to-consumer, serving urban commuters and tourists in Jammu & Kashmir, India.
- Ownership category
- akta.pro rank
Curve Electric industry classification
Industry- Product category
- Electric Bicycles
- NAICS
- Recreational Goods Rental (532284)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- E-bikes & E-cargo Bikes Manufacturing (IMACAOAA)
- akta.pro secondary industries
- Station-Based Bike Rentals (Bikeshare) (THADAGAD), E-Bikes & Electric Bicycles (CRACASAA)
Keywords
Where Curve Electric is headquartered
LocationHeadquarters
- HQ city
- Srinagar
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Curve Electric business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- E-Bike Sales: One-time sale of Curve Electric Ride 27.5 e-bikes at ₹27,000 (sale price) or ₹34,000 (regular price). Customers can also convert regular cycles to e-cycles for a fee.
- E-Bike Rental: Per-minute usage-based rental model for shared e-bikes at docking stations. Users pay based on ride duration with no minimum commitment required. Supports one-way returns to any docking station.
- Franchise Program: Franchise ownership model allowing individuals to establish Curve Electric operations in their local communities, replicating the business model with brand support and operational framework.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Curve Electric Ride 27.5 e-bike at discounted price |
| Usage-based | Pay-as-you-go | Per-minute e-bike rental |
| Other | Multi-year contract | Franchise ownership program |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Curve Electric product offering
Product offeringCore offering
Curve Electric manufactures and sells electric bicycles (Curve Electric Ride 27.5) and operates a public e-bike rental sharing service through 7 docking stations across Srinagar, Jammu & Kashmir. It also licenses its business model through a franchise program that allows local entrepreneurs to operate Curve Electric rental services in their communities.
Product overview
Curve Electric operates a dual offering: a public e-bike rental sharing service with docking stations across Srinagar, Kashmir, and the Curve Electric Ride 27.5 as a consumer product for sale. The rental platform uses 250W motor e-bikes with built-in GPS, while the Curve Electric Ride 27.5 is a 27.5-inch electric bicycle with 36V 250W BLDC motor, 40-45 km range, and IP65 rating. The company also offers a franchise program for local ownership.
Differentiator
Problem solved
Functional benefit
Products and services
- Curve Electric Ride 27.5 A 27.5-inch electric bicycle with a 36V 250W BLDC motor, 36V 10Ah Li-ion portable battery providing 40-45 km range per charge, IP65 dust and water resistant motor, full throttle and pedal assist modes, dual disc brakes with motor cut-off, built-in GPS, and BIS-approved reflectors. Sold directly to individual consumers at ₹27,000 (sale) / ₹34,000 (regular price).
- E-Bike Rental Sharing Service Public shared e-bike rental service for urban commuters and tourists in Srinagar, offering per-minute usage-based billing with one-way returns between 7 docking stations. Built on 250W e-bikes with up to 65 km range per charge, 25 km/hr max speed (license-free), and built-in GPS for fleet management.
- Curve Electric Franchise Program Licensed franchise offering that allows individuals and local entrepreneurs to own and operate Curve Electric e-bike rental services in their communities under the Curve Electric brand with operational framework and support.
Quantifiable outcome
- 0g carbon emission per 25-minute ride vs 1,152g for car and 2,304g for bus
- +3 more outcomes
Companies that use Curve Electric
Customer profileSegments3 records
Ideal customer profiles3 records
Curve Electric technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Curve Electric partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- SSCL (Srinagar Smart City Limited)coreCurve Electric collaborated with SSCL to launch Kashmir's first public e-bicycle sharing system in Srinagar. The partnership operates under the Smart City project, providing e-bike services for both locals and tourists at designated docking stations across the city.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Curve Electric competitors and assessment
Company assessmentBroad incumbents
- Hero Electric: India's largest electric two-wheeler manufacturer. Comparable as an established Indian e-bike/e-scooter maker; potential upstream partner or competitor to Curve's manufacturing line.
- Bird Global: Global shared micromobility operator offering shared e-bikes and e-scooters. Comparable as a large-scale incumbent in dock-based shared electric mobility.
- Lime: Global leader in dock-based and dockless shared e-bikes and e-scooters, present in multiple countries. Comparable as the canonical global benchmark for shared e-bike operations that Curve mimics.
Direct peers
- Vogo Automotive: India-based two-wheeler sharing platform offering self-ride scooters and bikes via station-based model. Comparable peer in the Indian micromobility-rental market.
- Yulu: Bengaluru-based shared electric mobility operator offering dock-based e-bikes and e-scooters across multiple Indian cities. Direct competitor operating the same product-market combination (dock-based shared e-bikes) in India.
- Bounce (Metro Bikes): Indian shared mobility operator (formerly Metro Bikes) offering dock-based bike and scooter rentals. Operates a similar dock-station e-bike rental model at scale across India.
Emerging players
- Yulu Dext / Zypp Electric: India-based EV-as-a-service operator focusing on last-mile delivery and shared electric mobility. Comparable as an emerging Indian EV-sharing peer with similar asset-light ambitions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Curve Electric social profiles
Digital presenceCurve Electric compliance and trust
Trust signalCompliance2 records
Curve Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Curve Electric leadership team
Management profileNumber of profiles
Curve Electric funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Curve Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Curve Electric
What does Curve Electric do?
Curve Electric manufactures and sells electric bicycles (Curve Electric Ride 27.5) and operates a public e-bike rental sharing service through 7 docking stations across Srinagar, Jammu & Kashmir. It also licenses its business model through a franchise program that allows local entrepreneurs to operate Curve Electric rental services in their communities.
Is Curve Electric a public or private company?
Curve Electric is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Curve Electric founded?
Curve Electric was founded in 2022. It employs 11 to 50 people.
Where is Curve Electric based?
Curve Electric is headquartered in Srinagar, India, in the Asia region.
How does Curve Electric make money?
Three revenue lines are on record. E-Bike Sales are the primary driver. The others are E-Bike Rental and franchise Program.
Who are Curve Electric's main competitors?
Broad incumbents on record are Hero Electric, Bird Global and Lime. Direct peers are Vogo Automotive, Yulu and Bounce (Metro Bikes). Yulu Dext / Zypp Electric is listed as an emerging player.
Does Curve Electric have an API?
No public API is recorded for Curve Electric.
What industry is Curve Electric in?
Curve Electric's product category is Electric Bicycles. Its primary akta.pro industry code is IMACAOAA, E-bikes & E-cargo Bikes Manufacturing, with a secondary code of THADAGAD, Station-Based Bike Rentals (Bikeshare). Its NAICS code is 532284 and its SIC code is 3751.