Ranch and Farm Lands

What Ranch and Farm Lands does

Ranch and Farm Lands is a rural real estate advertising marketplace operating as a niche-focused digital listings platform headquartered in Wharton, Texas. Founded in 2015, the company connects real estate brokers, agents, auctioneers, and For Sale By Owners with buyers and investors seeking ranches, farms, hunting land, lake and horse properties, vineyards, rural residential properties, and luxury country estates. The platform functions as a virtual multi-listing service (MLS) for the rural property segment, augmented by a Find-an-Agent directory and a free consumer browsing tier.

The underlying technology stack centers on a web-based listings directory with filtering by state, county, price, acres, and property type, plus a cross-promotion engine that publishes Premium and Elite-tier listings simultaneously to Facebook, Twitter, LinkedIn, and Instagram. Listings are enriched with Google Maps location markers, unlimited photos, and agent-specific contact information. No public API, developer portal, mobile app, or AI-driven features are present in the data, indicating a primarily web-delivered, manual-entry platform.

Revenue is generated through tiered monthly subscriptions: a free Consumer Account, Basic Partner at $19.95/month, Premium Pro Partner at $39.95/month with social-media cross-promotion and front-page exposure, and Elite Brokerage at $75.95/month for entire offices with multi-agent dashboards. The go-to-market motion is a marketplace listing model targeting rural property professionals nationwide, with marketing executed primarily through organic social media channels and content marketing. The named leadership consists solely of founder Debby Jurasek, with no disclosed institutional investors, funding rounds, acquisitions, or formal partnerships.

Name

Ranch and Farm Lands

Legal name

Ranch & Farm Lands

Website

https://ranchandfarmlands.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Ranch and Farm Lands is a rural real estate advertising marketplace connecting brokers, agents, and For Sale By Owners with buyers of ranches, farms, hunting land, and other rural properties via a subscription listings platform with social-media cross-promotion, operating primarily across the United States.

Ownership category

akta.pro rank

Product category

Rural Real Estate Marketplace

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Ranches & Livestock Properties Brokerage (BPAJADAB)

akta.pro secondary industries

Farmland Brokerage (Row Crops, Specialty Crops) (BPAJADAA), Recreational Land Brokerage (Hunting, Fishing, Wildlife) (BPAJADAD), Rural Residential & Acreage Homesites Brokerage (BPAJADAE)

Keywords

• Rural real estate advertising
• Ranch land listings
• Farm property marketplace
• Rural property marketing
• Land brokerage platform

Headquarters

HQ city

Wharton

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Others

Revenue model

1. Subscription-based Advertising Memberships: The company generates revenue through tiered subscription memberships. Members (Brokers, Agents, FSBOs) pay monthly fees to advertise their rural property listings on the platform. The business model involves selling advertising into the collaborative community of rural property professionals.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Ranch and Farm Lands operates a subscription-based advertising marketplace that connects rural real estate brokers, agents, and for-sale-by-owners with buyers seeking ranches, farms, hunting land, lake properties, horse properties, vineyards, and luxury country estates. Members pay monthly fees for tiered listings packages that include unlimited photos, Google Maps location display, and automated cross-promotion of listings across Facebook, Twitter, LinkedIn, and Instagram. The platform also provides a free consumer account tier for buyers to browse, save, and contact agents.

Product overview

Ranch and Farm Lands is a real estate advertising marketplace and platform for rural properties. The core product is a listings platform where Brokers, Realtors, Agents, and For Sale By Owners can advertise ranches, farms, hunting land, and other rural properties. The company offers tiered subscription packages: Consumer Account (free browsing), Basic Partner ($19.95/month), Premium Pro Partner ($39.95/month with social media promotion), and Elite Brokerage ($75.95/month for entire offices). The platform uses social media channels including Facebook, Twitter, LinkedIn, and Instagram to cross-promote listings and reaches a global audience for rural property advertising.

Differentiator

Problem solved

Functional benefit

Products and services

• Rural Property Listings Platform Advertising marketplace connecting brokers, agents, and for-sale-by-owners with buyers seeking rural properties including ranches, farms, hunting land, lake properties, horse properties, vineyards, and luxury country estates; provides filtering by state, county, price, acres, and property type.
• Agent Search Directory Directory allowing users to search for rural land agents or brokers by area to assist with buying or selling property.

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Realtor.com: Operated by Move Inc. (News Corp), Realtor.com is the official site of the National Association of Realtors and lists rural, farm, and land properties alongside residential inventory. It serves as a broad incumbent channel for rural listings.
• Trulia: Trulia (owned by Zillow Group) is a broad residential real estate marketplace that also lists some rural and land inventory. As a major consumer-facing portal, it competes for buyer attention even when not deeply specialized in rural land.
• Zillow Group: Zillow dominates online residential real estate and is increasingly expanding into land and rural categories. Its massive SEO authority, agent advertising platform, and capital base make it a broad incumbent that can encroach on Ranch and Farm Lands' niche at any time.

Regional players

• Catylist: Catylist is a commercial real estate marketplace platform with a strong footprint in land and development site listings, particularly in the Southwest. It overlaps with Ranch and Farm Lands on rural/land inventory and a broker-driven subscription model.
• Houlihan Lawrence / United Country Real Estate: United Country Real Estate is one of the largest US franchises specializing in rural, farm, ranch, and country property sales. Its franchise model mirrors the broker/agent network that Ranch and Farm Lands serves, and it represents a competing distribution channel for rural listings.

Direct peers

• Land And Farm: Land And Farm is a leading marketplace aggregating ranches, farms, timberland, and recreational land listings from brokers nationwide. Its rural-land focus and broker-advertising revenue model are essentially identical to Ranch and Farm Lands.
• LandWatch: LandWatch is one of the largest online marketplaces for rural land, ranches, farms, and hunting properties in the US. It directly overlaps Ranch and Farm Lands in audience (land buyers/sellers), inventory type, and broker advertising model, making it the closest direct competitor.
• Lands of America: Lands of America is a long-standing online marketplace for rural land, farms, ranches, and hunting properties with a subscription-based advertising model for brokers and agents. It competes head-to-head for the same listing inventory and broker customers.

Emerging players

• FarmTogether: FarmTogether is an investment platform for fractional farmland ownership, operating alongside farm-listing services. It targets a similar buyer demographic but adds a capital-raising layer, partially overlapping with ranch/farm listing platforms.
• AcreTrader: AcreTrader is a fintech-enabled farmland investing platform that also surfaces farmland listings and broker partnerships. It addresses a more specific subset of the rural-land buyer audience and represents an emerging channel for farm transactions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ruralads

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranch and Farm Lands